Project Management For Samsung Galaxy S8 Launch Event

Product Launch

Project Management is regarded as a high priority for business organization in the market. These projects help in diversifying various operations and functions in an organization. The development of project management has been parallel with the development of an organization.

This report deals with the development of a product launch of Samsung Galaxy S8. The report focuses on objectives of the project including scope, time and cost. The deliverables for the project has been provided in the report. Milestones and technical requirements of a project are explained in the report.

This report outlines issues and limitations in new product launch of a company. The report deals with reviews and feedbacks of customers regarding the new product after launching.

Launching is a process by which a company introduces new products in the market. The purpose is to maximize sales of a new product in the market that helps in the development of a company. The launching process is an important criterion that is followed by an organization for maintaining projects (Heldman 2015). The launch process of a new company explains new strategies of the company in the market. The planning for product launch starts with the business documentation along with target customers and definition. The strategic decisions related to launching depends on targeted customers in the market the demand in the market regarding that new product plays an important role in the success of a product. The company have to maintain a strategic process for initializing new product launch. In this context, Samsung is going to launch a new mobile named Samsung Galaxy S8.

The objective of this project is to manage a one-day new product launch of Samsung Galaxy S8. The management of this event has been a prior role for this project. The scope of this project is to maintain a positive relationship with customers with respect to the new product.

Deliverables

The project team of Samsung has announced a one-day event for launching their new product, Samsung Galaxy S8. The sponsor group and team members of Samsung have decided to state features of a new phone. Various VIP guests are also invited to this event. The team have arranged drinks and snacks for the entertainment of guests (Burke 2013). They have planned for a sound system and refreshment programs by various artists. The project manager, team leader and their members have actively taken part in an event and provided helping hands for successful mobile launch program.

Milestones

The milestone of this project is to complete a one-day launch program by Samsung successfully. Samsung wants to attract many customers with the help of this one-day launch event. The productivity and market share of the company will enhance at its maximum level. Besides this, Samsung can gain a lot of customer base and immense popularity (Crawford 2014). However, Samsung Galaxy S7 has failed in the market; therefore, their primary goal is to overcome that loss with brand new Samsung Galaxy S8.

Technical requirements

The new product of the company, Samsung Galaxy S8 needs to be in working condition from of huge audience. The technical department of the company needs to be active for narrating features of the phone by making it attractive. The projector and sound system needs to be working properly. A proper presentation needs to be delivered by the technical team members to attract customers towards their new product.

Project Objective

Limits and Exclusions

Various limitations are accomplished with this one-day event of new product launch. The launch event has to be organized in one of the luxurious hotels of Singapore (Mir and Pinnington 2014). A huge number of Singapore citizens will be gathered at this event and managing them properly will be the great task to be performed by Samsung. Therefore, a proper event management strategy is required for organizing this event.

Samsung is looking for a successful launch of their new mobile Galaxy S8. Various innovative features have been integrated with new mobile that will be able to remove problems related to the previous model of Samsung. The previous model has been a failure in the market. Samsung is going to arrange a LED screen to launch and display the program outside the hotel. This might attract the customers who are not resent in the event. Samsung can invite media for capturing their live video and programs. This might help in reaching a large number of people worldwide.

The event will be organized at MBS Hotel and MBS Hotel in Singapore. These two hotels are one of the luxurious hotels in Singapore. Various VIP guests will attend this event and provide speeches on the phone. This will help in attracting customers to the phone. Expert professionals and educated personalities will provide their feedback to the project team regarding new mobile (Kerzner 2017). The new of this event will be reported and published in various newspaper and television channels that will help in advertising this event to a maximum number of people. The quality of the event is high and a critical point for Samsung point of view.

A one-day launch event has been planned by Samsung for launching a new mobile Galaxy S8 in the market. The scope of the event will help in identifying resources that will be required for this event. The cost estimation techniques might help in monitoring and estimate budget for the event. The cost required for managing every aspect of an event would be included in the cost estimation techniques.

The project plan would take two-month time for preparing every aspect of planning. However, the event is only for one-day engagement.

The budget and cost estimation for this event might help Samsung to estimate their amount that will be spent in this one-day event along with overall project (Turner 2016). The budget estimation of the project helps in making decisions during spending money in the event.

Project Management is Trade-off between Performance, Time and Cost. The Project matrix is generally beneficial to know the criteria that are constrained, the criteria that must be embellished and that must be accepted.

Constrain

The parameter of the project has been already fixed. The project has to be completed within its deadline. However, a project must fulfil the specification, scope and budget included in this project.

Enhance

As per the scope of this project, it is analyzed on what criterion must be conducted in an efficient manner.

Accept

Deliverables

It deals with for which criterion original parameter can be met can only be answered by accepting. When the trade-off is planned to be made, the scope of the project can be reduced, the performance of the project can be reduced and the schedule can be slipped, now it should be allowed or not can be answered by accepting (Flyvbjerg 2014).

