Swot of Ocean Park

Strengths
Ocean Park is one of the icons of Hong Kong, popular with locals and tourists as well, with over 53% of the total visitation made by guests from China or overseas. The Park ranked the world’s seventh most popular amusement park. Its first theme park in Hong Kong with 30 years of history and is recognized as a homegrown people’s park. Ocean Park keeps animals and water creatures.

Cable Car service offers breathtaking views of Hong Kong’s beautiful southern coast, Aberdeen and neighboring islands.

Education and conversation programmes with unique environment and professional educators offered to students and learners. Easy accessibility by public transport and adequate parking space Caring service are provided to physically disable, visually and hearing-impaired persons, such as disabled toilets, ramps, gondolas, tactile maps and the Loop Pad System. Competitive prices. The following tables show the admissions of various theme parks in Hong Kong and Panyu.

Weakness
Limitation on land development as it’s hilly.
Lack of strong financial backup and support.

It needs to be responsible for its own income and operational cost. The facilities are relatively old and un-attracted. Although it started the renovation works but it would not be completed in 6 years time.

Opportunities
Individual Traveling Scheme was carried out in 2003. It is currently the biggest source of visitors for the Park. Strong economy in Mainland and growing middle class with purchasing power are stimulating demand for outbound travel. Hong Kong Tourism Board recommends that Ocean Park is a famous spot for visitors. Proposed transportation development are as below:

South Island Line would afford a convenient and fast means of access direct to the Park from Central.

Cross-boundary infrastructure projects include the Guanzhou-Shenzhen-Hong Kong Express Link, Hong Kong-Zhuhai-Macao Bridge and Hong Kong-Shenzhen Airport Co-operation.

It would be more convenient for the tourists. Developing holiday resort elements would complement the theme park and represent a better utilization of land resources, and that could promote the Park as a venue for nighttime entertainment for local residents and for the holding of corporate functions. Prestige waterfront location is good for coastal conversation and education programmes development

Threats
The local birth rate declined from 17.9 live births per 1000 population in 1975 to 7.2 in 2004. Moreover, the under-15 age group fell from 16 per cent in mid-2001 to 14 per cent in mid-2006. That means local families with kids and teens would be reduced. Mainland consumers have more choices arising from both the increased number of countries granted Approved Destination Status for outbound travel, and the growth in direct international air services to and from Chinese cities. More attractive points in the neighboring region. For example, newly launched of the amusement parks in China and Japan, and the new casino in Macau.