Super Monkey 24/7 Fitness Center Business Plan – Sales, Marketing, And Financial Projections

Introduction to Super Monkey 24/7 Fitness Center

Business plan is one of the most important documents of an organization that is created by a firm when it introduces a new business in the marketplace. It is formal statement of company’s objectives, reasons they are achievable and it includes the plans to attain them. It includes the background information about the new business idea and products or team engaged to attain these objectives. Each and every business prepares business plan when it launches any new product or business segment in its industry (Chambers & Humble, 2017). In today’s modern environment, people have become very concerned towards their health and fitness.

Considering this trend, Super Monkey is planning to introduce its fitness center in Australia. The major objective of this report is to develop a business plan for a fitness center in Australia i.e. Super Monkey. The business plan includes different aspects which are related to a new business like sales and marketing strategy, competitive analysis, research and development plan, market attractiveness etc. In addition to this, financial projections are also provided in the context of Super Monkey 24/7 fitness center. Through this business plan, the organization will ensure that it uses effective strategies and other efforts so that it can operate its business operations effectively and successfully. The organization will present this business plan to its investors and other important stakeholders. 

Super Monkey 24/7 fitness center will operate its business operations as one of the leading fitness centers of Australia. If offers different facilities to its targeted audiences that is related to their health and fitness such as physical fitness facility, exercise, beauty and health session etc. The company is planning its services looking at the needs and wants of Australian population. Within next one year, the company is planning to generate the revenues of $2.3M that is 3 times higher than $759,812 average for all other health fitness centers in the country (EZYPAY, 2015). By offering effective services, Super Monkey will plan to attract a large population in Australia. It will work with a mission and vision statement so that it can attain its objectives in the next timeframe of 3 years. The mission statement of the company includes that it will provide its services for 24 hours and 2 days a week that is the happiest thing for most of the people in Australia because they are busy on the week days and they only get the time on weekends. So, it will be better for them and they can take the physical training sessions and other things. In addition to this, they can go late night after their office hours as Super Monkey Fitness Center will be providing its services for 24 hours.

Business Objectives and Opportunity

Moreover, the vision statement of the Super Money 24/7 Fitness Center is to grow as one of the leading fitness center in Australia. Through this business, the firm envisions to assist the business professionals and employees who want to give time to their health. After the introduction of Super Monkey, people will be able to attend the physical fitness sessions and they can so other physical exercises (Scholes, 2015).

Super Monkey 24/7 fitness center offers various physical fitness facilities, health and beauty sessions to its customers. This organization is providing its fitness services to the business people and employees who cannot give time to the health and fitness activities due their busy schedule. This is the reason that company will plan to offer its services for 24 hours and seven days in a week. It will set up a gym with different weightlifting and cardio equipment. In addition to this, it will conduct fitness training sessions and serve the customers with different classes like Aerobics, Zumba, Martial Arts and others. Thus, by offering value services the company will make efforts to attract Australian fitness freaks towards its Super Monkey’s services. By analyzing the needs and demands of the customers, it will establish the format of its fitness center and its physical fitness center’s services.

For this business, Super Monkey 24/7 fitness center will establish some business objectives which it plans to attain in the timeframe of next 3 years (Scarborough, 2015). The business objectives of Super Monkey are stated below:

• The organization plans to build more than 12 fitness outlets for its customers.
• It aims to reduce 20% costs of rent and its facilities.
• Moreover, it overlooks to increase the number of members more than 100000.
• The organization has the objective to maintain and grow its position as one of the only fitness centres that caters the people who do not have time for their health and fitness from their busy schedule.
• By offering its services 24/7, it aims to increase its profits by 15%.

A window of opportunity is a set of conditions which offer a possibility to the business. It states a common condition of a business that opportunities only present for a short duration. Currently, Super Monkey 24/7 has a window of opportunity in Australian fitness industry. In Australia, gym or fitness activities are the second most engaged type of sport and recreation by Australian people. Looking at the trends, it can be stated that rates of participation in gym or fitness activities among Australian have enhanced over last decade (Adekola & Sergi, 2016). According to a survey, 18 to 34 years old Australian people have the highest rate of participation in the fitness activities. This is the major age group that is very busy in their routine like colleges, offices and business. So, they are not able to give time to their health and fitness. This fact provides a better opportunity to Super Monkey to introduce its business in Australia. Considering this point, it can be stated that this is the right time for Super Monkey to start the 24/7 fitness center for Australian working population.

