The Values and Mission of Macville
Like every organization Macville concentrates on the vision and the mission. It planned to bring a strategic change in the vision and the mission goals of the organization. The change is intended to develop the values of the organization. The major change that was intended to bring was to turn the Macville into a national brand. The company intended to make itself accepted in the hospitality industry. The company plans to provide espresso coffee machines that would meet the efficiency, reliability and sustainability of the customers. The major aim of this action is to have gain success in the establishment of both large scale as well as small scale hospitality industry. Apart from this the company aims at providing community service. These were the major changes that were related to the vision and the mission of the organization.
The values of Macville have remained the same from the same throughout the years. It remained the same from the day it started. The values are good but it can be rectified and they can be improved. The values of the company are related to external committed towards the environmental practices and offering a meaning value to the customers. It can be internally regulated as well. The company must aim at bringing innovation in the partnership strategy. The company must conduct regular seminars and surveys in some local areas where maximum crowd can be addressed. This will enable the crowd to be aware about the products of the company and the quality of the products. It aims at offering a percentage of profit to the non-profit organizations but in spite of that they should initiatives to make people know about the pros and cones of consuming coffee. This would enhance the company to develop itself in the field of community service that creates a good image of the company.
The established mission of the company includes to increase the value of the company and to achieve this within five years. The company aims at confirming high levels of safety to the employees. The company formulated few strategic plans that can be termed under the aim and mission of the company. The organization intends to make changes in the new areas that were not addressed before. The company has brought many changes regarding the operations. It intends to form alliance with such partners who would intend to support and promote the mission of Macville. They intend to develop in the field of community service. The company aims at donating a huge amount of profit to the non-profitable organizations. This is indeed a good and noble thought and is a good mission of the company (Ungson and Wong 2014).
Current Practices and Potential Competitor of Macville
The current practices of the organization include the efforts of satisfying the customers by providing a better hospitality. They treat their clients with a better hospitality and they are successfully heading towards fulfilling their mission and goal. The value of the organization has remained the same. While the developments in new areas where made, the developments were not clearly stated and it was not recognized. Therefore it is required for the company to state the plan of operation clearly and tin order to make the vision and mission of the organization clear. They intend to evaluate their ways of work. They are sticking to their goals and are making efforts to attain such. The company however failed in one place that is it intended to identify itself closely with one such community in which it serves. The company should identify itself more closely with such community. Only lending an amount of profit to one such organization would not help make any difference. The organization must educate the people of such organization about the pros and cones of their products. This would make them a responsible citizen.
From these activities it can clearly be mentioned that these practices are in favor of supporting the mission objectives of the organization and they point to the attainment of achieving new potential objectives. The examples for these are the improvement in the quality of service and development of strategies to develop the brand image of the organization in order to attract more customers. However most of the strategies of attaining the goals of the organization is innovative and effective in the efforts (Kourdi 2015). Therefore, it can be mentioned that the organization is heading towards the achievement of their goal and their mission.
