Background Objective
Organizational behavior is the effective way to interact with the employees within the organization. The behavior of an organization reveals the working environment of the company and allows the employees to behave ethically and politely with each other. This essay is based on the case of British Airways and the organization issues in the company. British airways has multinational behaviors of employees where various kind of people work together to get the organizational goals effectively. The HR manager of the airways is focused on the interaction of the employees with each other and binds the employees to keep motivated. The case of British Airways focuses on the motivation level, attitude, personality and demotion of the employees within the organization (Pettinger, 2013).
The key objective of this essay is to identify the level of motivation of the working employees in the British Airways. The essay identifies various perception of the employees by which the management of the organization always face issues to keep the employees motivated. This essay recognizes the particular behavior of the employees by which they are unable to adjust within the environment of the organization. The main objectives of this essay are to analyze the attitude and behavior of the employees, to identify the motivation level of the employees and to provide recommendation for improving the behavior of the employees.
In the British airways, there is the main issue that the management of the organization is facing the problem of lack of motivation among the employees. Due to the lack of motivation, employees are not able to perform their best for achieving the organizational goals. Along with this, another problem is that in the organization, employees are not interacting and communicating properly with each other so they have very negative perception for each other. Management is not focusing on the negative behavior of the employees and this is creating the negative image of British Airways in the market. The key issue of this case is the lack of emotional attachment of the employees for the organization and because of this; employees are not sharing their views and ideas with each other (Spellman, 2010).
The justification of this case is that employees in the British Airways are not able to interact with each other because of their self perception and attitude. The organization is facing problem due to the lack of coordination and motivation among the employees. The top management of the organization is not focusing on the motivation of the employees so they are not able to provide their best towards the management and organizational goals. It is well known that there is the need of emotional attachment for the motivation but the employees of the British Airways are not attached emotionally with their team mates so they are not motivated for achieving the organizational goals. The case justifies the attitude, motivation level, emotions and personality among the employees of British Airways. This case is specifically related to the behavior of the employees which is affecting the operations of the organizations from the various points of view.
Case Issue and Justification
The study reveals that the perception of the employees in the organization is the strong factor by which the employees are not able to coordinate with the other team mates and it is also affecting the goals of the organization. According to the case, the organization is not receiving proper response from the employees and they are unable to coordinate with the other team mates. The managers are facing problems with the employees related to the work. So, it is important to address these issues for the growth and success of British airways in the future as these issues are affecting the brand image of the organization in the market. There are some possible solutions for the organization to overcome from these issues (Itika, 2011).
British Airways should adopt various methods to improve the level of motivation of the employees. Various methods will be helpful for the organization to keep the employees motivated so that they can give their best to achieve the organizational goals. Management of the organization should be focused on keeping the employees motivated in such a way that they coordinate with each other and reduce the conflicts in the organization. To operate the business successfully in the market with the help of motivated and dedicated employees, the management should identify the organizational needs for the employees (Price, 2007). The organizational behavior can be described as the attitude of the employees in the organization towards each other and the senior management. If an employee keeps the undisciplined and rigid behavior with the peer that it affects directly to the working environment of the organization and decrease the motivation level of the other employees (Lovelock, Wirtz & Chatterjee, 2011). So, there is the need of positive change in the organization by the top management. The change can be done with the help of various factors such a planning, thinking as a group and requesting for the feedbacks related to various plans for the organization etc. there is the need of proper planning to bring the positive attitude among the employees. Along with this, performance appraisal will also be very effective to improve the performance of the employees in their job role. According to Montano and Kasprzyk (2015), managers in the organization should provide various monetary benefits and rewards to the employees for keeping them motivated towards the work. The top management must focus on creating the positive work environment for the employees so that they do not feel alone and de-motivated within the organization (Galliers & Leidner, 2014).
To address the challenges in the British Airways, there is the need of effective theories and models so that employees should be kept motivated towards the work. In this manner, the organizational model will be effective for the British Airways as it facilitates the managers to stay connected with the employees and identify the problems which they are facing during their work and job. This model basically explains how to treat the employees in the organization and how to resolve their problems in the workplace (Snell & Bohlander, 2012). In the models of the organizational behavior, the managers collect the information related to policies and strategies and report about the result to the top management. According to Pinder (2014), system model should be followed by the management of the British Airways by focusing in the needs and the working behavior of the employees within the organization.
Solution
There are main five models in the organizational behavior and System model is the most competent model among those five models. According to this model, the management should focus on the team environment and consider each and every employee in the organization including his or her goals, priorities talents and potentials. This is the best way to motivate the employees towards their work. The organizational model maintains the balance between the organizational goals and individual goal. It is obvious that all the employees need job security, positive working environment and good remunerations. So, British Airways should provide values to the employees as well as its customers. According to the Pettinger (2013), the system model of organization is the base of the partnership between the employees and the managers of the organization to attain the organizational goals (Montano & Kasprzyk, 2015).
Figure 1: Organizational Behavior Model
(Source: Montano & Kasprzyk, 2015)
British airways should focus on the benefit and welfare of the employees by the innovative activities. Doing innovative activities, managers will be able to improve the morale of the employees and they will be able to do their work effectively. Various initiatives should be taken by the managers to improve the attitude of the employees towards each other and their work. British airways should follow the system model of organizational behavior to provide positive working environment to the employees and develop the emotional relations among the employees (DuBrin, 2013).