Sales and Marketing Strategy

Furthermore, the management team of Super Monkey has distinctive competence to grab the above opportunity in Australian fitness industry. The organization has a skilled and talented workforce that will be able to establish a well-settled fitness center to attract more customers of the country. Under this new business, the management team will have efficient skills and knowledge to analyze the market and provide unique services to its customers. The staff will provide a friendly environment to the customers. The behavior of staff will be good towards their customers. In addition to this, it will hire the staff and management team that will be able to train the customers physically and resolve their complaints (Brinckmann & Kim, 2015). Thus, the firm will create a unique value proposition for its functions.

Each and every new business aims to attain sustainable competitive advantage by using effective and significant resources at its stores. Generally, it is stated that successful businesses are based on the sustainable competitive advantage which derives from the control resources which are valuable, rare, inimitable and non-substitutable. Super Monkey will adopt and manage its resources and capabilities in an effective way so that it can gain sustainable competitive advantage in Australian fitness sector (Finch, 2016). The company will have different tangible and intangible resources which will assist this fitness center to run its operations smoothly. The VRIN analysis of Super Monkey 24/7 fitness center is given in the below table:

Tangible Resources	Valuable	Rare	Inimitable	Non-substitutable	Competitive Outcome	Performance Implications
Fitness outlets Opening Hours Product and service differentiation Lower costs of labour Gym’s equipment	Yes Yes No Yes Yes	No No No Yes No	No No No Yes No	No No No Yes No	Competitive parity Competitive advantage Sustainable Competitive advantage        – Competitive disadvantage	Average return Average returns         – Significant returns Not enough returns
Intangible Resources	Valuable	Rare	Inimitable	Non-substitutable	Competitive Outcome	Performance Implications
Image as one of the leading fitness centres. Human Resources ·Relationship with equipment suppliers ·Customer relationships	Yes No Yes Yes	Yes No No No	Yes No No No	Yes No No No	Sustainable Competitive advantage Competitive disadvantage Competitive Uniformity Competitive disadvantage	Better Returns Below average returns           –            –
Capabilities	Valuable	Rare	Inimitable	Non-substitutable	Competitive Outcome	Performance Implications
·Higher salaries to trainers ·Lower pricing strategy Effective training sessions	Yes Yes Yes	Yes Yes No	Yes Yes No	Yes Yes No	Effective Competitive advantage Effective Competitive Uniformity	Better returns Average returns

The above table shows different resources and capabilities of Super Monkey 24/7 fitness center. The resources of the organization show different characteristics like valuable, rare, inimitable and non-substitutable. The valuable sources of the firm are its outlets in strategic locations, 24/7 opening hours and gym’s equipment as the fitness center will be able create and enhance its value and attain competitive edge in Australian market (McKeever, 2016). In addition to this, there are some resources which are rare at Super Monkey like higher salaries to trainers, lower cost of labor, and brand image of fitness center. In addition to this, the table indicates that some of the resources are inimitable and non-substitutable. Thus, the above VRIN analysis can assist in understanding that how Super Monkey can achieve more competitive advantage in the industry.

The market environment and competitor analysis of Super Monkey Fitness Center is conducted by analyzing the industry attractiveness and target market for its services. The analysis is stated below:

Competitive Analysis

Super Monkey is planning to grow its business operations in Australian fitness industry. The organization can analyze its industry attractiveness by conducting Porter’s five forces analysis model that is given below:

In the Australian fitness market, there is higher degree of rivalry among leading players. There are various players in the market which are trying to implement cost effective and innovative techniques that have increased the competition in the market. In the market, people only use the services that are the best among all the players. These players can affect the profitability of the organization (Yu, Wang, Zhong and Huang 2016). This is one of the fitness centers which will be open for 24 hours and 7 days in a week that is the major factor which can assist Super Monkey to gain more advantage over existing competitors like World Gym Australia, Plus Fit 24/7 Gym and Jetts Australia fair etc. It can enable the organization to get better service rating among other players.

