Consumer of Market Problem
Discuss about the Service Logic Business Model Canvas.
Smart Appliance Service and Repair is deemed to be among the vital commodity gathered by all its customers in order to obtain. Appliance based experience at home will be maintained without purchasing a new appliance or visiting service center far away from their home locations will maintain its new business of situating itself as an efficient and licensed Smart Appliance Service and Repair Company (Lewandowski, 2016). Implementation of a new business idea within Australia will support in providing several advantages of Smart Appliance Service and Repair Company services like water damage repair, cosmetic damage repair, changing blades and battery replacement. The business model of the organization will consider providing Smart Appliance Service and Repair as well as certain efficient building Smart Appliance Service and Repair based services. The objective of this Smart Appliance Service and Repair Company report is to prepare a new business model canvas for the business as well as elaborating critical success factors along with feasibility of such business model.
The new business ideas developed of Smart Appliance Service and Repair is intended to provide unique advantages of repairing the accidental damages of smart appliances that can otherwise result in high distress for all its target customers (Ojasalo & Ojasalo, 2015). The skilled technicians of this new organization will center on providing unique state-of-art tolls that will have in-built technologies for providing servicing of Smart Appliances. In addition, this is also capable to facilitate in providing Smart Appliance Service and Repair that can get all its consumers smart appliances fixed within the shortest time possible. Smart Appliance Service and Repair service will be made available by means of all its physical as well as online repair store which can provide competitive advantages. This can also promote services in getting Smart Appliances fixed of all its target consumers along with obtaining services related to Smart Appliances spare parts replacement.
Smart Appliances as one of the most important commodity owned by its consumers to attain their desired smart appliance-based experience at home without purchasing a new appliance or visiting service center far away from their home locations (Burmeister, Lüttgens & Piller, 2015). This acts as the most vital reason for which there has been an introduction of Smart Appliance Service and Repair Companies. This is deemed to be among the most vital cause for which there exit a huge number of experts who attains superior technology options in order to acquire the best brand. Conversely, it is also gathered that there are aa number of times when smart appliances pose challenges ad in such situation providing unique service of Smart Appliance Service and Repair is necessary. Smart Appliance Service and Repair Company is gathered to obtain an exceptional competitive edge all over Australia by conducting its new business due to aa lot of reasons and concerns dealt by all its customers. Every likely consumer of this new business is observed to be individuals those need Smart Appliance Service and Repair services within timely along with rapid manner (Gorissen, Vrancken & Manshoven, 2016). In the recent era, the consumers have observed that there are very less number of businesses which provides door service along with online repairing services. In addition, this industry is also observed to be positioned as an open industry and for this reason there is low level market concentration. In this situation, where huge multiservice agencies have its operation within the industry, revenue is also considered to be distributed within all the small companies as well as freelancers. In such situation, the consumer desires focus around attaining convenient in-store services with several demand and expectations. Such services will be offered by the new business that can offer a particular level of support in a situation where any concern is observed in the smart appliances used by its target consumers.
Key Partners · Advertisers · Associates · A cluster of brands and many more · Subsidiaries |
Key Activities · Sales · Direct purchasing · Supply chain management · Merchandising · Refresh stores |
Value Propositions · Improvement in Smart Appliance Service and Repair · Great range of promotions and discounts · Supermarkets |
Consumer Relationships · Organizational culture of consumer first · Price based · Users community · Being a member of loyalty program considering attracting consumers within market by means of offering increased discounts · Customer satisfaction |
Key Resources · Existence · Recognising trends in order to observe scope for new products · Brand · Superior technological knowledge |
Channels · Smart Appliance Service and Repair product stores · Online along with door-to-door Smart Appliance Service and repair options · Websites · Discounts · Supermarkets · Social media |
Consumer Segments · Huge potential market · Consumers that are price sensitive |
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Cost Structures · Rent · Assets · Offices · Cost of goods · Existence · Promotion of repair services and marketing · Salaries · Licenses · Taxes · Logistics expenses · Maintenances |
Revenue Streams · Online sales · Door-to-door repairing services sales |
Proposed Business Model Canvas
The proposed and well-developed business model canvas intended for Smart Appliance Service and Repair Company can support in elaborating the relationship between all the nine building blocks as well as its important implications for the consumers along with the businesses. All the factors related with the business model canvas encompass revenue streams, cost structures, channels, major resources, consumer relationships along with segments, key activities as well as the business partners (Dohrmann, Raith & Siebold, 2015). All of the mentioned important nine building blocks of Smart Appliance Service and Repair Company’s business model canvas is highly capable in facilitating the organization in obtaining high competitive edge within Smart Appliances industry of Australia.
