Learning Process and the Experience
I belong to the digital era and I am a business student. Therefore selecting the presence of ubiquitous media in the business organizations was an obvious option for me. Every day we experience the presence of media in our everyday life from the time we wake till we go to sleep even though it is physically non-existent. In this reflective journal I will explain my journey through the research and how the outcomes enlighten me or presented me with some contradictions in my ideas and thoughts. I researched theoretically, practically then evaluated the found data and analyzed the result in detail so that the research becomes more than just a theoretical research paper.
I chose the project with some specific research objectives. The primary research of my project is to define the concept of ubiquitous media and determine its usage in the business sector. Then I wanted to investigate that how the ubiquitous surveillance improve the business performance. The project also aimed to explore various theories related to this ubiquitous system. Finally I wanted to critically analyze the advantages and disadvantages of this ubiquitous surveillance practice.
I also explored the present and future scopes of my research. The research can help to guide all other business organizations that are applying the same system in their business processes. The detail implementation methods can prove to be effective to prevent various organizational threats. If my research will be informative and effective enough the other researchers and organizational management can follow the paper in order to identify the ubiquitous surveillance issues in the organizations. The exploration of a contemporary system in the existing business practice and its practical implementation will help me to grow as a business professional. My course and the programs in my university and guided by the mentors will greatly help me to enhance my knowledge that I can apply in my future profession. The learning experience and journey towards the desired goal will help to become a skilled business professional and a better human being as a whole.
In order to understand the presence and significance of ubiquitous media in the business organizations I explored various available literatures on the topic. I found that organizations can successfully apply the ubiquitous media in observing and monitoring the employee activities within the organization. Like few companies use the software tracing application that gives the company necessary information like how many times a user is opening the app or which products are mostly purchased by the consumers. Initial exploration of the literature related to ubiquitous scrutiny leads me to deeper theoretical base where I could establish a connection between the environment psychology theory and ubiquitous media. The organizations get right information about the customer preference and these data help the organizations to design their products accordingly. They engage incorporate the giant data analysis to monitor the consumer purchasing behavior and ensures the successful use of other newer technologies as well. However while I was exploring various literature I found that literature dealing with this specific area has gaps too. The literature deal with the theories related to ubiquitous media in organizations but failed to present the procedures on how those systems can be executed effectively. I also found that the statistical data that the researchers have gathered are complex in nature.
Future prospect
The practical assessment of the ubiquitous media practice has not been explored well and I found that the available data are also not adequate to support the practical assessment processes. Based on my initial research I had developed certain research questions in order to achieve the desired goal. The primary question I set deals with the implementation potentiality of ubiquitous surveillance in daily business practice. The secondary questions I set was focused on how can the concept of ubiquitous media be used in the businesses. The other two secondary questions were focused on the theoretical frameworks related to the ubiquitous system and the advantages and disadvantages of it. I had to be careful while deciding upon the research design and methodology. In order to finalize the appropriate research method I had to analyze the various research methods. If I had to select the qualitative method I had to prepare a research questionnaire consisting research questions focused on the research topics. I would have to search for different websites that offers information that could help me in the research. I find my research topic requires a research method that is subjective in nature that is why I chose the inductive approach.
I would allow me to develop a more effective framework including the theories in order to improve the validity and reliability of the research outcomes. I chose the non probability sampling method that consists of the open ended questions and it requires high expenses and longer duration of time. I searched and selected 10 marketing experts from organizations that had already applied the ubiquitous surveillance in their system. I selected the primary data collection was completed through collecting data through the survey directed to selected respondents. I chose two variables; the independent variable was the implementation of ubiquitous media and the dependent variable is the business operations of various organizations. I researched and selected appropriate text books, annual reports, academic journals and websites as the sources of secondary information.
I was also engaged in the quantitative data analysis where I used MS excel software to present the found results through graphs, tables and pie charts. Finally I assessed and interpreted the research findings in order to meet the research objectives that I set in the initial phase of the research. The sampling method I chose for the quantitative data analysis is probability sampling method as I found that this method provides every respondent with equal opportunity to express their views and opinion on the given subject. I chose 50 employees from the organizations that engage with daily usage of ubiquitous media. I tried to establish the validity and reliability of the found data during the data analysis process. I depended on the research questionnaire and the superiority of the quantitative research and then I reviewed certain literature that could support and enhance the validity-reliability of my research more effectively. I experienced certain limitations during the research which might have affected the research. The major challenges I faced were related to the limited financial support, inadequate time and resources. These constraints actually led to the research result to be more complex. I had difficulties with the sample size as well. I made sure that the information provided by the researcher will be kept private. The research required a long time period but I will try to utilize the time as much as possible and complete the entire project within ten weeks.
Conclusion
From the detailed research I found that organizations are utilizing the ubiquitous surveillance system but at the same time they are struggling with the complicated technologies. My research highlighted the advantages of the system like its capability of observing and monitoring the consumer behavior and guiding the business operations towards more effective practice. I realized that the system also brings along the cyber threats and the quite expensive for certain organizational structures. However my research highlights that the role ubiquitous surveillance plays in the organizational advancement if it is implemented effectively.
Reference
Ampofo, L., Collister, S., O’Loughlin, B. and Chadwick, A., 2015. Text mining and social media: When quantitative meets qualitative and software meets people. Innovations in Digital Research Methods. Thousand Oaks: Sage Publications Inc, pp.161-192.
Andrejevic, M., 2012. Ubiquitous surveillance. Routledge handbook of surveillance studies, pp.91-98.
Bertot, J.C., Gorham, U., Jaeger, P.T., Sarin, L.C. and Choi, H., 2014. Big data, open government and e-government: Issues, policies and recommendations. Information Polity, 19(1, 2), pp.5-16.
Cacciatore, M.A., Scheufele, D.A. and Iyengar, S., 2016. The end of framing as we know it… and the future of media effects. Mass Communication and Society, 19(1), pp.7-23.
Carillo, K., Scornavacca, E. and Za, S., 2014. An investigation of the role of dependency in predicting continuance intention to use ubiquitous media systems: combining a media sytem perspective with expectation-confirmation theories.
Effing, R. and Spil, T.A., 2016. The social strategy cone: Towards a framework for evaluating social media strategies. International journal of information management, 36(1), pp.1-8.
Hewson, C. and Stewart, D.W., 2016. Internet research methods. John Wiley & Sons, Ltd.
Nikou, S. and Bouwman, H., 2014. Ubiquitous use of mobile social network services. Telematics and Informatics, 31(3), pp.422-433.
Scheepers, H., Scheepers, R., Stockdale, R. and Nurdin, N., 2014. The dependent variable in social media use. Journal of Computer Information Systems, 54(2), pp.25-34.
Zhang, D., Huang, H., Lai, C.F., Liang, X., Zou, Q. and Guo, M., 2013. Survey on context-awareness in ubiquitous media. Multimedia tools and applications, 67(1), pp.179-211.
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