The Role of Online Platforms in the Digital Economy
Discuss about the Impact of Online Platforms in the Business Industry.
Social media remains to be phenomena that have attracted several attentions both to organizations along with individuals interacting on the landscape of networking. Online platforms are the critical section of the digital economy in every business industry. These platforms are changing how networks of enterprises operate in the marketplace while creating tension in the operations (Wood 2014, p. 269). Therefore, online platforms remain to be the website of the franchise that consumers can purchase services or goods through exists alongside the physical shop front of the franchise. The rapid dissemination of data together with technologies of communication and especially the massive adoption of the internet in the past decades have boosted the application of online platforms resulting in unprecedented changes in the structure of most industries (Kieser 2017, p. 27). These transformations in operation of business industries through the use of online platforms are already generating the massive reorganization in the manner different products are manufactured, purchased, or marketed. Consequently, digital platforms economy continues to emerge making different business industries to create appropriate online structures that allow a wide range of human operations or activities (Audette-Longo 2017, p. 68). Such changes open different ways for radical shifts in how business industries work, socialize, develop value in economy operations, though indeed not the only section of the rapidly reorganizing global economy.
Managers in different business industries seem to differ on how the use of social media platforms alters interchangeable related concept as well as user-generated content. Business industry has seen the inspiring headway since the start albeit over recent years because of instances of subsidence, people have initiated eliminating excursions and deals have diminished (Hyu and Mira 2013, p. 443). These decreases have additionally prompt drop in income, adjustments, alongside diminishing portion of work. By and by, the business stays to be on the ascent again and has changed significantly with the staggering appearance of online stages making magnificent chances to advance and draw in various clients through encouraged correspondence alongside enabled visitor commitment. Online stage must be viewed as something positive for the business as it has a ton to offer for their operations. These platforms are still on the rise as well as providing the way to improve revenues (Keisser 2013, p. 19). Nevertheless, significant essential issues that specialist co-ops have experienced are the way to deal with take part in promoting through online stages and how to approve whether it is beneficial to their business activities to utilize it or not to utilize such stages. Subsequently, a portion of the testing angles comprise of consideration of how an individual industry measures these outcomes of online platforms. It also depends on how a single sector determines the value of the business of online platforms, how personal industry realizes the significance of online platforms to any operation, how one creates use of online platforms for the company for it to be accepted by the society while enhancing the brand.
Challenges of Online Platform Use in Business Industries
It is always perceived that return investment on online platforms on the business industry cannot be measured because of the quality services are not ever taken as a particular aspect. Online platforms put clients back to the center of the business society (Pontin 2010, p. 16). It also offers marketers the advanced set of devices to interact with the client and to integrate them into brands through innovative techniques. In essence, marketers have to understand how online platforms have influenced the buying behavior of the client.
In the present business societies, online platforms are commonly applicable to link individuals together throughout the globe by use of the internet. Whether it is via societal networks, blogs, forums, or media sharing websites, individuals can currently have the conversation online known as the interactive dialogue with anybody and on any subject of operations that permit them to be capable of sharing their experiences along with valuable data. Focusing on the perspective of business industry, it goes without stating that online platforms have offered the vast variety of new chances for organizations to promote their services, brand, and product (Joshi 2015, p. 49). Thanks to personal autonomy as well as the freedom that online platforms offer, individuals are actively linking with other and talking about their experiences, sharing their views concerning services and products they have tested or even just heard about in operations. However, it seems still unclear with significant benefits the use of online platforms among operations of the business industry has rough to different businesses and particular techniques applicable to attain such successes (Abawaiy et al., 2015, p. 42296). Therefore, this research proposal aims at improving the clear understanding of impacts of online platforms in the business industry.
