Strategic Analysis Of CARE International UK And The Effect Of Emerging Technologies

Task 1 – Strategic Objectives

A corporate strategy comprises of a clearly described, long tern vision which is set by the organisation, the strategy seeks to create corporate value as well as provide motivation to the workforce for the implementation of appropriate actions for the achievement of the customer satisfaction. It is said to be a continuous procedure which needs effort for engaging investors in trusting the organisation with their money and therefore increasing the equity of the organisation. CARE international is a global confederation of 16 members, 4 candidates as well as affiliate company that works together for ending poverty (Lainez  et al., 2018). The report will critically analyse the strategic environment of CARE International UK along with critically evaluating the effect of one of the emerging technologies in the operations of the business.

CARE has established a set of new vision for the upcoming 10 years. The vision of the organisation includes the main ambition for the effect they would like to see, the identity of the organisation that is needed to be embraced along with the resource considerations which is needed for the accomplishment of the vision. CARE international at present is establishing their strategy for the year (Kumar and Almoula 2020). The strategic objective of the organisation sets out the way in which the company will play an important role in the achievement of the ambition of the global CARE confederation for supporting 150 million individuals from the poorest as well as the most excluded society for overcoming injustice as well as poverty. 

In order to carry out an internal environment analysis, SWOT analysis is used which will help in examining the strengths, weaknesses, opportunities and threat of the organisation.  The internal environmental analysis helps in examining the internal environment of the company for assessing its resources, characteristics, capabilities, assets, competitive advantage as well as competencies.

Strengths

The major strengths of the company are the volunteer manpower that supplies the organisation with a huge amount of free labour along with huge savings on the costs of the staff (Yang et al., 2019). 

Weaknesses

The biggest problem for CARE international, UK is the lack of financial stability with respect to the income, expenses as well as reserve levels. Weaknesses generally emphasise on the internal problems which can be worked on for resolving (Iype 2019). The outside weaknesses which are beyond the control can also be included like the lack of institutional funders working in the nation.

Internal Environment Analysis

Opportunities

The main concentration of these factors is on the outside opportunities like the availability of the grant along with the establishment of local business relations but can also be used for the analysis of the internal opportunities that comprises of the staffs which are rapidly developing along with the contact of a board of members of the trustees (Bryson and George 2020). the organisation can also offer new choices in the near future along with the opportunities which are immediately available to the company.

Threats

The organisation is vulnerable to the financial threat as well as shocks. the reason behind it is that the company has less secure streams of income combined with just a few months of financial reserves leads to the company that can be prone to major shifts in the economy. Modifications in the priorities through a major provider of grant or a local authority could signify that the company is suddenly without a major stream of revenue with no backup plan (George Walker and Monster 2019).

External environmental analysis is the primary study as well analysis of the macro-environmental forces, competitor as well as industry analysis in purview of the growth of the organisation. Following is the PEST analysis of CARE International, UK for the purpose of carrying out its external environmental analysis.

Political factors- The political events as well as situations can make a contribution in the establishment of CARE international UK for forming obstacles which might destruct the pace of work. The volunteers of the organisation can find themselves involved in certain political conflicts as the nation can impose constraints on the business of the institutions along with issues related to the financial transactions (Kumar Sahay and Bihari 2020). This can even lead to some delay in work in the execution of programs as well as creation of projects.

Economic factors- The institutions might face issues in identifying the correct investors for investing their money in its activities as well as projects. There might be some issues in maintaining a balance in between the budgets as well as forming activities and providing appropriate resources to the volunteers.

Social Factors- there are a number of social factors which has enhanced the flow of workers into the United Kingdom (Arundel Bloch and Ferguson 2019). Majority of the migrants shifted to the United Kingdom for enhancing their living standards. The United Kingdom has an ageing population. There will be shrinkage in the labour force without immigration. There are some particular vocational areas in which United Kingdom has a shortage of skills. For instance, 18% of the care workers are migrant workers. These are the workers who have training in their home nations. The range of care provision would be very less without them.

External Environment Analysis

Technological factors- changes in the technology comprises of an increase in automation in the place of work along with the development of internet, have changed in a way in which many organisations work. 

• Automation of the process of production in factories means that there is a need of less skilled workers.
• Internet has opened up demand for the processing of information in purchasing as well as management of data (Torfing 2019).
• The biggest technological factor which affects migration has increased the availability as well as reduced the transportation costs.
• The advances in the transfer of online money help the migrant workers to send money to their homes very easily as well as securely. this makes them more ready to migrate
• The enhancement in the telecommunications has made it very easy for the migrants to find out the availability of the job opportunity (Ugalde 2018). With the help of online chat rooms, they get advice as well as information from other workers of their country.

