Social Media and Customer Relationship Management
This article contains about the social media utilization in business-to-business relationships of technology industry firms. This article consists of the challenges that are related to the social media in the external use of business to business model. It provides the new understanding about of the use of such model and it further identifies the scopes and the opportunities related to this. It provides a better understanding of the qualities and the options that have a relation with the social media. While analyzing the matter the researchers included in the article that there were innumerable use of external social media that were found to be important by the business to business relationships. However it found the statistical significant correlation between the potential of the business and the use of social media.
The business to consumer sector is the most common and most prevalent system. It is a common concept that the social media turned to be useful only in the case of traditional business. The traditional business model follows the framework of business to consumer. It has been argued by many critics that it was effective only in the case of business to consumer sector. The use of social media in the business to business sector has not been talked about in the past. This has been analyzed in this study. The paper makes effort to bridge the gap between the cases of the social media and the opportunities and challenges in the industrial business-business companies. The study further finds the difference between the potentials between the business to business model and the business to consumer model. The starting of the article starts with the definition of the social media and web 2.0 and it further characterizes social media in the use of business.
Therefore this can be concluded that this paper suggests the gap between the perceived potential of the use of the social media with the customers and the partners in the companies who follows the business to business pattern. The paper towards the end suggests the effective ways to reduce the gap that is present in the system.
This article concentrates on the usage of social media technology and the performance of customer relationship. The article concentrates on the process of the examination of the usage of the social media technology and the systems that are customer-centric. This is done for the betterment of a firm-level capability of the social customer relationship management.
The article draws the literature in marketing and it conceptualizes the capability of social CRM. This is the first and foremost key aspect of the report. The second aspect is the examination of the way the social CRM capability is influenced by the technologies that are related to the social media. This includes the customer-centric management systems as well. The two resources that is the customer-centric management systems and the social media technologies are found to have an interactive effect on the formation of a capability of a firm-level.
The article portrays the capability of the in order to positively relate to the performance of the relationship of the customers. In order to do so the study analyzes the data extracted from 308 organizations by using the approach of structural equation model. The study analyses the key aspects like the customer relationship management, the customer relationship performance, the information technology, the marketing capabilities and social media technology. Therefore, from the analysis of the articled this can be concluded that the there is a relation between the level of firm with the customer relationship performance. This is a major part that can be extracted from the article.
Social Media and Travel and Tourism Marketing
The article consists of a literature review of travel and tourism marketing. The use of social media is prevalent even in the travel and tourism sector. This has been analyzed in the article that the tourism and has grown to be one of the mega trend that has found the need to use the social media.
The use of social media dependent on the use of the decision making process of the travelers. It has been widely discussed in the tourism and hospitality research that the social media has a huge role to play in the tourism and hospitality trends. This article reviewed the topic from the two perspectives. One is the perspective of the suppliers and the other is the perspective of the consumers. The article found that the consumer-centric study in general concentrates on the use of the social media in the research phase of the travel planning of the travels. It further consists of the supplier-related studies that have concentrated mostly on promotion, on the management, and on the research functions. The article has little focus on the distribution of the product.
Therefore, while concluding this can be mentioned that this article contributes to the study to the academia and the indentifying some research that creates a gap in extant research and it proposes an agenda for the future research. It includes the demonstration of the strategic importance of the social media for the competitiveness of tourism. It is because the tourism industry has grown to a larger level and there has been a huge demand of this industry. The article analyses the same concept and it includes the studies for the increased use of the social media and the need of the use of the social media in this sector.
The social media is effective in the internal communications. The transformational leadership communications channels can be referred in this case. The internal communication includes the communication channel of the leaders with the employees and the application of the transformational leadership style which leads to the satisfaction of the employee. The article analyzes the use and the need of social media in this case. The leaders who follow the transformational leadership style communicate with their employees face-to-face and they inform their employees regarding the changes through email which is a means of social media.
The study made in this article demonstrates the influence of the transformational leadership and the use of the communication channels for the satisfaction of the employees. The leaders following this style use the face-to-face method to communicate the followers. In case of any changes made the leaders use the means of email to communicate it with the employees. The use of email is the best example of the social media. This makes work easier and faster. The employees even prefer to receive information through email.
The changes regarding the plans, the strategy, the events and the policies are preferred to be notified through the use of social media. The article discusses the theoretical and the practical implications of this. The positivity related to the system of the transformational leadership style is analyzed in the article.
In this article the authors propose a contagion effect of the use of social media across the retailers, consumers and the business suppliers. The article critically analyses the reaction of the customers, the retailers and the suppliers.
The authors of the study matter test social media as a contagion effect. The conceptual framework and the empirical results offer the new insights into the contagion effects of usage of the social media across all the distribution channels as well as the mechanism of social influence. The report analyzes the enhancement of these effects. The effect of the usage of the social media on the retailer usage of the social media and also the usage of the consumers is moderated by the reputation of the brand and the service that is equally talented with all the hands.
Therefore, while concluding this can be concluded that the research demonstrates the fact that with the increasing growth and adoption of the applications of the social media and many other social media technologies this article includes the framework to promote the usage by the supply channel partners which ultimately influences the outcomes that are performance-related. The final comment on the framework can include the fact that the social media serves as an effective means of the development in the business of the retailers, the consumers and the suppliers. This is essential in case of the internal as well as the external business.
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