Project Objective
The assessment is based on properly focusing over the advantages of social media with handling business operations. The major problems of the social media is about the negative effects of business operations where computer-based technologies help in allowing the individuals from anywhere. The internet-based factors help in facilitating the user ease of electronic communication like the photos, videos and the personal communication (Niedermeier, Wang & Zhang, 2016). The users are often seen to be engaging in the social media features over the applications set for the web-based factors. The report is about the competitive analytical framework where the sentimental benchmarks are for gleaning organizational specific marketing intelligence. The development is to amplify the marketing intelligence for finding the actionable areas where the organizations are seen to be lagging and leading to improve the experience of customers.
The objective of the project is to understand about social media advantage where the business context is about improving the brand promotions with increased customers base. The analysis is about the disadvantage for social media in business with understanding the social media competitive analytical framework with company specific marketing intelligence. The viewing and setting opinions of individual on social media with data to understand the market patterns and understand the social media in business with the benefits of usage.
The scope of the project is based on enabling the readers to learn about the usage about the products and the services. They are important for handling the market base and the profitability as a whole. The rapid emerging advancement with the instant technology and communication can help the internet users to spend time on different social sites for gathering the quick information. The features enable the readers to properly view about the social media utilization with leveraging the promotion of products and the qualification generally leads to a wider source of revenue.
The social media is for the attention of practitioners where the understanding is about the potential to work with brand support and customer service. The perspectives are related to how the online platforms could be used for gathering information for different products and services. The evidences are from the empirical findings with suggestions to generate the higher purchase intention and attitude for brands (Nascimento, and Da Silveira, 2017). The evidence is about how social media is able to generate a higher purchase intention and the brand attitudes than the other traditional digital media. The organization has a higher probability to find the capability which could be effectively used for the competitive advantage. The literature is about how the tribal metrics are unsuitable for the growth of dynamics and interactive environment. The analysis of social media is widely focusing on the B2C contexts and there are internet that highlights on the tools with attracting the customers as well. The advantages are related to the social media that tends to offer a better and a large benefit for the marketing of products and services. The platforms like Twitter and Facebook are also able to help in targeting the new customers and improve the brand visibility effectively (Jussila, Kärkkäinen, and Aramo-Immonen, 2014)
Project Scope
The factors for the probability of customers and defining the areas will require a proper improvement in business. The ranking of products and the services is based on the search engines with great engagement of customers. The number of customers tend to share the different experiences through the use of social media platforms like Facebook, Twitter. The text mining focuses on the analysis of the trends, models and the rules for handling the textual data. The text mining includes the clustering analysis and the extraction of information with categorization (Kaplan & Haenlein, 2016). The sentiment analysis is about studying for the opinions, emotions and the subjectivity that includes the conception and the detection with the automatic extraction of the positive and negative opinions.
The competitiveness is about the handling monitoring procedures with gathering information that is for decision making. The techniques are determined where companies are able to utilize the tools like web brawlers and web search engines for collecting data from the blogs.
The justification is about how the user data content could be effectively used through the social media and help in providing a competitive advantage for the business. The user generated data helps in providing the company a better and specific target that is able to meet the needs based on different services. The additional factors of observing the services and products are for the social media pages. The platform is about how the business organizations will be able to develop the interactive forum and chat boxes (Ngai, Tao & Moon, 2015).
Primary Research Questions
Q1: What are the major importance for the social media in business in Australia?
Secondary Research Questions
Q1: What are the different levels that needs to be determined for handling the social media setup?
Q2: Are there any merits and demerits which are associated to the use of social media business?
There are variations based on the varied agreements that includes the qualitative and the quantitative measures that includes the study to adopt the mixed methods. With this, the mixed methods are set with applying many data collection methods for handling interviews and questionnaire survey. The detailed procedures are for the handling of social media with use of several perspectives with the increased confidence of research with obtained results and data. The use of the multiple resources are for the enhancement and then completing the forms of data collection with research factors. The elements with the qualitative and quantitative data collection is emphasized upon. The methods are determined for the research questions that needs to be answered for handling the research requirements. The questions are set and determined with the descriptive forms and the explanatory formats, that help in necessitating the mixed methods use.
Literature Review
The qualitative research is about the different aspects with data collection that is making it possible for understanding the complex natures with studying and clear studying (Trainor, Andzulis, Rapp, and Agnihotri, 2014). The standards are set for the social media formats which involves the human behaviors with the mixed research that helps in gaining the understanding that involves the human behaviors. The qualitative research is about the detailed questionnaires with open ended and the closed ended questions. The triangulations research approach are for the qualitative and quantitative data collected with interpretation of the data (Paniagua & Sapena, 2014).
