The Role Of Social Media Marketing In Business Performance

Benefits of Social Media Marketing

The research title of this research is to “address the role of social media marketing in the performance of the business”.

Social media marketing could generally facilitate the firm to get certain befits named participation, community, openness, connectedness, and conversation. In addition, it is evaluated that consumer could be capable to directly converse with the organization and satisfy their needs in the least time and cost. Moreover, the social media could facilities to a consumer to share their personal experience towards the same products and services that could lead to engaging others. Moreover, the social media marketing could support the firm to comprehend the psychology of consumers and attract them for long-term towards the products and services off the firm.   

The literature review section could be imperative for collecting the conceptual information towards the research matter in the least time and cost. There are certain sources that are considered by the research scholar for collecting information about the research issue. These are academic data, books, online and offline sources, and magazine. It could lead to getting the reliable outcome in the context of the current issue.

Öztamur & Karakad?lar (2014) stated that marketing plays an imperative role in operating business and supports to make a different image of the organization in the marketplace. It could also influence the overall outcome of the research outcome. Moreover, it is evaluated that social media marketing could be imperative in applying social networks and conduct appropriate communication with the specified consumers.

In contrast to this, Trainor Andzulis Rapp & Agnihotri (2014) illustrated that social media marketing is a process that enables the organization to directly meet with their specified consumers and comprehend their needs and wants towards products and services. It could lead to the firm for making unique image among their specified consumers. The major social media marketing tools could enable the firm to make their own websites and pool their consumers on particular sites and directly communicate with them. It could be effective for the accomplishment of the organizational task.  

In support of this, Wang & Kim (2017) examined that an organization could share personal information among a huge number of consumers in the least time and cost by considering the social media. Consequently, the organization would be capable to develop a positive image of the firm and easily gain the product information as it would lead to getting a reliable result. There are creation methods that could be imperative for the accomplishment of the organizational task named Facebook, LinkedIn, Google, Twitter, YouTube, and Instagram. These sources will lead to getting a favorable outcome.

Literature Review Section

Dahnil Marzuki Langgat & Fabeil (2014) stated that social media marketing could be effective for making the conversation between consumers and the organization as compared to the traditional marketing method. In addition, it is evaluated that that app of web 2.0 could enhance the capability and speed of dialogue that will be to conduct direct communication. There are certain sources that could be imperative for the accomplishment of the organizational task named Facebook, Twitter, Google, and YouTube. It could be effective for improving the situation of the firm.

On the other side, Paniagua & Sapena (2014) opined that an organization could use certain tools and techniques for meeting the aim and objectives of organizational objectives. Moreover, SMM (social media marketing) could be imperative for accessing data. Furthermore, it is evaluated that social media marketing could lead to interact with communities, shareholders, and a huge number of consumers to make a positive relationship with others.   

Kim Lim & Brymer (2015) illustrated that openness features could be influenced by social media marketing. It could assist the firm to share the content and make a reliable decision. Furthermore, it is examined that brand loyalty determined as the consumer preference towards purchasing any goods and services. It could support to offer depth information towards the product price that will be imperative for the accomplishment of the organizational task. In addition, it is evaluated that perception of consumers could be influenced by the social media marketing.

On the other hand, Tsimonis & Dimitriadis (2014) stated that the organization could practice social media marketing could be effective for the attainment of consumers expectation. Further, it is evaluated that consumers are a factor that might share their thoughts towards goods and services for making a reliable decision in the context of the current matter. Therefore, social media marketing could also be vital to maintaining a reliable outcome. It could be imperative for making a purchasing decision.  

Wang Pauleen & Zhang (2016) suggested that clear website and online interactivity could be imperative for making a favorable decision in the context of the current issue. Graphic design could be imperative for attracting consumers and lead them and attract their consumers for the upcoming period. Nowadays, consumers were engaged in social media as it facilitates to make a reliable decision with respect to research issue. Moreover, social media marketing enables to exchange ideas and hence it creates two approaches that could be effective for potential and existing consumers. Social media marketing creates the conversation between the organization and individuals. It is one of a major aspect of the practices of effective marketing.

Different Methods and Tools for Effective Marketing

In opposed to this, Agnihotri Dingus Hu & Krush (2016) examined that the application of social media could support the organization to increase the loyalty of consumers by increasing the data for consumer demand. It is evaluated that the consumer could use online tool on their web that consumers could imply to distribute information and make socialize. It is evaluated that timing could also be other components that make could create a long-term relationship with the specified consumers. This method could engage the consumers for long-term. Moreover, content should be attractive for influencing a huge number of consumers. This technique could also be imperative for enhancing credibility in the least time and cost.         

