Rationale
Draft Project Scope
Rationale
The rationale for the project is to expand the business in east Asian countries like Japan, Singapore and Hong Kong. It is expected that, withing coming 3 years, the company would be able to capture more market area. Based on current status it is determined that, once the website will be redeveloped, the company will be able to grab more numbers of customers and give amazing customer experiences.
Native Bush Spices is an Australia based organic native food products manufacturing company. The company is known for manufacturing native herbal tea, native jams and teas, native fruit jams and conserve, native herbs and spices. For quality food products manufacturing and delivery, the numbers of customers for the company are increasing rapidly. The current website of the company lags some major operations and functional features.
The company sales their products through some locally based health stores and small supermarket. Due to the increasing staffing requirements and sales the chief executive officer and chief finance officer of the company have decided to implement strategic plan aligned to the company objectives. In order to expand the business in East Asia zone including Japan, Singapore, Hong Kong, the company has decided to redevelop the existing website. In order to enter to the international market, the current website is planned to be redeveloped supported by logo, shopping cart, SEO optimization, professional pictures and products and new content.
The scope of the project is to enhance the existing annual commercial review with an entry to the international market. The primary scope of the project is to redevelop the current website of the organization with all necessary functional features and operational support activities. The content of the website should be improved and company logo should be designed. In order to reach more customers, the company chief executives should set the target audiences. Besides videos and photo galleries, the website should incorporate many review videos as well. It will give opportunities to further improvement. Apart from that, the website must have search engine optimization feature. SEO will help to target the quality traffic within less cost. SEO helps better testing opportunities. For better reporting and analysis also, this is very essential. A fully responsive and functional website helps the analysis and reporting process easier. The website should be promoted through social media platforms like twitter, Facebook, Google +, LinkedIn etc.
The company must have adequate legal support and legislative obligations. The regulatory context considered for the organization are command and control based, performance based and management based. World health and safety measures are the other legal and legislative areas to be considered for the project. The legal acts and legislative regulations considered for the project are-
Work Health and safety- The company should develop proper procedures and regulation envisioned to avert injury and accidents within the workplace.
Privacy Act- The company steering committee and executives board should develop proper privacy act in terms of confidential customer’s information, customers and employee’s financial information.
Equal Opportunity Act- The company operates with both female and male employees. Therefore, there should be no discriminations between the female and male employees
Scope
The business objectives of designing and developing the official website are as follows-
- To expand the business over international market of Japan, Singapore and Hong Kong
- To enhance the overall sales rate by 20% within coming 12 months
- To improve the user engagement and reach out to more clients
The probable risks that may hamper the progress of the website development project are-
- Inadequate knowledge and skills among the project team members
- Overshooting project budget
- Insufficient communication among the team members
- Scope creep
The stakeholders are the most vital asset for any project. In order to develop and manage any project successfully, it is important to keep the stakeholders engaged throughout effectively. The Stakeholders for the project are categorized into internal and external. Both the internal and external stakeholders should perform professionally to meet the project objectives.
The internal project stakeholders are-
- Project manager
- Operation manager
- Finance manager
- Tester
- Website developer
- Coder
- Application programmer
- Software and hardware peripherals suppliers
- Investors
- Marketing leads
The resources assigned to the project are-
- CEO
- Operation manager
- Marketing coordinator
- Customer service officer
- Customer service officer
- Content writer
- 10 working staffs
- And 2 assisting staffs
LOGO plays an effective role behind project success. A LOGO helps to grab attention of the customers, foster brand loyalty and increases the probability of sale growth.
Reporting is an important part of project management. The project team members should frequently report to their supervisors for conveying all necessary information properly. It will help to improve leadership and competitive advantages of the company.
The frequency and purpose of the meetings will be developed in terms of communication matrix and shared among the staffs respectively
The expected quality plan will also be developed and shared among the staffs during the meetings.
Title- Upgrading existing website of native bush
Native Bush Spices Australia am Australia based organic food products manufacturing and delivering organization. With changing time, the company is facing issues with customers management. In order to grab more customers and secure a competitive position in the international market the company has decided to upgrade their existing website. The primary objective of the company is to upgrade their website with all necessary features.
