Business Letter Conveying a News Argument
Your name
Your Address
Your Phone Number
May 24, 2017
Name of the receiver
Name of the Company
3908/568 Collins Street,
Melbourne, Vic 3000
Respected Sir/Ma’am,
It is to inform you that the employees of the organization have decided to boycott their work after the incident that took place yesterday. The manager has misbehaved with one of our employees and that has created huge outrage among all the other employees here. The employees are in the opinion that the manager does not have the right to insult a person on the basis of his race or religion. The way the manager treated Ms Parks yesterday was very humiliating. A work place should be free from any kind of racial discrimination or such activities that hinders the basic rights of the employees. Keeping this situation into consideration, all the employees have planned to boycott their work unless serious actions are taken against this matter.
The employees have demanded that the manager has to apologise for his behaviour. In fact, the management should take serious action against this particular situation. The entire group of employees have determined that unless a proper solution is made by the authority of the organisation, they would not continue their respective works. They have claimed that the incident is really shameful that has created a disgraced situation in the working environment. If the manager can do such things with Ms Parks, the chances that similar incidents would ockie again in the office are very high. Therefore, it is only when the manager apologises and the higher authority takes serious action against charges of racial discrimination; the employees would not continue their work.
Thank you,
Yours truly,
Your name A press or media release demonstrating persuasion
Topic: Launch of a new product by Nestle
Nestle, Australia Ltd
Good Food, good life
Rhodes NSW
(02) 8741 2033
PRESS RELEASE
For more information contact:
PRO, Nestle Australia Ltd
Phone: (02) 8741 2033
Email: [email protected]
Nestle launches chocolate slices
Nestle, Australia has added a new member in the family of good food. The new product launch is the chocolate slices. These chocolate slices are the best part of the breakfast that people can have with their bread. The product has been made keeping the special need of children into consideration. The chocolate slices are filled with all the good nutrients and the taste of the chocolate that would become the favorite part of breakfast for everyone. The chocolate slices are made with high quality milk. It has natural cocoa that adds the best chocolate flavor to the slices. Due to its taste and freshness, this product will easily be liked by children and any other chocolate flavor. The product is about to hit the market by the end of this month. It has been expected that the company would make huge profit with the launch of this product.
The chocolate slices are also available in different flavors like dark chocolate, milk chocolate and white chocolate. The dark chocolate has 72% of pure chocolate or cocoa harvested from the cocoa fields in Ghana, Africa. The Milk Chocolate flavor has a creamy flavor that leaves a mesmerizing feeling in the mouth of the consumers. The white chocolate has a mix of caramel and natural vanilla and has 29% chocolate. This is the best option for those who do not like much chocolate. The company has also planned to launch the slices in a variety of other flavors as well. However, that would take some time to come into operation.
Press or Media Release Demonstrating Persuasion
The idea of launching this product is to give a different form of chocolate experience to the consumers. People usually have cheese with bread for their breakfast. There is option for chocolate spread as well. The love for chocolate spread cannot be denied. However, it becomes very messy at times while using chocolate spread for the bread. Therefore, the idea is to make it easier for the chocolate lovers to eat chocolates even if they are in hurry. All it needs to take is to peel out a chocolate slice and placed it between the breads and have it. This is a very nutritive and a healthy food for the children.
A blog for a selected brand/product of your choice
Topic: Rebranding the business, (Nike)
Why rebranding the business is important for Nike?
Rebranding is definitely a daunting task for an organization to undertake, but it is definitely a rewarding process that promises to deliver significant commercial benefits. Rebranding actually gives a new breathe and life to the brand if the brand seems to loss significant market share or consumers. The process of rebranding requires focusing on certain strategies and it has to have creative vision and thoughts towards rebranding the particular brand. It is not important that rebranding takes place only when the company suffers from major drawbacks but it is equally important that the company should consider certain activities that would help them to fight against the increasing competition in the market. If these brands do not consider these points, it would ultimately result in creating a situation that would create hindrance for the brand to get back to its original position in the market.
