Strategic Analysis Of Walmart: Mission, Vision, Industry And Performance

Mission, Vision, and Goals

The report helps in analysing the different mission, vision and values of the respective organization named Walmart. The different kind of trends and factors play a significant role in the organization and the different threats and opportunities that is faced by the organization in an effectual manner.

The main aim and purpose of the report is to understand the growth strategy that can be adopted by respective company in order to reduce the different issues. The strategy of retrenchment has to be analysed as this will help in understanding the different kind of functional aspects in an effectual manner.

The structure of the report includes the different kind of performance management system as this will help in understanding that the success of the organization is achieved by them in an effectual manner. The different kind of steps are required to be included in the process as this will help in improving the performance of the organization in an effectual manner.

Walmart is one of the American multinational retail kind of corporation that is operating as the supermarket chains along with grocery stores that is headquartered in Bentonville, United States (Walmart.com., 2018). The company was founded in the year 1962 and it was incorporated in the year 1969. The entire supermarket and grocery chain is spread across 11,718 number of locations worldwide. The operating income of the company was US$17.301 billion till the year 2017 and there are more than 2.3 million employees who are performing different activities in different parts of the world.

Walmart’s strategic decisions are the direct manifestation of the missions wherein the mission statement of the Walmart Supermarket includes that: “Saving People Money so they can live better”. The main mission of the statement is to satisfy the customers and partners with the unique kind of experience in shopping by providing them with quality and price and services that is based on commitment of the employees. Proper commitment is necessary and essential in nature as this will help the entire company in achieving the different objectives in a sustainable manner.

The mission statement has helped the company in the process of decision making as this will help the company in solving the different issues related to the innovation and creativity that is required to be provided to the competitors.

The vision of Walmart Supermarket is to be innovative, independent and sustainable kind of cooperative wherein the different customers can able to choose from various range of goods as well as services at prices that is reasonable in nature. The respective supermarket aims to achieve the top position in the entire retail industry that will help the company in gaining competitive advantage in the supermarket industry. The respective company has tried to influence the minds and behaviour of the different employees and customers on the basis of the different financial benefits (Beske, Land and & Seuring, 2014). The employees will be able to earn proper benefits as to gain their competitive advantage and achieve the vision statement inn an effectual manner. 

Industry Analysis

The goal statement of Walmart is to be the first choice of the target customers in the entire market. There are different kind of long term objectives that has to be achieved by Walmart that are identified as follows:

• To be the first choice of the different customers
• To remain the best and accurate leader in the entire competitive market
• To achieve the international standards all along in the market
• To make sure that the different customers stick with the entire Primark and this will help them to attract the customers in an effectual manner as well (Anitha, 2014).

The main goal of the respective supermarket is to provide the customers with cheap products in the market as this will help them in keeping the environment within the organization conflict free environment. The other objective of the Walmart Supermarket is to provide high kind of quality and fashion basics at the value for the money prices. In order to achieve the different kind of organizational goals and objectives, the respective company will require to have short and long-term objectives as this will help in provide best possible services as this will help in solving the different kind of objectives effectively (Ashkanasy, Bennett & Martinko, 2016).

The mission statement of the Walmart Supermarket meets the criteria of a useful mission statement of Walmart as they are trying their level best in achieving the different objectives effectively. The mission statement of Walmart has helped the entire company in using it in the process of decision making in the different aspects of the organization. The decision-making has helped the company in analysing the different kind of decisions that will help the company in providing the customers with innovative kind of services (Bamiatzi et al., 2016).

For instance-  In Walmart, it was seen that the customers are really happy with the goods and services provided by them. It was seen that the respective supermarket has satisfied their customers by offering different kind of products and services to the customers at a less price then their competitors in the market. The innovative kind of strategies used by Walmart has helped the company in providing welfare to the employees along with the different customers in the organization. With the help of innovation, the company has tried to provide range of goods and services at reasonable prices and this has helped the company in gaining competitive advantage in the entire market as well (Buckingham & Goodall, 2015).

