Stakeholders and Impact
With the world cups transforming into a reserved memory and the rise of club competitions remaining in full swing, it has become essential to consider these kinds of events to be separate and distinct. Any mega-event like the FIFA World Cup has several outcomes and has the potential to render impact on a national, international, and local basis. The stakeholders act as the key participants for any event like the one going to be discussed with the help of this research paper. As events like this move throughout the globe with constant monitoring and jurisdiction by FIFA, it cannot be held in a vacuum (Popova 2019). These events have a global impact and allow different opportunities in the form of allowing the fans to interact with their sports idols and manifest simple ideas in an international context.
The purpose of preparing this research report is to highlight the impact of different fundamental changes that happen to any host country and concerning the infrastructure and the environmental aspects in terms of national, international, and local basis. With the help of this research paper, a deep analysis about several outcomes upon the stakeholders associated with any mega-event like “FIFA World Cup”.
International tournaments create different dynamics and relationships depending upon the national, local or international context that we rise from competitive level and varied political context. Mega-events like this have always acted as a vehicle to create a national identity on a long-term basis. Global events like these are considered to be an arena where different nations can compete with one another without any sort of War and it can be fencing that international SMEs”s can overflow easily with symbols like anthems, flags, team uniforms, images of fans, and many more. These kinds of events would also create a successful symbolic opportunity to boost international competition and present any nation in the form of a successful and physical entity. The outcomes of any event towards the local, national or international context exist in varied forms, be it positive or negative. It is essential to implement steps to combat the negative outcomes and create a path for enabling the positive outcomes to grow more.
The multiplier effect remains effective in measuring different types of impact towards the income, output analysis, and employment levels, thus acting as the final demand. Expenditure patterns of the visitors coming from outside destinations can be easily identified thus the creation of “direct economic impact” is noticed. Enhancement in the total number of customers at various service or commodity shops, hotels, restaurants is also noticed. An increase in output level associated with commodity services where producers continuously try to meet the increased requirements can be figured out. With producers enhancing their output levels, an automatic increase is noticed within the supply-demand that can soon be considered an indirect effect within the local community. Finally, the induced effect resulting from the increased proportion of income spent on acquiring any service or final goods is also noticed. The ability to quantify these effects is very crucial to carry out the screening process in a local context very effectively.
Economic Impact
The creation of events like FIFA is often regarded as critical in different local economies because it attracts event visitors from varied destinations, thus further inducing the spending within any particular community. Mega-events like this require moderate amounts of capital, a relatively high amount of support and energy from the local communities, and lastly, the average quality of skills to make the event highly successful. Considering different types of impact, it can be seen that economic features are the most desired kind of impact noticed by the local community (Bondarik et al. 2020). These types of mega-events play a key role in uplifting the economic condition of any original local economy by generating a significant number of jobs and income. Inflows of high amounts of money are noticed within any local economy. The economic output-input analysis helps calculate the induced or the indirect effects, commonly falling under the category of multiplier effects.
A huge amount of revenue extractions in advertising and tourism makes the host country of any particular mega-event like the one discussed in this research paper boost the economies at a severe rate. Apart from this, constant globalisation has emphasised the importance of indulging in Foreign Direct Investments especially in the hosting country, if that falls under the category of developing nations (Ross and Orr 2021). Cultural impacts can be identified to exist in celebrating and strengthening the national identity amongst the visitors. Events like this scatter the arena of the tourism industry, thus fetching huge amounts of economic benefits to the hosting nation.
With globalisation in the surge, it has become mandatory for every country to keep a check on the environmental issues and adopt measures to combat them at the earliest. Therefore, these kinds of events might lead to faulty constructions, usage of energy at a severe scale, use of transport in high numbers, adding to the pollution level within the atmosphere. Such kinds of adverse actions create heavy impact and add to the environmental issues in the form of climatic changes or minimisation of different essential natural resources.
Different nations utilise their own political and civil society engagement during mega-events like FIFA. Such confrontational approaches have become a symbol of ultras style within varied canvases of the countries. The international impact can be identified in broad transnational similarities and does not provide any clear leadership or strategic approaches concerning performative choreographies, public marches, and banners. A high rate of hooliganism within different international tournaments can be identified as one area that has never escaped the arena of academic analysis. Colloquially hooliganism gradually transformed as an inextricable event. The figuration and analysis performed by various researchers identified these impacts resulting from poor social identity and on the verge of a social psychological fandom base analysed with context to crowd dynamics at a certain match.
Events that happen in a global context often accumulate fans from different parts of the globe or continents and restore the challenge or debate on a wider context by considering the ethical issues, Police repressions, and highlighting effective contributions from female fans. Development of transnational fan clubs that help influence any professionalised global events and also remains helpful in the creation of further campaigns interventions by identifying similarity’s themes or any differences to support any kind of fan activists are some of the impacts noticed on international context (Naheem, 2018). Apart from the economic, political transformations, or hooliganism, a few other aspects might result in an international context. Such effects result in a variety of commercialisation football securitisation at various liminal spaces, with traditional boundaries and temporary rivalries. Lastly, the impact that fans create during stadium redevelopment also remains a significant effect. Limited awareness about the behaviour of the fans necessitates the intervention of Liaison officers and varied projects to keep the fans engaged.
Cultural Impact
Managing the Economic legacies
The foremost objective is to consider how to be followed to organise the expenses. Conducting any mega-event requires a huge amount of wealth that must be organized and spun very accurately—managing the investment. This is another important area that must be monitored efficiently because during the pre-stage of any event investments in different activities remain mandatory. The idea is to allow the event to get organised very efficiently (Doidge et al. 2019). Strengthening the financial sources must be guaranteed to the optimum level. Follow the steps of conquering and dividing. Lastly, it is essential to keep a check upon the emotions. As there might be situations where emotional breakdown might occur due to poor performance of the managing team, hence it is very crucial to keep a check upon the economic legacies.