Too many people all across the world, especially the girls as the women are trapped in poverty through inequality as well as injustice. But poverty cannot be said to be inevitable. It can be changed (Muhammad and Johar 2019). The organisation will offer as well as transfer expertise for supporting CARE’s development as well as humanitarian work all across the world, comprising of the leading CARE’s work internationally on:

• The economic empowerment of the women
• Emergency shelters
• Embedding inclusive governance all across the programmes of CARE.

For addressing the underlying causes of poverty, the organisation will make use of the evidence, learning as well as innovation from their humanitarian as well as development programs for influencing broader social changes as well as scaling up life saving and poverty fighting solutions for reaching and benefiting more individuals. The company will make investments in advocacy as well as communications along with engaging with the stakeholders for becoming a trusted as well as sought after voice on humanitarian action as well as development solutions (Mikhaylov Esteve and Campion 2018). The resources will be mobilised by the company through finding as well as supporting the CARE’s humanitarian as well as development work all across the planet. For doing this, the company will work with:

• People in the United Kingdom with an interest in providing support to the international development as well as humanitarian response.
• The private sector organizations that want to carry out business in such a way which provides support to individuals for overcoming poverty.
• Funders, thinkers as well as movers in the global development as well as humanitarian action.

The company will provide support as well as development to their staffs through making an investment in their learning as well as development as well as promoting career opportunities in the CARE internationally (Javed et al., 2019). The organisation will have values developing as well as building strong relationships with the supporters, funders as well as partners. The company will help in strengthening the southern voices in the CARE confederation through the provision of deeper support to up to five care country programmes as well as providing sport to the Southern membership of the company.

The different emerging technologies that are present in the present scenario of the global market that are directly influencing the performance of the NGOs include:

• Utilisation of Machine Learning – With the implementation of Machine Learning in the overall operations of the NGOs it is possible to cut the IT infrastructure of the company and these costs can be used in betterment of the target population of the NGOs.
• Utilisation of Virtual reality – Utilization of VR, provides the investors with an opportunity to experience the projects from all different parts of the world and the money that is saved from the travel costs are being used by the NGOs in order to improve their performance.
• Bosting donations by block chain – The NGOs that are present in the underdeveloped markets are utilizing expensive as well as dirty fossil fuels for the implementation of electricity and in this instance the solar energy is cheaper t get for much more expensive in the implementation process. With the help of blockchain, anyone can purchase the solar panels that can be leased by the NGOs (Medium 2022).

The utilisation of Virtual Technology (VR) is one of the emerging technologies that is going to have an impact on CARE. Since the company operates globally there are various opportunities that are present in front of the company that includes the utilisation of VR technology. With the implementation of this process, it can be stated that there is wider opportunity in front of the company in terms of increasing the costs by the help of which it will be capable eradicating poverty in the global scenario (Pérez-Seijo, Sidorenko Bautistaand Benítez de Gracia 2022). The impact that is going to be generated on the company will be in terms of the performance of the company and the opportunity that are available for the competitor companies like Save the Children, Oxfam, Red Cross Australia and World Vision will create a gap between CARE and its competitors. The various opportunities that are present in front of the company from the implementation of the virtual reality technology includes increasing the profit margin of the company and then using the technology in terms of improving the brand image of the company and also ensuring the fact that the company can increase the areas around the world in which it operates.

Competitive Environment Analysis

In order to maximise the opportunity, the company needs to utilise the VR technology effectively. In other words, there are various aspects that can be implemented by the company in order to use the VR technology effectively. For example, the company can use the VR technology to provide the investors with an immersive experience about the work that is being conducted by the company which is going to be very much efficient in terms of improving the brand image of the company and generating more revue from the investors of the company. The company can also save the travel costs and ensure the fact that the money that is saved from the travel costs can be used in the development of the people suffering from poverty (Tsekleves et al. 2020). With the help of this process the company will be capable of improving the brand image of the company and increase the overall profitability in the business. Creating a proper content regarding the process by the help of which the company is going to help the people suffering from poverty in one country and then presenting the VR video to the existing investors and new investors can be used by the company in terms of generating more revenue in the future.

Conclusion

The above paper critically analysed the strategic environment and the strategic position of CARE International, UK along with critically evaluating the impact of one of the merging technology on the present and the future operations of the business. It was identified that the biggest strength of the organisation is volunteer manpower that supplies the organisation with a huge amount of free labour along with huge savings on the costs of the staff.  The weakness of the company is the lack of financial stability and the utilisation of Virtual Technology (VR) is one of the emerging technologies that is going to have an impact on CARE.  Some of the main competitors of the organization are Save the Children, Oxfam, Red Cross Australia and World Vision.

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