Strategic Marketing Management For Solar Energy Home Appliances – Harley And Adamson

Harley and Adamson’s Unique Business Model

Strategic marketing management is essential in developing a clear understanding of various marketing operations (Josephson, Johnson and Mariadoss, 2016). At the same time, it also gives clear insights on how different products and services can be linked to a given market platform to attract the attention of different customers by making sure that their needs are appropriately met (Khalil, Rajab, Amhammed and Asheibi, 2017). Those organizations with good strategic marketing management will always ensure that their customers are able to develop a vast knowledge regarding the types of products and services that are being presented to them (van Scheers and Makhitha, 2016). A strategic marketing plan will always offer a reasonable guideline regarding some of the strategies that should be put into consideration to make sure that the marketing processes are attained (Whalen et al., 2016). By focusing on solar energy home appliances as the main product, Harley and Adamson will be able to expand their customer base and even generate more revenue.

Being one of our most valued organizations, Harley and Adamson need to focus on satisfying its target customers by making sure that they are offered the right combination of products and services that would also end up facilitating their respective levels of customer satisfaction. As a result, we adequately recommend the entire organization to focus on solar energy home appliances that will offer quite several benefits not only to the customers but also to the surrounding environment that supports human life.  

Retrieved from: (SEIA, 2022)

The graph offers clear information regarding the installation of solar energy home appliances. As a result, it portrays a massive growth that has been encountered since 2010, where the optimal level was attained by the end of 2021. This is a clear indication that the solar energy home appliances can attract the attention of different target customers, thus going as far as meeting their respective needs based on what they require from the products (Khalil, Rajab, Amhammed and Asheibi, 2017). One of the most interesting things about solar energy home appliances is that they are environmentally friendly. At the same time, the products are much cheaper than other existing products within the same market platform that are not being powered by solar energy. 

Harley and Adamson’s business model is one unique one. If taken into consideration with higher levels of focus, it can enhance the organization’s rate of performance and attainment of different goals and objectives. Moreover, since it has been linked to business to business together with online retail, the organization will find it much easier to reach its customers for solar energy home appliances since various business capabilities and competencies have emerged to b among the major driving forces.

Harley and Adamson’s form of ownership needs to be the ones that can help scale up the business operations and, at the same time, ensure that all its targeted goals and objectives are met appropriately. Its form of ownership focuses on a partnership between two different parties, making the entire organization a business that more than one owner owns. One of the major advantages linked to this form of ownership is that there is a higher control over the entire business.  

Stakeholder analysis

Stakeholders normally form the pillar of every organization due to their capabilities of playing a god number of critical roles across various organizational environments (Kim, Shin and Min, 2016). The directors of the company form one of the major stakeholder groups linked to the organization. This group of stakeholders is always involved in making various decisions that assist the organization in moving in the right direction. On the other hand, its customers also form another fundamental group of stakeholders known to be existing in the organisation’s external environment. Finally, the suppliers capable of providing the organization with different types of products and services.

The plan will be launched on the 1^st of May, where every information will be offered in detail to the target audience to understand what it is all about alongside various expectations expected from it. On the other hand, to ensure that the whole message can reach a vast range of the target population within the shortest time possible, the entire announcement will be carried out through various social media platforms.

Implementing a realistic brand positioning within the organization will help enhance its overall attracting customers and even obtaining the right profit levels (Heinberg, Ozkaya and Taube, 2017). Therefore, there will be the need for Harley and Adamson to embrace a cost-driven mode of brand positioning. Through this, it will still be able to offer everything that the other competitors offer within the same market platform.  

The marketing process for the solar energy home appliances needs to be linked to different objectives for the whole business to have a purpose and direction (Šedík, Horská, Skowron-Grabowska and Illés, 2018). The business and marketing objectives for dealing with the products therefore entail;

• Selling more than 500,000 solar energy home appliances within one year.
• Expanding the overall customer base by 60% after six months
• Obtain a larger market share of about 70% by the end of the first year of dealing with the solar energy home appliances are part of the organization’s products
• Penetrating more than two markets within six months of dealing with the products

• Product- There will be the need to offer quality products that will ensure higher levels of customer satisfaction
• Price- The price that will be offered will be lower than what the competitors are offering within the market platform
• Place- Advertisements regarding the products will be carried out across different social media platforms to ensure that many audiences are reached within the shortest time possible.
• Promotion- This will be implemented through different digital media platforms and billboards that will capture the attention of different populations of individuals.

There will be the need to measure the company’s overall marketing performance through different metrics. Prices will also be controlled across different regions where the products will be sold to the customers.

This investment will be worth it for the organization since it will enhance the overall revenue generation of the organization. Additionally, higher ethical considerations will be linked to the whole investment. It will strictly follow all the required goals and objectives to ensure that the right intended outcome is adequately attained. Interestingly, the investment will further allow the organization to offer higher competitive advantages across the whole marketing operation platform. Higher sales of the products will also be encountered. This will act as a driving force towards attracting a wide group of the target audience.

Conclusion

In conclusion, I think that the investment is worth it due to quite several positive impacts that will be encountered. Any other organisations planning to move in a positive direction should not be reluctant to make such a significant move. The whole investment is, indeed, a game-changer for the entire organization. This ensures that different goals within the organization are perfectly explored hence making sure that an organization emerges to become very competitive in terms of how it will be able to handle the customers. Organizational leaders should be the ones on the fore front when it comes to offering a clear guidance on how investment should be done.  

References

Khalil, A., Rajab, Z., Amhammed, M. and Asheibi, A., 2017. The benefits of the transition from fossil fuel to solar energy in Libya: A street lighting system case study. Applied Solar Energy, 53(2), pp.138-151.

Heinberg, M., Ozkaya, H.E. and Taube, M., 2017. The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting. Journal of International Business Studies, 48(8), pp.1009-1022.

Šedík, P., Horská, E., Skowron-Grabowska, B. and Illés, C.B., 2018. Generation marketing in strategic marketing management: case study of honey market. Polish Journal of Management Studies, 18.

Josephson, B.W., Johnson, J.L. and Mariadoss, B.J., 2016. Strategic marketing ambidexterity: Antecedents and financial consequences. Journal of the Academy of Marketing Science, 44(4), pp.539-554.

van Scheers, L. and Makhitha, K.M., 2016. Are small and medium enterprises (SMEs) planning for strategic marketing in South Africa?. Foundations of Management, 8(1), pp.243-250.

Kim, N., Shin, S. and Min, S., 2016. Strategic marketing capability: Mobilizing technological resources for new product advantage. Journal of Business Research, 69(12), pp.5644-5652.

Whalen, P., Uslay, C., Pascal, V.J., Omura, G., McAuley, A., Kasouf, C.J., Jones, R., Hultman, C.M., Hills, G.E., Hansen, D.J. and Gilmore, A., 2016. Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), pp.5-19.

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