Introduction and Background
Verifying the changing trends and understanding the requirements of the market as well as people available in the market a research is being undertaken which will avail information related with the new strategy applied by XYZ (Pourabdollah, 2017). XYZ is a social networking company which is applying the strategy so as to ensure that more and more people could get attracted towards the organization. The research is being developed in relation with providing proper set of direction to XYZ Company and will help in analyzing that whether the decision taken by the organization is effective or not, whether it will help the organization to sustain by adopting the new strategy or not (Partridge, 2011). The research is being conducted in relation with evaluating all set of information related with the new market trends and various other aspects which will help the company in making appropriate set of decisions regarding whether the decision made by the organization is appropriate or not. Whether it will ensure to provide a proper set of support for the growth of the organization or the strategy applied will not be able to provide better set of support to the company (Kim and Lee, 2014).
There are certain set of objectives which are being evaluated while the decision to develop the research was being made. The research is being developed on the basis of these objectives and a trail will be made that all the objectives of the research could be obtained and further processes could formulated in relation with delivering appropriate set of services to the company (Horvath, 2008). Therefore certain set of objectives on the basis of which the research is being developed are:
- To identify the ethical aspects attached with the performance of the research, what are the ethical measures which are required to be taken under consideration while indulging in the research?
- To identify the ethical breach in case if the respondents will provide false information related with the topic, how it could affect the authenticity of the research?
- Identify and evaluate the privacy policies attached with the internet, what are the legal considerations related with the internet privacy policies (Haq and Pati, 2010).
Reason to develop the research is to ensure that the decision which is being taken by the organization to apply the Digital scent technology so as to attract more customers towards the online scent market (Hamilton, 2007). This report will help in evaluating that whether the people will like the online sent marketing technique of XYZ Company and will get attracted towards the same with the effect of which company will be able to sustain in the market. This report will help in providing a direction to the company with the effect of which it will be able to sustain and will be able to ensure that it could attract more online users towards its social networking sites and could help the company to grow (Fox and Vendemia, 2016).
In present scenario it could be analyzed that people are relying more upon the social networking sites as they get attracted towards the activities which helps in connecting them with the other people (Borrett, Sampson and Cavoukian, 2016). Social networking sites provide exposure to the people with the help of which they stay connected with each other. It is being evaluated that Facebook has the objective to connect all the people socially and it is being evaluated that the organization is sustaining in attaining all its objectives. Facebook has the strategy of providing some or the other new as well as innovative aspects so as to attract more and more people towards the website (Berlatsky, 2013). Facebook has applied the newsfeed of providing the suggestions on the positive or the negative factors with the help which is attracting effective number of people towards the newsfeeds. Such type of newsfeeds is attracting effective number of people and is helping the Facebook pages to get shared. Now a day’s people are increasing to use social networking sites and indulging in making various effective decisions regarding their lives as well as society (Melton, et. al., 2013).
Objectives
In the same manner XYZ social networking site is also trying to adopt new strategies so as to attract the people towards its newsfeeds as well as website (Mutua, 2013). XYZ Company believes that more people will get attracted if it will indulge in the innovative as well as appropriate set of aspects. XYZ Company is working towards to adopt scent online marketing as it believes that different types of smell could impact on the users and will help in evaluating that how these smells impact on the mindset of the users in updating the page. Online scent marketing is the strategy which is being adopted by XYZ social networking site. Company believes that this strategy will help in attracting more and more people towards the website and will ensure that the website will be able to sustain (Santos-Fandila, et. al., 2014).
It is being believed that indulging in some or the other innovative strategies provides effective set of support to the organizations. It is necessary that the organizations should adopt the latest techniques with the effect of which people available in the market could get attracted and prefer to use the same strategy. With the help of various secondary researches it could be evaluated that the new strategy of online scents marketing will help in evaluating the view of people and will help in attracting them towards the website (Bermel, 2015). This will provide various set of endorsements to the website with the effect of which owner of XYZ Company will be able to attain competitive advantage and will ensure to succeed in the high competitive market of social networking. Social networking is the way which is helping many of the people available in the market and is providing a relevant guidance with the effect of which they are making appropriate set of decisions.