Bargaining power of customers is moderate in this market as there are various well-established players in the industry. The buyers can compare the prices of different gyms and fitness centers. After comparing the prices, the customers will choose the gym services with affordable rates. However, Super Monkey may have the benefits of its 24 by 7 services as working people will be ready to pay any amount for their fitness and health related activities (Peterson, Jaret & Schenck, 2014).

The bargaining power of suppliers is mixed for Super Monkey as the number of suppliers is high which supply the equipment to fitness centers. In this market, Super Monkey needs to discuss to get a comparatively lower price for purchasing new gym machines, equipment and facilities. It can bargain with the suppliers.

In the Australian market, the threat of new entrants is very high for Super Monkey as the cost of establishing a gym is very low. There is only need of floor space and equipment that can be bought on very reasonable rates. In the country, there are various low cost gym trainers who are much unorganized and they are able to capture a market share in the industry (Grant, 2016).

Threat of substitutes is also moderate in the Australian fitness market as several communities have opened their own fitness centers in the basements so less people will prefer to pay at gyms. In addition to this, some people prefer to join yoga and other dance classes to stay fit. These substitutes can affect the business of Super Monkey in Australian market.

Financial Projections

Thus, the above analysis indicates that Australian market provides favorable conditions to the Super Monkey. The market provides an attractive environment to this fitness center.

In Australia, Fitness and Gym industry has grown strongly over the past 5 years while going under significant structural changes. The revenues of the market are forecasted to increase at a yearly rate of 7.55 over five years through 2018-2019, to approach $3.2 billion (Fitness Australia, 2016). For finding the target audiences, Super Monkey will use the market segmentation process and consider different characteristics of Australian people (Craft & Hassan, 2015). The company will be targeting its market segment considering the below given segmentation characteristics of public:

Under this type of market segmentation, the organization will target the customers on the basis of age, gender and their income. Super Monkey will target the age group of 18 to 45 years for its fitness centers as they are very conscious about their health and obesity. This age group covers 6.92% of the total Australian population (Venter, Wright, & Dibb, 2015). In addition, it will be offering its services targeting both men and women who would like to get the body that they dream of at a comparatively lower cost. Moreover, it will be considering the people from medium income level group. 

This segmentation process targets the people considering their lifestyle and social groups.  Super Monkey will target the people who are very concerned about their health and issue of obesity. It will segment the working people who do not have day time for physical exercises and fitness activities. These people think to live a healthy life style (Popov & Roosenboom, 2013).

Under this process, the firm will target the people considering the benefits, customer loyalty and consumer buying pattern towards fitness activities. Super Monkey will be offering its services by analyzing the needs of people towards physical and fitness activities.

Thus, this segmentation will assist the organization to prepare a plan for the Super Monkey on the basis of it will act in the future (Liu, Liao, Huang & Liao, 2018). It will reduce the chances of risk for this fitness center as the company will be attracting the appropriate customers for their services and adopt techniques to provide the services to targeted audiences. The organization will develop the most suitable strategies considering the targeted market segment.

To approach and offer its services to the targeted market segment, Super Monkey will use an effective positioning statement so that it can develop their perception positively towards its fitness services. After looking at the targeted market’s level of involvement and competition, Super Monkey will create a positioning map. It will make efforts to position itself as an excellent fitness club. It will try to establish as more convenient and effective facilities provider fitness center. The organization will integrate with the commercial buildings with the attention towards specific targeted group (Percy, 2014). There will be different professional people and office workers been targeted by this positioning strategy. So, it will try to establish its fitness centers where the blue collar people can join their fitness club. The below-given diagram shows the positioning of Super Monkey in among market and competitors.