The objectives of the project are as follows-
- To expand the business over international market of Japan, Singapore and Hong Kong
- To enhance the overall sales rate by 20% within coming 12 months
- To improve the user engagement and reach out to more clients
KPI is defined as quantifiable measure over specific period that project team should reach to meet the objectives. It will help the company to gain target for teams and make better decisions. It will also help the project team to progress accordingly. The KPI related to the business objectives are presented in the below section-
- Cent percent customers should be satisfied with the service
- The customer retention rate should be increased by 30% within a year
- New recurring revenue should also be increased
- The company sales rate should be increased by 20%
|
Project area |
Actions |
Responsibility |
Scheduled start |
Scheduled finish |
|
Content development |
the project manager should appoint a content writer |
Project manager |
Mon 02/05/22 |
Fri 06/05/22 |
|
Website development |
An expert staff will be appointed to design the wireframe or website mockup |
Project manager |
Mon 23/05/22 |
Mon 13/06/22 |
|
In this stage proper site mapping will be performed |
operation manager |
Thu 26/05/22 |
Wed 01/06/22 |
|
|
Based on feedback further improvement actions will be incorporated |
Project manager |
Thu 02/06/22 |
Thu 02/06/22 |
|
|
The front-end design will be accomplished in this stage |
Operation manager |
Fri 03/06/22 |
Mon 06/06/22 |
|
|
navigation database connectivity will be done in this stage |
Project manager |
Tue 07/06/22 |
Mon 13/06/22 |
|
|
necessary videos and photos gallery will be incorporated |
developer |
Mon 13/06/22 |
Mon 13/06/22 |
|
|
For developing a responsive website for the company, a coder, tester, developer and application programmer should be hired |
project manger |
Tue 07/06/22 |
Mon 13/06/22 |
|
|
Logo design |
A system developer will be appointed to complete the logo design |
project manager |
Mon 09/05/22 |
Thu 12/05/22 |
|
Photographs |
The developer is responsible to add all necessary photographs to the website |
Operation manager |
Wed 18/05/22 |
Fri 20/05/22 |
Include the approved project budget
|
Cost area |
Details |
Estimated cost |
|
Content development |
The content of the website is developed in this stage |
$5000 |
|
Website development |
The necessary features for the website are needed to be developed in this stage |
$5000 |
|
Logo design |
The Final system logo must be designed in this stage |
$3000 |
|
Photographs |
The required photo galleries and videos are incorporated in this stage |
$2000 |
|
Total |
$ 15,000 |
|
Risk |
Likelihood |
Severity |
Treatment/control methods |
|
The company has no health and safety policy or insurance policy |
probable |
significant |
The company should develop effective WH&S policy |
|
Overshooting project budget |
occasional |
moderate |
The project manager should develop effective feasibility analysis to Finalize the project budget |
|
lack of skills and knowledge among the staffs |
remote |
significant |
Before assigning project team, individual’s skills should be evaluated |
|
Inadequate communication among the staffs |
probable |
low |
The project manager must arrange periodic meetings to share essential information |
Live sessions will be conducted with the supervisors to identify necessary areas that are to be improved based on the identified feedback improvement activities are needed to be performed.
Final Project Scope
The scope of the project is to enhance the existing annual commercial review with an entry to the international market. The primary scope of the project is to redevelop the current website of the organization with all necessary functional features and operational support activities. The content of the website should be improved and company logo should be designed. In order to reach more customers, the company chief executives should set the target audiences. Besides videos and photo galleries, the website should incorporate many review videos as well. It will give opportunities to further improvement. Apart from that, the website must have search engine optimization feature. SEO will help to target the quality traffic within less cost. SEO helps better testing opportunities. For better reporting and analysis also, this is very essential. A fully responsive and functional website helps the analysis and reporting process easier. The website should be promoted through social media platforms like twitter, Facebook, Google +, LinkedIn etc.