From the above instance, it can be analysed and identified that Walmart has tried to implement the different kind of strategies that has helped them in understanding the different work of the competitors as this will help them in performing better in the entire market in an effectual manner. The different core values of the customers are provided with proper importance as this will provide the company with reference to the distribution sector as well. The mission of the company has helped the company in creating impact on the organization by providing the employees with different kind of services that are better in nature in comparison to the other competitors in the entire market as well (Cascio, 2014).

Overarching Strategy

Walmart is a major part of the retail industry in United States of America. The organization operates a range of supermarkets in the country. The United States of America has distribution channels that are well established for the various types of retail organizations. The services related to the retail industry provide an environment which fosters strong operations in business and further spurs innovations. The innovative nature of the industry helps in increasing the reliability and efficiency. The total sales that were gained from the US retail industry in the year 2016 is around 2.6 trillion dollars from the 3.8 million retail organizations in the country (Çifci et al., 2016). The sales in the retail industry of USA are increasing every year and with the growth in e-commerce sales. The growth related opportunities of the US retail market exist for the retail providers of any size. The retail sector of the country appoints almost one out of the five Americans. The retail stores of the various organizations are designed in such a way so that they become the face of the industry. The online sales have been the major factor related to the growth of the retail industry in the recent times. Business related opportunities in the retail industry are also provided by the franchising related operations of the various retail organizations (Cuervo-Cazurra & Ramamurti, 2014). The franchising model has been embraced by all the retail organizations in the country. The franchising model of retail organizations has been able to provide services and products belonging to more than 300 business related categories. The retail industry has been termed as the leading job creator in the country.

The latest trends in the retail industry of the United States has been the change in the ways of shopping. The customers have become the most important part of the entire business operations and they decide the services or products that can be offered by the organization. The trends of online retailing have further changes the situation of physical retail organizations like Walmart. The competition has also increased in the industry and this requires the various retail organizations to change their promotional and marketing strategies (Davis, Yue & Davis, 2017). The trends in the retail market are further dependent on the buying behaviour of the consumers and the ways by which they choose the products. The consumers are now enjoying a huge variety of choices that are provided by the online and the offline stores of various retail organizations of the United States. The brick-and-mortar retail stores need to compete with the online stores like Amazon who are providing a huge variety of products to the various customers. The organizations in the retail industry therefore need to analyse the behaviour of the consumers, the value proposition provided to the consumers should also be analysed and changed if necessary. The customers have become the kings of the retail industry and they are able to change the entire operations of the industry (DeNisi & Smith, 2014). The online retail platforms have been using the customer relationship related factors to compete against the various organization in the same industry.

Performance Management System

It can be seen that there are different kind of strengths, weaknesses, threats and opportunities wherein these will help the company in solving the different queries and solve them in an effectual manner (Johnson, 2016). The different kind of strengths and opportunities has to be in such a manner that will help the company in understanding the issues and making their strengths as this will help them in reaching the goals in an effectual manner. There are different kind of threats and opportunities for Walmart in relation to the industry trend that includes the following:

Opportunities

The different kind of opportunities of Walmart is due to the different kinds of improvements and expansion program in the different kinds of business practices (Teece, Peteraf & Leih, 2016). These are the different kind of opportunities that has to be analysed in an effectual manner as this will help and provide them with different kind of global economic situation that will help them in presenting the issues and making them the opportunity as to improve their conditions (Schilke, 2014).

The different kind of opportunities of Walmart are as follows:

• Expansion in the different kind of developing countries (Hill, Jones & Schilling, 2014)
• Improvement in the different kind of human resource practices
• Improvement in the standards of the quality (Rothaermel, 2015)

The opportunity that has been provided to Walmart to expand the business in different kind of developing countries, it requires to increase the different kind of economic conditions that are stable in nature (Ginter, Duncan & Swayne, 2018). However, on the other hand, it can be seen that there are different kind of opportunities on the different practices of HR is directly related to the criticisms that is provided to the company’s employment practices. The opportunity provided to Walmart is required to address the different concerns of the employees and customers as this will help in improving the standards of the quality and this has to reduce the bad and ill effects of the low-quality products on the health of the different customers as well (Rahmandad & Repenning, 2015).