Hence, with the help of the literature review it could be evaluated that online scent marketing is totally a new as well as innovative idea which will be first applied by XYZ Company only (Andersen, 2010). This explains that XYZ Company will get a positive as well as effective response from the people as people in presents scenario remains keen to remain updated and prefers to apply the latest as well as up-graded techniques. This technique will provide better set of support in evaluating the mindset of the people available in the market and will ensure to gather relevant set of information with the effect of which company will be able to sustain and will ensure its success in the competitive market of social networking (Wiederhold, 2014). Although it is hard to beat the biggest competitor Facebook in the social networking market but yes XYZ Company will be able to spread effective set of information related with the facilities and upgrades it is providing. This will provide an effective set of support to the company in sustaining in the market and will help it to ensure that the company could attract more and more people to subscribe themselves with the new social networking site (Reich, 2014).
Rationale of the Research
Evaluating all set of aspects indulged in the research design it could be recommended that the researcher should try to indulge in the primary research. This research has a huge scope for future aspects as it will deliver relevant set of information to the social networking sites. The research will help XYZ Company in adopting more appropriate strategies in near future.
It could be recommended that proper sampling techniques should be used by the researcher so as to formulate the research. Considering the limitation of time it could be analyzed that the ample size which is required to be taken by the research should be of 50 people who should be youths and using the social networking sites. Gathering information from 50 people will help in effective evaluation and will provide relevant set of support to the researcher with the help of which researcher will be able to provide relevant analysis.
It is hard to provide facts and figures related with the degree of usage of the social networking websites. Primary research will provide a better as well as effective set of direction to the organization with the help of which it will be able to sustain and will help in analyzing the appropriateness of the strategy adopted by the organization.
This section will include the discussion of the research questions which were developed by the researcher. It is necessary that the research questions should be analyzed and evaluated so that answer for the same could be provided in a proper way.
There are various set of ethical issues which came into existence while performing the research by the researcher like when the questionnaire will be provided to the targeted population then it is not being guaranteed that they will provide appropriate or accurate information. It could be possible that the target population which is chosen would provide false information. This will have a direct impact on the authenticity of the research and will take the same in the wrong direction.
It is necessary personal information related with the respondent like name, age, address and mobile number should be kept confidential and should not be shared with any unauthorized person. It is required that data should remain protected and should be used for the research purpose only.
To address these issues it is required that the researcher should choose the target population wisely and should ensure that he should pick up the respondent who is experienced and is dedicated to work because such type of people could only share effective as well as appropriate information.
To protect the data it is necessary that the researcher should use the data by himself and should prefer to collect the same by himself only.
The statement of the research question and the objectives is that research is dependent upon variables which will help in delivering appropriate set of direction towards effective decision making. It is evaluated that proper set of research methodologies will be applied so as to collect the data for the research (Pourabdollah, 2017). This data of the research will help in evaluating all the aspects with the effect of which XYZ Company will be able to make effective decision regarding whether it should invest in the new strategy or not. The research will also help in explaining the fact that whether the organization is working towards to fulfill all the ethical requirements.
Literature Review
It is necessary that all the ethical aspects should be taken into consideration while indulging in the research. Such type of activity helps in ensuring that the project could be completed in a proper way. Following all the ethical aspects helps in enhancing the authenticity of the project and ensures that right as well as appropriate set of direction could be provided to the organization with the effect of which it could make effective decision to move on the path of success as well as sustainability (Partridge, 2011).
The content developed for the research is reliable and valid. It is necessary for the researcher to develop the research which is reliable as well as valid. Following all the ethical aspects and working on the researches will help the researcher in maintaining the code of conduct and enhancing the authenticity of the research. Data related with XYZ Company as well as Facebook is being collected from the authenticated secondary sources which ensure that the research conducted by the researcher is reliable as well as valid (Berlatsky, 2013).