Value Proposition and Resources

Thus, the above positioning map shows that Super Monkey will establish itself as higher quality and moderate priced fitness center. By using this strategy, the organization will be able to attain more competitive edge over its competing brands i.e. Jetts Australia Fair, World Gym Australia and Plus Fit 24/7 Gym (Lam & Harker, 2015).

After understanding the minds of targeted customers and the desired location, Super Monkey will develop effective marketing strategies. These marketing strategies will assist the organization to increase its awareness among Australian population (Pardalos and Tsitsiringos, 2013). Marketing strategies are explained by using marketing mix framework. Strategies are stated below:

Product

Under product mix strategy, the major focus of Super Monkey 24/7 fitness center is to provide 24/7 health and fitness training to the busy and working people in Australia. The major emphasis of Super Monkey is on offering effective and convenient facilities and fitness training sessions. The product range of firm will include other services also like nutritional diet plan, weight reduction training, health care facilities, training sessions etc. The fitness center is planning to update its equipment timely.

Price

To offer its product, Super Monkey will try to approach a large population by significant pricing strategy but it will also try to maintain the quality of its services with the moderate pricing solution (Kotlar & Armstrong, 2012). As it is planning to introduce new branches in different locations of Australia so it will focus on providing maximum advantages to its customers by using cost-efficient method. In the beginning, the organization will offer fitness services on lower prices and then it will increase the pries after gaining a significant customer base.

Place

The place is one of the major marketing strategies that can assist to approach a large population in the Australia. Under this strategy, Super Monkey will establish its fitness centers and outlets near the residential and commercial areas. It will provide the effective parking facilities to the people. As the gym will be offering 24 by 7 services to the people so it will have the gyms in safe and most populated places of the country (Johnson, 2016). To attract more customers, it will post the fitness training videos online.

Promotion

Promotion is the most significant component of the marketing strategies of any organization. The organization will use effective promotion and advertising strategies through which it aims become a nationally recognized brand. It will give discount to the first 100 members who will be joining Super Monkey Fitness Center (Close, 2013). To promote its services, it will use different modes of advertising like social media, print media, broadcasting media etc. It is starting to provide the membership via its online website. In addition to this, it will use an attractive logo and design so that it can entice more people in the country. It will sponsor different sports events that can give it promotional sustainability.

Conclusion

Sales Strategy is a strategy of company that will be created by Super Monkey to establish a brand image to generate the sales and enhance the revenues. It enables the sales force to position the firm and its services to targeted audiences in an effective and meaningful manner. Super Monkey 24/7 will adopt an effective sales strategy. It will plan to generate the sales by offering quality services through its health and fitness training programs. It will use a combination of different sales strategies like special promotion and upselling (Andreasson &  Johansson, 2014). In the beginning, it will provide the discounted offers to the first 100 members to increase the sales. Additionally, it can offer some special events monthly like free child care, family outing and picnics etc. These additional benefits will entice more customers towards its fitness activities and ultimately enhance the sales.

Growth strategy is the strategy that will be used by Super Monkey to capture a larger market share at the cost of short term earnings. There are various growth strategies which can be adopted by Super Monkey such as market penetration, product development, diversification and market development. Here, this fitness center will adopt market penetration strategy as its growth strategy. Under this, it will market its services in the existing markets by establishing more branches in the residential and commercial areas of Australia (Baker, 2014). It will the major way to grow using existing markets and services. It will assist the organization to increase its market share. Moreover, Super Monkey will implement the acquisition strategy for significant growth in Australian fitness sector. By using this strategy, it can acquire the small but well-established gyms in the area so that it can establish and enhance its brand image in the country. It will enable the Super Monkey to increase the market share over its major competitors. The firm aims to increase its market share by 10% in next three years (Dabija & Abrudan, 2015).