Most small industries use online platforms as a way of reaching the huge number of targeted clients. Such ideas have ensured that these small business industries lower their rate of employing people to support their operations, as an individual can be capable to watching and controlling different business activities by the use of online platforms. Therefore, small business industries suffer substantial net employment losses that result because of the more honed cuts in the rate of gross increases of occupations that thusly thought about the slower formation of business and a lower rate of contracting among industries (Glover 2016, p. 89). Development of technology in the past decade has enabled different companies to experience excessive loss of jobs wherein they are overall lost of the job was double their percentage of share of sum employment. Additionally, job opportunities at business industries have been able to decline from the time these companies started to use online platforms (Sungwon and Tai-Hing 2013, p. 7). For instance, use of online platforms to support operations of business industries has seen the sector to improve their business dominance during their operations.
Theoretical Framework for Online Platform Usage
The aim of the study
The essence of this vital study remains to illustrate how online platforms impact operations of different business industries. It explains how business industries can seize the moment of utilizing online platforms to develop brand awareness as well as exploring its challenges to draw the attention of those organizations that venture into different social media networks to improve the visibility of the brand (Golenvaux and Cloquet 2014, p. 34). On the other hand, listening to varying analysts along with some scholarly works, the census is that the ancient approaches of advertising that include television, newspaper, and radio among others media are no longer useful due to the rise of online platforms. These aspects remain to be in a controversial position even though online platforms regarding reachability could potentially reach several persons. Therefore, this investigative survey also explores present theoretical organization of work that development of online platforms has led to the demise of traditional designs of advertising.
Following the above-outlined targets of this study research issue can be conceived as “Can online platforms impact business industries when they are applicable by different business industries to create brand awareness and what are key challenges that face such industries that use different online platforms.” Therefore, online networks in business industries refer to the ideal connection, relationship, and interactions that do happen within the online platforms (Keiser 2011, p. 17). On the perspective of business marketing, these are interactions amid the marketers and those interacting within the constructs. The investigation of study above inquiries, it is therefore broken down into the following survey problem areas that include:
- Role of online platforms and its effect on business branding among industries
- The challenges facing different business industries using online platforms presently and how they can be managed or minimized
- Outline different traditional channels of advertising for branding as well as determining whether they are still relevant currently in the era of online platforms
- Determine whether online platforms are the appropriate devices for creating awareness of the brand
Use of online platforms in operations of the industry has improved the time of serious soul-looking in which longstanding plans of action among areas have gone under examination. Besides, online platforms had impacted the economy of industries globally including the major nations, it remains the severe factor for consideration. The globe’s most significant business industries have been able to be negative or positively impacted due to online platforms (Seymour 2014, p. 9). Some of the adverse effects of online platforms on the operations of business industries have resulted in suffered cases of losses in revenue, increased rates of unemployment as most operations are done through online operations. Therefore, this investigative examination likewise investigates the current hypothetical group of work that development of online stages has prompted the destruction of customary channels implementation on the usage of online platforms that will be entirely utilitarian for all the business industries in the global society. In such cases, it becomes imperative for the people to be capable of analyzing as well as understand what have been the impacts of online platforms in business industries. Therefore, this study will aid in filling the existing gap with empirical evidence of the effects that have been affecting operations of business industries whether on a positive or negative way from the time they started to use online platforms (McSweeny 2017, p. 1042). It will help in illustrating different types of online platforms that have affected the marketing strategies, tactics of innovation, and fresh concept that industries adapt to ensure that every platform boosts their market dominance. This survey is done so that the future business industries can be capable of knowing and learn how to take preventive measures as well as to remain proactive if any online platform that they implement for their future operations results to negative operational influences.
Research Aim and Objectives
The outcome of this survey will offer the analytic framework for different investigating the factors affecting operations of business industries because of online platform usage that will ultimately assist in developing and analyzing the strategies applied by industries to survive the advancement in technology. Through the responses of any industry that uses online platforms in supporting its operations might be highly variable (Alarifi et al., 2017, p. 531). Such interventions will assist in understanding along with offering the commercial illustration concerning online platforms and aid in comprehending the factors that drove some business industries to perform even with or without the adoption of online platform usage. Business industries adaptation along with performance during the adoption of online platforms depends on several factors. These factors include resources available, labor market, external influences that include the product to be manufactured, marketed, or distributed. The performance of online platforms adopted also depends on capital as well as labor market conditions (Boukacem-Zeghmouri 2012, p. 91). These essential factors during the investigation will have the massive influence on the outcome of this study. All the objectives or inquiries of this survey as identified this proposition will be attempted with the help of broad writing audit alongside various criticism from business ventures. Their input will offer particular on various techniques they received to remain above water amid the use of online platforms on their operations.