The quantitative methodology works on the structured interviews and then conducting the research for different respondents with face-to-face communication. It will ensure the interviews with certain set of questions. The comparison is between the different types of the data with organizations working upon the aggregations that helps in obtaining the answers.
The people of 18 years of age and above requires studying and then ensure the perceptions related to the social media marketing which is covered through the different times (Priyanka & Srinivasan, 2015). The standards are set for the identification of the population with research that helps in drawing a sampling population. The sampling is representative of the population that needs to be studied with the findings for the sample population. It includes the presentation of the study population where the sample size will be approximately 150000 for the small medium enterprise in Australia.
The study is about the random sampling techniques to properly interview the respondents and then answer about the testing of hypothesis. The study needs to be carried for the study with determining the effectiveness of data collection. This is set before the main survey could be proceeded further.
There are variables based on the collection and the classification that is dependent and the variables include the age and the gender population. The independent variables focus on the business nature and then there are standards for the social media with effectiveness level that is set for handling the better returns for the organization (Stelzner, 2014).
The sampling of the study with the forms of informed consent needs to be studied with participants with second hand delivery. The purpose of the study is about the explanation of the participants with focusing on the conclusion and recommendation. The questionnaires are then sent with the respondents who send their data through the use of email addresses with others handling the research assistance as well. The participants are then asked for the submission of filling different files of the questionnaires that will help in working over the excel files and then editing or coding as and when needed (Dijkmans, Kerkhof, and Beukeboom, 2015). The questionnaires are based on Microsoft Excel with focusing on SPSS version with 17 data analysis with software analysis, analyzed and then presenting the data with presentation for descriptive statistics. It is mainly with the use of means, and the mode percentage. The presentation is based in the form of tables and the charts that help in highlighting about the multilinear regression models for using it about the social media in SMEs.
Justification
The data analysis is based on Microsoft Excel with editing and handling the descriptive statistics. The 17 data analysis software with mode percentage, 5 Likert scale and standard deviations. The model of regression includes the effectiveness for social media marketing. It includes the regression control with information concerning the independent variables (Kumar et al., 2016).
The factors are related to the mixed methods which is associated to the threats and the validity. Here, the primary data set is about the validity and the reliability with the conducting of finding results that could be reproducible. The secondary data is about the need to carry with the testing that could be published and then signing with the social media for various SMEs.
The limitations are related to the methodology with the long time and effort required (Wamba & Carter, 2016). The research is about the more resources to collect information with setting information and research questions. The source of information is related to research findings and the information with obtaining data that might not be collaborative with discrepancy of results.
Conclusion
The expectations are related to the social media marketing in increasing the brand image and then handling the profitability of organization (Aichner & Jacob, 2015). The business is set with presence of social media platform where the investment of efforts and time is to gain the customer base. The positive comments are related to the products and the services to work towards influencing the customer perception
References
Aichner, T. and Jacob, F., 2015. Measuring the degree of corporate social media use. International Journal of Market Research, 57(2), pp.257-276.
Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation. Tourism Management, 47, pp.58-67.
Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, pp.606-613.
Kaplan, A.M. and Haenlein, M., 2016. Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster. Business Horizons, 59(4), pp.441-450.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), pp.7-25.
Nascimento, A.M. and Da Silveira, D.S., 2017. A systematic mapping study on using social media for business process improvement. Computers in Human Behavior, 73, pp.670-675.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), pp.33-44.
Niedermeier, K.E., Wang, E. and Zhang, X., 2016. The use of social media among business-to-business sales professionals in China: how social media helps create and solidify guanxi relationships between sales professionals and customers. Journal of Research in Interactive Marketing, 10(1), pp.33-49.
Paniagua, J. and Sapena, J., 2014. Business performance and social media: Love or hate?. Business horizons, 57(6), pp.719-728.
Priyanka, P.V. and Srinivasan, P., 2015. From a plan to generating revenue: how is social media strategy used to generate business in the retail industry in India?. International Journal of Marketing and Technology, 5(4), pp.62-74.
Stelzner, M., 2014. 2014 social media marketing industry report. Social media examiner, pp.1-52.
Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), pp.1201-1208.
Wamba, S.F. and Carter, L., 2016. Social media tools adoption and use by SMEs: An empirical study. In Social media and Networking: Concepts, methodologies, tools, and applications(pp. 791-806). IGI Global.
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