How Digital Media transformed how organizations advertise and market their products and services
- Discuss how Digital Media has transformed how organizations advertise and market their products and services. Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both. Support your discussion with reliable sources.
In the 21st century, the global parcel burns up the road that has brought numerous kind of effort. In the working class, it can easily bring various kind of issues like monetary, political and various kind of cultural obstruction (Hepp, Hjarvard & Lundby, 2015). Various kind of bodies like photography, movie house, media, satellite and can easily bring various kind of digital assistant technologies. It can easily result in inflated fairly fundamental which has been dressed to teeth for Youth minute. It has been mainly directed towards any kind of digital hail for both zero and ones in the whole domain of telecommunication industry. It can ultimately have resulted in economical mismatch industries that have been developed from each of the technologies. It can easily provide harmonious kind of trade which is needed for multimedia environment on main parts that is mergers corporate and alliances. In political domain, overall communication helps in having a proper kind of understanding with respect to rigid boundaries along with sovereignty of nation. Broadcasting of satellite can be violated for various kind of media in various aspects like tale, education and related advertisement programs by total impunity. Micro-media is mainly inclusive of communication which can easily provide message at two phases that is audio, video cassettes recorders, disk for personal assistant (Shah, Cappella & Neuman, 2015). It is totally inclusive of Internet and world wide web. Proper pattern for great communication network is focusing on completing new kind of Coca-Colonized which can be helpful in fetching work. It is mainly done by the help of debauchery industry and advertisement of global platform.
Another kind of common laborer, air mail is focusing on empowering hitherto groups and voices in the given international community (Lamberton & Stephen, 2016). It can easily make use of channels by this particular method has become backdrop for contestation for beauty in various bodies like counter, political and lastly cultural boundaries. Global communication more specifically in interactive method can easily build principles for exploration of new kind of communities for affinity at substitute rather than vicinity. It has ultimately become challenging with middle of the road that is economic, political and cultural system. In Iran, it can provide catastrophe in the monarchical based rule from 1978 to 1979. It can provide manager of low-price transistor-based recorders in conjunction by international telephony to even jelly message. It can also address the whole new kind of followers within the amount of labor from deposing in Paris (Lunt & Livingstone, 2016). In Philippines there was catastrophe for Macros Authority in the year 1986. It has been properly revised on international platform for generally being told. Apart from this, it focuses on discretionary media along with understanding the authority in more domestical way.
Digital age has totally changed the business can easily market their products. It is playing a key field in organization as they can tailor their needs for strategies for reaching their customers. It has new organization various places of the world to make use of successful ways for difficulty (Mayer, Borges & Simske, 2018). Customer Service is considered to be an important factor in the digital market. As soon as the store can assist to snort on nice and managed things. The customer can easily forget about large number of things.
- How has Digital Media influenced (or changed) the field of education? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both.
Support your discussion with reliable data. Support your discussion with reliable sources.
How Digital Media influenced the field of education
Ans: Social media and social network tend to play a key role in our lives and everything is different (Livingstone & Lunt, 2014). The fact can be considered from the beginning that people can easily socialize and plan for parties. Social media tends to play a key role in everyone life.
Empowering Effects: Beginning from elementary school to university graduation, social media tends to play a key role in empowering parents and teachers for making use of new kind of methods for sharing its information (Marres, 2015). As per the statistic record around 96% of the student are much interested in having an access to internet. There is can be much more extraordinary like students can make use of social networks. Even in the instances of extraordinary, some of the students can easily make social media for entertaining and other needs. They are used in promoting both positive along with useful activities. The option can easily range from summer internship, success story and lastly focusing on student win battle or even collaboration with some of the international projects.
Implementation in School: Considering the aspect of social media, schools can easily adopt various kind of position. It can become useful considering the aspect of sharing information or even organization of school tasks (Stephen, 2016). At the similar instances social media platform can be blamed for lacking the attention of student in classroom. With the passage of time, there has been increase in adaptation of social media in some school. Students have devoted huge amount of time for both social and connecting with others who are outside the school.
