Advertising notes
Target Market vs. Target Audiences Segmentation, Targeting and Market Mix – Advertising is only effective if it conveys the right message to the target audience – Why promote men’s body washes to women? – Target Market vs. Target Audience Old Spice was a dead brand until they started targeting attractive men in their ads to women to buy men. Behavior – Geography Don’t Advertise Snow blowers in Dallas – Demographics Age, Income, Experience Study – Psychology , Marketing-Alike Marketing – Product Concept – Marketing Mix: Product, Price, Location, Promotion (4P) ********* – Product Life Cycle: Introduction, Growth, Maturity, Decline Types of Responsibility – Recognition and Assurance – Added Value, Good Commitment – Customer Loyalty, Types of Equity Promotion and Price – Price by Demand, Production Cost, Tender – Price by Agreement – Price by Price ADVERTISING AND PROMOTIONS – MARKETING COMMUNICATIONS: PERSONAL SALES, PROMOTIONS, DIRECT SALES, PR EVENTS Advertising gets people to come to sell, buy again after sale Distribution and Location – Location Decision Image – Direct (Avon, Mary K, Internet) – Indirect Distribution (First to Third Party, Then to Reseller) – Effort (Brand Specific) – Indirect Distribution Selector (to certain products ) uniform) etc.
custom wing (usually refers to a selected area)
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
