Property portfolio analysis of Novotel Sydney Central and Ibis Hotel Sydney Darling Harbour
This report includes the individual property portfolio analysis to understand the role of operations and control in the hotel management. The two Accor hotel group brands Novotel and Ibis are given in detail to compare and identify factors which can influence the operations in the hotels.
Novotel Sydney Central is located at a perfect location which is within the walking distance of Darling Harbour in Sydney’s bustling CBD. It is a 4.5-star hotel including 255 guest rooms. It is a brand of Accor hotel group. The hotel is designed for business and holiday travellers.
Hotel Ibis Sydney Darling Harbour is a brand of Accor hotel group and located at the heart of the city. It is one of the 3.5-star hotels of the Sydney. Ibis is known for it’s quality and value for money. It offers a restaurant, bar and rooms with great views of the city. The hotel charges affordable rates and provides friendly services. Both Novotel Sydney and Ibis Hotel Sydney are situated adjacent to each other. The differences given below are critically examined in both the hotels:
- Provided facilities: The guests are offered a wide range of services and facilities at the Novotel hotel comprising 24Hour reception and room service, a rooftop terrace, laundry facilities, central parking, and pool. There are some other facilities which are provided by the hotel such as concierge services, daily housekeeping and heated rooftop pool and spa. The balance fitness facility provided by the hotel includes yoga, walking and jogging maps. The healthy meal choices are provided by the hotel along with a pillow menu (Bolfing & Cadotte, 2015). Whereas the rooms at Ibis Sydney darling harbour features LCD TV, AC, dryer and tea/coffee maker. There is a facility of express check-in provided by the hotel. The high internet access is available to the guests. The front desk provides 24-hour support to the tourists by helping with tours, tickets, luggage and securing valuables (Booking.com, 2018). The additional facilities include terrace and ATM (Rocha & Fink, 2017).
- Services available: The hotel has a restaurant and bar which offers fabulous foods, drinks and exemplary services. Novotel Sydney hotel provides 24 hours reception service and helps in check-in and check-out of guests. The hotel offers a beautiful view of Sydney city Skyline. The hotel has 12 conference rooms and event spaces which can cover up to 40 people (Novotel Hotel & Resorts, 2018). The hotel has a bar plus a kitchen. It has also a MAC corner for computer and internet usage. The guests are invited to take advantage of the fitness centre and spa facilities. Comparatively, the online check-in facility is provided by the Ibis Sydney. The wireless internet access is provided to the guests along with the tour assistance. The dry-cleaning and laundry service is made available for the guests. The bathrooms have showers and hair dryers.
- Room rates: The Novotel hotel provides a different kind of rooms such as single, double, family or multiple rooms. The rates of the room start at AU$241. The booking can be done on the hotel website and some other websites such as booking.com, Expedia, wotif.com and more. The Ibis Sydney hotel provides two types of rooms, standard room and superior room. The Superior room is having a harbour view. The rates of the room start at $209. The rooms can be booked at the official site of the hotel as well as on other websites. The hotel provides the wellbeing of guests at the best prices. (Pereira-Moliner, et. al. 2016) The rooms are fully equipped with innovative bedding.
- Revenue streams: The rooms are the major source of revenue for the Novotel hotel. It charges different prices for the different type of rooms such as standard rooms, executive rooms, lofts and the accessible rooms. The other streams of revenue include restaurants, bars, conference and the meeting halls. Other than rooms, it’s restaurants Fieldhouse and Ternary generates a good amount of revenue. The discount and packages provided by the hotel help in generating revenue (Phillips, Barnes, Zigan & Schegg, 2017). It also makes use of a social media platform such as Facebook, Twitter and LinkedIn to get some buzz. Comparatively, Ibis Sydney generates revenue under three streams, rooms, restaurant and bar. The hotel charges different prices for the standard and superior rooms. The rooms of the hotel are generally occupied due to the economic prices with a great view of the harbour. So, the rooms have a great role in generating revenue.
- Housekeeping functions: The primary housekeeping function at Novotel hotel is to keep the building clean. They mop, dust and clean the bathrooms. The housekeeping staff is liable to remove trash. They are responsible to change sheets and make beds. They supply towels and all the bathroom essentials (dos Santos, Méxas & Meiriño, 2017). It is also the function of housekeeping staff to provide extra things required by the guests such as extra pillows or blankets. The housekeeping staff performs the duties of decorating the hotel. The housekeeping manages laundry and linen, controls pest and perform the cleanliness functions in the Ibis Sydney. The housekeeping staff is responsible for the overall cleaning of the hotel (Calbone, 2016). The housekeeping staff is a 24*7 operation. The staff at Ibis Sydney not only cleans a guest room at the arrival of guest but they maintain everything in the hotel on the daily basis.