Teachers can easily penetrate the online world: A major number of schools in US have adopted Moodle and Blackboard. These are mainly two kinds of learning system which requires online mode (Bart, Stephen & Sarvary, 2014). With the passage of time, this kind of system can easily lead to social media in almost every school. The most suitable tool which can be used by teachers is social media itself. Being open-minded and use of technology can easily result in easily reach out students.
Strong Communication through Social Media: At present, there are main benefits of social media in the process of education. It does not provide end to the relationship that exists between student and teacher (Moreno et al., 2015). Apart from this, there are many other kinds of benefits which can be gathered from use of various social media at much higher level. Similar to school news of social media, online meetings can be used for fundraising. Social media can easily become a mode of communication as people are living in fast-paced lives. Nowadays, parent is very much busy with work and does not have the time or attending meetings.
It can be easily concluded that social media tends to play a key role in day to day life process. There is no point that social media can be kept away from educational process. Various school, university, and college should be encouraged for making use of technology for both parent and student communication.
3. How has Digital Media influenced (or changed) politics (election campaigning, public opinion, law passing)? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both. Support your discussion with reliable data.
How Digital Media influenced politics and law passing
Ans: Digital media has played a key role in various political campaign. It can easily start from advertisement to communication along with ideas of others along with influencing them. So, it can be easily concluded that how various other organization can easily get involved and make profit in the domain of political campaign (Godey et al., 2016). Few years back, digital media does not really exist then politician can easily make use of pamphlets along with poster for advertisement of campaign. With the passing time, technology is being developed at a rapid rate. Advertisement has started with newspaper and poster to advertise on television. It is the time when the candidates are mainly for the position of debates where they can easily broadcast on radio in the late years of 1939. Television was mainly invented so that people can easily watch debates in black and white platform along with campaign platform. With the passage of time, science keeps evolving and mobile phones were invented. In some cases, it is seen that people will call numbers for advertisement of a people of political campaign. After that, another year of invention came into action which has been revolutionized the whole world. Mobile phone was one of biggest invention where people from various region of the world can easily interact. They can carry out a large number of things like buying and selling items, searching for things and lastly sending message(Kumar et al., 2016). People can be easily interested in large number of things for both consumer and academic information for search. Internet begins to develop in some of the inventions like smartphones and lastly other devices which come up with an operating device.
In the year 2008, When President Obama was running for the post he was making use of variety of old school based principles like radio, flyers, online advertisement and television advertisement. In fast few years, US has developed and advanced a lot, leaving behind other countries. The most suitable example can be taken of Mexico, where political campaign was done in old school way so they need to make use of bandit sign for advertisement campaign and hardly that makes use of digital media for their advertisement (Greenhow & Gleason, 2014). As digital media has developed at a rapid speed so its usage has increased a lot. A large number of candidates are doing their business so that they can easily shift to digital media. In the election of 2016, presidential elections tend to play a key role in the domain of communicating with the various public.
Apart from this, digital media aims to provide global offer for making use of technology like data or word processing and lastly presenting knowledge. It can be easily used for participation in global experiences and networks. Five strategies can be easily implemented for making use of digital media and technology. It will ultimately help them in understanding and contributing towards the richness.
- Development of media literacy on various global platform.
- Developing certain number personal opinion with respect to global issues.
- Focusing on global network of knowledge.
- Engaging global audience with the help of online publishing
- Harnessing the overall power related virtual simulation.
- How has Digital Media influenced (or changed) the legal field? Discuss legislation that has evolved from a need to address the proliferation of digital media. Include a discussion of copyright, fair use, privacy, and any other appropriate topics. Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both. Support your discussion with reliable data.
Ans: Law is a well-known profession which is important for the culture of the present world right from its beginning. Various society around the globe is easily governed by use of ethics and laws. So, as a result, each of the cultures in the system has been mainly formed for enforcing the given codes and proper standard (Friemel, 2016). In the last few years, there has been big surge for understanding big theft in United States. In the last few years, the number has increased around 50% that is 2003 to 2002. Various hackers and thieves can easily make use of the given information with the help of internet scams and secondly e-mail. Apart from this, there has been increasing use of system and internet for banking purpose. With the help of social media, more information will available to user. Technology has created large number of issues like arresting and convicting of people very hard. Identity has become as one fastest growing crime in United States under the state and federal action of matrix. Technology is affecting various aspects of law body like law firm, courtrooms, professionals and lastly corporate world.
