About the Company
The concept based on artificial intelligence cab be termed as the intelligence levels that are depicted by the machines. The different researches that have been conducted based on the process of artificial intelligence has proved that it can be considered to be a part of the field of computer science. The researches were further conducted with respect to various intelligent agents that helped in speeding up different organizational processes. Intelligent agents are thereby considered to be a major part of the analysis of artificial intelligence based activities that are conducted by the modern organizations (Alvarez & Barney, 2017).
Artificial intelligence has thereby been able to develop a scope which plays a key role in fulfilling the needs for intelligence of the modern organizations. The effect of artificial intelligence has thereby been quite critical with respect to its usage in different companies. The artificial intelligence based concept was established in 1956 and led to proper implementation of this in modern organizations (Amabile & Pratt, 2016).
The organization which has been considered for this analysis of the artificial intelligence concept is Apple Inc. The study will thereby be related to the process of the implementation of artificial intelligence in organizational processes of Apple Inc. The effects of different organizational aspects on implementation of innovation will be analysed in the report.
Apple Inc. is a company which operates in the technology industry all over the world. The operations of Apple Inc. are multinational in nature. The organization has its base in Cupertino, California. The company is mainly known for selling different types of products which include, consumer based electronics, computer software and the online services as well. The organization also provides hardware based products which further include, iPhone, iPad tablet, iPod and iMac computer. The software products that are provided by the company include, macOS, iOS based App Store. Apple Inc. was recognized in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. The profits of the company have thereby increased in a sustainable way with the help of its innovative product offerings. The employees of the organization have thereby been able to play a major role in the ways by which innovation based levels have been increased effectively. Artificial intelligence is implemented in various organizational processes of the company and this is a part of the analysis that will be performed in the report.
Organizational environment is considered to be a concept which is related to diverse forces and institutions. The operations and the resources of the company are thereby affected by an environment where the company is able to operate in an effective manner. The environment includes different components which are present outside the boundaries that have been set by an organization. The various forces that are able to affect the environment of organizations include, customers, suppliers, competitors and regulatory agencies which operate under the government. The environment of a company can be further divided into two major portions which are external environment and the internal environment (Anderson, Poto?nik & Zhou, 2014).
Analysis built on the Application of Innovation in Apple
The various activities which are based on the innovation in an organization are able to act as a major driver of the strategies that are established by the company. The trends related to innovation is related to the ways which are used by the organization to understand needs for the proper implementation of innovation related capabilities (Baporikar,2015).
The strategy related to innovation is related to the methods that are used by the organizations in order to increase their share in the industry. The profitability of organizations can also be increased with the help of appropriate innovation strategies. The strategies which are developed by modern companies are able to improve the different services and products in an effective manner (Cropley & Cropley, 2015).
The investments which the modern organizations can afford on the implementation of proper innovative methods are considered to be its innovation based capabilities. The development based process of the innovation capability is thereby based on combination of development of proper individual skills and capability of the organizations. The development of innovation within the organization is thereby based on a series of steps which also includes engagement of process related to engagement (DaSilva, 2018).
The procedure which is related to the implementation of the innovation centred capabilities is able to play a significant part in effective procedures of different modern organizations. Innovation has thereby been able to play a significant part in the development of sustainability in different organizational processes. The levels of improvement of organizational processes is considered to be a major part of implementation of innovation (Davenport & Ronanki, 2018).
The concepts which are thereby discussed in the analysis are connected with each other in an actual manner. The environment which has thereby been created in the company is able to facilitate the innovation based activities. The trend on innovation is followed by an organization with help which is provided by environment of the organization (Vogel & Fischler-Strasak, 2014). The capabilities related to innovation in the organizations are able to develop the value of the firms in the industry. The innovation related factors of the organization are thereby linked in an effective manner with each other. The environment in which the organizations operate is a major part of the operations (FiveFifty, 2018).
The innovation related strategies of the organizations need to be aligned properly with the corporate strategies which have been previously set by the company. The success of the innovation centred initiatives that have been taken by the company are mainly performed by the managers who are a part of the middle level operations. This has proved to be helpful in order to implement different approaches in an actual manner. A three step method can thereby be used for the purpose of proper implementation of innovation approaches (Funk, 2014).
- Strategic objectives that have been set by the firm should be fulfilled so that they are aligned with innovation strategies.
