Understanding Legislation Affecting Content Creation And Marketing

Presentation:

· Cover Page

· Student Details

· Research for identify client expectations

· Develop a written proposal that contains at least 3 marketing options for the business

· Present your evaluation to your assessor considering the points outlined above

· Submit your evaluation of your 3 chosen marketing options

· Conclusion

· Question and Answer session

· References

(Copy and paste your PPT in bellow

· Do not cheat during this assessment.  If you repeatedly talk, or are caught cheating (which includes copying answers from other people or sources), you will be removed from the classroom and your assessment will be marked as “incomplete”.  This means your assessment will not be marked, and any opportunity for re-assessment will be subject to the outcome of an Appeal Process or Disciplinary Hearing.

· Ask your assessor if you do not understand a question.  Whist your assessor cannot tell you the answer, he/she may be able to re-word the question for you

· Reasonable adjustment: If you require any adjustments to accommodate a need in order to complete this assessment, please talk to your assessor.  Arrangements will be put in place to ensure a fair and flexible approach is undertaken for this assessment.  Please note that the range or nature of the adjustment will ensure that the outcomes of the unit are not compromised.

· Re-assessment: If you do not achieve the required standard, you will be given the opportunity to be re-assessed by our Assessor. Arrangements will be made on an individual basis.

· Feedback:  Your assessor will provide feedback to you after the completion of the assessment.   Your trainer assessor will also explain your rights to appeal under the college’s appeals process.

Questions

1

How do the following legislation / regulations / principles affect the design of your document and content?

Ethical principles:

The companies have to comply with ethics and abstain from indulging in unethical practices.

Anti-discrimination legislation:

The Anti-Discrimination Act 1991 is the law that offers protection to employees and consumers against any sort of ill-treatment. The companies are obliged to comply with the act and abstain from discriminating stakeholders on the grounds of parameters like gender and cultural orientation.

Copyright:

Protects copyrights of products of companies and prevents exploitation by illegal identities

Privacy laws:

The Privacy Act 1988 is the Australian law which guarantees the Australian consumers right to privacy of the information they provide to the companies. The act prevents the companies from exploiting the information the consumers provide them. The companies are responsible for letting the consumers know the reason for collecting the information. The consumers are also allowed the right to access to the information provided in the future unless restricted by law. The companies collecting the information are supposed to use and manage the information provided by consumers exclusively for business purpose

2

What are the Australian Privacy Principles?

The Privacy Act 1988 is the Australian law which guarantees the Australian consumers right to privacy of the information they provide to the companies. The act prevents the companies from exploiting the information the consumers provide them. The companies are responsible for letting the consumers know the reason for collecting the information. The consumers are also allowed the right to access to the information provided in the future unless restricted by law. The companies collecting the information are supposed to use and manage the information provided by consumers exclusively for business purpose.

3

List 3 points you should follow to ensure you comply with the Australian Privacy Principles.

Manage consumer data.

Use data legally

Keep consumers informed about use of data

4

In terms of privacy what is considered “Personal information”?

The Privacy Act 1988 is the Australian law which guarantees the Australian consumers right to privacy of the information they provide to the companies. The act prevents the companies from exploiting the information the consumers provide them. The companies are responsible for letting the consumers know the reason for collecting the information. The consumers are also allowed the right to access to the information provided in the future unless restricted by law. The companies collecting the information are supposed to use and manage the information provided by consumers exclusively for business purpose.

5

What is the purpose of the Trade Practices Act 1974?

The Competition and Consumer Act 2010 of Australia aims to promote and enforce legal and legitimate business practices among the Australian companies. The act also applies to the foreign companies operating in the Australia. The act also offers protection to consumers against unfair trade practices and exploitation by companies

6

Briefly describe ADMA Direct Marketing Code of Practice.

The Australian eMarketing Code of Practice is a set of policies laid down by representatives of all industries. The codes mandate the companies using ecommerce portals to advertise their products by reducing unnecessary details  and also inform the consumers about the Spam Act 2003. The policies also seek towards establishing best practices in the electronic marketing platforms

7

What is the 2010 Commercial Televisions Industry Code of Practice

The Free TV is an industrial body in Australia which manages and oversees the advertisement on the television and on other platforms. The body has laid down certain codes which engineering for the companies while floating advertisements.

8

What is the Australian E-commerce Best Practice Model?

The Australian eMarketing Code of Practice is a set of policies laid down by representatives of all industries. The codes mandate the companies using ecommerce portals to advertise their products by reducing unnecessary details  and also inform the consumers about the Spam Act 2003. The policies also seek towards establishing best practices in the electronic marketing platforms.

9

Describe the 4 components of a marketing mix.

Cash cows, dogs, starts and question mark

10

In your own words, what would be the principles of marketing?

The principles of marketing would be consumer value creation and profitability.

11

Describe 4 types of markets.

The four types of market are:

Perfect competition-It is a market with large numbers of firms competing against each other.

Oligolply-The oligopoly market is dominated by a small number of large firms.

Monopoly-The monopolistic market is a market with one company with no available competitor.

Monopolistic competition-The monopolistic competition market is characterised by small numbers of firms selling slightly differentiated products.

12

Describe the consumer decision making process

The consumers decision making process consist of buying decisions of consumers regarding products. The process involves the consumers gaining information about the products and then obtain reviews from friends and acquaintances. The consumers also consider online reviews. This is followed by making purchase decisions.

13

Describe the roles that usually exist in the buying centre.

The buying centres sell products.

14

What is data analysis?  Detail 3 different types of data analysis

Data analysis consist of managing and analyzing consumer data for business purpose. The first type of data analysis consist of analyzing raw data which is kown as descriptive analsyis. The diagnostic analysis refers to analyzing data to a greater extent. The compnies predict future trends based on the data collected and it is known as predictive data analysis

15

What are viral campaigns?

Viral campaigns refer to the spreading of information with people using the social media portals. The information can pertain to products, services, ideas and companies.

16

What is guerrilla marketing?

Guerrilla marketing is the process of promoting products in public places using less expenditure. The technique involves marketing of products in public places ( Lee et al. 2018).

17

Describe the meaning of the following terms

Quantitative Research

Analysing data gained from surveys and interactions with respondents

Qualitative Research

Analysis of data gained from secondary sources

Market Research

Conducting research to gain information about macroeconomic conditions in the market

Census

Census refers to gaining information about population of members of certain groups in a systematic way

Geographics

Geographics refers to the body of research of lands and other geographical features

Key Verifying

Use of identical data by two individuals  for research

Market Research Brief

Research brief sets the background and aims of researches.

Mean

Average

Median

Median is the difference between the higher value and lower value of sample collected

Secondary Research

Research of secondary sources like articles, newspapers and websites

Validation

Checking the accuracy of data collected

Data Processing

Using data for business purpose

Data Sources

Secondary and primary data

Estimate

Predicting future sources of financial resources and expenditures

Focus Group

The group participating in discussion like interviews and meetings

Judgement Sample

Random selected sample for research purpose

Boolean Operators

Programs to measure validity or accuracy of information.

18

What is extrapolation (in terms of marketing forecasting)?

Extrapolations involved study of historical trends to predict future trends. The apex management takes into consideration past trends to forecast future trends for forming strategies.

19

What is Econometric (in terms of market forecasting)?

Econometric in terns of marketing refer to study of variables like GNP and exchange rates and the relationship between them. The companies use this data to form market decisions ( Cheung 2015).

20

What are the primary approaches to forecasting market share?

The primary approaches of forecasting market share are surveys and interviews.