If the situation of Nike is considered, it has to be said that the company has been facing major drawbacks in the recent time because of the increasing competition in the market. There are many brands like Woodlands, Adidas, Reebok and others. Apart from this, many clothing companies have also been found to come up with product differentiation strategies that have resulted in developing those sports products. In addition to this, online purchasing has made it convenient for the consumers to compare the products before making any purchase. Therefore, the battle of competition continues. The only option left to the major brands is to increase its brand position to that extent that it would create better opportunities for them to attract more consumers. Selection of the right media or channel is also important to reach out the right group of consumers. Therefore, in order to re create a branding position or rebranding a company, selection of the right media should also be of primary concern. The advent of the social media sites has made it easier for the companies to reach out people throughout the globe.
The only option left for the brands to save their market share is to create a strong branding because there might be many options available in the market, but people are often found to be loyal to certain brands. Therefore, it has become very important for the brand like Nike to consider the point of rebranding. In order to rebrand or establish a dominant position in the market, there are certain points that need to be considered. For instance, the company can come up with a new set of marketing and promotional strategy. Product variation or coming up with certain unique designs could be the best possible options for Nike to increase the consumer base. It can also be said that the company could hire a new brand ambassador, a renowned and a well known personality who could easily create a charm in the market and would help to create a better brand image of the company.
Blog Entry or Short Examples of Advertising Copy
A review article:
It’s No Longer Internet Marketing Without Social Media
In the article, Denis Kirwan has talked about the rise and advent of the social media in the recent time and how increasingly the major companies and organizations are using the same media platform as a marketing tool. The writer critically discuss about the power of social media and how it creates influence over consumers. According to him the idea of creating value in the business depends on how the product is promoted or marketed. In order to maintain the same presence in the market, it has become important for the marketers to use social media sites like Facebook and Twitter. Thus, it can be easily said that the marketing industry is hitting the online platform rather than depending on the traditional form of marketing approach. The concept of digital marketing is not new but with the advent of the social media networks and its increasing influence in the recent time it has become an important point for the major marketers to consider this platform for carrying out their marketing activities. Social media marketing is actually very cost effective and this is the reason that most marketers select this platform over other platforms. The author has also discusses about his own experience and his point of view towards this new mode of marketing and consumers related marketing activities.
He has also been pointed out that many organizations are coming out with online marketing campaign using social media sites. in order to create and cultivate brand trust and to build a meaningful web presence, it is very important to use the right content for the marketing activities carried on in the social media sites. It is for the same reason considering the consumer behavior and the pattern of their purchasing are equally important. The article has definitely enlightened the new way of marketing and how the marketers can easily target the particular group of audience and can reach out to them easily. Social media marketing is providing major facilities to the marketers. By using the social media site marketers can easily penetrate into the lives of the consumer and can easily tell them about what the marketers want to disseminate among the consumers.
The article is very argumentative and has created a critical approach towards the use of the social media platform as a part of the marketing strategy by major organization. There is no doubt that all the major small and big organizations are using the social media marketing for the purpose of marketing their products or service. Due to the cost effectiveness and easily reaching out to the target group of people, this media tool has been using by many marketers. Many topics have been covered in the article but it has to be taken into consideration that there is lack of examples in the entire article. The article could have created better impact if it had good examples along with certain images of the major brands. This would automatically attract the readers and would have held their attention. However, the article has not been supported with a number of images or graphs that could show the current statistics of the market and the increasing influence of the social media sites.
In terms of using the words and sentences, it has to be said that the author has used very simple language and words that could be easily understandable by the readers. Therefore, it can be said that the article has been written with correct approach. In terms of the fact that he has put forwarded in the article are absolutely true. In this respect, I would also like to mention that the content that is delivered by the major marketers should be directly targeted to the target group of people. If an organization undertakes the marketing approach in the right way it is expected that they could easily target the right people and would disseminate the information to them. In fact, it can also be said that a company should indeed focus on the social media platform only rather than concentrating on the traditional form of media. This way an organization would also be able to create a positive image of them because these social media platforms are actually a good place for communication as well. Therefore, this way the marketers can directly reach out to the consumers. This particular article has been really effective to understand the current impact of the social media networks and how the major marketers have been using the same platform to reach out the people.
References:
Forbes.com 2017 It’s No Longer Internet Marketing Without Social Media Avaialble at: https://www.forbes.com/sites/forbesagencycouncil/2017/03/14/its-no-longer-internet-marketing-without-social-media/#49298c60387d [Accessed on: 24-5-2017]
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