Product Innovation In Telecommunication Industry: Challenges And Opportunities

Analysis of the detailed Project Problem Statement

Discuss about the Product Innovation in Telecommunication Industry.

Introduction of new products or services to the market as well as building product innovation strategies has become an imperative for business growth in the modern competitive business environments. The global telecommunication industry or the market has become very competitive, and the development of new products and especially through product innovation is one of the industry growth strategic plans (Wei & Guo, 2014). Companies operating in the telecommunication industry are seeking to achieve a competitive advantage in their operational markets by focusing on new product offers which are cost effective to their customers. Success in telecommunication intensive markets or industry is robust since it requires quick catch up with the rapid technological changes by the companies operating in the industry as well as meeting the increasing demands from telecommunication services customers (Yeniyurt, Henke, & Yalcinkaya, 2014). Therefore, it is a high strength for any company in the industry to develop or provide a broad portfolio of services and solutions as a business growth strategy.  This study will focus on the development of a research project proposal aimed at providing an understanding of the concepts of new product development as well as product innovation in the telecommunication industry.

The organization and arrangement of this project proposal will comprise of different sections aimed at providing detailed analysis and building on the research issues. The first section will give an introduction to the overall problems or concepts under discussion while the second section will outline a detailed statement of the research problems from which we build our analysis. The third section will provide an overview of the project research aims, objectives as well as the guiding research questions. The fourth section will give a detailed justification to our research problem as well as the potential outcomes of the research project while part five of the project proposal will outline a comprehensive conceptual framework analysis of our research project. Section six of the project proposal will comprise of a detailed research methodology and the presentation of secondary data while section seven will provide an overview of the project proposal organization, budget and schedule.

New product development is the process through which new products are introduced in the market while product innovation may also refer to the same concept of introduction of new products through technological advancements (Yan & Dooley, 2014). The driving factor for both product innovation and new product development is due to the changing consumer tastes and preferences, increased market competition, advancement in technology as well as the business need to capitalize on new opportunities. Telecommunication industry or markets have increasingly become very competitive and require the development of both new products offers innovative solution strategies for any company to gain a competitive advantage in the industry or sustain its current growth rate.

Research Questions

The industry is driven by increasing technological changes and consumer preferences and therefore creating the need for the companies operating in the industry to catch up with the rate of technological advancements (Felekoglu & Moultrie, 2014). Different scholars have engaged in various research works to understanding the concepts of new product development as well as product innovation as effective growth strategies as well as an opportunity to gain a competitive edge in the industry. However, these studies have been focused in general sectors without concentrating on a specific market. The concepts are used for different purposes and their applicability defers from one market to the other (Zhao, Cavusgil & Cavusgil, 2014). There is therefore a research gap in understanding the development of new products and product innovation in specific industries or markets. This study aims consequently at developing a research proposal that will aid in the understanding of new product development and change in the telecommunication industry or markets.

The primary goals of this project research are to investigate the challenges experienced in the development of new products as well as innovations in the telecommunication industry with a particular reference or focus on the new mobile devices such as the new windows mobile devices (Bstieler et al., 2018). The research also aims at investigating the issues resulting from the development of new products in market and their effect or impact on the growth of company operations or productivity.

For increased efficiency, reliability and validity of our research findings, this project proposal will be guided by some objectives. The first objective would be to identify the issues or the delay causing factors in the new windows mobile devices (Kalaignanam et al., 2017). The second objective of the study would be to investigate the challenges facing successful development and adoption of new products offers, mainly the new windows mobile devices features in the market. Thirdly, it is the objective of the research to develop positive output through research findings and recommendation aimed at overcoming the likely challenges throughout the process of concept development, idea generation, design, testing and release into the targeted market (Cui  & Wu, 2017). The research proposal also seeks to understand how new product development and innovation in the telecommunication industry contributes to increased customer satisfaction.

RQ1: what are the challenges facing the success of new product developments and innovations in the telecommunication industry?

RQ2: Do new product development or offers and innovations contribute to increased competitive advantage in the telecommunication industry?

Justification and Potential Output of the Research

RQ3: can telecommunication companies rely on new offers or product development as well as product innovation strategies in achieving their growth objectives?

