Information Needs of Finance and Marketing Areas
In the modern world, Apple is considered as the world’s second-biggest data innovation organization. As per the knowledge into information system, Apple needs to apply its main issues like having understanding of business as well as data framework necessities, having knowledge about its financial performance, to accomplish operational perfection and examining competitive strategies and for better decision making processes. Being innovative pioneer is the main objective of Apple. Also, the organization needs to manage its internal communication. Also, the organization must implement virtualization in most of its processes in order to have better competitive advantages. The main functional areas which need to be considered for information needs are – financial and logistics. (Johnson and Li, 2012).
Data framework is a coordinated set of various segments in order to collect, store, as well as to process information and for appropriating data. The organization mainly depend on their system in order to deploy as well as deal with many financial and marketing processes that are associated with their clients and providers for being competitive in the market, and also implement efficient decision making.
The financial segment of Apple Inc. is mainly responsible for dealing with the association’s financial resources like handling cash stocks, bonds, and different ventures, in order to maximize their revenues. This capacity is additionally responsible for dealing with the capitalization of the firm. The finance department needs to acquire a large amount of data from various external sources in order to have their maximum value of the investments. The accounts department is mainly responsible for keeping up as well as for managing organization’s financial records-receipts, their payments, payroll for managing incoming and outgoing funds.
Financial and accounting strategic information systems helps to set up long term objectives of the organization and also able to provide long-run forecasts of the organization’s financial execution. At the executives’ level, data frameworks help chief officers and control the association’s financial assets. Operational frameworks can help to track the all funds in the firm through various transactions like paychecks, payments to suppliers, various securities reports, as well as receipts. (Veljanoska and Axhiu, 2013).
Marketing segment is the main division in the entire association. It is tied in with discovering clients’ needs and their requirements. It is extremely pivotal to utilize powerful advertising technique as to a specific association. The marketing segment of Apple Inc. is an inner department with respect to analysis, new market research, supervision, etc. Moreover, marketing department is very much related with external environment of the organization. In this way, the marketing division assumes imperative role in both external as well as internal areas. As the world is consistently changing and there are numerous startling variables which will have effect on organizations, advancement is a sort of intends to enable the association to endure the extraordinary rivalries, and it is likewise helpful to the long haul improvement of the association.
The main areas of interest for marketing are inventiveness and advancement. Also, development of new product is a technique for making, creating as well as keeping efficient competitive advantages of the association. Also, with rapid development of new innovation in IT, Apple Inc. in this industry need to continue making new items like IPhones, Mac books etc. persistently, particularly the product. Main components of promoting idea include the introduction of customers that are coordinated various marketing processes which results in better profit. In this way, it is obvious that clients, showcasing technique and benefits are fundamental for organizations. This shows that how Apple Inc. mainly focus on new IT advancement, they helps to provide or innovate new products ceaselessly and provide better chances to make better revenue. (Jiang, 2009).
Comparison between two Information Systems
The financial IS of Apple Inc. impacts its solid development furthermore, presence. Because of the expanding intricacy in taking care of various financial exercises, the need to utilize centralized system or appropriated systems interfacing information flow in other branch offices or departments of Apple. In this manner a productive component to process voluminous information for rapid analysis is a need of today, for the leaders to settle on powerful and logical decisions. The board of information gives data expected to fill in as an powerful and better in decision making process. The financial IS while deciding the field of speculation considers factors that influence the better decisions to contribute, for example, hazard and vulnerability on account of interest in securities.
The financial administration analyzes the usage of the goal of financial plans affirms them enthusiasm for the usage of all projects intended for it and accomplish results that go with serve other departments. The financial system helps considers about a coordinated part of the general administration of the department and not an advisor pro consideration activities access to reserves and the essential procedure included, is the correlation it is astute analysis between its advantages of the potential expense of other sources and its uses with the goal that they can accomplish the general objective of the venture. (Bakhit and Alamin, 2016).
The process of marketing is concerned with distinguishing the clients for the new products, figuring out what they need, planning as well as developing new products in order to address their existing issues, also, to publicize and to innovate these new products. The decisions related to marketing are influenced by numerous internal as well as external ecological factors, so big data which is identified by these all factors will be required in order to anticipate their headings and which also normally impacts all internal functions of the association as well as the market, in order to make the efficient decisions about marketing in a vulnerability situation confronting the promoting organization.
