Innovative ways brands incorporate social media marketing to engage customers
Question:
Discuss about the Research Methodology for Social Media Networks.
The social e-commerce is considered to involve the social media which support the social interaction and the user contribution to assist the online buying of the products and the services. It includes the use of the social networks with the transactions set for the e-commerce. The description is based on the collaborative framework with the shared pick lists and the user ratings with the user generated content sharing for the online product and information (Laudon et al., 2013). The concepts of the social commerce are mainly to aim towards the collaborative e-commerce tools that enable the shoppers to get advice from the different trusted individuals.
The focus of the problem statement is mainly to handle the opportunities which are associated to the use of social media along with exploring the problems and suggesting ways for the company to adapt to the issues and the misuse of social media networks (Huang et al., 2013). The technologies have been integrated with the social commerce that allow the shoppers to properly visualise about the different apparel items and the solicit feedback using social media tools.
The focus of the research is based on discussing about the different opportunities and the problems which are related to the applications of social e-commerce. It includes the scales of business with the effectiveness to communicate with the customers. The ability is mainly to deliver the proper message and work over achieving and engaging the customers with the brands as per the social behaviour of the customers (Hu et al., 2014). It also includes the incentives for the customers to return to the website with the platform to talk about the brands as well. The information of the customer need to be researched with the comparison of the tools which include the use of the contexts of e-commerce (Diaz, 2014).
The scope of the project is based on handling the business organisations that can help in improving the popularity through the customer groups. With this, the scope is about the opportunities where the different forms work over the prime idea of collaborative activity of the online shoppers. The focus is on how the people work over finding the individual or the groups that share the values, likes and the beliefs with receiving the positive feedback. The main features of the social commerce are related to the content, community with proper engaging with the customers, prospects and the stakeholders through publishing the content on the web.
Brand managers and product marketers spend the most time on ratings, reviews, and status updates
There is a need to focus on the different factors while administering the social e-commerce content, where the basic need is to engage with the customers, prospects and the stakeholders. This is through valuable holding of the published content on the website. Google being the organisation has the best forefront for the indexing and working over the findable content on the web (Turban et al., 2015). With this, the community also treats the audience with the objectives of sustainable relationship by properly providing the tangible values. The e-commerce can fulfil the customers’ needs through the presence of web, with the online retailers, banks and the other insurance companies working over the business-to-consumer services. The business-to-business sites tend to range from the online storage with hosting to product sources and then handling the fulfilment of the services as well (Zhao et al., 2016).
The use of the structure with the organisations working over the notions of social media aims to leverage and work over the encapsulation of the different technologies. The onsite social commerce refers to the retailers which include the social sharing and the social functionality on the website which enables the users to share the purchases and allow to create the poll for finding the right product. The social commerce works on the concept where the retailers are not employed and need to focus on the different distinction programs that are set between the onsite social and the offsite social plans (Qu et al., 2015). The concepts are related to the new technologies which includes the onsite and the offsite social media brand pages. This is for the proper measurements that are done with the return on investments, reputation and the reach. The measures have a major effect or the action of the social media on the sales, with the indices set to define about the changes to the online reputation. The advertising metrics is to measure the rates of exposure and the levels of audience with the social media.
The research is mainly for the social e-commerce which is directly associated to the social media marketing strategies. It works over highlighting the different strategies and the brand marketing forms (Turban et al., 2015). The major gaps of the literature are mainly due to the limitations that are set due to the strategies based on highlighting about the technological infrastructure. The firms need to work over the implementation forms with the different risks that are involved since the social media platforms provide the false or the fake information related to the description of the product. The social marketing policies are mainly to reach the audience and then work over the internet connectivity with the security concerns that are related to the social media marketing. The people make major misuse of the social media platform and then tend to make the negative implications which are set to provide the product description with misusing and implementing the unethical business practices (Mata et al., 2014).
H1: The social media marketing policies are depending upon the product suggestions from the people where there is a new digital standard for handling the eCommerce and working over the recommendations that are important for the next level purchase.
H2: The brands are mainly to figure out the innovative ways to incorporate the social media marketing to keep the customers engaged.
H3: The brand managers and the product marketers tend to spend most of the time on the messages with the selective products that are set for the ratings, reviews and the other status updates and likes.
The social ecommerce includes the decisions related to the profitability of business and work over the ratings, reviews and the check-ins. The focus is on the consumers involved in the social media that is for the largest visible drivers of quality leads with biggest detractors from the customer acquisition and the loyalty (Chiu et al., 2014). The business is reluctant in coping and working over the ever-changing trends in technology to meet the needs of the customers.
What is the major importance for the social e-commerce in the different regions of Australia?
Q1: Which small medium enterprises works over the financial statements?
Q2: Comment on the sources and the ways which are set for the different level of independence with carrying out audits at various small medium enterprise?
The research includes the research related to the applied forms of the data collection methods with the different interviews and the questionnaire surveys. It includes the allowing of the detailed investigation with the financial reporting with the perspectives that are related to the research on the obtained data and the results (Fang et al., 2014). The effects and the elements are related to the qualitative and quantitative data collection with wide range of the methods to meet the requirements of the research.
The specification is based on the forms with the qualitative aspects where the data collection works over the understanding of the complex nature with the processes related to involve the human behaviours. The mixed research is about gaining and understanding the usage of the social e-commerce with detailed research over the open ended and the closed ended questions.
