Description of My Blood Donor
Since its establishment, SafetyCulture has, indeed, proven its zeal for innovation and responsiveness to modern technologies. In order to serve its clients much better, the company has been committed to accomplishing its mission which is “To make safety and quality management easily accessible to every worker in the world”. In this paper, I would like to give a proposal for a new device called My Blood Donor. The application is intended to help the company to diversify its services to other areas in which it has a potential to explore. The rationale behind this application is that it will benefit a large number of users who will get an opportunity to acquire it.
My Blood Donor is a mobile application (app) that we plan to develop. The application differs from the existing ones that the company already has because it deals in a new line of business. The app will be used in the healthcare sector. Its aim is to improve the safety and quality management of the blood donation process. Blood is a scare, but essential component of human life (Lv, Chirivella & Gagliardo, 2016). All human should have the right quantities of blood in the body at all times. In case of any emergencies, individuals might need an urgent donation from other individuals who might be ready to do so. However, blood donation has not been managed well (Stoyanov, Hides, Kavanagh, Zelenko, Tjondronegoro & Mani, 2015). That is why, over the years, the patients and medics face a myriad of challenges such as lack of blood reserves and exposure to diseases that can be transmitted from one person to another through direct blood contact. This shows that the safety and quality management of blood donation process has not been taken seriously.
The purpose of My Blood Donor, hence, is to provide an ultimate remedy to all the safety and quality management issues that have been encountered in course of blood donation. The app will provide an answer to these issues in different ways. So, for it to achieve its aims, the app will have to be properly-designed and developed. All the measures will be put in place to ensure that the app works efficiently. Just like any other application that the company currently has, My Blood Donor will be developed by following a standard app development procedure in line with the company’s policies. In its development process, the app will go through the design, development, and testing phases before it is eventually released to the market for the intended clients to acquire it (Stoyanov, Hides, Kavanagh, Zelenko, Tjondronegoro & Mani, 2015). The individual users will get access to the app through the mobile devices including the smartphones and tablets. The good thing with the app is that it is free of charge and does not require any money for it to be downloaded, installed, and used. It is very safe and can help in providing maximum protection to the users. The app can be integrated with the company’s products and can be used both by the existing clients as well as the potential ones that the company plans to tap from the market.
The Hypotheses of the Intended Users
My Blood Donor is an app that is developed for usage in the healthcare sector. The essence of the app is to pave way for SafetyCulture to consider investing in health care. Just like any other sector, health care requires high safety and quality management standards. Such standards can be better attained if modern technologies are utilized. That is why we have decided to come up with this app. The app will revolutionize the blood donation process by impacting on the following stakeholders:
Patients: The patients will get to enjoy a safe blood transfusion process. Safety has been a major issue of concern because lack of it exposes the patients to many diseases. Blood transfusion has also been inefficient because of the ineffective management of the process (Lv, Chirivella & Gagliardo, 2016). All these will be permanently addressed if the app is adopted.
Healthcare Providers: The app will benefit the healthcare providers in many ways. Most importantly, it will enhance their safety when handling blood during transfusion. The app will swiftly detect any dangers that they might be exposed to when managing the blood transfusion process.
Healthcare Administrators: The healthcare administrators will benefit from this app because it will improve the quality management process safety within their premises (Lv, Chirivella & Gagliardo, 2016). This is crucial in as far as the reputation of the facilities is concerned.
Government: The government can benefit if the quality of healthcare services are improved. As the regulator, the government can benefit a great deal if the healthcare sector is operational and has no unnecessary hindrances to quality and safety.
My Blood Donor is a new line of product that SafetyCulture should introduce to the market. However, for the company to reap huge returns from this product, it will have to plan and strategize well. This is necessary because the company expects to face a myriad of challenges including stiff competition from the established and new entrants in the market (Stoyanov, Hides, Kavanagh, Zelenko, Tjondronegoro & Mani, 2015). Therefore, to manoeuvre, fit in, and claim a substantial share of the market, the company must position itself by creating a value proposition for this particular product.