The main aim of this study is to address the role of social media marketing in the performance of the business.

• How social media marketing can improve the performance of business in Modern world?
• Which social media marketing platform is effective to enhance the business performance?    

Research plan could be imperative for making the plan towards tools and techniques that will be practiced by researcher and meet their aim and objectives. There are certain tools and techniques that could be considered by the investigator to meet aim and objectives like data collection method and data analysis method (Wang & Kim, 2017). These are discussed as below:

Data collection method could be an imperative aspect for the researcher to complete the study research and complete aim and objectives. The data collection tool could vary from the research subject. The data collection is the procedure of getting accurate info from available sources named primary data collection and secondary data collection method (Brennan, 2014). 

For conducting this research, the secondary data collection tool will be used as compared to the primary data collection method because this method is less time-consuming. This method is also cost effective than primary data collection hence this method will be chosen by the researcher. The secondary data collection tool could be imperative for the researcher as it will facilitate to get theoretical information in the context of the role of social media marketing in improving the performance of an organization (Quinton & Wilson, 2016). Moreover, it is evaluated that there are certain sources that would be considered by researcher to collect the secondary data named academic sources, books, journals, online authenticated articles and offline sources. It could be imperative for the accomplishment of the research task. Thus, it is evaluated that suitable set of criteria will be used to choose the secondary data in the research study as it plays an imperative role in improving the reliability and validity of the research outcome. It could also be associated with depth discussion of quality. Hence, this method will be suitable to conduct this study (Ngai, Tao, & Moon, 2015).            

Research Plan

The data analysis tool could be effective for examining the collected data and make a decision in the context of the specified research issue. In the data analysis method consider two kinds of methods named descriptive statistical and content anlysis method. In this research, researcher will use a qualitative data analysis tool to evaluate the collected theoretical data and meet the suitable conclusion. Furthermore, certain sources would be considered by the investigator in content analysis such as authentic journal article and annual report of the company. These methods are considered as a qualitative data analysis tool to make a reliable decision (Rodriguez, Peterson, & Ajjan, 2015). Moreover, it is evaluated that this method could be imperative for collecting depth information in the favor of social media marketing role in the business performance. In addition, it is evaluated that the data analysis could be effective for getting a reliable outcome (Tuten & Solomon, 2017). 

The Gantt chart is effective for determining the time to meet the specified research activity and meet the aim and objectives of the research matter. In addition, it is evaluated that the following table and chart demonstrate the time for accomplishing each research activity:

With respect to the above table and chart, it is evaluated that there are creative activities that could be entailed in the research named addressing research issue, literature review, pooling data through secondary data sources, assessment of data, and final submission of the report. From this, it is examined that the data collection tool takes more time as compared to other research activity. It is assured that researcher will meet each activity in the given time-period. 

Conclusion

With respect to the above interpretation, it can be concluded that social media marketing method facilitates to the organization to directly communicate with their potential consumers share the information with respect to the products and services of firm and make their unique image. It can also be suggested that the organization could use digital social media marketing for improving the organizational performance. It can also be summarized that secondary data collection method will be considered to collect theoretical information towards the research. It can also be concluded that the content analysis method will be practised by the researcher to deeply evaluate the conceptual information towards the research matter. 

References  

Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2016). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53, 172-180.

Brennan, R. (2014). Business-to-business Marketing (pp. 83-86). Springer New York.

Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.

Kim, W. G., Lim, H., & Brymer, R. A. (2015). The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 44, 165-171.

Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44.

Öztamur, D., & Karakad?lar, ?. S. (2014). Exploring the role of social media for SMEs: as a new marketing strategy tool for the firm performance perspective. Procedia-Social and behavioral sciences, 150, 511-520.

Paniagua, J., & Sapena, J. (2014). Business performance and social media: Love or hate?. Business Horizons, 57(6), 719-728.

Quinton, S., & Wilson, D. (2016). Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn. Industrial Marketing Management, 54, 15-24.

Rodriguez, M., Peterson, R. M., & Ajjan, H. (2015). CRM/social media technology: impact on customer orientation process and organizational sales performance. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636-638). Springer, Cham.

Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208.

Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.

Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.

Wang, W. Y., Pauleen, D. J., & Zhang, T. (2016). How social media applications affect B2B communication and improve business performance in SMEs. Industrial Marketing Management, 54, 4-14.

Wang, Z., & Kim, H. G. (2017). Can social media marketing improve customer relationship capabilities and firm performance? Dynamic capability perspective. Journal of Interactive Marketing, 39, 15-26.

Order an Essay Now & Get These Features For Free:

Turnitin Report

Formatting

Title Page

Citation

Outline

Place an Order