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Political factors |
The organization has been found to use huge amount of water. It requires huge amount of water to make coffee therefore it has been found in using excessive water. There are strict laws that can be imposed against the use of excessive water. Therefore, there is a chance for the company to pay a large amount of fine. The government of the country imposes fine on the company who is found to use water in an unlimited manner. |
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Economical factors |
The most important economical factor of the organization is the global recession. The profitability of the organization is hampered because of this. The factors like the local rates of the currency exchange, the taxation level in various markets can have a huge impact on the organization (Peña-Ayala, Soss and Méndez 2014). |
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Social factors |
The behavior of the customers keeps on changing. This is because their taste keeps on changing constantly. In this condition the company must make efforts to understand the behaviors of the customers and make the necessary changes in the company. The company needs to change the taste the product in case it is not liked by the customers (Exner 2016). |
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Technological factors |
The company must employ certain technologies in order to improve the quality of service. The technological improvement includes the availability of foods online as it would give the customers the choice to book foods of their choice. This would make the service of the company fast and it would therefore help the company to increase their revenue. |
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Strengths |
The company has introduced many products that is an effective strategy to attract more customers. The company does the business on coffee which is always demanding and the demand of which would never decrease. Coffee is an all time favorite drink. This is the biggest strength of the company (Holland and Lam 2014). |
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Weaknesses |
The company does not have any written record. All the terms and conditions are dealt verbally. The safety and security measures of the company are not in the written form (Exner 2016). |
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Opportunities |
There is opportunity of opening new shop and new branches in different areas. The interior of the shops can be renovated in some innovative design (Joyce and Paquin 2016). |
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Threats |
Not maintaining any written records. Excessive use of water, the lack of innovative technology and the operations systems. The safety issues of the company and the financial issue. |
The potential competitor of Macville is La Morzocco. This company is producer of coffee and they have the same set up as compared to Macville. La Morzocco is specialized for making espresso coffees and they have huge chain of customers. The company is focused on delivering premium service to the customers. The company has good advertisement strategies and they are much focused on quality. It is a famous company and the revenue of the company is ever increasing.
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LA MORZOCCO |
MACVILLE |
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STRENGTH- The biggest strength of the company is the advertisement strategy that it follows a proper written structure of the policies and the regulations. |
STRENGTH- The biggest strength of the company is the will to identify itself with the non-profitable organization by donating their huge amount of profit to them. This makes them responsible corporate citizen. |
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WEAKNESS- The company has no other branch and a bit expensive. |
WEAKNESS- The company is found in using excessive water. It does not use technologically advanced system. |
La Marzocco has the same mission and vision as that of Macville. It aims at improving the external environment and provides premium quality hospitality service to the customers. It aims at developing their customer services. On the other hand Macville aimed at collaborating the organization with some non-profitable organizations. Apart from this the company aims at improving the relation with the customers by understanding the customer behavior and providing better hospitality to their customers. Therefore it can clearly be noted that La Marzocco`s vision and mission is aligned with Macville. They both aim improving the quality and provide best services to their customers.
Factors Impacting Macville’s Business
Based on the board meetings the organization needs to develop the strategies of the company. The organization intends to increase the profit margin upto five percent. This can happen only if certain discounts are offered to the customers. This could increase their sale and it would in turn increase their profit and revenue. Apart from this the company intends to decrease the amount of waste and energy use by ten percent within next five years. This can be done by reducing the use of excessive water and natural resources and they must impart education to the employees regarding the safe dumping of the waste. It has to form partnership with such organizations that would support the organization to attain the aims and missions.
- To provide a premium quality service to the customers.
- To focus more on the quality and make improvements on the same.
- To improve the advertisement strategies and make efforts for better marketing.
- To understand the changing customer behavior and make necessary changes (Govindarajan 2016).
In order to develop the plan the organization needs to conduct a detailed survey of the market needs and to understand the needs of the customers. Moreover the organization must make efforts to work on the market segmentation. The organization must work on the research methodology.
The organization must take initiative to open many other branches and stores and to make partnership with such organizations that would help to support the organization to achieve the vision and mission of the organization (Honors 2014).
Based on the discussion in the board meeting it can be summarized that the company intends to sell and give service to the customers in most of the regions of Australia. It would intend further to increase the profit upto five percent. The organization plans to do it with the increased sales allowing for better price negotiation with their suppliers. It further includes the development of brand recognition and the reduction of waste and natural resources (Edvinsson 2017).
The organization intends to improve the new technologies and through co-branding with the strategic partners and make efforts to make optimum use of the staffs and suppliers. They would intend to increase their sales by offering better discounts to the customers. This would lead to better price negotiations with the suppliers (De Massis et al. 2016).
