Strategic Project Management For Website Redevelopment Project Of PHL

Project Scope

The project intends to provide the description of strategic project management of an Australian construction company.  The company Pashendale Holdings Ltd (PHL) is the fastest growing construction company in Australia. The company is noted for its commitment to provide the excellence in their services. The Pashendale Holdings Ltd (PHL) have the network of offices in Australia in Melbourne, Sydney, Brisbane and Adelaide. The chief executive officer of the company is Virna Pashendale. The CEO of the company as Australia’s most committed business group, which aims at making beautiful places (TV Assignment Help, 2018). The company is reportedly facing the issues with their old website in the context of communication with clients, lack of updates and unattractive user interface. Thus, it can be concluded that this paper would provide the strategic project management for the PHL. This paper would provide an effective statement of work for this project.

This section of paper would discuss the strategic plans that are adopted by the PHL to enhance their marketing and provide better customer services. The company is aiming at their website redevelopment project in order to improve their customer and marketing services. The PHL have proposed the Website Redevelopment Project and the CEO of PHL approved the project (TV Assignment Help, 2018). The project is expected to start in the month of September. The PHL company is a construction based company and have expertise only for the field of construction thus the company would consider the practice of outsourcing for the implementation of this project. Outsourcing is the practice of hiring an outside company to handle specific business activities (Hamlen and Thuraisingham 2013). The PHL would require outsourcing for design, implementation, testing and training of new website. The company would require to contract with a company having adequate resources for the implementation of new website and training of the employees of PHL. The website redevelopment project would be efficient in providing a user-friendly interface to the client.

The project would be benefitting for the company as they updated website would include all the new functions and technology that the older version of the website was lacking. The new website is proposed to include the client testimonials, an affiliated network platform and relevant industrial information. The company would require outsourcing the work related to website redevelopment as the company does not have an internal IT department (Reinecke et al. 2013). The new website would be a gain for the company, as it would provide timely and instant feedback from the employee.

Project Scope

The scope of the project is planning that includes the determination and documentation of the list of definite goals, functions, features, deadlines and deliverables of the project (Fleming and Koppelman 2016). It provides the framework for the project, definition of the requirements of the project and deliverables of the project. This section of the project would provide the details of the scope of the website redevelopment project of the PHL. The company Pashendale Holdings Ltd (PHL) is aiming to enhance their website because of their market enhancing strategy. The update to the old version of the website of PHL would be efficient for providing a user-friendly interface to the clients and customers of the PHL (Ladhari and Michaud 2015). This scope of this project is the creation of a new website, which can provide extensively more content for the clients and is capable of clearing all the doubts of the clients.

Work Requirements

 The new website would include the details of the development of new buildings, testimonials of clients, recent news of the company, associated network platform and different industry related information. The company wants the interface of the website to be simple for the understanding of their clients. The features of a user-friendly website are better search engine optimization, simple web design, compatibility, details information and speed of the webpage. A website having this features are likely to attract the clients and customers, and therefore the PHL has decided on the implementation of this project. The new website would provide the close involvement of the customers of their construction solutions. The company expects from the new website to provide a better customer feedback interface in order to develop the communication between the clients and the company. The project of the redevelopment of the website of the PHL will have a positive effect on the productivity of the company. It would also be helpful in generating the maximum revenue for the company. Therefore, Virna Pashendale, the chief executive officer of the PHL considers the plan of website redevelopment as a factor for enhancing the marketing strategy and customer services.

The scope of the projects outlooks some requirements of the project of website redevelopment. The attributes which are not included in the scope of the project area are generating leads from the new website and secure online payment options. The company can provide tempting offers to increase the leads and people associate with the website (Špundak 2014). The PHL could have thought of implementing secured payment gateway options for the easy payment by an employee at the time of registration and booking. The PHL could have proposed to include the effective referral options for the users of the new website. The adoption of this method by PHL could have played a more significant role if this additional scope had been included.

Work Requirements

The project requirements are the set of tasks that need to be completed by the company in order to achieve successful completion of the proposed project. The key factors of this requirements are that is should be focused, concise and should be aligned with the resources (Hwang and Ng 2013). The Website Redevelopment Project of PHL would require the website design contractor to perform a set of specific tasks. The work requirements for the successful completion of the project proposed by PHL can be stated as follows:

Planning: The planning is the initial phase of the project management. This phase includes the creation of a set of plans in order to provide a guideline to the team members (Elzamly and Hussin 2014). For the planning phase of website redevelopment of PHL, the contractor would provide the basic description of the project plan to the company. The project plan would include the work breakdown pattern, schedule, plan testing, implementation, transition and training. The company would review this plan and check whether the proposed plan meets the requirements or not. The plan is considered for the next step after the approval of the company.

Planning

Design phase: The initialization of the design phase requires the in depth project analysis, project plan and requirement file of the company. This phase of project management is also referred to as the definition phase (Ahadzie, Proverbs and Sarkodie-Poku 2014). The contractor for the website redevelopment project would meet the authorities of the PHL to gather the establish metrics and gather necessities for developing the website design. The website contractor would provide a final design proposal to the company for reviewing and approval.