The proposed well-developed business model elaborated that Smart Appliance Service and Repair Company focusses on providing professional Smart Appliance Service and Repair along with offering smart services for maintaining user friendliness of all such appliances. These repairing services also makes certain that the Smart Appliance Service and Repair Company’s owners are enchained that their smart appliances are maintained in healthy conditions. This can further facilitate its consumers in using all those smart gadgets for a longer period with better performing smart applications (Kraaijenbrink, 2013). Smart Appliance Service and Repair Company is also deemed to obtain competitive strength of employing aa highly skilled group of technicians. These technicians will be engineers those will have exceptional skills in repeating smart devices through using computerized tools. The new business idea of Smart Appliance Service and Repair Company is deemed to obtain certified along with increasing trained employees and technicians these will have the required experience and skills in the niche consumer market segments of Smart Appliance Service and Repair industry.
The critical success factors that has the capability to support Smart Appliance Service and Repair Company in sustaining effective competitive benefits are elaborated below:
- Better along with superior consumer services might facilitate in offering better smart appliances use services to all its target consumers. Increased focus will be excreted on providing unique Smart Appliance Service and Repair programs (Cortimiglia, Ghezzi & Frank, 2016). In addition, Smart Appliance Service and Repair Company’s business model canvas that is prepared in a way can support in offering quick response to the customer issues related with their smart appliances. The company also offered effective plans as well as service such as repairing of smart appliances, water damage repair, cosmetic damage repair, changing blades and battery replacement.
- Some competitive Smart Appliance Service and Repair based services as well as products will be providing by Smart Appliance Service and Repair Company which will be provided by capable and experienced technicians that are customer based. This also takes enough time in elaborating all its target customers in elaborating certain unique repair services. The new business idea of this Smart Appliance Service and Repair Company will also focus on explaining that it sustains to be highly aggressive viewpoints on expenses for providing superior services at competitive prices.
- Implementation of advanced technology serves as major success factor for Smart Appliance Service and Repair Company. This is because of the fact that he technological revolution in the computers have maintained capabilities of this new business to the time of diagnosing along with repairing smart appliances of all its target consumers. By means of sustaining computer diagnostic equipment in the shop, the organization is exacted for obtaining unique competitive edge.
- Smart Appliance Service and Repair Company will also focus on preparing its business model on a constant basis in finding out new ways for providing superior service through technological means.
The feasibility analysis related with the new business can be evaluated aspects related with new business. The new business idea of Smart Appliance Service and Repair Company services is considered to be feasible. This is because of the reason that “Smart Appliance Service and Repair Company” have taken into consideration appointing technicians those will have effective background knowledge on smart appliances repair (Cheng & Yu, 2015). This new idea of business is observed to be in consideration to financial expenses dealt by the company. For decreasing the rental expenses, Smart Appliance Service and Repair Company will consider offering its business services by earns of providing door-to-door along with online services. Feasibility related with this new business is also observed by means of evaluating the market volume along with buying trends of the consumers relied on Smart Appliance Service and Repair market. For the reason that the new business focused on using new along with advanced technology, it is gathered that this new business of offering Smart Appliance Service and Repair services is highly feasible. In addition, this new business idea is observed to be cost effective for the reason that it takes into account using a remote technical support device.
Conclusion
The business model of the organization considered providing Smart Appliance Service and Repair as well as certain efficient building Smart Appliance Service and Repair based services. The objective of this Smart Appliance Service and Repair Company report was to prepare a new business model canvas for the business as well as elaborating critical success factors along with feasibility of such business model. It is also gathered from the paper that better along with superior consumer services might facilitate in offering better smart appliances use services to all its target consumers. Increased focus will be excreted on providing unique Smart Appliance Service and Repair programs. In addition, Smart Appliance Service and Repair Company’s business model canvas that is prepared in a way can support in offering quick response to the customer issues related with their smart appliances. Moreover, feasibility related with this new business is also observed by means of evaluating the market volume along with buying trends of the consumers relied on Smart Appliance Service and Repair market.
References
Burmeister, C., Lüttgens, D., & Piller, F. T. (2015). Business Model Innovation for Industrie 4.0: Why the Industrial Internet Mandates a New Perspective on Innovation. vol. 0, 1-31.
Cheng, G. & Yu, C., (2015). E-commerce Model Canvas in 3D Virtual Space: An Application in British Museum. In LISS 2013 (pp. 17-28). Springer, Berlin, Heidelberg.
Cortimiglia, M. N., Ghezzi, A., & Frank, A. G. (2016). Business model innovation and strategy making nexus: evidence from a cross?industry mixed?methods study. R&D Management, 46(3), 414-432.
Dohrmann, S., Raith, M., & Siebold, N. (2015). Monetizing social value creation–a business model approach. Entrepreneurship Research Journal, 5(2), 127-154.
Gorissen, L., Vrancken, K., & Manshoven, S. (2016). Transition thinking and business model innovation–towards a transformative business model and new role for the reuse centers of Limburg, Belgium. Sustainability, 8(2), 112.
Kraaijenbrink, J. (2013). More limitations of the Business Model Canvas. Kraaijenbrink Training and Advies.
Lewandowski, M. (2016). Designing the business models for circular economy—Towards the conceptual framework. Sustainability, 8(1), 43.
Ojasalo, J., & Ojasalo, K. (2015). Service Logic Business Model Canvas for Lean Development of SMEs and Start-Ups. Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy, 217.