Current Operations of the Chosen Enterprise
The purpose of this report is to investigate the relationship among the organizations within hospitality, tourism and event industries in Australia. Tourism, hospitality and event businesses are the main frontline of the Australian economy that provides consumer products as well as personal services to both international and domestic consumers. The sectors are affected by the continual changes in the national as well as international consumer demands and their expectations by global marketplace.
The tourism, event and hospitality sector involve restaurants, accommodation, tour operators, resorts, cultural tourism and so on. The markets within tourism as well as hospitality including business travel, main events and education travel offer potential benefit for the other sectors to promote this country and its goods and services. Large number of businesses in hospitality, events and tourism are active in more than one sectors. For instance, hotels require tourism for generating part of the business and the events usually cooperate with tourism for promoting their location (Thakran & Verma, 2013). Driven by the changes in the consumer trends and demography of foreign population within Australia, the nature of tourism, hospitality and event is changing.
The complexity of enterprise and laborforce generally make up the sectors requirements that is to be understood by policymakers for avoiding response to productivity (Nickson, 2013). The present study focuses on the present operations of the hospitality, tourism and event businesses. The socio- cultural and environmental trends impact on these sectors are explained in this report. Furthermore, strategies adopted by the organizations for addressing these trends are also discussed in this study.
Current operations of the chosen enterprise
The organizations that are selected under this hospitality, tourism and event industry in Australia are Echidna Walkabout, hotel Canberra and EMG event agency respectively. Echidna Walkabout are the social enterprise tour and travel operator in Australia that provide wildlife travel and tourism, educational travel and responsible travel to the tourists. The mission of this tour operator is to assure free- living future of the Australian wildlife (Echidna Walkabout Tours, 2018).
This enterprise believe that responsible wildlife tourism sector in Australia might help Australians to value the wildlife as an asset with economic value. It employs the aboriginal people as guides and visit aboriginal –run keeping places. It contributes to data collection of the wildlife sightings that is offered to local people. They have shown the Australians significance of native wildlife and offer education to these people regarding best way in protecting the environment.
One of the biggest hotels under hospitality industry in Australia is Hyatt Hotel Canberra. This hotel is situated in Canberra which is the national capital of Australia. Its current operations include management and franchise of resort, vacation properties and luxury hotels (Hyatt.com, 2018). The purpose of this enterprise is to care for customers so that they can best informs its decisions in business as well as growth strategy and is also intended to retain as well as attract customers as well as build relationships with the tourists. The subsidiaries of this company create, develop, manage, operate and offer services to the resorts and other locations. Their mission is to deliver experiences to its guests and offer services based on their need.
Interaction among the Organizations within the Tourism, Event, and Hospitality Sector
EMG is the strategic as well as creative end- to end event management agency under the event industry in Australia. Its current operations include all the aspects of the event for connecting the dots as well as deliver in a big way (Services – EMG, 2018). This event agency mainly focus on guest experience and ensure consistency of the theme, brand and message to the customers. This organization develop vision which is mainly supported by creative strategy of ensuring that the event is impactful and is targeted to appropriate persons. They focus on creative event design and event branding for assuring cohesion as well as consistency at the event. However, the strategic consciousness of this agency provide us the direction in create the event.
Interaction among the organizations within the tourism, event and hospitality sector
According to Morrison (2013), the hospitality industry is one of the vital service providers for foreign travel and tourism sector. It involves each businesses that accommodate tourists as well as travelers while travelling to other destinations. In fact, the business events held by the event agency helps to attract majority of foreign and domestic visitors. When tourists arrive at the final destination, their objective is to check into good hotels for proper accommodation. As accommodation is the main component of package holidays, the tour operators interact with the hotel managers to find the best accommodation for the tourists as per their requirement.
These tour operators have grip on the online bookings, leaving hotels in finding new ways of luring travelers to the sites. The hospitality giant Hyatt organization draws on to loyalty program for guiding deal seekers to book directly. In addition to this, Hyatt hotel has been offering exclusive discount for the travel agencies so that they convince the tourists to select this hotel. This in turn helps the Echidna tour operators to build good relationship with the Hyatt hotel managers. The Echidna tour operators interact with the EMG event agency in order to arrange some social events for the tourists.
The tourists visiting the destination become satisfied with these social events (NS Robinson & Getz, 2014). Thus in turn enhances loyalty of the tourist and boost tourism. Besides this, the EMG event management offers several opportunities to the tourists for spending time in effective way. Moreover, the hotel managers of Hyatt also interact with the EMG event organizers in order to manage social activities including recreational events, festivals in their hotels in order to attract large number of tourists. Overall, all the organizations under tourism, event and hospitality sector in Australia attains huge benefit and maximize profitability by interacting with each other.