First, the company should appeal and convince the market that the new app will help in the screening of blood to detect if there are any viruses or bacteria that might spread from one person to the other. The loopholes in the screening process have been responsible for the spread of diseases like HIV/AIDS. However, with the usage of this app, there will be no more such cases that will arise. Meaning the donor, recipient, and the healthcare providers will enjoy utmost safety when handling blood and transferring it from one person to the other (Lv, Chirivella & Gagliardo, 2016). This is an issue that has become of a major concern to the healthcare sector. Lack of standard safety and quality management of the blood donation process has made many patients ad even healthcare providers to contract disease that could otherwise be prevented if appropriate technology is applied.
The Value Proposition of My Blood Donor
Besides, the company should appeal to the market that My Blood Donor will also help in the coordination and scheduling the blood donation processes. Health care is one of the sectors that have greatly benefited from Information and Communication Technology (ICT). However, despite all the progresses, there are many issues such as blood donation that still remain unexploited. That happens because there is a poor management of the blood donation process. There are so many lives that have been lost due to lack of blood. Such cases arise due to emergencies and lack of blood in the banks (Tsai, Miller, Huang, Escalon & Bryce, 2019). Therefore, to address these issues, the healthcare providers should use My Blood Donor to do so. It will achieve this by equipping the public with all the information that they need to know about blood donation. The app will give periodical alerts and reminders on blood donation campaigns, blood screening process, emergency needs, and the status of the blood banks at all times.
There is no doubt that My Blood Donor app will accomplish its desired goals. This is because its development will guarantee high-quality services. However, this will not be an easy task because of the many challenges that the company will have to encounter when implementing the new app. Competition is expected to be one of the major challenges because, as already hinted, My Blood Donor is not the only app of this kind. There are already substitutes in the market. Hence, for the company to enjoy a competitive advantage over its rivals, it has to strategize well.
The company should ensure that the new app is easy-to-use by all the interested users. Meaning, it will have to be usable. All the users will find it easy to use by anyone interested in using it. This will be possible because the app will have good features and specifications that suit everyone including the techno-savvy and laymen (Stoyanov, Hides, Kavanagh, Zelenko, Tjondronegoro & Mani, 2015). When this happens, many people will be attracted to the app because they will not face any challenge when it comes to its installation, downloading, and usage.
The company should ensure that the app is has the right User Interface (UI). The app will be a success as it will have the right, appropriate, and desirable UI. The UI should be designed in a proper manner that can make it to fit the available devices and be easy to navigate and operate at all times. For this to happen, the UI should be perfectly-designed and developed. At the same time, the app will appeal to the users as it will be responsive and fast enough when it comes to speed. The users will access its contents at the click of the button (Ben-Zeev, Schueller, Begale, Duffecy, Kane & Mohr, 2015). If the app has a high speed, it can appeal to the users who will end up choosing it instead of any other alternatives in the market.
How SafetyCulture should use My Blood Donor to enjoy a Competitive Advantage in the Market
The company should also ensure that the app is convenient and efficient to the users. One will only have to possess a mobile device and have access to the internet. At times, there is some functionality that will be accessed offline (Kumar, Krishna & Manjula, 2016). This will make the users to be pleased with the new app because it saves time and appear convenient for usage. Last, but not least, the app will be serve its purpose as it will be adaptable to all the mobile devices, browsers, and Operating Systems (OS) including android and windows (Hoehle & Venkatesh, 2015). The users should be guaranteed such kind of flexibility because they might possess different OS and browser that should not disadvantage and limit them from using the app.
My Blood Donor is an application that resonates with the company’s mission of enhancing the efficiency of safety and quality management processes in organizations. It is not wholly new because, over the years, the company has been using its resources to develop such apps (Hoehle, Aljafari & Venkatesh, 2016). So, for this app to be effectively-implemented, there are certain measures that the management of SafetyCulture should take.