According to the key performance indicator the organization intends to improve the drive the margin sustainability and on the consistent revenue and the growth in the profit. It further intends to focus on to deliver great value proposition to the customers. It needs to be done by focusing on the customer-focused solutions. It further concentrates on the sales process of the market; it intends to make development on the innovation process and also to improve the operational processes. It should bring innovation in the culture of the organization. It intends to open the ware house in Australia and other regions (Butuner 2016).
Timeline Progress and Strategic Planning
The timeline progress includes the program of setting up the innovative plans to reduce waste. This is the next procedure that is included in the key performance indicator process. The time frame taken for this is five years. Apart from this the company successfully is heading towards the increasing their sales and profits in the next five years.
The strategic plan is innovative and organized. The first and foremost step in the Key Performance Indicator is the strategic plan which has to be well structured. The company must make improvement on the profitability and they should think should be customer-oriented and they are product-oriented. This is the major element for progress which has been demonstrated in the key performance indicator. The strategic plan states a proper vision and mission of the organization therefore it is a well organized strategic plan (Bereznoi 2015).
In order to bring about an effective change in the plan the company should form strategies to form new branches and new outlets. It should understand the consumer behavior and bring about changes that are liked by the customers. It should bring about new marketing strategies which would include attractive discounts in products and services. This would increase the revenue of the company (Aslan 2017).
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Objectives |
Time period |
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Market and sales |
4 months |
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Advertisement strategies |
6 months |
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Customer relationship |
4 months |
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Increase of profitability |
5 months |
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Reduction of waste |
6 months |
Table 1: Milestone table
Source: Created by Author
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Who the audience will be |
The customers and the employees of the organization. |
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The means |
Campaign, personal visit to the store and for the employees it has to be seminars, trainings and meetings. For the customers it has to be advertisement. |
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Time frame |
This would take nine months to one year to develop this particular plan. |
Table 2: communication plan table
Source: Created by Author
References
Aslan, H.K., 2017. Establishing an Innovation Culture and Strategic Entrepreneurship. In Global Business Strategies in Crisis (pp. 169-184). Springer International Publishing.
Bereznoi, A., 2015. Business model innovation in corporate competitive strategy. Problems of economic transition, 57(8), pp.14-33.
Butuner, H., 2016. Case studies in strategic planning. CRC Press.
Cozzolino, A., Rothaermel, F.T. and Verona, G., 2017, January. Business Model Innovation after Disruptions: A Process Study of an Incumbent Media Organization. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 12880). Academy of Management.
De Massis, A., Frattini, F., Kotlar, J., Petruzzelli, A.M. and Wright, M., 2016. Innovation through tradition: lessons from innovative family businesses and directions for future research. The Academy of Management Perspectives, 30(1), pp.93-116.
Edvinsson, L., 2017. contributor to both the theory and practice of Intellectual Capital (IC). As the world’s first director of IC in 1991 he initiated the creation of the world’s first public. Entrepreneurial Renaissance: Cities Striving Towards an Era of Rebirth and Revival, p.153.
Exner, J.P., 2016, July. The ESPRESSO-Project–A European Approach for Smart City Standards. In International Conference on Computational Science and Its Applications (pp. 483-490). Springer International Publishing.
Govindarajan, V., 2016. The Three-Box Solution: A Strategy for Leading Innovation. Harvard Business Review Press.
Holland, R. and Lam, B., 2014. Managing Strategic Design. Palgrave Macmillan.
Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, pp.1474-1486.
Kourdi, J., 2015. Business strategy: a guide to effective decision-making. The Economist.
Markides, C. and Sosa, L., 2013. Pioneering and first mover advantages: the importance of business models. Long Range Planning, 46(4), pp.325-334.
Peña-Ayala, A., Sossa, H. and Méndez, I., 2014. Activity theory as a framework for building adaptive e-learning systems: A case to provide empirical evidence. Computers in Human Behavior, 30, pp.131-145.
Ungson, G.R. and Wong, Y.Y., 2014. Global strategic management. Routledge.
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