RQ4: Do new product development contribute to increased consumer satisfaction?

RQ5:  does create a broad portfolio through product innovations and new product offers to contribute to increased business growth regarding the growth of new windows mobile devices in the mobile and telecommunication industry.

Various scholars to aid in the understanding of the market dynamics of new product development and product innovation as well as their impact in business growth and development in the telecommunication industry have developed different research studies. These two concepts have been found to be feasible growth strategies for companies operating in the telecommunication industry and that their successful development and market orientation contributes to increased competitive advantage in the industry (Querbes & Frenken, 2018). Other scholars have also developed their studies in understanding the role played by new products development s and product innovation in the market development and especially in markets characterized by increased technological competitiveness.  However limited research has been developed to understand how the development of new products and innovations impact the telecommunication industry and the challenges encountered in achieving successful implementation or expansion of these products in the various telecommunication markets (Bouncken et al., 2017). There is a literature gap in understanding how the development of new mobile devices features such as the new windows mobile devices impacts the mobile telecommunication industry and the effectiveness of these developed new product features in meeting the increasing demands from the devices users.

This research will, therefore, focus in providing an understanding the concept of developing new products and product innovation in the telecommunication industry by looking at the different challenges facing the successful development as well as the success factors (Cooper, 2017).  The findings of this research will help us understand how the development of new products and product innovations contributes to increased business growth, customer satisfaction, competitive advantage as well as improved customer service provision. Particular focus will help us understand how the windows mobile devices new developed features have enhanced the services of the windows phone market and how it has impacted the growth of the device market. The knowledge will contribute positively to improving the management decision making of most telecommunication companies in understanding the product development process.

From the developed research questions, this project proposal aims at producing relevant outcomes from fact-finding and evaluation process. The findings will help in building the literature gap and therefore assist in the advancement of scholarly knowledge (Hu et al., 2017).  The finds from the research are expected to help different companies in the telecommunication industry to develop effective product development and innovation strategies that will help them achieve their growth strategies and increase their competitiveness through increased market positioning in the modern competitive telecommunication industry. Such knowledge will be useful in enhancing consumer understanding of the need for adoption of new telecommunications innovative devices and how the tools or products contribute to increased consumer or customer satisfaction.

Introduction of new products in the market is a function of many business factors and has become significant for business growth in the telecommunication industry as well as in other sectors. With increased technological advancements and increased demand for quality services from consumers, the telecommunication industry has become very competitive requiring the companies operating in the sectors to develop useful product innovations and development strategies (Hallstedt, 2017).  Success in the industry will depend on the company’s ability to align their growth strategies to the fast technological changes. The understanding of the market dynamics involved in new product development and product innovations contributes to increased efficiency in business operations as good and services are developed to meet or provide solutions to the consumer increasing demands (Vezzetti et al., 2017). New product development is aimed at taking advantage on a new opportunity in the market, meeting customer demands, improving the quality of service provided by a particular product or even for enhancing competition in the industry through gaining a competitive advantage.

The concept or process of product development and innovation involves four main processes which are critical to the success of developing new products or services in the telecommunication industry. Different types of consumers characterized by different needs serve the industry. Therefore it is essential to effectively develop these stages of product development to achieve the set goals and objectives. These stages include; concept and feasibility development, design, development and deployment phase as well as the commercialization stage (Johnson et al., 2017). During the idea and feasibility stage, the telecommunication companies can define the scope of the product to be developed. In this case, the range represents the product potential features the target customers or groups as well as customer service among other issues of concern. It is therefore essential for the companies, and in these cases, the windows mobile devices developers conduct a feasibility analysis of the product or service to determine its technical and economic capability. In this case, the company will be required to develop a cost budget and conduct a cost-benefit analysis.