First, the management of SafetyCulture should have adequate experts to oversee the entire process of the design, development, testing, implementation, and evaluation of the new app. The company should employ well-trained and highly-experienced IT specialists, software engineers, communication experts, and computer scientists who can be in charge of research, design, development, and maintenance of the app (Shitkova, Holler, Heide, Clever & Becker, 2015).
Secondly, the managemet should allocate enough financial resources to be used in the management of the development process of the new app. There should be enough money to be used for performing a wide range of activities including research, design, development, and maintenance, and promotion. If the project is adequately-funded, all the activities can run smoothly to ensure that it the app is eventually implemented and used to achieves its goals (Delia, Galdamez, Thomas, Corbalan & Pesado, 2015). This must be done because the app is considred as an investment that must bring monetary benefits to the company in the form of profit.
Lastly, The managemet should market the new app and ensure that the general public and the target clients in particular get to know about it. The company should rely on its in-huse marketing team and seek te services of marketing consultancy firms to vigorously market the product. The product shouldbe advertised in all the available media platforms including the broadcast, print, and electronic media (Latif, Lakhrissi, Nfaoui & Es-Sbai, 2016). The beneft of marketing is that the company will manage to inform the entire market about the existence of the app, its benefits, superiority, and why it should be chosen as the best alternative in the market.
Conclusion
My Blood Donor is a new app that SafetyCulture should implment. The application is feasible, effective, and economical. Its adoption will not only imrove the effieicney of safety and quality management, but is also expected to bring financial benefit to the company in the form of profits. However, for the app to enable SafetyCultue to “make safety and quality management easily accessible to every worker in the world,” its implementation process must be taken so seriously. The management should allocate enough resource, hire experts, and do everything within its capacity to ensure that the new app is efficient, convenient, responsive, flexible, and adaptable. All these will be possible if the management decides to support this new brilliant innovation.
References
Ben-Zeev, D., Schueller, S. M., Begale, M., Duffecy, J., Kane, J. M., & Mohr, D. C. (2015).
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Delia, L., Galdamez, N., Thomas, P., Corbalan, L., & Pesado, P. (2015, May). Multi-platform
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Hoehle, H., & Venkatesh, V. (2015). Mobile application usability: Conceptualization and instrument development. Mis Quarterly, 39(2).
Hoehle, H., Aljafari, R., & Venkatesh, V. (2016). Leveraging Microsoft? s mobile usability guidelines: Conceptualizing and developing scales for mobile application usability. International Journal of Human-Computer Studies, 89, 35-53.
Kumar, N. A., Krishna, K. H., & Manjula, R. (2016). Challenges and best practices in mobile application development. Imperial Journal of Interdisciplinary Research, 2, 12.
Latif, M., Lakhrissi, Y., Nfaoui, E. H., & Es-Sbai, N. (2016, March). Cross platform approach for mobile application development: A survey. In 2016 International Conference on Information Technology for Organizations Development (IT4OD) (pp. 1-5). IEEE.
Lv, Z., Chirivella, J., & Gagliardo, P. (2016). Bigdata oriented multimedia mobile health applications. Journal of medical systems, 40(5), 120.
Shitkova, M., Holler, J., Heide, T., Clever, N., & Becker, J. (2015, March). Towards Usability Guidelines for Mobile Websites and Applications. In Wirtschaftsinformatik (pp. 1603-1617).
Stoyanov, S. R., Hides, L., Kavanagh, D. J., Zelenko, O., Tjondronegoro, D., & Mani, M.
(2015). Mobile app rating scale: a new tool for assessing the quality of health mobile apps. JMIR mHealth and uHealth, 3(1), e27.
Tsai, C. Y., Miller, A. S., Huang, V., Escalon, M. X., & Bryce, T. N. (2019). The feasibility and usability of a mobile application for performing home evaluations. Spinal Cord Series and Cases, 5(1), 1-8.
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