Speech draft
In the discussion I have selected dressing stars and celebrities: desire and identification topic. There is a big number of dressing stars and celebrities in the whole world. All dressing stars and celebrities influence different aspect in the society such as fashions. We tend to copy the dressing modes from celebrities and dressing stars so as to conform to the changing world. Nowadays fashion is being fuelled by the dressing stars and celebrities. Both of them plays the key role in desire and identification in society. The whole society is now using what our celebrities are communicating and displaying on to us. This has been enhanced through the use of various elements which supports the work of celebrities in our society .The key element which is accelerating the work of celebrity and dressing stars is the use of social media. Social networks in the modern world are supporting celebrities by providing a communication channel [1:21].
Generally, celebrity entails fame and public attention which is always enhanced through the use of mass media. It’s only a group or individuals in the society who are accorded with this fame. There is a number of celebrities who experience the fame and attention in society. Most of these celebrities are from different fields such sports, the world of music, from dressing fashion fields and above all the entertainment field in the society. These careers are greatly associated with celebrities and therefore the society emulates from what the celebrities are communicating to us. Also, the attention of media to the groups or individuals can make the celebrity thus enhancing their desire and identification in the society [2:00].
The history of celebrity started back in 1900. By 1920s silent films started to be a part of the daily life to many people in the world. This era was characterized by different activities. Celebrities were gaining fame and recognition in different parts and in different fields. The dressing stars influenced so much on the fashions .Films became more popular by 1927 and most people became celebrities because they could perform mighty things which were displayed by use of films to society. With the beginning of taking the picture by 1927 celebrities in music emerged. People emulated different dressing models which were influenced by the celebrity. After a couple of years, the media emerged and there was the use of motion pictures through the use of television. By 1980spopular music and popular videos had influenced the behaviour of many people [2:30].
In the video discussion essay, I have tried to reveal how fashion is being controlled by celebrities and dressing stars thus enhancing the aspect of identification and desire .The modern world is using the dressing stars in the field of fashion to do different functions. This has been enhanced through the entrepreneurship and endorsement activities. The sale of fashions has been associated with celebrities meaning many companies are using dressing stars to sell their products to the customers. Fashion has been used through product branding and through advertisement. Also, I have also discussed celebrities in the fields of sports and games have enhanced the aspect of desire and identification in society. Currently, the whole world is linked to sports and how our sports celebrities are dong in their career .This aspect of following what our celebrities in sports are doing basically entails the desire and identification. Some of our celebrities in sports are attracting a lot of fans thus getting fame and recognition. The other aspect of desire and identification is also evident in the entertainment industry. Music and use of movies are also enhancing the aspect of desire and identification in the society. We have a large number of celebrities in the field of entertainment. The last part of the presentation describes how media has enhanced the aspect of desire and identification to the celebs. Social media is supporting celebs in different ways. We have YouTube channels which display the videos on what our celebrities are doing in their careers. For example, we can observe how our celebs are adjusting to new dressing models. Also, through Facebook, Twitter and other social media celebrities can upload their images and videos thus able to get a large number of fans and at the same time influencing the behaviour and our culture .All these aspects tend to enhance desire and identification in the sense that celebrities are now serving as the image and direction for everything [4:30].
The history of celebrity
The PowerPoint part of the assignment appreciates the importance of dressing stars and celebrities in the society in different fields. The first discussion in the slides is the dressing star and celebrities in fashion. The second part is the discussion on the issue of celebrity branding followed by the aspect of celebrity in entertainment, use of celebrities in the field of sports and the last part describing the role of social media in the identification of dressing stars and celebrities in the society[5:00].
Generally, successful fields such as the sports and entertainment are commonly associated with celebrities (Letort, 2016 p.31).There are number of ways in which people can become a dressing star and celebrities in different fields. Most of the people become celebrities through the mass media which most of the time is concerned with the lifestyle and the wealth of an individual. Through this then one becomes a celebrity. Therefore, celebrities are always associated with high social status since they are always believed to have a lot of wealth. Celebrities and dressing stars always brings different aspect to the society (Deshaye, 2014 p.71).Most of the information conveyed through the dressing stars and celebrities always affects the culture.