Furthermore, it was seen that the entire company is in the global market that will help them in increasing their presence in all over the world and this can create huge presence in the world in an effectual manner (Rouvari et al., 2016). It can be seen that the weaknesses of Walmart have to be identified as the strengths of the company as this will help the company in solving such issues and gain competitive advantage in the market in an effectual manner as well (Lin & Wu, 2014). There are different kind of factors and trends that has to be analysed in an effectual manner as this will help the entire company in reducing the threats and weaknesses and turn them into strengths as this will help them in solving the different queries effectively in the entire global market (Lasserre, 2017).

Consultant’s Memorandum

Threats:

There are different kind of threats to business of Walmart that are linked to the different kind of retail market conditions along with the different kind of changes in the tastes and preferences of the customers as well (Birkinshaw, Zimmermann & Raisch, 2016). The threats of the respective company have to be ascertained in an effectual manner as this will help them in understanding the competitive kind of strategic changes that are as follows:

• Aggressive kind of condition (Stead & Stead, 2014)
• Healthy trend in the lifestyle brand
• Individuals online selling (Walmart.com., 2018)

The healthy lifestyle of the different kind of individuals in the entire society are the different kind of opportunities and threats. It is required for the company to understand the different kind of threats as this will help them in analysing the issues and solve them in an effectual manner (Helfat & Peteraf, 2015). The aggressive kind of situations has to be analysed effectively as this will help in providing different kind of healthy brands to the customers that will not affect the health of the company (Chen, Delmas & Lieberman, 2015).

The small scale or the individuals online selling is one of the threats as there are different large retailers who can use different kind of services in order to gain competitive advantage in the entire market (Slack, 2015). Due to the usage of internet, there are different small retailers who can use the internet and bypass Walmart Supermarket and use their restricted website to sell their products and gain competitive advantage as well (Cohen & Olsen, 2015). There are different kind of other issues and threats that is faced by the supermarket named Walmart wherein this will create huge issues in the organization and this will help in sorting the issues effectively.

However, there are different kind of other threats of the Walmart supermarket wherein there are different kind of options that are required to be analysed in an effectual manner. The threats include the political issues in the entire global market that can cause huge issues in the market and this can have direct impact on the entire organization as well. The different kind of weaknesses has to be analysed in an effectual manner as this will help in providing the company with different kind of strategies that will help them in gaining competitive advantage in an effectual manner. A proper and focused strategy is essential in nature for the entire company as this will help the different companies in understanding the different goals and this will help in attaining such goals in an effectual manner (Niesten & Jolink, 2015). 

The future of the entire retail industry has a huge potentiality and the growth will be to its maximum as well. With the implementation of the advancements in the technology, it has been seen that there will be different kind of implementation of strategies that will help Walmart in understanding the different kind of requirements in an effectual manner.

• In the future, there will be easy buy and easy pay in the next few years and this will help the organization in attracting more customers in the entire competitive market. With the implementation of different technological impact, the company will help in gaining competitive advantage making the payments secured in nature (Villar, Alegre & Pla-Barber, 2014).
• Secondly, with the help of the social networks wherein it includes buy, share and connect that have the invading effect on the shopping experience of the customers (Sears & Hoetker, 2014). There will be huge kind of development in the entire industry that will help the company in gaining huge and critical mass in the entire competitive market (Wheelen et al., 2017).
• The retail industry will become smoother in their operations as this will help the entire company in understanding the requirements of the customers and provide them with the omni experience as this will help the different customers in understanding the different issues and solving issues effectually as well (Bettis et al., 2015).

