Providing Hassle-Free Premium Taxi Services
The company Sun Wukong or SW is one of the innovative forms of taxi services that aim at delivering a premium customer experience to its customers with relative ease. This new form of taxi service is dedicated to providing its services to its customers to and from the Melbourne Airport. The services provided by Sun Wukong will follow a definite business idea that is purely governed on meeting the needs and necessities of the customers (Rayle et al., 2014). The main objective of this taxi service will be to provide a hassle free service to the passengers availing of the service. Unlike other taxi services out there this services this type of taxi service will not be based on fixed rates, rather the rates would be adjusted according to the length of distance, time of travel and climatic conditions. Although an optimum approximate rate will be going to be pre-configured beforehand according to the distance that would be covered by the taxi. The whole service will be available in the form of a mobile based application and the customers will be able to avail the services online through the mobile based application. The allowance of the customer location will enable the SW app to trace the customer location based on the Global Positioning System (GPS). Some of the sophisticated tools that will be incorporated in the SW mobile based application will include estimated fares, estimated interval of arrival and distance to be covered (Rayle et al., 2014). These tools will be available to both the driver and the passengers and will enable them to have transparency in both way communications. A real time experience will be provided to the passengers in the form of driver responses through the SW mobile application while the whole taxi journey from the pick to drop will be recorded and will be kept for future references (Restuccia & Das, 2014). There will be live updates from the driver’s end and the exact fare will be displayed to the passengers only after the successful completion of the journey. After that, the passengers will be provided with a variety of payment options through which they can get their transactions done. Several payment methods will be kept for providing flexibility to the transactions.
As there will be several technological tools that are going to be used to provide a real time experience to the customer, the SW application will be requiring a lot of skilled developers and programmers for designing and implementing the application that will be further linked with the official website of the SW taxi service. Being entirely technology based, the SW mobile application will be requiring a panel of advanced technological requirements to fulfil the basic objectives of the service. The three main technological requirements for the service are as follows:
Sophisticated Mobile-Based Application
For being successfully accredited to the taxi service, the drivers enrolling themselves for providing the service will need to cross pass a criminal test and an application familiarity test conducted by the company. For the criminal test, the company will arrange for a thorough background screening that will help in identifying the past criminal activities of the drivers, if any. There will be high vigilance from the company’s end while conducting the criminal test so that the necessary protocols of clearing the test are maintained (Aloisi, 2015). The SW mobile application familiarity test should also be a lookout for the aspiring drivers who want to be a part of the service. The company will entail upon a policy, which will determine the fate of the drivers. Only the drivers successfully meeting all the policy protocols set up by the company will get a chance to appear for the familiarity test. Drivers clearing the test will get a chance to be an employee of the prestigious company and serve all the loyal customers (Greenblatt & Shaheen, 2015).
Ratings of any service form an integral part of that particular service. Ratings of the service signify feedback from parties availing the service. The collective ratings will help in bringing effectiveness to the service (Harding, Kandlikar & Gulati, 2016). The SW mobile application will be incorporated with star ratings for a particular journey. This provision will be available to both the drivers and the passengers (Greenwood & Wattal, 2015). The rating system will only become active only after the successful completion of a pick and drop. This initiative from the company’s end will be taken to improve the relationship between the drivers and the passengers that will in turn help to improve the quality of the service offered. The rating system within the application will be provided with a compulsory mode, that is both the drivers and the passengers will be bound to give a rating to each other. The star ratings will be displayed next to the verified identities for a better understanding of the human nature of both the drivers and the customers availing the service.
Besides continuing with the SW mobile booking application, the company will focus on bringing flexibility in the service by developing an official website for the company. This developed website will be useful for passengers who do not have the mobile application installed on their devices or does not have the provision for using the application due to some difficulties. The developed site will provide the passengers with the same user experience as that of the SW application. There will also be flexibility in payment methods in the form of gift cards. The customers, who do not have credit/debit cards for payments, may face difficulties while making the payments. To ease the method of payments, the company will indulge in the usage of gift cards purchased from the Eleven-Seven stores. These gift cards will help the customers to make payments even if they are not carrying credit/debit cards due to some problems (Baden-Fuller & Haefliger 2013). These cards will be stored on the application’s gift card wallets for future needs.