Figure 1: Samsung Galaxy 8 launch project plan and Project Priority Matrix

(Source Created by author)

This project have used this matrix table for prioritizing various deliverables for success of the event. The use of the priority matrix have helped in maintaining these elements in the WBS. The bottom up approach have helped in expanding the elements from bottom. Priority matrix is a tool that helps in providing the various set of tasks and activities according to its importance. The matrix helps in ranking various project activities based on different criteria. It helps in providing clear and simple understanding project priorities (Heldman 2015). It helps in the decision-making process related to project. Priority Matrix provides a general approach towards completion of a project within a deadline. The mapping of activities can be done with the help of analyzing priorities of activities and sub-activities of a project. Priority Matrix is a tool used during brainstorming for evaluating different issues linking to the prioritized list of items. Therefore, this helps in determining an order of problems need to be solved first in order for fulfilling organizational objectives.

The red color denotes the high priority, the yellow focuses on medium priority and the green color denotes the low priority that is related to the launch of Samsung Galaxy S8.

The work break down structure is a project deliverable that helps in maintaining tasks include in the project that is divided into manageable solution. It defines various scopes of the project in order to understand various features and parameters of the project. The use of WBS provides an outline of the project activities and tasks (Kerzner 2017). It is developed by predicting project deliverables and it is subdivided into small tasks and activities. The sub deliverables ate then divided into deliverables of the project. The costs included in WBS helps in progressing work properly according to outline.

Figure 2: Samsung Galaxy 8 launch project plan and Cost Estimation Diagram (top-down approach)

(Source: Created by author)

The work packages for the Samsung Galaxy S8 launch program are mentioned below:

Figure 3: Samsung Galaxy 8 launch project plan using Microsoft Project

(Source: Created by author)

Cost Estimation is a process that helps in highlighting resources of project and budget associated with resources. Cost estimation technique helps in identifying feasibility related to the financial condition. However, techniques of cost estimation avoid cost overruns. Samsung has applied prominent cost estimation techniques for minimizing total budget of this event (Leach 2014). The analysis of resources of the project has maintained a proper technique to finish the project within a deadline. The cost estimation method in this part have helped in maintaining the budget of the project. There are various factors and elements of the project are mentioned in the hart with their cost estimating the budget. This project have been started with roper amount of budget and maintained during process. The use of the cost estimation method have helped in fulfilling budget and expectation of the project required for its completion. The completion of the project within the deadline is possible with the help of cost estimation process.

Milestones

Top-down approach

Top-down approach refers to breaking down of deliverables of a project into various sub-task. These small activities are termed as work packages. Benefits of using this approach are that every activity can be identified independently.

Bottom-up approach

The bottom-up approach deals with completing overall tasks by members of a project team that are identified first. However, this approach is a time-consuming process. The tasks and activities included in this approach are grouped together for developing work packages. This project has used a bottom-up approach.  The bottom-up approach takes time for analyzing activities and elements present in the project. This project has used bottom up approach for looking forward in the completion of the project within the deadline of the project. Therefore, the bottom up approach is perfect for being used in this research.

Figure 5: Samsung Galaxy 8 launch project plan and Cash Flow Diagram

(Source: Created by author)

Conclusion

It can be concluded that use of cost estimation techniques in this project has helped Samsung in monitoring the project. The one-day new product launch event of Samsung has been discussed in the report. The scope, cost and time of the project have helped in initiating this project. Various factors influencing this event has been properly understood. The use of cost estimation techniques has been depicted in the report.

References

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Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA.

Cicmil, S., Cooke-Davies, T., Crawford, L. and Richardson, K., 2017, April. Exploring the complexity of projects: Implications of complexity theory for project management practice. Project Management Institute.

Crawford, J.K., 2014. Project management maturity model. CRC Press.

Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management. Project Management Institute.

Flyvbjerg, B., 2014. Megaproject planning and management: Essential readings, vols 1-2. Edward Elgar Publishing.

Hegazy, T., 2013. Computer-Based Construction Project Management: Pearson New International Edition. Pearson Higher Ed.

Heldman, K., 2015. PMP project management professional exam deluxe study guide: updated for the 2015 Exam. John Wiley & Sons.

Jacobs, R. and Chase, R., 2013. Operations and supply chain management. McGraw-Hill Higher Education.

Kerzner, H., 2013. Project management: a systems approach planning, scheduling, and controlling. John Wiley & Sons.

Kerzner, H., 2017. Project Planning. Project Management Case Studies, pp.179-200.

Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to measuring and monitoring project performance. John Wiley & Sons.

Larson, E.W. and Gray, C.F., 2014. Project Management: The Managerial Process with MS Project.

Leach, L.P., 2014. Critical chain project management. Artech House.

Martinelli, R.J. and Milosevic, D.Z., 2016. Project management toolbox: tools and techniques for the practising project manager. John Wiley & Sons.

Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project management: linking project management performance and project success. International journal of project management, 32(2), pp.202-217.

Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project management: linking project management performance and project success. International journal of project management, 32(2), pp.202-217.

Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and technology. Taylor & Francis.

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