These are the different scenarios of the retail markets in the future wherein the customers will be implementing different kind of solutions that will help the entire company along with the employees to perform the different kind of actions in an effectual manner. There are different kind of organizations that are most likely to thrive in the scenario wherein the organizations include that will help in providing proper digital marketing will be involved as this will help the consumers in buying different products and services in much easier manner (Doyle, 2015).

Furthermore, the entire shopping will become a social kind of experience wherein the different customers can provide a proper overview on the different feedbacks of the products and services. There will be no shipping delays for the different items that has been purchased by the different consumers from the different kind of shopping malls. The customers will be provided with instant gratification as this will help the consumers in understanding the issues and this will help the consumers in receiving ultimate kind of satisfaction as well (Evans, 2015).  

Lastly, it can be seen that with the proper implementation of the different kind of technological advancements, this will help in understanding the different kind of issues and solve them with the implementation of technology in an effectual manner. Proper transformation is essential and this would have helped the entire company in solving the different difficulties in an effectual manner. proper transformation of the retail store into the internet technology will help in solving the different kind of transformation and this will satisfy the requirements of the customers as well (Hoffman, Munemo & Watson, 2016).

Walmart has been some major issues in the recent years of its operations in the
United States. The main problem that had adverse effects on the reputation of the organization is the lack of cleanliness in their stores. The restocking of products was another major issue related to the operations of Walmart as this caused a loss in the sales due to some of the products being out-of-stock. The design of the stores and the layout has also caused major issues in the sales and revenue of the organization. The stores of Walmart have not kept the convenience of the customers under consideration while designing the layouts (Hortaçsu & Syverso, 2015). The advent of digital and online services has put immense pressure on the revenues of Walmart and this can be solved by integrating the digital services within the physical stores. The pricing policy of Walmart also has a negative effect on the revenues of the organization. The range of products that are offered by Walmart are also not enough to increase its revenues in the market.

Walmart has implemented many growth-related strategies to maintain its position in the retail industry of the United States. The major strategy that has been implemented by Walmart is related to the cutting of investments for the physical stores and spending on the e-commerce activities. The company has invested more on the online business and they have also planned to make some changes in their physical stores (Hummel, Kreutzer & Landau, 2017). The CEO of Walmart has planned for many important changes in the various operations of the organization. The major growth and improvement strategies of Walmart are as follows,

• The experience of the customers need to be improved by making changes in the stores that are under-performing. The empty shelves of the stores and the slow lines of checkout have affected the sales in these stores. The company has been trying to improve its levels of inventory and are opening more checkout lines in these stores. The organization also plans to improve the levels of staffing in the organization and observe the ways by which the customers interact with the associates (Kapoor & Khanna, 2016).
• The organization has also introduced an app which helps the shoppers to compare the prices of various products and then the differences in cost are paid to them with the help of gift cards.
• The product range of the organization is also being increased and the company is focussed on curating more products so that the customers are overwhelmed by the various choices.
• Another strategy that was used by the company to solve the issues related to slow checkout is the introduction of the app named “Scan & Go”. This app was able to help the customers search the products on their phones while walking in the stores. The customers were also able to track their spending and further raise electronic receipts of the transactions (Kozlowski, Searcy & Bardecki, 2015).

Walmart has given huge importance to the improvement of their e-commerce strategies so that they can compete with the e-commerce giants like Amazon. Amazon has given huge competition to the operations and revenues of Walmart in the industry. This has forced the company to undertake retrenchment strategies like lowering its investments in all the other aspects of the organization and increasing spending on the e-commerce platform. The company had merged its delivery related activities with an organization named Sam’s Club so it can provide same day delivery to the customers (Lattal, 2014). The major competitors of Walmart in the online industry has also been providing these services to the customers. The company had also planned to launch the online shopping activities related to the delivery of products related to home décor and furniture as well. The various efforts that are being taken by Walmart has been able to place the company in a position where it can lock horns with its major competitor Amazon. 