Cultures in different localities tend to have independent celebrity who is always recognised due to some unique capabilities. For example, a community speaking French may have social systems which have French-speaking social media, they have movie celebrities and also music celebrities. Sometimes celebrities can go beyond their culture and be famous outside. We have individuals who are famous in the entire world (Deshaye, 2014 p.312).These are the biggest celebrities who always demands biggest commands and attention to the outside nation. Sometimes the command of these dressing stars and celebrities may not reach the other culture meaning it’s obscure. For celebrities to be populous then it means that they have to work on their skills and show their best.
Apart from the fields of entertainment and sports we have celebrities who are in politics. They form the legal part of the topic meaning individuals are celebrities because of their position in the politic. Most of the leaders who actually plays more roles in the political arena in a nation are more populous (Atik & F?rat, 2013 p.81).The heads of political movements become celebrities to the people around and also to the entire world. For example, the president of United States of America is famous by billions of people and also well known in the entire world. Celebrities in politics tend to diminish as the new individuals replaces them. This indicates that political leaders are populous for limited time since they are continually replaced. Also, we have some people who are famous because of the areas they have succeeded in. For instance if one tries to mention the famous boxer everyone is on Muhammad Ali and people like Mike Tyson. These were some of the famous individuals because of the powerful things they did. We have famous players, famous musicians and famous news presenters. They are celebrities because of what they do and the talents they have (Atik & F?rat, 2013 p.111).
In the video I have tried to reveal how different celebrities have been used to enhance different aspects in the society. There are a lot of celebrities in the world and different people have used celebrities to perform different activities. For example, celebrities are being used in the commercial field whereby they are serving as the image for a certain activity. Dressing stars are used in fashion industries whereby they serving as the advertising icon for the business. The fourth slide of the video shows how entrepreneurship and endorsement has been facilitated by the use of celebrities. We have celebrity branding whereby different companies have been using the successful celebrities when advertising their products in the market (?ahin & Atik, 2013 p.78).Also, when celebrities are building the image of business to the public they are also gaining adequate money from the adverts they represent. In addition we have celebrities who have ventured in the world of business. The video indicates how Pepsi Company is using Beyoncé on its adverts. This is to create awareness to the market segment since a lot of people want to be associated with any activity concerning Beyoncé.
Also, in the 11th slide have indicated how mass media plays key role in making individuals popular in a society (?ahin & Atik, 2013 p.267)We have social platforms which have facilitated the mode of communication. Celebrities are reaching their audience by use of these social platforms. For instance I have indicated how people use online platforms to upload and download videos and images. Through this approach then celebrities are in position to display their work ether they are musician, either they are players or even characters in movies. A large number of people can access the online platforms meaning they can view what celebrities are dong in their careers. In addition, the video has analysed on the entire concept of entertainment and use of celebrities in sports .The 9th slide indicates how players have been used for commercial purpose. We have companies such as the Nike Company which is paying players on the adverts (?ahin & Atik, 2013 p.300).This shows that celebrities are the source of attractiveness in the modern world. Therefore, the entire video analyses the use of celebrities in different areas. Each slide describes how celebrities have been used for different purpose.
References
Atik, D. and F?rat, A.F., 2013. Fashion creation and diffusion: The institution of marketing. Journal of Marketing Management, 29(7-8), pp.836-860
Deshaye, J., 2014. The Metaphor of Celebrity, Three Superheroes, and One Persona or Another. The Journal of Popular Culture, 47(3), pp.571-590.
Letort, D., 2016. The cultural capital of Sofia Coppola’s The Bling Ring (2013): branding feminine celebrity in Los Angeles. Celebrity Studies, 7(3), pp.309-322.
?ahin, D.Y. and Atik, D., 2013. Celebrity influences on young consumers: Guiding the way to the ideal self. Izmir review of social sciences, 1(1).
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