The second stage of the product development process is the design stage where in this case the company is required to develop a strategy for allocation of resources aimed at improving the new product. This ensures that the process does not come to a stop in the middle of the development process or innovation process. The third stage involves two main approaches to development and deployment. At the development level, the product is ready for the market in case of any existing demand while the deployment stage ensures that the product or service is prepared to serve the customer’s needs (Derbyshire & Giovannetti, 2017). The last step of product development process is the commercialization stage and occurs after the product has been made ready to serve the customer needs. In this stage, the company is required to develop the skills of its marketing and sales team to deliver the essential value proposition of the newly acquired products to the targeted customers. Therefore, the successful development of new products or product innovations in the market is depended on these four stages (Chen et al., 2017). The steps are not only aimed at understanding the market dynamics but also the internal company capabilities that will contribute to successful product development. The success of the event of the new windows mobile devices features will, therefore, depend on the ability of the manufacturing company to implement these four stages of product development process successfully. In that way, the new features will address the increasing demand in the telecommunication industry by offering specific end-user effect to the products (Chang & Taylor, 2016). The company will then be in a position to gain a competitive advantage and improve its growth strategies by venturing into new markets and taking advantage of new opportunities.

Effective development of our project proposal will comprise of incorporation of both qualitative and quantitative approaches in developing the scope and analysis of our statement problem. The qualitative techniques will employ the use of exploratory and descriptive methods to present facts and findings while the quantitative approach will apply the use of mathematical or statistical techniques to give facts and conclusions of the research.  Both primary and secondary data will be used in this project proposal where an inductive approach will be used for analysis (Vaioleti, 2016). The primary data will be obtained from the interviews conducted by different users of windows mobile devices to establish the cause of delays in product features and design. Secondary data will be collected from various news articles, organizations reports, market strategies reports of window mobile device competitors, market research reports as well as from similar project articles developed to enhance the scope new product development in the telecommunication industry. The final data collected will be organized and analyzed by the use of both qualitative and quantitative data techniques.

The research targets include different users of window mobile devise users, telecommunications organizations and various experts in the telecommunication product development sector. The population sample will be useful in providing their insights on product development and innovation, the issues arising from product development as well as the challenges to successful implementation and introduction of new products in various markets. Therefore, the target population will comprise of a sample group of 100 participants for the research from the above category of people. The community will consist of different characteristics regarding their experiences in use of window mobile devices as well as on other telecommunication devices.

Random sampling will be used as the best data sampling technique and will involve random selection of our sample population from different groups identified by the researcher. The results from each randomly sampled group will then be compared with those of other groups and results or findings analyzed for practical application by various end users.

The primary objective of this research proposal is to investigate the delays in the features and mobile design of window mobile device as an enhancement to the scope of new product development in the telecommunication industry. The dependent variable, in this case, will be the efficiency of the windows mobile devices while the independent variable will be the development of new product or innovations (Storey & Larbig, 2017).   Analysis of the above variables will be done through the use of qualitative exploratory techniques as well as by the use quantitative regression analysis techniques to present facts and figures.

The full research project proposal will be organized into various Chapters as follows;

Chapter One; outlining the research proposal development as provided in this study

Chapter Two; a description of new product development process and its effectiveness in business growth

Chapter Three; detailed analysis of the research methodology comprising of literature review, conceptual framework development and data analysis based on the findings from data collection.

Chapter Four; Full project proposal report of Findings and Analysis

Chapter Five: provides a summary of the significant research findings and a discussion of their potential implications for developing the concept of new product development and innovation in windows mobile devices and broader perspective of the telecommunication industry.

References

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Bstieler, L., Gruen, T., Akdeniz, B., Brick, D., Du, S., Guo, L., … & Yalcinkaya, G. (2018). Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA?UNH Doctoral Consortium. Journal of Product Innovation Management, 35(3), 300-307.

Chang, W., & Taylor, S. A. (2016). The effectiveness of customer participation in new product development: A meta-analysis. Journal of Marketing, 80(1), 47-64.

Chen, R., Liang, C., Gu, D., & Leung, J. Y. (2017). A multi-objective model for multi-project scheduling and multi-skilled staff assignment for IT product development considering competency evolution. International Journal of Production Research, 55(21), 6207-6234.

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Zhao, Y., Cavusgil, E., & Cavusgil, S. T. (2014). An investigation of the black-box supplier integration in new product development. Journal of Business Research, 67(6), 1058-1064.

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