The same day delivery service will be provided by the Sam’s Club warehouse chain which has become an important part of the operations. This partnership was done by Walmart to increase its sales of everyday essentials and food products as well. This will also solve the customer relationship related issues of the organization. This strategy will be able to drive the app based and online sales of Walmart. The customer experiences provided by the organization can be enriched and further they are provided with easy methods related to shopping (Lewrick et al., 2015). The deliveries of the products have also been able to increase the levels of customer satisfaction. The organization has also implemented a program named Walmart Pickup Program which helps the customers to place their orders online and pick them up from the stores. The organization has also made partnerships with companies like Lyft and Uber for the purpose of providing speedy online deliveries of grocery related products.

Walmart is also formulating strategies which can increase sales of its furniture products. The organization has further launched an online platform for the purpose of providing products like collections of curated furniture which can suit the needs of the various customers. Walmart has also expanded its sales related to products of home décor and furniture with the help of this online platform. The company has been able to increase its online revenues with the help of the various strategic alliances that have been made in the recent times (Li, Tan & Sha, 2016). The strategies undertaken by Walmart has been able to improve its position in the stock market as well. This will further help the organization in increasing its online presence in the industry and offer services that are improved in nature. The e-commerce sales of Walmart in the industry have increased by around 23% due to the various strategies that are undertaken by the organization.

The global expansion related strategies of Walmart are also important for increasing the revenues and profitability of the company. Walmart has held the topmost position in the retail industry of USA with more than 11,100 stores in around 27 countries. The net sales that was generated by the company has been more than 483 billion dollars in the whole world for the last 12 months. The company has recently announced many strategies which are related to the expansion of its business operations in many other countries of the world (Mann, Byun & Li, 2015). The company has however faced many issues in the global expansion related steps that were taken. The organization has formulated strategies related to the rapid growth in the international market. The revised plans of the organization are however related to the retooling of the existing stores along with the international expansion related policies. The company wishes to focus its international plans with the other neighbourhood stores and supermarkets as well. Walmart has also identified and then closed various stores which were underperforming in the various international locations. Even after closing a number of underperforming stores in the various international areas, Walmart has also opened almost 200 new stores in the international locations (Moatti et al., 2015). This has helped the organization in the fast expansion of international operations. The company had announced international growth related plans in China in the year 2017, where they had planned to invest more than a hundred million dollars. The other attractive area for the expansion of Walmart is India. India is regarded as the fastest growing retail related market in the entire world. This strategy can further help in increasing the revenues of the company in the industry. The strategy that has been adopted by Walmart in India is to partner with the local companies and then operate in the market (Pantano, 2014).

The global expansion has been the main mantra for the largest retailer in the United States, Walmart. The company is followed by two other major organizations of the country named, Carrefour and Tesco in terms of total sales. The organization has been expanding its horizons in countries like, South Africa, Chile and India. The expansion plans of the company have been quite exciting and helped it to increase its revenue to high levels. However, the international growth strategy of the company has faced some major issues as well. The operating margins of the company in the various countries have become significantly low (Patel & Pearce, 2018). The operating income of Walmart has been falling by around 3.3% every year. The organization had to face many issues in their processes related to international expansion when they had to struggle to deal with the governments of various countries. The disputes can further lead to the organization to leave the country.