For Super Monkey 24/7 Fitness Center, effective management of operations is very important to grow its business in competitive fitness industry in Australia. Operating a fitness center can be very profitable manner to turn one’s passion for fitness into an identifiable business. Super Monkey will use unique business model to make its operations smoother. It can be competitive by operating the services in highly populated areas (Chang & Ming, 2013). Super Monkey will continuously work to develop and maintain the competitive edge over competitors. It will manage its operations effectively and focus on the major areas like gym equipment and fitness activities, fitness trainers, gym environment and safety of the customers. Under its operations, it will keep a stock of different fitness equipment to entice a large customer base like free weights, cardio equipment, strength training machines etc. It will provide personal training services to its members and speak with them on a regular basis. The gym will hire gym trainers with the qualified and effective communication skills that will assist the Super Monkey to implement innovative processes and techniques. The people can take the membership of fitness center from its online website (Haksever & Render, 2018). Moreover, it will provide an effective environment to its customers like they will have access to the hygienic activities like paper towels, soap and hand sanitizer in the restrooms. Playing light music in the background will provide a relaxed environment to the people who want to get relaxed from their busy schedule. One of the major innovations under its operations is to provide the services for 24 hours in a day and 7 days a week. Thus, the company will manage its operation and services delivery effectively that will enable the organization to retain its customers for a longer time (Slack, 2015).

Research and development is an important component to grow and improve a business. This organization will create a research and development team that will be engaged in the R&D activities. At Super Monkey, research and development plan will include researching the market and needs of customers (Leitner & Guldenberg, 2010). Considering these needs, the organization will develop its new business and open branches in strategic locations of Australia. Research and development activities show that in today’s modern environment, the customers are becoming very much tech savvy. They are so much interested and attracted towards technology services.

Technology plays a vital role in the business attention of Super Monkey 24/7 Fitness center because there is different equipment and instruments which are to be integrated with its fitness activities. Fitness industry is determined by the innovative technology that the gyms use to provide effective services and fitness training to its members (Bryson & Daniels, 2015). These technology innovations can assist Super Monkey to attain greater profits and lower costs. Super Monkey will use updated technologies and equipment to offer maximum benefits to its customers. Moreover, it is researched that Super Monkey will take the license from Australian Business License and Information Services (ABLIS). It needs to follow the standards and regulations of ABLIS and Health and Safety Standards (Gollenia, 2016).

Super Monkey 24/7 Fitness Center will start its business operations headed by a managing director. Two heads marketing head and center head will work under managing director of fitness center. Center head will oversee the operations at its branches and effective availability of resources and gym equipment. Marketing head will assist in the marketing and promotional activities of the gym (Renton, Daellenbach, Davenport & Richard 2015). In the beginning, marketing personnel will implement effective promotional and advertising strategies so that it can enhance its brand awareness among Australian population. There will be two types of trainer i.e. common trainer and individual trainer. Individual trainers will focus on the people who will be joining the gym for a specific reason like obesity or any other disease. There will be an accountant that will handle the inflow and outflow of the cash.

The fitness center will be owned by two persons and both have 50% share in Super Monkey. One of them will be working as the managing director of Super Monkey. When it will introduce its business, it will operate the business with the above divisions. With the increase in the demand and growth, more divisions will be established by Super Monkey (Surujlal & Dhruup, 2016).

Super Monkey will use an effective strategic risk management process before introducing its business. Strategic risk management is the process of recognizing, measuring and mitigating the risks which can affect the business operations and strategy of the organization. There are various risks which can be confronted by Super Monkey in the future. The organization will develop a plan that includes different strategies to mitigate the below identified risks or threats:

Threats	Risk Reduction Strategies
Issuance of new licenses to changes in the government policies: This is one of the biggest threats in Australia as the government changes its policies and decisions frequently. It can affect the regulations imposed on the fitness industry business (Ong & Yap, 2017).	·  To eliminate this risk, the organization should create a flexible code of conduct that can be changed according to the changes. ·  It needs to develop better relationships with the government.
Injury to any member at fitness center: There may be chances that any member got injured while doing exercising at Super Monkey Fitness center (Dietrich, et al, 2014).	·    To mitigate this risk, the fitness center needs to sign an informed consent form that releases the firm from any claim. ·    It should provide the liability insurance to customers to offset the medical expenses.
Increased Competition: Intense competition in Australia fitness sector can affect the business of Super Monkey.	·    The organization should create some advanced strategies to deal with the future competition in the industry (Sekendiz, 2018).
Gaps of Super Monkey’s management Team: The managers may have lack of experience in the fitness sector.	·    It should conduct the effective training and development program to train the managers and fitness trainers.
Financial Risk: There may be possibility that Super Monkey may lose its investor that can cause financial risk to the organization.	·    The company should develop a risk management plan and a contingency fund that can be used to minimize the financial risks at Super Monkey (Johansson & Andreasson, 2016).