Online platforms in different business industry cover a wide range of operations that comprise of online marketplaces, social media, application platforms of distributions, creative content outlets, platforms, price comparison websites, platforms for the collaborative economy, along with search engines for online general operations (Qin et al., 2014, p. 423). These platforms share fundamental traits that comprise of application of data and techniques of communication vital for facilitation of interaction amid users, collection, and implementation of data concerning such interactions, effects of networks that implement the platforms with most users most valuable to others in operations. Additionally, online platforms remain as active drivers of innovation that play the vital purpose in digital society and economy of the industry (Barnett 2015, p. 18). These platforms increase the choice of the consumer, improving efficiency, and industry competitiveness, and it can also enhance local participation in society.
Almost every consumer think there are various benefits from different kinds of online platforms on business industry. Such view remains to be consistent across different nations in the global society. The most widely cited advantages relate to improved convenience, excellent choice, along with increased transparency in business operations (Mrva-Montoya 2015, p. 332). However, some kinds of online platforms have more particular benefits than others in business society. The rapid dissemination of data along with technologies of information and especially the massive adoption of the website in the past decades have boosted the application of online platforms on operations of the industry as a channel of distribution and marketing. The increasing applications of online platforms have resulted in unprecedented structural shifts in various corporations (Klonick 2018, p. 1602). These transformations are already generating a significant reorganization in the manner some items are manufactured, purchased, and marketed by most managers of different business industries. The positive impact of online platforms on the business industry is currently manifold. For instances, for consumers, these platforms offer the vital along with convenient platform used to buy the extended set of services and products from more vendors at presumably better values (Bercovici and Mann 2018, p. 12). Online platforms help in improving the process of business industry operations such as recruitment, funding, marketing, along with e-commerce.
The study will help in illustrating how online platforms comprise of the different range of technologies that relate to software from different to be higher in different marketplaces than in other networked industries. The ideas lead to competitive pressures even where different business industries possess substantial powers in the market, therefore, determination of whether the business industry possesses significant influence in the marketplace or are abusing that power of online platforms need meticulous cases by case analysis.
For the compelling analysis of the target and objectives of the research proposal, some of the methods that will be applicable include the review of existing literature, administering of well-structured questionnaires, and observing critical indicators of online platforms. After the gathering of data, the data shall be analyzed by use of different methods of analysis that include qualitative along with quantitative methods (Lee 2013, p. 2). The methodology of reviewing of literature consists of in-depth survey and analysis of different kinds of literature that are relevant as well as the review of data available from different sources of data that include Google Scholars and articles or journals by different authors. The thematic examination of these articles will be undertaken to help in the examination of the extent to which the use of online platforms has affected operations of different business industries. Additionally, data collection process by the use of various data collected from series of surveys and information will be scrutinized well to offer the idea concerning effects of online platforms (Merz and Biniok 2010, p. 111). Some of these effects that will be analyzed include job flows, business conditions, decomposition or development of jobs, and changes in how to manufacture, distribute, and sell different products.
Notwithstanding the above occasions, all around organized surveys will be set up and in addition gave out to business enterprises keeping in mind the end goal to measure how they react to implementation of online platforms in operations. The questionnaires help in collecting the data to assist in understanding what remain to be some of the critical impacts felt by business industries that use online platforms in their operations and what strategies they undertook to overcome adverse effects of platforms or what they did to improve their services (Jamali et al., 2016, p. 43). Besides, observing critical indicators of online platforms examines vital data from the international bureau that deals with business research about the study and communication of how online platforms help in boosting and declining operations of business industries. These indicators are essential in the study because they help in identification and definition of fundamental indicators that assist in measuring effects of online platforms well ahead of time with the goal that business industry can create protective techniques to counter the effects of online stages previously it at long last hits.