Thoroughly Screened and Monitored Drivers
In the world of the taxi services, the Sun Wukong aspires in bringing an enchanting real time experience to the customers availing its services. The entire taxi service is primarily based on a mobile booking application, which allows the customers to avail the taxi service at any point of time during the whole day. As mentioned the SW taxi service company is planning to bring in the gift cards as an alternative to the credit/debit card mode of payment. In addition to that, to maintain a steady flow in the quality of service, the SW taxi service aims at serving its loyal customers with rewards in the form of free Eleven-Seven Coffee Vouchers. The rewarded coffee vouchers could be stored/managed via mobile devices for future rides. This initiative will be taken by the company to keep up with the flow of competition in the sector of online booking based taxi services. To gain a substantial gain of popularity a company should entail providing the maximum satisfaction to its clients. The Sun Wukong taxi service company is planning to implement such type of tactics to extend the flow of business all over the region.
As the competitive market rates are high, a taxi service like Sun Wukong should improvise and implement on bringing in new offers besides providing quality service to its customers (Christensen, Raynor & McDonald, 2015). Keeping in mind the desires of the customers, the company should make efforts in tying a deal with a coffee shop that is quite popular among its customers. This will not only attract customers from all across the region to avail rides at flexible costs but also will help the company to have a wider growth in the process of business expansion. It is a general tendency for people to get attracted towards trendy offers accompanied with the natural flow of service (He & Shen, 2015). Thus, the company should engage in introducing such kind of offers that would attract more number of customers to avail the service. This will help the company in gaining high profitability margin in the business sector of online application based taxi services.
In order to be successful in the arena of business, the SW taxi service should primarily get a fair idea of understanding the needs of the customers. The prime objective of understanding the needs of the customers will enable the service to be more free flowing and prevalent (Leng et al., 2016). Effective interaction with the loyal customers will help the company to attract many new customers. The widespread popularity in business will further obligate in reaching towards a confined state of ideal monopoly though it is not viable considering the present competitive market. The services intended to be offered to the loyal customers should exactly hit the target of necessary implementations. The company should engage itself in regulating the flow of service by launching an occasional hand in hand reward experience where the customers will get a chance to avail other services. Both way communication will help the SW taxi service to address the issues where the company is lagging and resolve them according to the necessities. The company should be professionally specific in meeting the requirements, as this will determine the interests of customers towards the company (Loudon & Carter, 2013). The loyalty terms among the customers and the company are meant for a better understanding of each other. These terms often determine the concern of the company towards its customers who are innate from other guest customers. It is the responsibility of the company to look out for the wellbeing of the customers so that the margin of grievances towards the company is minimised to a certain level. Keeping a check on these parameters will enable the company to get a substantial grip over the client satisfaction as it is one of the criteria leading a successful business.
Star Ratings for Drivers and Passengers
The practice of blending innovation with implementation always brings fruitful results in the worst cases of adversities. A Similar approach of rewarding the loyal customers with free Eleven-Seven Coffee Vouchers will foster the SW taxi service towards a wider goal of profitability. The loyal customers who cross a certain quota of rides will be entitled to the free vouchers, which they can store in the company’s database and use them according to their time of relevance (Larivière et al., 2013). The company should look into the fact that a well Structured Query Language or SQL is implemented while developing the storage section of the vouchers otherwise, it may turn out to be a setback for the company. The loyal customers are considered to be those customers who strictly follow the rule and regulations of the taxi service and avail the rides almost on a daily basis. Retaining the old customers along with increasing the number of new customers is a sign of development for the company as the increased number of customers displays an extraordinary quality of service along with a higher gain margin (Lovelock & Patterson, 2015). The quality of service should be improved from time to time to maintain the same level of loyalty among the customers as a slight drop in the quality might prove to be slip away of the customers who are the valuable assets for the company.
Following a dedicated database, the free coffee vouchers will be stored and can be managed accordingly for meeting the future needs. The customers who intend to use those coffee vouchers in the Eleven-Seven coffee shop can have a prior check to the voucher stack for getting an idea of the number of free vouchers left that can be used. All other necessary information about the voucher count and validity will be served from the same database (Herzog & Wörndl, 2016). To avail the benefits of the free Eleven-Seven Coffee Vouchers, customers should engage in more number of rides within a certain span of time. Besides rewarding the customers with free coffee vouchers, SW taxi service should try on implementing newer and innovative ways through which many customers can be attracted and a wider range of company trust can be established to meet the company objectives.
References
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