Website Designing: This phase is the most significant phase for the project of website redevelopment, and it requires the technical expertise for the implementation (Sandhu 2013). The contractor should start with the coding for the newly added section in the website. The testing plan for the approved website is provided to the company. The testing is done in Contractors iLab and in the limited beta release. The outcome of the testing is used to identify issues in the coding. The testing report is provided to the PHL for getting the approval from the company. The design phase is a formal phase, which requires written paper work and weekly meeting, updates for determining the progress of the project.

Implementation Phase: The phase in which plans and vision of the project are executed in reality is called the implementation phase. It involves the evaluation of a logical conclusion after applying the requirements of the project (Karim and Arif 2013). In this phase, the contractor implements the new website on the server of the Pashendale Holdings Ltd (PHL) and start providing the website services to the clients. The members of the website contractor team would provide training to the employee of PHL to be acquainted with the interface of the new website. The contractor would provide the PHL with the written report of the status of the new website.

Conversion Phase: This phase is also called the close out phase in project management. The contractor provides the documentation of the website redevelopment project to the PHL according to the plan (Lin et al. 2015). The contractors give a project closure document to the PHL and wait for their review and approval. The project requirement checklist is considered by the contractor in order to check whether they have fulfilled all the requirements of the construction-based company PHL. The team of website developers are likely to conclude the status of working on website till11:59 pm on the day of project completion. The contractor would provide the proper documentation and written status of the project and wait for the acknowledgement from the PHL.

Schedule/Milestones

The schedule of deliverables and milestones for the project are given in the table as followings.

Pricing

[Outline the costs associated with each phase of the project.

Sennveasna Naveen, the chief marketing officer of Pashendale Holdings Ltd (PHL), is the authority for the acceptance of deliverable from the contractors responsible for the designing of new website. The PHL have assigned the CMO and team of three advisor to the CMO, who would ensure the proper completion of the project requirements. The contractor are answerable to the CMO for the conclusion of each phase of project. The memebers from the contractor team would provide a formal report regarding the each phase of project for the process for review and approval (Fischer et al. 2013). The function of CMO is to review the report and send an acknowledgement for the approval of the project. The CMO signs off the initial phase of the project and allows the contractor to proceed with the next phase. In case of any issues with the project report, the contractor would provide a concise idea of changes required in the project.

For the completion phase of the project, the contraction for the redevelopment of website would a project closure report to the CMO of the PHL. When the CMO signs off the project closure report, it is considered as the completion of the project. A checklist is also provided to the CMO to confirm the list of deliverables. The signing off the project by the CMO is the acknowledgement that the contractor have completed the assigned project. This is considered as the acceptance criteria for the completion of project proposed by PHL. The proper adoption of this plan, schedule, pricing and acceptance criteria would ensure a successful implementation of the website redevelopment project for the PHL.

References:

Ahadzie, D.K., Proverbs, D.G. and Sarkodie-Poku, I., 2014. Competencies required of project managers at the design phase of mass house building projects. International Journal of Project Management, 32(6), pp.958-969.

Elzamly, A. and Hussin, B., 2014. Managing software project risks (Planning Phase) with proposed fuzzy regression analysis techniques with fuzzy concepts. Int. J. Inf. Comput. Sci, 3(2), pp.31-40.

Fischer, K., Virguez, E., Sánchez-Silva, M. and Faber, M.H., 2013. On the assessment of marginal life saving costs for risk acceptance criteria. Structural safety, 44, pp.37-46.

Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management. Project Management Institute.

Hamlen, K.W. and Thuraisingham, B., 2013. Data security services, solutions and standards for outsourcing. Computer Standards & Interfaces, 35(1), pp.1-5.

Hwang, B.G. and Ng, W.J., 2013. Project management knowledge and skills for green construction: Overcoming challenges. International Journal of Project Management, 31(2), pp.272-284.

Karim, A. and Arif-Uz-Zaman, K., 2013. A methodology for effective implementation of lean strategies and its performance evaluation in manufacturing organizations. Business Process Management Journal, 19(1), pp.169-196.

Ladhari, R. and Michaud, M., 2015. eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions. International Journal of Hospitality Management, 46, pp.36-45.

Lin, F., Nordlund, D., Weng, T.C., Zhu, Y., Ban, C., Richards, R.M. and Xin, H.L., 2014. Phase evolution for conversion reaction electrodes in lithium-ion batteries. Nature communications, 5, p.3358.

Reinecke, K., Yeh, T., Miratrix, L., Mardiko, R., Zhao, Y., Liu, J. and Gajos, K.Z., 2013, April. Predicting users’ first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2049-2058). ACM.

Sandhu, R., 2013. Reverse Engineering in Web Designing:-An Emerging Trend. International Journal of Advanced Research in Computer Science, 4(10).

Špundak, M., 2014. Mixed agile/traditional project management methodology–reality or illusion?. Procedia-Social and Behavioral Sciences, 119, pp.939-948.

TV Assignment Help. (2018). MBA641: Strategic project management – Management Assignment. [online] Available at: https://www.tvassignmenthelp.com/questions/mba641-strategic-project-management-management-assignment-help [Accessed 9 Aug. 2018].

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