Social Media and Communication
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Social media can be considered as one of the main aspects of communication in today’s world. It has grown immensely over the last few years ever since the over popularity of Facebook and Twitter and thus capture the attention of millions over the world. The intensively fast development of technology has made people interested in fast and effective communication where they can connect to people on the other side of the world within a matter of seconds. With the high rate of the increase in technology, it is evident that people would go ahead and grasp the benefits that come with it. From progressive to under-developed nations, every country is utilizing the power of social media for the betterment. However, the gift of social media towards humankind brought many advantages, along with that, many disadvantages as well. Just like anything that can be used for both good and bad ways, depending on the person. It is all about the way it is used which rests on the hands of the user to use to its full advantage. However sometimes it does cause negative impact, whether it is willingly or unwillingly (Warren, Sulaiman, and Jaafar 2014).
The term “new media” means the new age technology, which is used by the youth to connect to various food companies over the world. It is because of mobile devices or computers with the added feature of internet connection and social media. These new age technologies are based on connectivity and innovation. Food companies over the world uses high level of marketing strategy to attached people to lucrative offers. These companies use the means of social media first to connect to their customer base and create a connection in between them (Kumar et al. 2016). The young generations nowadays are very much inclined towards commercial food products, which do not mean that it is fast food. By understanding what they want, these companies strategize their marketing accordingly (Vinerean et al. 2013). Large multinational companies like KFC or Coca-Cola use the means of social media to their advantage. For example, they provide special offers like if a customer uploads a picture of themselves with their product on social media and use a ‘hashtag’ with a catchphrase stated by the company, they might get featured on the company’s official website. The advancement of the internet from static platform to social has provided opportunity for both the companies and the customers (Whiting and Deshpande, 2014).
Social Media and Business Growth
When it comes to business growth, social media has changed the interface of the world. All type of business no matter it is large or small is depended on social media for their growth and promotion (Jin, Liu, and Austin 2014). By the means of online platform business it is easier to access and gain affordability. It is because of social media, small businesses or shops are getting the proper attention they deserve. By the strategic means of low cost marketing, business are able to focus more on the production cost and still gain many customers (Ashley and Tuten 2015). Social media’s reach has not limit, a business which is located at one part of the world can inform about its products and services to a customer who is located at another part of the world. This therefore increases the sales rate at an increasing rate and still the promotional costs is minimum. If a well recognized company or a brand promotes their business by the means of social media, it is normal that they would gain more customers than regular businesses. Therefore it has turned into a competition amongst the brand to gain more customers.
Social media is a necessity nowadays for all kinds of businesses. It is a heavily debatable topic regarding it is a benefit or rather a cause for issues towards the company. Social Media Marketing represents the business on how well its image is perceived by the customers (Valenzuela 2013). By the means of innovative thoughts and new strategies, companies try to win the hearts of the consumer and at the same time rivals with other competitors to stay on top. Sometimes companies think of campaigns or strategies, which has not been done before to get attention of many people at the same time. Brands like Lay’s Potato Chips made a very ambitious move when they used the means of social media to get options of people to choose a new flavor for them. Lays played their marketing strategies so well they received more than 12 million responses for suggestions of various new flavors (Hudson et al. 2015). This made the customer aware that Lays as a company values feedbacks. Other brands like Coca-Cola, Starbucks and even the all popular Google values feedback and utilizes them for the satisfaction of the people they serve.
Social media marketing has grown at an unprecedented rate over the years. Towards market and business sectors, it has made a major impact as well as the customers they serve. It is due to proliferation of social media platforms, the customers are able to interact and engage with the brands they choose (Kelly et al., 2015). Social media is considered to be an essential part of the marketing strategy of any business when it comes to generating co-created value or to monitor brand related discussions and attain the goal of turning consumers into business advocates. By the use of digital marketing, a business can promote its service or products in various aspects and gain trust along with spread their name (Holt et al. 2013). Search engine optimization allows a business to maintain their position on search engines so that when anyone is looking for a similar type of service, they would see the business coming up on the top of the results.
Social Media and Education
The main goal social media is connectivity, as people can communicate from any part of the world regardless the location or the religion. Even so, it has many benefits for students and teachers because it is very easy to teach online. People can even learn e-courses regardless of what background they have (Antheunis, Tates and Nieboer 2013). Despite the fact, social media can be used for the benefits of many people however there are those who misuse its power. According to (Perloff 2014) many children over the world have been victims to cyber bullying. As platform like Twitter and Facebook allows anyone to create free accounts, many use this to their advantage to create fake accounts and perform deeds that cannot be traced back. Therefore, it is very easy for someone to get cyber bullied on the Internet. By sending anonymous threats, intimidations and even rumors, it creates problem within the society. Even hacking allows people to get hold of personal data, which would lead to financial loss of a person. In the past, many cases of hacking have occurred and people got hold of bank account details. Social media is a benefit towards to society. A person can share his or her issues with the community to get suggestions and help. It does not matter whether it is in term of finance or even legal advice. It is considered to be the largest medium of spreading awareness and innovate the way people live. A person can get himself updated with the latest news around the world within a matter of minutes. It has the advantage of helping the government and security agencies to catch criminals as news travel fast and people like to write what they know or see in social media (Valkenburg and Peter 2013). As there different religions and beliefs all over the world, social media helps in creating the community of a new religion and to talk about it. People of different communities can talk and interact with each other and share related information. On the same contrast, social media can easily ruin the reputation of someone or a large organization, even if it is a rumor. False stories spread like wildfire and easily ruin the reputation that individual. The excessive use of social media is also harmful and causes negative effects on the health (Alharbie, 2015). As exercise is a key method of losing weight, people get lazy because of the high use of the social media sites and results in ordered in the real routine life (Laroche, Habibi and Richard 2013). There are other factors like crazy stunts that are shared on the internet, and when people get inspired and try them for themselves, it can result in self harm or even death. Despite all its good and bad viewpoints, it is actually on the people who use the means of social media to promote themselves and the views they support.
Social Media and Health
Conclusion
Therefore from the above discussion it can be concluded that social media is an integral part of the modern world where not only the people, but the systems that run the society are depended of them. On the off chance if it is used incorrectly, social media could cause national and global issues. Social media stunts relational development and expands narcissism in numerous web clients. Regardless of whether the clients are not mentally influenced by online networking, they are still in threat. No one is insusceptible to the hurtful reactions of web-based social networking sites including fraud, stalkers, or programmers. Person to person communication permits fabrications and false data to cause across the board disorder. In the event that there are no directions or impediments via web-based networking media, the repercussions will aggregate. Individuals need to change the damaging examples of web-based social networking use before it crushes society. The quick, simple access to data that should be advantageous to society is unfavorable to society.
References
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Antheunis, M.L., Tates, K. and Nieboer, T.E., 2013. Patients’ and health professionals’ use of social media in health care: motives, barriers and expectations. Patient education and counseling, 92(3), pp.426-431.
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Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), pp.7-25.
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Valenzuela, S., 2013. Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism. American Behavioral Scientist, 57(7), pp.920-942.
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Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), p.66.
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