- The challenges relate to innovation that are faced by the organization can be recognised in the second step.
- The proper generation of ideas which can be helpful for different innovation based professionals is a part of the third step (Hameed & Counsell, 2014).
Methods of Creating Innovation Approach to Confirm Alignment with Organizational Strategy
The effect which application of the artificial intelligence will have on processes of Apple will be studied in an effective way by using the SWOT framework. The weaknesses and strengths that of Apple are helpful for the usage of opportunities that are provided.
Strengths – The image which has been developed by Apple Inc. in the technology industry can be considered to be its major strength. The value of the company in global technology based industry is also quite high. The premium pricing related strategy has provided the company with a different position in the industry (Jarle Gressgård et al., 2014). The services and products which have been developed by Apple is an important part of the flexibility of the company. Artificial intelligence will thereby be capable to further rise the profits and profitability of the organization. The growth based strategies that are developed by the company are thereby related to the financial strength of Apple (Marvel, Davis & Sproul, 2016).
Weaknesses – The lack of appropriate distribution based network has been able to cause losses in the revenues of Apple Inc. The limited network of distribution has reduced the customer base and revenues. The sales of Apple thereby depend on limited areas. Artificial intelligence will be able to play a major role in improvement of distribution network of the company. The speed of distribution can further be increased with the assistance of appropriate usage of artificial intelligence. The levels of workload of Apple of the employees can be reduced in an effective way (McKinseyGlobalInstitute, 2018). The weaknesses of Apple can be mitigated in an active way with the help of artificial intelligence. The implementation of new technologies will play a momentous role in the increase of incomes of Apple Inc.
Opportunities – The opportunities which are thereby provided to Apple with proper implementation of the artificial intelligence have been able to play a major role in reduction of time which is required for the completion of different processes. The organization will thereby be able to improve the operations and increase its customer base as well. The distribution network will be improved with the help of artificial intelligence based activities. Apple is now recognized in the market for the innovation levels. Artificial intelligence will be able to further enhance the operational levels (Mendes et al., 2016). Apple can take advantage of the opportunities which are provided to the company with the help of artificial intelligence based activities. The company can thereby increase its product line and service levels in an effective manner to create an effective position in the market. The increase of consumer base of the organization can play a vital part in the ways by which the revenues of Apple can increase in an effective manner.
Examination of the Effect of Artificial Intelligence on Apple
Threats – Apple has been facing aggressive levels of competition in the technology industry. The profitability levels in the industry will thereby be increased with the help of artificial intelligence. The innovation levels that are being depicted by the other organizations can be effectively maintained by Apple with the help of artificial intelligence. The competitive risks of the organization can be mitigated in an effective manner with the improvement of different organizational processes. The network based on the distribution of Apple Inc. will be enhanced by using artificial intelligence related activities (Palacios-Marqués, Merigó & Soto-Acosta, 2015).
The reply which has been delivered by the company is thereby related to effect which artificial intelligence has on the organizational operations and distribution based activities. The activities that are related to innovation in Apple are organized with the proper integration of innovation in the corporate strategy. The organization can increase the capabilities related to innovation with the assistance of proper financial resources. The variations which have taken place in technology industry have played an important part in the profitable operations of Apple. The competitive levels of technology industry can thereby be mitigated by proper innovation trends. The total value that is provided by innovation can be effectively captured by the processes of the company.
The organization has been able to develop an image which is mainly related to the innovation related capabilities. The company has also aimed at the development of various innovation related strategies that can help in aligning with different corporate strategies. The trends related to innovation can thereby be addressed by an organization by proper implementation of different strategies which are updated in nature (Sung & Choi, 2014). The artificial intelligence based process has been able to play a major role in operations of Apple and its ability to operate within the technology industry. The increase that can thereby be experienced in operating speeds have played significant parts in the proper operations of the company and helped Apple to maintain its position.
Conclusion
The report can be settled by asserting that proper functioning of Apple Inc. can be enhanced in a successful manner by effective application of the artificial intelligence. The environment of the organization and financial stability is further able to affect the ways by which artificial intelligence can be implemented in the operations in an effective manner. The revenues and profitability of the company will thereby be increased with the help of the innovation related strategy that has been effectively developed by Apple. The innovation levels of Apple will thereby be enhanced with the usage of artificial intelligence. A major role will be played by the employees of Apple in the integration of innovation within the corporate strategy
References
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