Managing the environmental legacies
Any mega-event requires different socio-ecological long-term consequences to remain in the best shape. Human interactions towards the environment must remain positive because during any event, people focus upon indulging in any event and don’t care about the negative consequences that might occur to nature (Leopkey, B. and Ellis, 2019). Shaping up the environmental trajectories is also very crucial because without so, the hosting country might land in deep trouble. The climatic conditions of the adjoining area of the event might get disturbed which would not leave a positive message to the countries who are in line to host any mega-event like this sort. Instructions to the visitors about the way they must participate in the event and do’s and the don’ts remain to some of the most crucial concerns of the host country.
Focusing on cohesion in the community is essential during any mega-event like this. Improved accessibility is essential because mega-events like this symbolise the gathering of huge amounts of people in one place. Different programs that guarantee the completion of the event successfully are essential. Looking after the health issues and the sanitation facilities are some of the most important social legacies that must be kept in mind to combat any adverse situation at the earliest.
Enhanced volunteerism is also crucial to guide the visitors effectively and enable them to understand the rules and regulations associated with the event.
Food and Accommodation Services
Restaurants: Food-related operations are still restricted, even as barriers are relaxed. But the restaurant businesses suffered a lot (Camerin, F. and Longato, 2021). Hence, several nations mandated restaurant and catering service providers to promote social distancing in dining facilities, restrict their operation to deliveries exclusively in specific cases, or completely shut down operations.
Shared Accommodation Services: COVID reportedly strains shared accommodation services, with reports of a drop in rental reservations. Air travel laid off 25% of its employees in 2020 (Khalid et al. 2021)
Hotels: Establishments all across the globe have reported extremely low occupancy or were compelled to shut in big numbers. Prominent hotel chains’ stock values have plunged. This was expected approximately 76percent of European hotels would be closed. Numerous forms of community accommodation, such as hostels, may be jeopardised in the long haul.
Environmental Impact
Railways: Railways are losing a lot of money and attracting many tourists because workforce mobility is regulated or barred, even in countries where limitations are being eased.
Cruise: A few cruises’ inabilities to disperse and reimburse passengers, cruise lines had been confronted with the challenge of ensuring guest and crew security whilst also jeopardising bookings and revenues (Üngüren and Güçlü 2021).
Aviation: Airways resorted to reduce significantly, so in some cases, halt and revoke their planes and activities, inflicting hardship on employees and reliant companies in the short-term.
Communication of the ideas is crucial because it allows proper collaboration among different sets of people and enables the successful completion of any globalised event like this. Such types of strategies remain in the following forms:
- a) Involving Stakeholders: Focusing on stakeholders’ interests and priorities is a crucial component of destination management for building credibility and facilitating interaction (Kristinae et al. 2020). Experts from specified countries, cities, towns, or states, restaurants, hotels, eateries, marketplaces, tour operators, and travel agencies are the stakeholders.
- b) Social Media Strategies: Sites such as Instagram, Facebook, and YouTube are perfect for reaching out to consumers and promoting their trips. The range of destination management strategies accessible here is nearly endless, ranging from conventional promotional postings, photos, and streaming video to challenges and possibly even viral multimedia or meme material.
- c) Official Websites: Irrespective of why they are travelling, many people today utilise the internet to study their location before making a reservation. A destination webpage is an excellent way to highlight USPs (Cambra-Fierro et al. 2022), engage directly with the targeted audience, and market the event destination including photos, multimedia, even augmented reality excursions.
Conclusion
Conducting any mega-event passes through several essential stages to be scrutinised effectively to avoid any adverse situation. For any event, stakeholders remain the main partners who are directly or indirectly responsible for the successful completion of the event. The basic idea is to manage different types of economic, social, and environmental legacies efficiently and render necessary efforts to perform them in a very crucial way. This research paper will allow the users to gain necessary ideas in handling any mega-event like the one discussed in this assignment.
References
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Camerin, F. and Longato, D., 2021. Urban impacts of Spain 1982 and Italy 1990 FIFA World Cup: a comparative analysis with more recent sports mega-events. Urban Research & Practice, pp.1-18.
Doidge, M., Claus, R., Gabler, J., Irving, R., Millward, P. and Silvério, J., 2019. The impact of international football events on local, national and transnational fan cultures: a critical overview. Soccer & Society, 20(5), pp.711-720.
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Leopkey, B. and Ellis, D., 2019. Sports event hosting capacity as event legacy: Canada and the hosting of FIFA events. Sport, Business and Management: An International Journal.
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Nasser, A.L., 2020. WHY GOVERNMENT AND LOCAL POPULATIONS SUPPORT MEGA SPORTING EVENTS: A CASE OF THE FIFA 2022 WORLD CUP IN QATAR. Journal of Public Policy and Administration, 5(1), pp.62-81.
Popova, A.Y., Ezhlova, E.V., Demina Yu, V., Pakskina, N.D., Skudareva, O.N., Karnaukhov, I.G., Toporkov, V.P., Udovichenko, S.K., Shiyanova, A.E., Kedrova, O.V. and Kazakova, E.S., 2019. Improvement of the scientifically-substantiated model of sanitary-epidemiological welfare provision during mass events by the example of FIFA World Cup-2018 in Russia. Problemy Osobo Opasnykh Infektsii [Problems of Particularly Dangerous Infections], 1, pp.6-16.
Ross, W.J. and Orr, M., 2021. Predicting climate impacts to the Olympic Games and FIFA Men’s World Cups from 2022 to 2032. Sport in Society, pp.1-22.
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