The success of marketing department in the association depends fundamentally on the accessibility and the precision of promoting data from its numerous sources. Marketing IS assumes an essential job in raising the productivity of financial execution to the organizations in very competitive environment, through giving the vital data to the different authoritative dimensions. The accomplishment of the advertising procedure depends to a substantial degree on the promoting data framework and the accomplishment in every component of this framework.
Marketing data framework has been required by management to identify, estimating, and determining showcasing opportunities, in addition, analysis of market fragments. This data framework comprises of individuals, offices, and incorporated methods that used to give the executives with precise and managed data about external environment, which makes a to management to chase openings and manufacture techniques and promoting plans.
Marketing data framework helps to support directors in their decision making by giving them operational incorporation between divisions or segments. It additionally can build the capacity to react to the Organizational powerful framework environment, permits the most productive dealing with, and to organize and to store information. The successful implementation of marketing IS in the organization helps in specifically enhancing the work benefit as a part of the item itself, or in a roundabout way through enhanced result to the requirements of the customer. Associations could profit significantly from the analysis of client information to decide their inclinations to progress advertising decisions. (Dr. Freihat, 2012).
Task 2
The errand of the R&D resource at Apple Inc. fuses the new advancement and usage of development which meet the customer’s essentials. Information system at Apple Inc. is considered as main asset which gives the business an aide. For the achievement of the business plan the information system is a middle to keep the business run online without making any error.
Marketing MIS at Apple Inc can support administrative movement in various areas of item improvement, marketing mix, dispersion, evaluating better decisions, limited time viability, as well as sales forecasting. At the key dimension, marketing framework helps to analyze patterns influencing new items and sales opportunities and can support in planning new devices for new items and also analyze the competitors of Apple. These frameworks, interestingly from MIS, encourage top management to settle on choices that are new, remarkable, quickly changing and not actually indicated ahead of time. They address issues where the methodology for arriving at some better solution may not be completely predefined beforehand. The framework anchors information about everything sold for further analysis in terms of sales. The management of the organizations look at these business information to analyze consumer purchasing patterns. (Veljanoska and Axhiu, 2013).
The board level frameworks serve the analyzing, controlling, decision making process, and regulatory exercises of center directors. Key dimension frameworks enable senior organization in order to deal with and to address various issues either in the firm and in the external environment. The top management concern is coordinating changes in the outer environment with existing organizational ability.
Apple Inc. likewise need to accomplish its competitive advantage and business knowledge. Business insight gives better knowledge, data on the client, rivalry, colleagues, competitive environment, to make compelling decisions, that are necessary and strategic for the organization. Acting universally organizations other than household rivalry additionally confront foreign rivalry. MIS empowers to exchange management experiences, that mainly transfer the expected data to the administration levels to continue competitive advantage as it affects the overall decision making process for making the quality of products and services that are provided by the organization. (Shaqiri, 2015).
I will like to prefer Executive Information System (EIS) for the organization. Because, An EIS urges access to the association and departmental data while analyzing various utilities and execution evaluation indicator. It can provide potential outcomes as well as true data that are associated with its decision making processes. EIS reports as well as results are dependent upon the developer and industry application. An EIS upgrades decision making process for administrators. EIS primarily removes data from different data frameworks utilized in the association. The data can be outlined in a significant way. (Sara, 2018).
EIS mainly depends on information drawn from existing internal information, the greater part of which have been created for operational and inner use or financial bookkeeping. The internal information is removed from existing authoritative databases that are utilized by exchange handling transaction processing utilitarian area applications, this is frequently hard quantitative information. EIS are business tools that help and enhance the decision making procedure of the official by giving the fundamental usable and applicable data from both the internal as well as external environments of association. Besides, in light of the fact that officials give quite a bit of their opportunity to get and investigate data through connections with individuals and handling of reports, EIS are intended to save impressive measure of officials’ time by encouraging the accumulation, recovery, storage and to analyze data. (Leidner and Elam, 1994).
The EIS targets official administration that needs a fast assessment of the organization circumstance or the divisions of the organization. These frameworks are intended for clients who direcly require data that helps in better decision making process. The EIS system will gather the applicable information and submit them to the top management. The Executive Information System EIS interface is a critical segment and should be planned with the goal that the information displayed ought to be intelligible and simple to translate. This shows the component of cooperation between the client and the data which is stored. Its point is that the individual who interfaces with the information have the capacity to analyze processes as well as get the input expected to take a better decision making process.