All the ethical aspects are taken into consideration by the researcher while designing the research. It is being assured that the data availed in the research report should not be copy pasted from any of the researches (Melton, et. al., 2013). All set of secondary sources of data are being taken just to gather appropriate set of idea related with the social networking sites.
Various ethical aspects like informed participant consent, voluntary participation, right of withdrawal without sanction, maintaining confidentiality, all the research outcomes will be regularly monitored, feedback to participants will be taken into consideration. The research is developed considering all set of legal as well as ethical aspects so as to ensure that the further processes could be done in a proper way and authenticity of the research could maintained in an appropriate as well s effective way (Mutua, 2013).
To ensure that the authenticity of the research could remain maintained the researcher has ensured to collect the data in a legal way and the content which is used is fresh and relevant. Appropriate set of information is being used by the researcher with the help of the books available in the libraries, various articles, information availed in the newspaper regarding Facebook as well as social networking sites and for mass information help was taken from the internet. There are various websites as well as journals and past researches which were being done on social networking sites and online scent marketing with the help of which information is being gathered and content for the research is being developed (Borrett, Sampson and Cavoukian, 2016).
Research methodology is the section which will provide the direction to the researcher of applying the most appropriate set of strategies at the workplace. This is the process with the help of which researcher could develop further research (Kim and Lee, 2014). Information related with various tools and techniques used by the researcher to formulate the research and to collect the content are being provided. Research methodologies helps in ensuring that the project is being completed by applying all the relevant set of techniques and tools and provides the assurance that the content which is used is authenticated as well as relevant. Research methodology is the section with help of which proper set of guidance related with the research design, research methods, ethics, limitations and sampling technique will be provided so as to enhance the authenticity of the research with the effect of which XYZ Company could ensure to make appropriate set of decision related with the strategy it is planning to apply on the social networking site (Kennedy-Clark, 2015).
While performing the research there are certain set of questions which came into existence In front of the researcher? (Kao et al., 2013) It is required that these questions should be taken into consideration and answer to same should be availed so that objectives of the research could be obtained. Hence, some of the research questions are:
- Whether the decision of online scent marketing is an effective decision for XYZ social networking company?
- Whether people will get attracted to provide the web feeds on the social networking site of XYZ Company with the help of scent marketing?
- Whether all the ethical aspects were taken into consideration before applying the new strategy?
It is necessary that before indulging in the research researcher should developed the understanding with various set of research design and methods (Horvath, 2008). It is necessary that the researcher should adopt the most appropriate method as well as try to design the research with the effect of which the research could be formulated in right way and appropriate as well as effective set of information could be delivered to XYZ Company in relation with its decision for online scent marketing and attracting people towards the social media website.
In this research qualitative method will be used by the researcher so as to gather information related with the strategy of XYZ Company. Qualitative method is the method of the research in which theoretical information is being availed (Haq and Pati, 2010). Information from various secondary sources will be gathered in the qualitative research in which assurance will be made that relevant as well as appropriate information could be gathered. Reason behind choosing the qualitative method is unavailability of appropriate budget as well as time. Researcher only has the budget to indulge in the qualitative research and gather the information from various secondary sources. Quantitative method requires huge investment as it could be done by gathering the information from primary sources of research so that appropriate set of facts and figures could be used by the researcher so as to provide direction to the company (Hamilton, 2007).
Data is being collected with the help of secondary sources. Secondary sources of data collection helps in providing the information related with the pervious researches. As the research is being formulated on the basis of the social networking sites and their strategies it become easy for the researcher to gather information related with the online social networking sites from various secondary sources of data collection (Fox and Vendemia, 2016). Gathering information related with Facebook from various secondary sources is very easy to gather information related with such type of aspects.
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