The well-structured interviews work over the respondents with proper access to the aggregation of the obtained answers (Li et al., 2013). The assurance works over the interviews with same set of questions.
The case is related to the people of 18 years of age where there is a proper access to ensure the perceptions related to the social media with financial institutions. They are set to view the reactions and auditing in the decision-making process. The identification of the population works over drawing the sample from the population where the representative forms are set with the market research requirements (Wang et al., 2016).
The study is about the random sampling which includes the use to interview the respondents and then answer the questions about testing the hypothesis. It also includes the analysis to determine the effectiveness with proper collection of data and the tools for the main survey.
The variables are related to work over the classifications where the dependent and the independent variables are used. This includes the ages, gender, and the respondents where the independent variables are mainly to include the business nature with the proper standards that are for the financial accounting (See-To et al., 2014). The level of effectiveness is set to meet the nature of the business and work over the returns.
The data is collected with the forms of the informed consent where the participants need to work over the hand delivery. With this, the major focus is on the participants and the responses which relates to compile the views and work over a conclusion and the recommendation. The questionaries’ are then sent to the respondents through the email and then they are delivered by the research assistants as well (Wegner et al., 2015). The response is received from the questionnaires with the proper review about entering the data and work on the editing, coding as appropriate. The data is summarised with the descriptive statistics, means and the mode percentages. Here, the responses received from the data will be exported into SPSS version with 17 data analysis software, analysed and the data is presented using descriptive statistics like the means, modes percentages, 5-Likert scale and the standard deviations.
The responses work on the questionnaires which includes the entering of the SPSS version with 17 data analysis software with the data presentation using the descriptive statistics. The multi-linear works over the regression controls with the effects on the independent variables when one works over offering the information concerning the effects of the independent variables. The online world is mainly to track the real-world elements which is enabled by the mobile devices. (Popescu, 2015) Along with this, there are real world entities for the online data like the business or the place that works over providing the products and the services to the consumers. The new networks which are set online are defined with proper documentation and the relationships which are set among the people. It works over improving the conversation challenge and providing the potential market for the supplier organisations.
Expected Outcome/Conclusion
The categories are based on handling the social network driven sales, peer to peer sales platforms with the participatory commerce where the users are involved in the production process. The sites provide the chat sessions for the users so that the users can communicate with the friends for some advice (Turban et al., 2017). The peer-to-peer sales platforms are for the users to communicate and then sell the products as well. The consumers are involved in the social media who target the largest visible drivers of quality leads from customer acquisition and loyalty for the larger and the smaller brands (Leong et al., 2016).
The challenge is for the suppliers to focus on the conversations and then map the different range of products and services that could be supplied. There are examples related to the conversations that indicate the demand where the people place the objects of desire on Pinterest board or Like the item.
References
Chiu, C.M., Wang, E.T., Fang, Y.H. and Huang, H.Y., 2014. Understanding customers’ repeat purchase intentions in B2C e?commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), pp.85-114.
Diaz, E., 2014. Factors that influence Impulsive Buying on Social Networking Sites Platforms: The Case of Facebook for Social E-commerce. pp.1-92.
Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E. and Lim, K.H., 2014. Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms. Mis Quarterly, 38(2).
Hu, D.J., Hall, R. and Attenberg, J., 2014, August. Style in the long tail: Discovering unique interests with latent variable models in large scale social e-commerce. In Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 1640-1649). ACM.
Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), pp.246-259.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Leong, C.M.L., Pan, S.L., Newell, S. and Cui, L., 2016. The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development. Mis Quarterly, 40(2), pp.475-484.
Li, Y.M., Wu, C.T. and Lai, C.Y., 2013. A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship. Decision Support Systems, 55(3), pp.740-752.
Mata, F.J. and Quesada, A., 2014. Web 2.0, social networks and e-commerce as marketing tools. Journal of theoretical and applied electronic commerce research, 9(1), pp.56-69.
Popescu, G.H., 2015. E-commerce effects on social sustainability. Economics, Management and Financial Markets, 10(1), p.80.
Qu, W.G., Pinsonneault, A., Tomiuk, D., Wang, S. and Liu, Y., 2015. The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management, 52(2), pp.151-159.
See-To, E.W. and Ho, K.K., 2014. Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust–A theoretical analysis. Computers in Human Behavior, 31, pp.182-189.
Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. E-Commerce: Regulatory, Ethical, and Social Environments. In Electronic Commerce (pp. 689-730). Springer International Publishing.
Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A managerial and social networks perspective. Springer.
Turban, E., Whiteside, J., King, D. and Outland, J., 2017. Business-to-Business E-Commerce. In Introduction to Electronic Commerce and Social Commerce (pp. 101-135). Springer International Publishing.
Wang, W.T., Wang, Y.S. and Liu, E.R., 2016. The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information & Management, 53(5), pp.625-642.
Wegner, B.C. and Wegner, R.C., Triliant, LLC, 2015. Consumer-directed social e-commerce retailer marketplace and offer management system. U.S. Patent Application 14/972,703.
Zhao, W.X., Li, S., He, Y., Chang, E.Y., Wen, J.R. and Li, X., 2016. Connecting social media to e-commerce: Cold-start product recommendation using microblogging information. IEEE Transactions on Knowledge and Data Engineering, 28(5), pp.1147-1159.
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