User interface of the system incorporates intuitive perspectives that encourage framework activity and communication with its segments. The structure of the interface is coherently planned so that the client might have the capacity to get better control on the usefulness of the system. The variables which ought to be considered while developing EIS are: the setup of the hardware as well as the product applications. These components are to a great degree vital so as to get the ideal outcomes. Official Information Systems are hence structured to require a low dimension of activity skills for the utilization degree to rise. As a result, it helps to increase the productivity of the organization. (Adrian and Cristina, nd).
Task 3
Apple is additionally joined corporate social obligations (CSR) in their plans and strategies for successfully satisfy their employees and stakeholders. Corporate social obligation can impact association for incorporating the security of workplace as well as business culture in their business strategy. It may cause relationship to make feasible courses of action for social as well as for natural welfare. This CSR incorporates the components like overseeing hazard, securing brand value, expanding notoriety, authorative license, successfully usage of assets and following government rules. With this, it likewise incorporates to keep up relations with speculators, colleagues, have networks and workers. Further, it additionally helps to accept new opportunities and receives advancement innovation. This corporate social obligation encourages Apple organization to upgrade their notoriety toward clients and partners which is advantageous for their long haul development. (Dudovskiy, 2018).
Data framework security identifies with the manner in which the framework is ensured against unauthorized access, use, divulgence, disturbance, adjustment, monitoring, review, recording or obliteration. New innovation in information storage methods and also minimizing the capacity costs that have been responsible of the increasing databases on staff, clients, as well as the potential clients that are kept up by the organization. These all new advances in information storage helps to develop standard infringement of individual protection in an effective way. EIS frameworks are sufficiently cheap for provincial and even local retailing firms to be used in recognizing clients. New innovation in data analysis procedures for big data are another mechanical pattern that increases ethical concerns since organizations and government offices can discover profoundly itemized individual data about people.
U.S. government condemning rules that are founded in 1987 says that government judges force solid sentences on business administrator’s dependent on the financial values, the presence of a connivance to counteract revelation of the wrongdoing, and using these financial transactions for performing the financial crimes, and their inability to collaborate with investigators. Other main ethical issues raised by information systems fuse developing obligation regarding the consequences of information structures, setting standards to ensure system quality that mainly secures the prosperity of the individual and society, and sparing characteristics and establishments to the individual satisfaction in an information society. (Computer Engineering management, 2012).
Conclusions
Strategic management in Apple Inc is identified with the entire association. It is mainly concerned about financial and marketing departments. These areas are incorporated and are responsible of cooperating in order to understand the general goals of the association. The Information System helps to provide exact, convenient, significant and complete data which is critical to empower better basic leadership in the affiliation. It helps in controlling, planning as well as operational abilities to be done sufficiently and gainfully. It gives a broad assortment of choices for the best administration, enabling them for settling on their choice dependent on the structure and the condition.
The information system guarantees that the decision results in more regularly, a positive result. Many reasons exist for why EIS is picked by prestigious in the association for decision making and for the executives of data. At long last, it is essential to review that improvement in better leadership which is in a general sense proposed to ensure purchaser unwaveringness while associations keep on thrive in advancement. The EIS frameworks should be gotten according to the essential and should intend to achieve the business objectives. (Mishra and Kendhe, 2015).
It is in this manner suggested that the EIS ought to be sufficiently kept up to guarantee the free data flow and sufficient utilization of EIS in effective decision making in terms of in Strategic as well as Tactical Planning. The analysis likewise suggests that a suitable acquaintance should with be driven to help administrators on the measurements in order to guarantee real as well as better use of EIS workplaces in delivering and scattering information for better choice process. The officials don’t see the information required, while the information specialists much of the time don’t handle and think about the load up in order to convey huge information for the executives they serve. For being effective in competitive environment, EIS should be arranged and worked related to affiliations, the board and concentrated components. The analysis engages the affiliations’ best the administrators to appreciate overhauling EIS and make a feasible responsibility to system structure.
The information experts like system analysts, originator, ITC staff, accountants and additionally operation analysts should team up and end up being increasingly aware and result of authoritative limits needs with the objective that continuously convincing EIS is created. (Karim, 2011).
References
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