Walmart tried to understand the needs and the desires of the customers by introducing complicated procedures of consumer analytics and this data was used by the organization to put pressure on the suppliers. The organization aims to become the retail powerhouse which sold everything along in the lowest prices. The challenge that was placed by the huge online sales of Amazon was accepted by the CEO of the organization. The expansion and modification of the physical stores of Walmart are also a major part of the strategy of Walmart in the retail industry. The main objective of the organization is to increase the revenues of Walmart and build the future of the company (Pulakos et al., 2015). The CEO of the organization had aimed to push hard for change in the existing strategies and increasing the revenues in the highly competitive environment. McMillon has been leading the entire transformation related operations of Walmart. The changing demands of consumers had caused many changes in the strategies and structure of the organization. According to the CEO of the organization the physical stores of Walmart hold major importance for the future operations of the organization. The major aim of the organization was to increase the satisfaction levels of the consumers and to increase their product offerings. In this manner, the organization has been trying to maintain its loyal customer base and further to increase their customers as well. The major advantage of the operations of Walmart over the e-commerce retailers was that they were able to pull the customers with the help of their physical stores, which was not possible for the online retail organizations like Amazon (Rhodes, 2015). The demands of the customers are also quite huge as they want to see a huge variety of products in the mobile websites and they want a delightful experience in the various physical stores of the company as well. Walmart aimed at encashing this opportunity by providing their products online and attracting customers towards their physical stores by changing the designs and the levels of experience. The organization has also developed the strategies related to competitive pricing of the various products that are offered to the customers. The leading position of Walmart in the industry based on the customer analytics and understanding the needs of the customers have helped the organization in creating a leading position in the industry. The training that is provided to the employees has also helped Walmart in gaining its position in the market (Shields et al., 2015). The organization has also been facing competition related to quality and price of the various products that are offered by them. The usage of mobile technologies and other expansion related strategies have therefore helped Walmart in improving its position in the retail industry of the United States within a short amount of time. 

The performance management and employee training related procedures that are used by Walmart are the major determinants that support the capability of the human resource department of the organization to support its global expansion. The expansion of the organization further leads to the increase in the knowledge, abilities and the skills of the global workforce. The training programs of Walmart have been designed in such a way so that the effectiveness of handling the daily tasks and the capacity to adjust to the emergent conditions can be increased. The goals of the organization related to the management of human resources includes training programs which can be high performance and cost-effective as well (Srivastava, 2018). The training programs are used address the various challenges and problems that are faced by the organization based on human resource management. The training of employees in Walmart involves many different processes which are described as follows,

• Work or task based analysis – This type of analysis is used for the understanding of the skills, specific knowledge and the abilities that are required to fulfil the jobs. This analysis is used by human resource department of the organization to analyse the needs related to training.
• Cost-benefit analysis – This process is used by the human resources department of Walmart to analyse the type of training programs which is able yield the best result.
• Organizational analysis – This process is used by Walmart to identify the emerging concerns related to human resource management which can be integrated into the training programs (Van Dooren & Van de Walle, 2016).

The program design related process of the organization is based on two major approaches which are used for designing the training related programs. Each approach is used to design the certain qualities which are prioritized in the various job positions. The two approaches are discussed as follows,

• Results-oriented program design – This is an important approach which is used to design the training related programs in the company. The goal of the human resource management is to satisfy the knowledge, abilities and the skills that are required for each of the jobs.
• Process-oriented training program – This process is used designing the training programs which can address the objective of the human resource management department to maintain the proper performance of the standard procedures (Pantano, 2014).

The delivery of the training programs is related to the tasks and the job positions which are involved. The organization delivers the training programs with the help of the following processes,

• Discussions – This process is related to the delivery of objectives based on human resources which is related to the delivery of basic knowledge to the employees.
• On-the-job training – This process is related to the delivery of first-hand experience to the employees based on the specific tasks and the jobs that are involved.
• Coaching – This process is used by the organization mainly based on managerial and the supervisory programs. The senior managers can coach the managers who are newly promoted (Kozlowski, Searcy & Bardecki, 2015).

The process related to performance planning in Walmart has been done based on three major dimensions which are,

• Customer service orientation – Walmart uses the process of customer-service orientation to address the concerns related to human resource management in context of the retail industry. The organization mainly emphasizes on the service that is provided to the customers by the employees and the store managers. The levels of customer satisfaction are measured based on the performance of the employees. The results-oriented and decision-making related process is applied to all the positions of the organization. The major objective of the human resource department behind using this process is to optimize the resilience of the organization with the help of effective decision-making process (Moatti et al., 2015).
• Problem-solving and analysis – This process by the managers to solve the various issues that can occur in the organization.

The problems that occur in the performance of employees of the organization are,

• The loss of productivity due to absenteeism.
• The errors and the inaccuracies in reporting or recording.
• The hostility and negativism in the customer relations or the workplace relations.

