Strategies For Increasing Customer Base And Revenue For Kababistan

Research Question

This report is about to find the reasons behind the decreasing number of customer for Kababistan. Kababistan is basically a restaurant, which is located in -. Day by day, the number of customer is decreasing on a regular basis. This report will first of all, try to find out the reasons behind it and then it will try to find out some strategies for Kababistan to increase the customer base & the revenue. 

The purpose of this report is to find the solution of this problem of Kababistan to get rid of this situation. 

To get rid of this situation, a proper customer keeping strategy is necessity & it should be practice in both negative & positive manner. After all, the main purpose is to come out of this situation. It doesn’t matter which strategy will work.

The research question that this study wants to answer is: 

• What strategies can Kababistan hold to increase its customer base and net profit? 

 The objective is to find the customer point of like & dislike about Kababistan. 

Another object is to find the others way to find another way to come out the situation. Such as the Social networking media for increasing the customer base and revenue of Kababistan. 

Basically, the need of Kababistan is to hold their regular basis clients & with that they are trying to enhance their new client basis, which will help in enhancing the client base & net benefits. Kababistan has recognized the ghastly need of holding their present customers and besides getting new customers to upgrade their customer base and net advantages. Before inn on the holding technique, it is fundamental for them to understand their customers to guarantee their picked holding methodology is as per the present customer base. For that a real profile is required to be created of the customers with whom they would relate.

Holding is about attracting the present customer base to get fortunate whole logical encounters about the customers, how they remain in contact with the affiliation and what is their purchasing plan. Legitimate holding techniques that works in most of the conditions are website outline change, informing systems, internet organizing displaying, part publicizing and watching, managing and measuring the execution of the affiliation.

The most basic business metric in ensuring a strong customer base and awesome offer of advantages is upkeep of customer reliability. With the progress in development automated promoting has transformed into an impactful instrument in ensuring the working of brand unwavering quality and various leveled accomplishment. 

Customer Keeping Strategy

The first strategy is to know about customer’s point of view. Its very necessity to know the What customer like , what is the basic need of a customer & what is the disappointment of a customer. This basic strategy is the main purpose for going a research. Because without the knowledge of Customer like & dislike, is not possible to enhance the customer base.

Client unwaveringness is a valuable advantage for any business. Clients wind up noticeably faithful to business when they are happy with their association with it. Fulfilled clients will continue returning for more administration or items. In the event that they are troubled with what they get, they will respond by neglecting to go to the shop. The business ought to observe how regularly the purchasers returned to the business (Schultz, 2010). It ought to likewise watch whether old customers will pull in others to the business. At the point when individuals are content with the administrations, they will urge the general population near them to encounter the same.

The business ought to outline a way that will empower the clients express their certified remarks about the items. A few people are sufficiently striking to express their perspectives straightforwardly while others would be more agreeable on the off chance that they were permitted some security. Whatever technique is utilized, the thought is to permit the workers express their sentiments (Witkowska, 2010). Since buyer requests continue transforming, it the way toward looking for client feelings ought to be a persistent procedure.

From over a period, the use of online system is more & more, because it is the most easier to reach to the people, Just through the online approach they can go for more marketing & branding (Sharma, 2008). By creating a site, Kababistan will also be able to reach to their existing customer & new customer. Kababistan can also go for marketing & advertisement. By use of online portal, Kababistan can improve the customer base & also be able to enhance their net profit.

Market Survey is the main way to find the solution of a problem, through the statically analysis one can find the actual problem that where one have to work more(Schultz, 2010). For Kababistan, the market research will be the best way to solve & find the reason of their customer retention, Through the market research they will find the reason, they can go for the best solution. 

Online Approach for Marketing and Branding

In present day times, a great deal of correspondence is directed via web-based networking media. Individuals air their perspectives on different issues via web-based networking media locales and these can frame a decent method for discovering how the market considers your items or administrations. The web has many instruments you can use to know the perspectives of the general population about you (Sharma, 2008). In any case, some of them are exorbitant to private companies however a hefty portion of them are inside reach of Kababistan.