- Food and beverage outlets: There is Fieldhouse restaurant and lounge at Novotel Hotel Sydney. It offers innovative menus on a 24-hour basis. The Ternary restaurant offers stunning views of the Sydney city skyline. It allows guests to experience three different offerings, Grill kitchen, Asian kitchen and Wine bar. When it is compared to Ibis Sydney, the breakfast buffet is served every morning. A satisfying meal is enjoyed at the lBistro restaurant. It offers taste cuisines by making use of fresh local produce. The bar at the hotel is a friendly place to enjoy drinks. The Ibis kitchen serves buffet breakfast, a la carte lunch and dinner options (Jang, Liu, Kang & Yang, 2018). The alternative meal options are also provided 24 hours a day along with the late-night menu.
- Other supplementary services: The hotel provides online check-in facility, Wi-Fi internet access, parking, wheelchair access, currency exchange and more. It also offers early check-in and late checkout. Novotel provides free accommodation and services to the children under 16-year-old while sharing a room with their parents or grandparents. The hotel also has a family and Novotel program where kids can stay for free, eat free and have fun at kid’s corner (Rieder, Schröder, Herms & Hausen, 2016). The supplementary services are quite different in both the hotels. The Ibis Sydney hotel provides guests to check their favourite magazine and newspaper editions. Other supplementary services are cloud printer and LCD smart TVs. The hotel provides easy access to light rail services. Additionally, the babysitting service is provided to the guests on request (Carrasco, et. al. 2017). The business services are also provided such as conventions. The convenient shuttle service is also provided for the airport terminals at the minimum charges.
Conclusion
From the above report, it can be concluded that both the hotels Novotel and Ibis discharge the same functions. But when it comes to quality then the Novotel hotel provides better and luxurious services and covers the higher income and business class. Ibis Sydney targets a large base of customers due to it’s affordability. The hotel is successful in targeting more tourists.
References
Bolfing, C.P. and Cadotte, E.R., 2015. How Useful are Customer Satisfaction Processes for Hotel Industry Positioning Strategies?. In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference (pp. 82-86). Springer, Cham.
Booking.com, 2018. Ibis Sydney Darling Harbour. [Online]. Available at https://www.booking.com/hotel/au/ibis-sydney-darling-harbour.en-gb.html?aid=357026;label=gog235jc-hotel-XX-au-ibisNsydneyNdarlingNharbour-unspec-in-com-L%3Aen-O%3AwindowsS81-B%3Achrome-N%3AXX-S%3Abo-U%3AXX-H%3As;sid=e8f81caff0db2e7e843bd2c312012710;dist=0&sb_price_type=total&type=total& [Accessed on 3 September, 2018].
Calbone, A., 2016. The pros and cons of outsourcing housekeeping positions. The Rooms Cronicle, 19(1).
Carrasco, R.A., Sánchez-Fernández, J., Muñoz-Leiva, F., Blasco, M.F. and Herrera-Viedma, E., 2017. Evaluation of the hotels e-services quality under the user’s experience. Soft Computing, 21(4), pp.995-1011.
dos Santos, R.A., Méxas, M.P. and Meiriño, M.J., 2017. Sustainability and hotel business: criteria for holistic, integrated and participative development. Journal of cleaner production, 142, pp.217-224.
Jang, S., Liu, T., Kang, J.H. and Yang, H., 2018. Understanding important hotel attributes from the consumer perspective over time. Australasian Marketing Journal (AMJ), 26(1), pp.23-30.
Novotel Hotel & Resorts, 2018. Novotel Sydney Central Hotel Accommodation. [Online]. Available at https://www.novotelsydneycentral.com.au/en/accommodation.html [Accessed on 3 September, 2018].
Pereira-Moliner, J., Pertusa-Ortega, E.M., Tarí, J.J., López-Gamero, M.D. and Molina-Azorín, J.F., 2016. Organizational design, quality management and competitive advantage in hotels. International Journal of Contemporary Hospitality Management, 28(4), pp.762-784.
Phillips, P., Barnes, S., Zigan, K. and Schegg, R., 2017. Understanding the impact of online reviews on hotel performance: an empirical analysis. Journal of Travel Research, 56(2), pp.235-249.
Rieder, K., Schröder, M., Herms, I. and Hausen, A., 2016. Working Customers in the Hotel Industry: And Why They Work. In Open Tourism (pp. 423-434). Springer, Berlin, Heidelberg.
Rocha, C.M. and Fink, J.S., 2017. Tourism Management Perspectives. Tourism Management, 22, pp.17-26.
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