respond to this discussion posts in 1 paragraph. Focus your review and (respectful) response on the strength of your colleague’s supporting argument and evidence, on presenting alternative perspectives, and on sharing insights that may prove helpful for the future individual assignments in this course. Try to ask a direct question.
*** Tiffany Vidal
Google is an example of a company that has continuously maintained strong ethics, social responsibility, and also has environmentally sustainable policies that have directly contributed to its competitive advantage. Hence, Google’s parent company, Alphabet, Inc. has committed to investing $2.5 billion in wind and solar projects (Dudovskiy, 2017). Google’s offices have also gained Leadership in Energy and Environmental Design (LEED) certification, and Google consistently seeks to have a smaller carbon footprint (602 Communications, 2017). These practices and policies have contributed to its competitive advantage because Google is known for its transparency regarding its workplace practices. Also, because Google has developed its own environmental sustainability programs, many consumers are willing to support the company. Hence, having a competitive advantage allows companies to differentiate themselves in the market (Competitive Advantage, 2016). Corporate social responsibility strategies also highlight the organizational morals and values that are embedded in Google’s company culture (602 Communications, 2017).
Moreover, Google has developed ethically and socially responsible policies that have increased its workforce retention, reduced employee turnover, and improved sales (Dudovskiy, 2017). Thus, leaders at Google have recognized the importance of not only earning profits but also being effective for people and the environment (602 Communications, 2017). Google has proven that having ethics, environmentally sustainable policies, and being socially responsible reinforces consumers’ trust in companies (Madhani, 2009). Leaders at Google performed internal and external analyses to identify how they compared to its competitors (Competitive Advantage, 2016). When companies develop practices that support others and the environment, consumers begin to support them and also tell others about the company. Moreover, consumerism is extremely vital in maintaining a sustained competitive advantage (Madhani, 2009).
602 Communications. (2017, May 3). Google and the corporate social responsibility of
companies. Retrieved from http://602communications.com/google-corporate-social-responsibility-of-companies/
Competitive Advantage. (26 May 2016). In Boundless economics. Retrieved
Dudovskiy, J. (2017, june 20). google corporate social responsibility (csr) – research-
methodology. Retrieved from https://research-methodology.net/google-corporate-social-responsibility-csr/
Madhani, P. (2009). Resource based view (RBV) of competitive advantages: Importance, issues
and implications. Indian Management Research Journal, 1(2), 2-12. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1504379
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