In present day times, a great deal of correspondence is directed via web-based networking media. Individuals air their perspectives on different issues via web-based networking media locales and these can frame a decent method for discovering how the market considers your items or administrations. The web has many instruments you can use to know the perspectives of the general population about you (Sharma, 2008). 

In any case, some of them are exorbitant to private companies however a hefty portion of them are inside the reach of Kababistan. The business can utilize Google Alerts by adding its name to pursuit parameters and include a caution. This technique guarantees you get every one of the insights about what individuals are saying in regards to the business so you can make the fitting move.

Since it is impractical to get each client fill the poll, the business needs to recognize will’s identity focused in the review (Lamb, 2010). The chose bunch must be most illustrative of the clients. In this way, the business needs to utilize some basic characteristics of the specimen to utilize contingent upon the general focus for the activity.

Having an extensive variety of perspectives from the clients will enable the business to locate the best move to make to develop its customer’s base and in the long run enhance its deals and benefits. The choices of respondents can be founded on sexual orientation, age, occupation, nationality, salary extend, and other applicable variables. Each of these classes will give alternate points of view important to shape the choice of the advertising group to build up the correct technique.

What is quantitative method? 

• Quantitative method is basically a method in statistical analysis, which is used in statistical analysis. It 

emphasizes to know the measured objectives & analysis the numerical data collected from a questionnaires or surveys by using computational techniques.

Main Characteristics of Quantitative Aptitude

• The data is basically in a structural way.
• It basically happens on huge number of data.
• In this process , the reliability level is high.
• This process basically use for numerical data.

 

1. How might you rate your generally fulfilment for us?.
   • thick, as satisfied
   • Satisfied
   • Neutral
   • Dissatisfied
   • Verwoerd disappointed. 
2. How inclined are you should propose our products/service with others?. 
3. At might have been the most recent duration of the time you bought an item alternately administration starting with us? 

• inside the last month
• between particular case month Also 3 months
• the middle of 3 Furthermore 6 months
• between 6 months What’s more one year
• more than particular case year 

1. Kindly rate us on the following: (Excellent, Good, Fair, Poor). 

• client service/support

1. How probable need aid you to proceed with completing benefits of the business for us?. 

1. To what extent bring you utilized our products/service?.

• fewer over 6 months

• the middle of 6 months Furthermore 1 year
• the middle of particular case quite a while What’s more 3 years
• the middle of 3 and 5 years
• more than 5 years
• have not utilized. 

1. Kindly recommend how we could enhance our products/services to better serve you. 

Basically, the male voters were 60% & female voters were 40%   

1. How might you rate your generally fulfilment for us?.
   • thick, as satisfied
   • Satisfied
   • Neutral
   • Dissatisfied
   • Verwoerd disappointed.

• thick, as satisfied
• Satisfied
• Neutral
• Dissatisfied
• Verwoerd disappointed. 

Most of the customer is disappointed. Because Kababistan is not be able to fulfil the customer’s desire. 

1. How inclined are you should propose our products/service with others?. 

• precise likely0 * Likely0 * Neutral 2 * Unlikely 9 * exact unrealistic 11

Market Survey as a Tool for Identification of Customer Preferences

Most of the customer don’t like it’s product. It’s not up to the of Customer  

1. At might have been the most recent duration of the time you bought an item alternately administration starting with us?

• inside the last month
• between particular case month Also 3 months
• the middle of 3 Furthermore 6 months
• between 6 months What’s more one year
• more than particular case year 

• inside the last month1 * between particular case month Also 3 months0 * the middle of 3 Furthermore 6 months 6 * between 6 months What’s more one year 7 * more than particular case year 8 * never.

Customer is not to habituate to visit the restaurant on a regular basis.  