Two techniques are to be applicable for analysis of collected data during the investigation of the impact of online platforms in business industries. These methods include qualitative together with quantitative techniques (Katyal and Grinvald 2017, p. 1143). The use of the qualitative technology analysis will make use of different forums on websites and surveys with advantages or disadvantages of online platforms on business. Besides, the technique of quantitative analysis will ensure it makes the use of figures, different pie charts, models of mathematics and statistics, and excel sheets that are available on websites and via journals or scholarly articles. The techniques are applicable for qualitative analyses of data will e descriptive statistics and testing of the hypothesis that will consider different types such as null and alternative analysis. Besides, regression analysis will be applicable to check different effects of online platforms in the industry such as “To what extent does online platform ms affect rate of distribution of industry’s products to markets?” For analysis of data collected through qualitative technique, thoughts from writing work will be appropriate as the wellspring of help to building up the key discoveries and additionally linkages will be analyzed in light of the answers from various directed online discussions and studies (Hang et al., 2018, p. 227). Subsequently, this study will consider the blend of all the above-expressed systems to satisfactorily touch base at the exact answer for the issue recognized as in the announcement of the issue. From the inside and out understanding and following audit of the writing and the reactions accomplished through overviews and very much organized surveys. The point of landing at the basic discoveries influence the data to will be sorted out to start with, gathered in light of a few components, and classifications such as online platforms related effects, strategies adopted, and sample traits (Gomiero et al., 2013, p. 628). Other factors include profile data along with the multivariate analysis of several factors impacting the performance of business industries that will then be presented and analyzed.
The ideas on this research paper represent the early effort to examine whether online platforms used by different industries improves or decreases their business performance and different underlying mechanism of such effects. The significant impact of online platform in business industry is diversion ratios. Here, there is the application of demand parameter estimates along with the marginal charges to assess the effect of the introduction of the channel of online distribution on equilibrium sales as well as prices (Bishop 2014, p. 12). More particularly, there is a need to simulate the equilibrium prices along with sales in the situation in which the online sales channels are not available at all in the business environment. It will be evident that online platforms help in reducing traditional sales, but at the same moment, it develops the market expansion influence by activating new clients. Therefore, online platforms in most business industries cover the full range of operations that include online marketplaces, social media, creative content outlets, application platforms for distribution, websites for comparing prices for services or commodities, platforms for the collaborative economy, along with online search engines (Keiser 2011, p. 23). For instance, in six out of every ten of small businesses that had been sampled reported that using Facebook for their business operations. Among different business industries that use various online platforms, it is clear that nearly one third had stated that they built their businesses on the platform.
The data in the empirical investigation are from limited business industries that embrace the use of online platforms globally. Hence the research outcomes might lack the much-needed generalisability. Therefore, other researchers that might aim to conduct further investigation on the same topic are encouraged to test the proposed research hypothesis further. About different objectives of this research paperwork, surveying them from the perspective of business industries would be the considerably appropriate approach (Lamphere 2017, p. 28). The surveyor realizes that there exist various present reports together with studies that instead targets to assist business industries to gain the better understanding in online platforms marketing but not to help different managers of sectors to identify reasons that online platforms have changed their decision in the process of arriving at the operational process. Since the primary function of business industry marketing is in sum concerning consumer, therefore, by having a commencing point from the perception of the client, and by gathering essential data from different industries, fresh insights can be collected (Seymour 2014, p. 7). Besides, this research also concentrates to serve as the indicator to potential leaders of sectors of how they can be capable of tabbing into the process of making decisions through online platforms.
Organization of research
The ideal organization of the survey will be as follows
First Chapter will look at the research proposal as outlined in this survey paperwork
The second Chapter will aim at description the cases study of online platforms in depth
Section 3 will comprise of details of review of literature, research methodology, data series, along with studies that include approaches of gathering essential facts, observing fundamental indicators of online platforms together with methods of analysis data
Section Four will aim at reporting different findings as well as analysis of proposed survey
Section Five will tend to summarize the essential outcomes as well as discuss their implications in making business industries usages to be better prepared to survive effects of online platforms
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