The Final project management plan is attached below-
|
WBS |
Task Name |
Duration |
Start |
Finish |
|
0 |
Native Bush Spices website upgrade project |
60 days |
Mon 11/04/22 |
Fri 01/07/22 |
|
1 |
Phase 1- Initiation |
13 days |
Mon 11/04/22 |
Wed 27/04/22 |
|
1.1 |
Gather requirement |
5 days |
Mon 11/04/22 |
Fri 15/04/22 |
|
1.2 |
analysis |
6 days |
Mon 18/04/22 |
Mon 25/04/22 |
|
1.3 |
Resource allocation |
2 days |
Mon 18/04/22 |
Tue 19/04/22 |
|
1.4 |
setting objectives |
1 day |
Tue 26/04/22 |
Tue 26/04/22 |
|
1.5 |
Scope documentation |
1 day |
Wed 27/04/22 |
Wed 27/04/22 |
|
1.6 |
Milestone 1- Handover charter |
0 days |
Wed 27/04/22 |
Wed 27/04/22 |
|
2 |
Phase 2- Planning stage |
17 days |
Thu 28/04/22 |
Fri 20/05/22 |
|
2.1 |
View pages |
2 days |
Thu 28/04/22 |
Fri 29/04/22 |
|
2.2 |
Establishing design |
2 days |
Thu 28/04/22 |
Fri 29/04/22 |
|
2.3 |
Content design |
5 days |
Mon 02/05/22 |
Fri 06/05/22 |
|
2.4 |
Logo design |
4 days |
Mon 09/05/22 |
Thu 12/05/22 |
|
2.5 |
Colour scheme development |
3 days |
Fri 13/05/22 |
Tue 17/05/22 |
|
2.6 |
Layout navigation |
3 days |
Wed 18/05/22 |
Fri 20/05/22 |
|
2.7 |
Milestone 2- Plan completion |
0 days |
Fri 20/05/22 |
Fri 20/05/22 |
|
3 |
Phase 3- Execution |
16 days |
Mon 23/05/22 |
Mon 13/06/22 |
|
3.1 |
Content design |
9 days |
Mon 23/05/22 |
Thu 02/06/22 |
|
3.1.1 |
Mockup |
3 days |
Mon 23/05/22 |
Wed 25/05/22 |
|
3.1.2 |
Sitemapping |
5 days |
Thu 26/05/22 |
Wed 01/06/22 |
|
3.1.3 |
Implementing feedback analysis option |
1 day |
Thu 02/06/22 |
Thu 02/06/22 |
|
3.2 |
Technical Design |
7 days |
Fri 03/06/22 |
Mon 13/06/22 |
|
3.2.1 |
Front end design |
2 days |
Fri 03/06/22 |
Mon 06/06/22 |
|
3.2.2 |
navoigation and database connectivity |
5 days |
Tue 07/06/22 |
Mon 13/06/22 |
|
3.2.3 |
Milestone 3- Complete the design stage |
0 days |
Mon 13/06/22 |
Mon 13/06/22 |
|
4 |
Phase 4- testing |
7 days |
Tue 14/06/22 |
Wed 22/06/22 |
|
4.1 |
Secuirity testing |
3 days |
Tue 14/06/22 |
Thu 16/06/22 |
|
4.2 |
Functional testing |
2 days |
Fri 17/06/22 |
Mon 20/06/22 |
|
4.3 |
System testing |
2 days |
Tue 21/06/22 |
Wed 22/06/22 |
|
4.4 |
Milestone 4- Acceptance testing |
0 days |
Wed 22/06/22 |
Wed 22/06/22 |
|
5 |
Phase 5- closure |
7 days |
Thu 23/06/22 |
Fri 01/07/22 |
|
5.1 |
Stakeholders signoff |
2 days |
Thu 23/06/22 |
Fri 24/06/22 |
|
5.2 |
Resource release |
2 days |
Mon 27/06/22 |
Tue 28/06/22 |
|
5.3 |
Implementing further changes in the website |
3 days |
Wed 29/06/22 |
Fri 01/07/22 |
|
5.4 |
Milestone 5- Gathering warrantly manuals |
0 days |
Fri 01/07/22 |
Fri 01/07/22 |
To: CEO
From: Operations Manager Subject: Regarding the changes to be incorporated in the website
Date:6/4/2022
Dear CEO,
Respected Sir,
I am writing this email to let you inform about the current situation of the company and the changes that may help the organization to grab more customer and also assist the company to enter into the international market. Based on project requirements, if proper changes are incorporated to the website, then, the company would be able to secure a competitive position on the market. The website navigation will be changed. The content of the website will be changed. Amazing content will help the company to grab more customers allover the world.
The scope of the project is to redevelop the website with proper navigation, amazing contents, photo galleries and videos as well. It is expected that successful website will help the company to increase the sales rate reach more customers. The developer should design the company LOGO. An attractive LOGO will help to more customers. The website should also have search engine optimization feature and other’s review videos.
I am sending the entire project scope and plan and request you to kindly go through the detail plan and let me know if you need any further changes to this plan.
Thanks and regards, Operations Manager
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