The productivity related issues of the organization are related to absenteeism. The inaccuracies that have been found in the reporting and recording which can lead to bigger issues are also considered as performance issues of the company. The training programs that are provided by the human resource management department of the organization helps in decreasing the inaccuracies that occur in the performance (Hoffman, Munemo & Watson, 2016). The organization also changes the procedures and the processes which can address the contributors to inaccuracies and errors. The negativism among the employees can lead to frequent human resource related problems in the various organizations. The productivity of the employees is reduced due to the issue in their attitude in the organization.

The goals of the performance management strategy of Walmart is to provide quality customer service which can increase their satisfaction levels. The human resource management department also aims at increasing the productivity of the employees. The increased productivity will further lead to the increase in the revenues of the organization.

The value proposition of Walmart is related to providing high levels of service to the consumers and gain their loyalty towards the company. They also aim to provide the best quality products at the lowest prices. The company aims at competing with the various online organizations by providing quality online services along with the physical stores. The stores of the company need to be designed in such a way so that it can provide unique experience to the customers (Kapoor & Khanna, 2016).

The key performance indicators of the company are the levels of customer satisfaction, the revenues that are earned every year, the profitability in operations in the international locations.

Conclusion 

The report can be concluded by stating that Walmart has profitable operations in the country and this has helped the organization in gaining the topmost position in the industry. The various innovative strategies that have been undertaken by Walmart have proved to be major reason behind its success in the domestic as well as the international operations. The organization has however faced many issues in the industry based on the performance management related methods, the profitability in the international operations and the satisfaction levels of the customers. The company has applied many different strategies to solve the issues that have been faced by the sales after the advent of online retail. Walmart has maintained its topmost position in the industry and has further been able to capture the online and offline customers.

To: Mr. XYZ, Director of Walmart

From: Mr. AYZ, Strategic Management Consultant

Cc: Walmart, 508 SW 8th St, Bentonville, AR 72712, USA

Date: 31/3/2018

Re:  Strategic planning for future operations

As the strategic management consultant, I have advised the employees of Walmart to expand their international growth strategy wherein they can expand their business along with their different operations in different parts of the world. It has been seen that the respective company has their own growth strategies that has helped the company in increasing their presence in all over the world. However, it has been seen that the company has never been able to expand their business both globally in the offline and online market.

The entire memorandum is designed by me in such a manner that will help in providing the different kind of suggestions to the chief executive officer and the executive officials of the company to make them understand regarding the different strategies that has to be implemented by them as to achieve the strategic goals.

As the strategic management consultant, I feel that the respective company needs to focus on their expansion and growth strategies in such a manner that will help them in increasing their sales and revenues in the entire market. Walmart needs to implement the different growth strategies in such a manner that will help the company in gaining more competitive advantage in the near future. Different kind of health care and environmental policies has to be implemented by the company as this will help them in solving such issues and gain competitive spirit against the different competitors as well.

As I was appointed as the strategic management consultant, I feel that the company needs to implement different law policies and procedures, this will help them in accomplishing and achieving the different goals. In the present scenario, the company needs to focus more on the e-commerce strategy as this will help them in focusing more on the different strategies that will help them in increasing their sustainable advantage in the entire competitive market. For the different kind of analysis, this will help the company in workforce development that will help in analysing the different kind of criteria that will help the company in solving such issues with the implementation of the e-commerce development. Proper e-commerce development is essential in nature that has to be adopted by the respective company that will provide the company proper advantages in order to solve the different issues and gain competitive advantage in an effectual manner.

Lastly, I would have recommended that the respective company Walmart needs to recommended that general kind of agenda will help the company in solving such issues and this will help them in achieving the key deliverables in an effectual manner. The different kind of higher officials of the respective company wherein this will help the company in forming strategic goals as this will help the company in providing different kind of outcomes and reflect on the idea as this will help in achieving the goals effectively 

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