The above table shows different risks or threats which Super Monkey may face in its future business operations. The fitness center can use the risk reduction strategies to mitigate these risks. This risk reduction process will enable the organization to gain sustainable competitive advantage in Australian fitness sector.

Super Monkey will present an effective financial plan to its investors that will attract them towards organization (Gabler, Panagopoulos, Vlachos & Rapp, 2017). The organization will provide effective assumptions which will be profitable for both the organization and its investors. Financial summary and assumptions are stated below:

The start-up expenses for Super Monkey 24/7 Fitness Center will be focused primarily on the fitness equipment and exercise floors for the centers. The owners will invest $95000 in different components and processes. Start-up budget for this business is given below:

Start-up Requirements
Start-up Expenses	in $
Legal Expenses	2500
Gym Equipment and stationary	5000
Accountant	3000
Rent	5000
Brochures	1000
Insurance	1000
Grand Launching	10000
Signage	1500
Other Expenses (Including trainers salary)	7500
R&D	6500
Total Start-up Expenses	43000
Start-up assets
Cash Needed	16000
Current assets	16000
Long Term assets	20000
Total Assets	52000
Total Requirements	95000

Under the start-up expenses, rent and salaries are two major expenses which Super Monkey needs to make. However, it is very expensive to purchase the office, fitness and medical equipment and there will be need of constant update and replacement to maintain the competitive advantage in Australian fitness industry. To maintain the gross margins, advertising expenses and salaries will not be increased in next two years of operations, except the cash flow increase significantly (Gray et al, 2016).

Super Monkey Fitness Center will be generating the funds from investors that will be spent on different business activities. In addition to this, a small amount will be stored by the company for future utilization.

Investors’ money (Proportion)	Spending by company
70% of total money	Business operations of Super Monkey Fitness Centre
10%	It will be deposited as fixed deposit for future usage.
20%	For other activities

Super Monkey will consider the sustainable returns to the shareholders and investors to be one of the major policies. Stable dividend payment policy will be its primary policy. The organization will be dedicated to continuous improvement in its profitability, proposing to enhance dividends as enhancing the revenue level and returns from its strategic investments. The company will develop an attractive policy that is to pay interim and yearly dividends in each fiscal year. It will use the retained surplus to attain future benefits (Mercer, 2015).

Additionally, the company will make the major assumptions considering the business environment of Australia and its business operations. These assumptions are stated below:

• Super Monkey is growing its business in a well-developed economy of Australia.
• In this business, there will not be unpredictable changes in the office and fitness equipment (Gray, Sekendiz, Norton & Finch, 2017).
• The country will not face any global or national event that can threaten the business of this organization.

In the first of its business operations, Super Monkey is expecting to generate the revenues of $2.3 that will be increased in the coming years.  

Considering all the assumptions and predictions, Super Monkey will create its projected financial statements which will assist the organization to grow in the future.

Profit & Loss Statement

Super Monkey is expecting to increase its sales every year with the first year yearly sales totaling to $455,000. Furthermore, the gross margin is estimated to enhance correspondingly. As compared to total sales, the net profit of the organization will increase every year and it is estimated to increase from 2019 to 2021. The projected profit & loss statement for Super Monkey is given below:

Super Monkey 24/7 Fitness Centre
Profit & Loss Statement
	Amount ($)
	1st Year	2nd Year	3rd Year
Sales	$455,000	$545,000	$664,000
Miscellaneous income	$0	$54,500	$66,400
A. Total	$455,000	$599,500	$730,400
B. Cost of Sales	$182,000	$299,750	$365,200
C. Gross Profit (A-B)	$273,000	$299,750	$365,200
D. Operating Expenses
Salary	$10,000	$10,500	$11,025
Rent	$12,000	$12,600	$13,230
Utilities	$1,000	$1,050	$1,103
Insurance	$500	$525	$551
Depreciation	$70,000	$73,500	$77,175
Marketing	$10,000	$10,500	$11,025
Maintenance & Repairs	$5,000	$5,250	$5,513
Other	$2,500	$2,625	$2,756
Total	$111,000	$116,550	$122,378
Operating profit	$162,000	$183,200	$242,823
Less: Interest	$250	$225	$200
Profit before tax	$161,750	$182,975	$242,623
Less: Tax @ 30%	$48,525	$54,893	$72,787
Net Profit AT	$113,225	$128,083	$169,836

The balance sheet of Super Monkey show that at the end of first year of operations, the net worth of the company will be positive and it will be increasing through the end of 2021.

Super Monkey 24/7 Fitness Centre
Balance Sheet
	Amount ($)
Assets	1 st Year	2nd Year	3rd Year
Current	$140,000	$182,000	$218,400
Fixed	$10,000	$10,000	$10,000
Other assets	$10,000	$10,000	$10,000
Total Assets	$160,000	$202,000	$238,400
Liabilities
Current	$25,000	$30,000	$36,000
Non-Current (Borrowings)	$5,000	$4,500	$4,000
Total Liabilities	$30,000	$34,500	$40,000
Equity	$130,000	$167,500	$198,400
Total Liabilities & Equity	$160,000	$202,000	$238,400

Thus, the above financial statements will assist the investors to analyze the profitability of the organization (McKenzie, 2017). The company is expecting to earn a significant profit in the timeframe of next three years so it will be profitable for both investors and company.

Super Monkey Fitness Center is sought $100000 from its investors that will be required in the initial stage of its business operations. The organization will generate 90% of its investment fund from the public investors. The funds will be sought in 3 tranches. The firm will offer the investors 3 seats in the board. However, the company will make every effort to meet its profit and sales projection but it will be failed, the company will provide return to the investors. A significant piece of investors’ amount will be invested to fulfill the start-up requirement of business (Hsu, Myers, & Whitby, 2016). It will establish more 12 outlets for the customers in strategic locations.

Super Monkey wants to grow its busienss operations as a major player in Australian fitness industry. The organization will be offering the physical and fitness training services 24  hours and 7 days a week so the working population of Australian can focus on the their health from their busy working scehdule. The business is established to resolve one of the biggesst problem of Autralian working population. Our organization is expecting to generate $2.3 million in the next one year that is 3 times higher than the $759,812 average for all the Australian fitness centres. As we will be serving a developed market that will assist the organization to become the fitness service provider with the best team having thee most comprehensive position in industry. We are actively engaged with top targeted customers and partners who will give use very strong references.

In the future, Super Monkey will be using effective operations and marketing strategies to attain its predetermined objectives in Australian competitive industry. It will serve the customers by analyzing the needs and wants of Australian customers. In the beginning, the organization will be investing $95000 to fulfill the start-up requirements. It is estimated to achieve the profit of $113,225 and it will increase every year in the timeframe of next three years. The funds generated from investors will be spent on different activities of business. It has formulated a profitable dividend policy for investors.

To make it more profitable, Super Monkey targets the age group of 18-45 years as it covers 6.92% of Australian population. To approach them, organization will use effective marketing and promotional strategies s that it can achieve its objectives and investors can get expected and better return on their investment.

Conclusion

In the limelight of the above business plan, it can be concluded that Super Monkey needs to use an effective business plan so that it can enhance its brand awareness among Australian customers. The above business plan includes all the important aspects which are needed to enhance business activities and operations. The business plan will be presented to the investors of Super Monkey. By looking at this plan, investors can ensure that it will be a profitable deal for them. Health and fitness is becoming an important part of people’s life style. With the stress full working conditions and unhealthy eating habits have realized the significance of health and fitness to spend a quality life. So, it will be profitable for Super Monkey to establish a business of fitness center. The organization will use effective strategies and marketing tactics to increase the brand awareness of its business in Australian fitness industry.

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