Socio – cultural, economic and environmental trend in Australia
Social trend in Australia is structured based on ABS (Australian Bureau of Statistics) framework that identifies certain areas of population groups, social concern among the persons and organizations within social environments. The current social trends in this country involves rise in percentage of internet users, Australians have become highly active in social media and increase in social usage on mobile (Thakran & Verma, 2013). In fact, the Australians follows western culture that is derived from UK and influenced by Aboriginals.
Socio-cultural, Economic and Environmental Trend in Australia
The economic trend in Australia has been positive over the last few years. Despite current decrease in mining industry in Australia, this economy has remained quite resilient as well as stable (Mok, Sparks & Kadampully, 2013). Apart from this, unemployment rate and inflation rate also remained lower level for the past few years. As per ABS statistics, this country has good air quality standards owing to reduction of air pollution (Morrison & Pickering, 2013). Furthermore, the water quality in this nation are quite good but the energy utilization has declined. In the cities, congestion has remained huge concern and thus have huge affect on travel times in this country (Epstein, 2018).
Impact of these three trends on hospitality, event and tourism businesses
The present socio- cultural, economic and environmental trends in Australia have huge impact on the hospitality, events and tourism businesses in Australia. Positive trend in socio- cultural, environmental and economy of this country has led to improvement in business operations of these three businesses. Improvement in air quality and rise in GDP growth and rise in internet users brought about huge reform in these three industries (Dredge et al., 2013). The businesses operating under these industries have attained huge revenue and maximized profitability due to improvement in these three trends.
Moreover, due to increasing competitiveness among the host communities in Australia, all these sectors have been benefitting by operating according to the present trends of socio- cultural, economic and environmental trends in Australia (Van der Wagen & White,2018). Moreover, advancement of technology also aid these business organizations under these the industries to improve their business operations (Mok, Sparks & Kadampully, 2013).
Strategies implemented by the enterprises for addressing the trends
The strategies that are adopted by these three businesses for addressing the above- mentioned trends are described below-
- EMG event agency, Hyatt hotel and Echidna tour operators focus on revising their price of products and service in order to attract large number of tourists from both domestic and international
- These three businesses also offers discounts to the tourists visiting to this country. This in turn helped them to increase tourists and attain higher profit. As a result, this aided to positively address the social, economic and environmental trends in Australia
- The tour operators, event organizers and hotel managers also focuses on target market so that they can address positive trends in businesses.
Conclusion
From the above discussion, it can be concluded that the event management, hospitality and tourism organizations always interact with each other in order to enhance their profit margin. The businesses operating in these industries in Australia help to improve their business operations by interacting with each other. This also helped these businesses to build relationship with the tourists across the globe. In fact, this has led to huge reform in the tourism, event and hospitality businesses in these sectors of Australia.
References
Dredge, D., Benckendorff, P., Day, M., Gross, M. J., Walo, M., Weeks, P., & Whitelaw, P. A. (2013). Drivers of change in tourism, hospitality, and event management education: An Australian perspective. Journal of Hospitality & Tourism Education, 25(2), 89-102.
Echidna Walkabout Tours. (2018). Retrieved from <https://seethewild.org/echidna-walkabout/ > (online) [accessed on 16th October 2018].
Epstein, M. J. (2018). Making sustainability work: Best practices in managing and measuring corporate social, environmental and economic impacts. Routledge.
Hyatt.com. (2018). Retrieved from <https://www.hyatt.com/en-US/hotel/australia/hyatt-hotel-canberra-a-park-hyatt-hotel/canberra> (online) [ accessed on 16th October 2018]
Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Routledge.
Morrison, A. M. (2013). Marketing and managing tourism destinations. Routledge.
Morrison, C., & Pickering, C. M. (2013). Perceptions of climate change impacts, adaptation and limits to adaption in the Australian Alps: the ski-tourism industry and key stakeholders. Journal of Sustainable Tourism, 21(2), 173-191.
Nickson, D. (2013). Human resource management for hospitality, tourism and events. Routledge.
NS Robinson, R., & Getz, D. (2014). Profiling potential food tourists: An Australian study. British Food Journal, 116(4), 690-706.
Services – EMG. (2018). Retrieved from <https://www.emgevents.com.au/services/> (online) [accessed on 16th October 2018].
Thakran, K., & Verma, R. (2013). The emergence of hybrid online distribution channels in travel, tourism and hospitality. Cornell Hospitality Quarterly, 54(3), 240-247.
Van der Wagen, L., & White, L. (2018). Event management: For tourism, cultural, business and sporting events. Cengage AU.
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