How Digital Media influenced the legal field
Law firms: In law-based organization, electronic billing is claiming to replace the use of paper. Now a day’s electronic devices have changed the method by which various kind of document can be easily handled. At present, everything is editing, archiving and farming documents. It is mainly done by large number of process like editing, archiving, farming documents. It is mainly done through devices and processing of software (Thorson & Wells, 2015). It will ultimately help in keeping a record of data so that tracking can be easily done.
Legal professional: Lawyers can easily make a change in way of their working. In the previous they need to carry out various task through manual way, but they are now depended on database-based tools. Various kind of legal research in database tools are mainly needed for handling and keeping a track of status of present file.
Courtrooms: There has been increase in the trend of e-filling for various kind of document, so as a result technology is courtroom is changing. They are focusing to very much equipped with the devices of the present age. The inside section of the court also depends on various kinds of technology like bells and whistles. There is large number of presentation software and technology which is seen in the courtrooms.
Corporate: With the development of technology in court and firms, courtrooms. The corporate body associated with legal profession is also encountering various kind of technological changes (Blackwell, Lauricella & Wartella, 2014). Various kind of system programming is used for collecting and formulating various kind of information which is passed on to the next lawyer. Various kind of government-based bodies can easily make use of legal based services.
It can be easily concluded that social media has changed the type of cases for lawyers and their method litigation. The rapid development of social media in various business process has ultimately resulted in increase in the number of digital crimes. A large number of lawyers are very much familiar with various kind of crime.
- How has Digital Media influenced (or changed) children of this generation? How are their lives different than ours? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both. Support your discussion with reliable data.
- How has Digital Media influenced (or changed) the field of e-commerce? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Support your discussion with reliable data.
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- How has Digital Media influenced (or changed) the culture? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both. Support your discussion with reliable data.
- How has Digital Media influenced (or changed) interpersonal communication? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both.
Support your discussion with reliable data.
References
Bart, Y., Stephen, A. T., & Sarvary, M. (2014). Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions. Journal of Marketing Research, 51(3), 270-285.
Blackwell, C. K., Lauricella, A. R., & Wartella, E. (2014). Factors influencing digital technology use in early childhood education. Computers & Education, 77, 82-90.
Friemel, T. N. (2016). The digital divide has grown old: Determinants of a digital divide among seniors. New media & society, 18(2), 313-331.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Greenhow, C., & Gleason, B. (2014). Social scholarship: Reconsidering scholarly practices in the age of social media. British Journal of Educational Technology, 45(3), 392-402.
Hepp, A., Hjarvard, S., & Lundby, K. (2015). Mediatization: theorizing the interplay between media, culture and society. Media, culture & society, 37(2), 314-324.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7-25.
Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146-172.
Livingstone, S., & Lunt, P. (2014). Mediatization: An emerging paradigm for media and communication studies.
Lunt, P., & Livingstone, S. (2016). Is ‘mediatization’the new paradigm for our field? A commentary on Deacon and Stanyer (2014, 2015) and Hepp, Hjarvard and Lundby (2015). Media, Culture & Society, 38(3), 462-470.
Marres, N. (2015). Why map issues? On controversy analysis as a digital method. Science, Technology, & Human Values, 40(5), 655-686.
Mayer, J., Borges, P. V., & Simske, S. J. (2018). Introduction. In Fundamentals and Applications of Hardcopy Communication (pp. 1-5). Springer, Cham.
Moreno, A., Navarro, C., Tench, R., & Zerfass, A. (2015). Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe. Public Relations Review, 41(2), 242-253.
Shah, D. V., Cappella, J. N., & Neuman, W. R. (2015). Big data, digital media, and computational social science: Possibilities and perils. The ANNALS of the American Academy of Political and Social Science, 659(1), 6-13.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, 17-21.
Thorson, K., & Wells, C. (2015). Curated flows: A framework for mapping media exposure in the digital age. Communication Theory, 26(3), 309-328.
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