To implement the system model in the British Airways, the management must focus o the emotions, attitudes, motivation and the personality of the employees within the organization. The system model can be implemented in the organization based on the key elements of organizational behavior i.e. technology, structure, people, and business environment etc. In the case of British Airways, it has observed that there is the gap between the employees and the top management of the organization because of the lack of communication and interaction between the employees and this is the cause of ineffective achievements of the organizational objectives. So, it is important for the British Airways to fill the communication gap by engaging the employees in the decision making process and providing them the opportunity to share the views and ideas related to business with each other. Along with this, lack of motivation is another base which must be addressed by the system model to improve the performance and productivity level of the employees (Armstrong & Taylor, 2014).
In case of British Airways, managers need to set the SMART goals in order to motivate and improve the communication of the employees. Setting the SMART goals means clarify with the ideas, focus with the efforts and use the resources and time and implement the change to attain the goal in terms of motivating the employees.
Addressing Challenges: Theories
Specific: There should be specific goal which the managers are going to achieve in the business operations. In case of British airways, there is the lack of motivation among the employees and this is impacting on the organizational image of the company in the market. So the goal of the management should be to motivate the employees towards the work.
Measurable: The goal of the managers should be measurable. There must be measurable scale to analyze the growth of the set goals. In case of British Airways, managers have to effective measurements to analyze the motivation level of the employees. Managers can use survey and questionnaire among the employees. Managers can also use innovative activities to improve the communication among the employees.
Attainable: The goal must be attainable for the managers of the organization. British Airways is losing its image in the market due to the lack of interaction and motivation among the employees. By motivating the employees, organization will be able to improve its image in the market and will be able best use of the resources.
Realistic: The managers should keep the employees motivated to improve their performance as the improved performance of the employees will also improve the operational performance of the organization. Management of British Airways should set the time frame of motivate the employees. `
Time based: Managers of the British airways should set the time frame to achieve the goals. Managers should set the time from 6 month to 1 year to motivate the employees and create the communication and interaction between them. Motivating the employees beyond the time limit can be unworthy and unless for the organization as it will decrease the image of organization gradually (Aladwan, Bhanugopan, & D’Netto, 2015).
Conclusion:
This essay is based on the case of British Airways. Management if the organization is responsible for the performance of the employees and this can be achieved by developing positive environment for the employees. For this manner, British Airways should take various initiatives for developing the performance of the employees within the organization. Managers should organize various seminars to bring the employees together to interact with each other.
This study focuses on the importance of employee motivation within the organization for their welfare and good performance. The research also focuses on the issues related to the employees in terms of individual needs motivation, their perception towards other employees which increase their performance within the organization. That is the reason this study has the scope within British airways to improve the situation.
Limitations: The limitations of the study concerns about the methods used in the study. The study was limited on the using theories and models which are appropriate on the situation and explaining the issues during the business operations.
Further use of research: The findings from the study will be beneficial and used for not only the employees but also for the top management of the organization. In other words, the strategy will be useful at the various levels i.e. individual level and institutional level for the British Airways.
From the above discussion, I have learned that to improve the moral of the employees, managers must give freedom to them to share their views and take the active part in the decision-making process. The managers should focus on the welfare of the employees so that they feel valuable in the organization. As the manager in the organization, I will try to create positive working atmosphere for its employees so that they feel comfortable and try to work according to the policy of the organization. To implement the system model in the organization, organizations have to take some challenges but it will be helpful in reducing the problems related to behavior of the employees including many other factors.
References:
Aladwan, K., Bhanugopan, R. & D’Netto, B., (2015). The effects of human resource management practices on employees’ organizational commitment: International Journal of Organizational Analysis. 23(3). pp.472 – 492
Armstrong, M. and Taylor, S., (2014). Armstrong’s handbook of human resource management practice. Kogan Page Publishers
DuBrin, A.J., (2013). Fundamentals of organizational behavior: An applied perspective. Elsevier.
Galliers, R.D. & Leidner, D.E., (2014). Strategic information management: challenges and strategies in managing information systems. Routledge
Itika, J.S., (2011). Fundamentals of human resource management: emerging experiences from Africa: African Public Administration and Management series. 2. pp. 133-236
Lovelock, C., Wirtz, J. & Chatterjee, J., (2011). Services marketing: people, technology and strategy. Delhi: Pearson
Montano, D.E. & Kasprzyk, D., (2015). Theory of reasoned action, theory of planned behavior, and the integrated behavioral model. Health behavior: Theory, research and practice
Pettinger, R., (2013). Organizational behaviour: Performance management in practice. Routledge
Price, A. (2007). Human Resource Management in a Business Context. USA: Cengage Learning EMEA
Snell, S.A. & Bohlander, G.W., (2012). Managing human resources. Boston: Cengage Learning
Spellman, R. (2010). A flying shame for British Airways. Retrieved on 25th May 2017 from https://www.theguardian.com/careers/careers-blog/a-flying-shame-for-british-airways-ruth-spellman
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