1. Kindly rate us on the following: (Excellent, Good, Fair, Poor). 

• client service/support

• excellent good poor fair client service/support22 * calibre about products/service22 * deals staff 11 11 * Price/value. 12 10

• client 

According to the customer, Kababistan is not up to the mark. The rate is very poor. 

1. How probable need aid you to proceed with completing benefits of the business for us?. 

According to the customer, its not very easy. It is quite unrealistic. 

1. To what extent bring you utilized our products/service?.

• fewer over 6 months

• the middle of particular case quite a while What’s more 3 years 

• the middle of 3 and 5 years
• more than 5 years
• have not utilized. 

• fewer over 6 months1 the middle of 6 months Furthermore 1 year0 * the middle of particular case quite a while What’s more 3 years 6 * the middle of 3 and 5 years 7 * more than 5 years 8 * have not utilized. 0

Customer is not used their product on a regular basis. 

1. Kindly recommend how we could enhance our products/services to better serve you.

Basically, the view of the customer is to enhance the quality of the food, it’s the main thing of a restaurant, on the hand most of the customer is saying to improve the behaviour of the employees. The timing should be shorter between the giving order & delivery. There are so many restaurant in the same locality, so why they will come to Kababistan , the only thing is that when they will enhance their food quality, when the categories of will more & more, than Kababistan will be able to increase their customer base & net profits.

The main problem is that there decreasing number of customer in restaurant. So they have to go for more & more planning & plotting. They have to for more research. They have to work with the food quality, employee behaviour, and timing. They have to work on the planning portion; it’s true, but if they will not be able to implement it, then there will not such value of planning. Basically, they have to work more & more on the food quality. Because food is the main purpose of a restaurant so, if it will be fine; then the other issues will not so much reflect, So they have to go with the theory of increasing the quality of food.

Conclusion: 

The main concern of this research project is to increase the customer base of Kababistan & if the customer base will increase then the whole process goes smooth & the company will also be able to earn high revenue. That’s why they organized a research process; through which they will take the view of customer, that where is the problem, why they are not to for more profit. This research will give a details view on this matter & they will come to know, how they will get rid out of this situation. So it is very important for them for the future sustainability. So, this research will help Kababistan a lot, because through this they will get a view for coming out of this situation.

References 

Kursunluoglu, E. (2014). Shopping centre customer service: creating customer satisfaction and loyalty. Marketing Intelligence & Planning, 32(4), pp.528-548.

Lamb, C. (2010). Marketing. 1st ed. Cape Town, South Africa:

Oxford University Press Southern Africa.

O’Leary, Z., 2013. The essential guide to doing your research project. Sage. 

Rao, A. (2016). From Brand to Customer.Journal of Creating Value, 2(1), pp.18-30. 

Schultz, D.E., 2010. Integrated brand marketing and measuring returns.

In Integrated Brand Marketing and Measuring Returns (pp. 58-93).

Palgrave Macmillan UK. 

Sharma, S. (2008).Service marketing. 1st ed. Jaipur: Paradise Publishers. Shipman, M.D., 2014. The limitations of social research. Routledge. Sirkeci, I., 2016. Transnational Döner Kebab taking over the UK.Transnational Marketing Journal, 4(2), pp.143-158. 

Witkowska, A. (2010). Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise. JOURNAL OF INTERNATIONAL STUDIES, 3(1), pp.109-115. 

Rao, A. (2016). From Brand to Customer.Journal of Creating Value, 2(1), pp.18-30.

Sharma, S. (2008).Service marketing. 1st ed. Jaipur: Paradise Publishers.

Shipman, M.D., 2014. The limitations of social research.

Routledge. 

Sirkeci, I., 2016. Transnational Döner Kebab taking over the UK.Transnational Marketing Journal, 4(2), pp.143 -158. Witkowska, A. (2010). Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise. JOURNAL OF INTERNATIONAL STUDIES, 3(1), pp.109-115. 

Rao, A. (2016). From Brand to Customer.Journal of Creating Value, 2(1), pp.18-30.