Overview of Las Vegas
Discuss about the Impacts Of Low Cost Carrier Services On Efficiency.
Nevada is widely known for Las Vegas, which is also popular as “Sin City” and is one of the highly popular tourist spots in the entire world (Barkun, 2013). The city is also one among the fastest growing city in the United States of America with a population of more than millions of people. The city keeps on changing and innovating itself with a very fast pace. There is a notable change that could be seen in a city if one visits it’s even after a year. This paper will elaborate on the same. The main focus of this paper is to shed light on the tourism activities in Las Vegas, Nevada. It will elaborate on how tourism has changed in this destination and the positive affect of tourism in it. It will also present a brief overview of the background of the city along with a clear insight of the visitors, the forms of tourism present here, the key stakeholders of its and the regulatory environment present in the place. With the same, the paper will also shed light on discussing how the city has developed over time, the trends that have been occurred in this place in context to tourism as well as the positive impact that they had on it.
Nevada has a rich history of exploration and silver mining. There are several sites throughout the city that allows the visitors to learn and experience about the several different phases of history, inclusive of the Sherman Station Visitors Centre, Folklife Centre and the Historic Exhibit in Elko. Las Vegas is a place in the Mojave Desert of Nevada (Langford et al., 2015). It is a resort city which is highly famed for its excellent nightlife all around the world. People from different laces comes to visit this place only because of its vibrant nightlife that is centred on about 24 hour casinos and other entertainment options. The main street of this destination is which could also be regarded as its focal point, it the Strip, over four miles long. There is a boulevard which is home to numerous themed hotels along with huge displays like that of the fountains which are synchronised to music, the Eiffel tower and the Venetian Grand Canal. In simple words, it can be said that the city bills itself as one of the great entertainment capitals of the world, which is widely famous for its mega casinos. There are also many other tourist destinations in this place including that of the Great Basin National Park to Lake Tahoe. It is indeed far more than gambling where people could also enjoy the eccentric locals.
Forms of Tourism
As it is discussed earlier, the city of Nevada is popularly known for Las Vegas. Las Vegas attracts the tourists and visitors from all round the world towards its extreme beauty and night life. Apart from gambling, Nevada also has a paramount wealth of attractions that most of the visitors have never seen in their life. It is a paradise for the backpackers and the outdoor lovers who are looking forward to get Off of the beaten paths (Sanchez-Martin et al., 2015). In the sparsely populated city of Nevada, it is very easy to get off the beaten tourist path. According to the Route 50 website, the significant Highway 50, which is also known as “Loneliest Roads in America”, follows the approximate path of the historic Pony Express Riders (Alivand, Hochmair and Srinivasan, 2015). There are a long list of hotels ranging from 2 start to 7 star, for the convenience of any visitors. It is well served by a good network of buses which are mainly run by the Greyhound. If the visitors wants to travel through trains, the northern part of the country is also served with the line of California Zephyr. It is commonly known as one of the most beautiful train trips in North America. There are bus and train stops such as Elko, Reno and Winnemucca. The main airport of the city is the McCarran International Airport (Chhoo & Oum, 2013). The smaller airports however, serve towns like Elko and Reno throughout the state. However, it is suggested that the most convenient mode of travelling around the city is through car. It would allow the travellers are the outdoor lovers to travel on their own scheduled time rather than of following any set bus, air lines or trains.
According to the applied analysis report, there is was an average of about 3.7% in the number of visitors in Las Vegas year over year (Wong & Qi, 2017). With the same, it is also to note that the expenditures per visitors has rose up to 4.2% to 733 dollars spent after every visitor. Overall, the visitors of Las Vegas spent about 29.7 billion dollars in the city in the year2014 (Li et al., 2015). In the same year, including that of the induced and direct impacts, the value of the Vegas tourism was pegged at 50 billion dollars, which is near about 54% of the total gross product of Southern Nevada (93 billion dollars). As of 2015, the city has hosted more than forty million visitors every year and is one of the major source of revenue for Nevada. In other word, it can be said that Las Vegas is one of the economic lifeblood of the city and is home to majority of the 208 million residents of the state.
Key Stakeholders of Las Vegas, Nevada
There are many forms of tourism present in Las Vegas and they are of the leisure tourism, cultural tourism, and family tourism as well. The tourists travel to experience a huge change in the climate and to learn new thing here. They also visit to know about the culture of the destination. The tourist in Nevada are also provided with several adventure sports activities for their leisure and for refreshing themselves after working hard their places. There are accommodation facilities for the tourists, the hotels which provide huge variety of services in order to keep their customers refreshed. The culture of the state also attracts the tourists a lot. The cultural tourism gives them an insight to the fairs and festivals, the culinary delights, the customs and tradition of the city, the dress, life style, dance, architecture and music and the religion of the destination (Choi, 2014). The city also promotes family tourism that involves the families and their contribution in the different forms of the tourism activity. It includes visiting the relatives of the family or friends for their interpersonal purpose. For example, many people travel from China to here for visiting their friends and relatives. While visiting their friends, they also visits different tourist attractions present in and around the city.
The key stake holders of Las Vegas, Nevada are the federal policy makes, the state government leaders, industry strategists, conventions and visitors bureaus and the airport (Center, 2015).
The regulatory environment in Las Vegas is very fragmented (Hughes, Pincetl & Boone, 2013). There are many offices and a huge number of regulations, enforcement procedures and standards that govern their provision and the use. With the same, the responsibility of the sidewalks in the Las Vegas has become very complicated by the jurisdictional issues. There is a complex regulatory environment that involves public safety and labor. There is an increase in the minimum wage that is allowing more disposable income for the destination. It is also note that the changes in government policies, like any other part of the world is shedding both positive and negative impact on the place.
- Development over time
Las Vegas, Nevada is one of the most popular and notably profitable gaming and tourism destinations present in the world. Started from 1980s, the destination has developed itself through a large array of strategic branding efforts, catchy marketing, smart positioning and advertising campaign along with the development of the entertainment centres and mega resorts. The gaming history of Las Vegas tells everything about how the place has gradually become the tourism and gaming hotspot which it at present is. With the same, it is also to note that the marketing strategies of this destination has also shifted to bringing the ‘sin’ back in “Sin City” from the targeting families and this has created an image of a hedonistic playground of the Las Vegas.
- Evaluation of trends
Regulatory Environment in Las Vegas
Las Vegas has soon began to display notable signs of extraordinary trend. Tourism has greatly contributed in the transformation of the city from a band of high profiled casinos to global resort destination. This has in turn resulted transforming of the hotel rooms, meetings, entertainment, food and beverage and conventions to notable generators of revenue in their own rights. Much of the commerce of Nevada relies on the successful operation of tourism and hospitality industry, the product life cycle of Las Vegas is a tremendous indicator of the future course of the city.
In the recent years, many of the night clubs and casinos in Las Vegas were authorised for the clear purpose of heartening the development of tourism in the country. It is only for bringing in greater proportion of the outsiders as well as the additional wealth into the domestic economy. Casinos are regarded as major stimulus for the tourism development here and are dependent on a large range of considerations and characteristics including the location, the legal and competitive environment, and the type of development. The casinos on their own are spending a notable impact on the tourism.
- Impact of tourism in Las Vegas
Tourism has positively affected the tourism industry in Las Vegas. It has created a paramount of job opportunities for the people living there. It has created a positive economic effects. As according to the recent report of 2014, there were about 233,000 people employed in the tourism industry in that year (Leonardi & Pica, 2013). On that very year, the direct tourism workers collaboratively earned about 9.3 billion dollars which is up to 8% from the year 2013 (Leung, Wen & Jiang, 2018). Such a huge increase in the employment sector of the city has accounted for near about 25% of the 37.5 billion dollars in the salaries and wages for the Southern Nevada. With the same, it is also notable to mention that the travellers of the Vegas have supported more than 365,500 jobs and about 13.9 billion dollars in the salaries and wages. Also, education in terms of providing sustainable tourism places a good spotlight on the responsible planning. This has made more people aware of the long lasting advantages of the concept of “take only pictures and leave only footprints”, they could now better minimize the impact of any habitat people visit as well as also respect the nature (Rautenberg & Rojon, 2014).
Conclusion
Travel and tourism has always been one of the largest industries in the world. In this context, after analysing the above discussion it can be concluded that Las Vegas is booming more than ever before in terms of hospitality and tourism. It has also opened up many job opportunities for the domestic people which in turn is positively contributing to the economic condition of the country. However, it is also to be noted that though Las Vegas appears to have been one of the successful destination in terms of tourist attraction and has held a strong competitive position for many years, it is also increasingly important to monitor this position of its.
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