Methods and Data Used
Given the latest era of technological advancements, it can be seen that the use of social media has spread like wildfire to every aspect in the society. Thus, the advantages that this journal presents elaborates the advantages that social media has form not just the perspective of an individual but also from the perspective of an organization as a whole.
Methods and Data Used(50 Words):
The methods used for the research purpose to find out the effective use of social media and its advantages, took the competitive advantage of social media as a variable. This variable is however, a dependent variable. The method used in this regard has been the Porter’s Value Chain analysis to figure out the advantages from the perspective of an organization’s value chain.
Results and Conclusion (50 words):
Thus, this paper can be concluded with the fact that the use of social media is not just restricted in the usage of Facebook and other social media sites for recreational purposes. With the correct way of using these social media, an organization can effectively reach out to its existing and potential customers and also add up to an organization’s value chain.
The Strength and Weakness, or issues and opportunities that you have discovered by studying this paper (100 words):
In this paper, there have been many facets where just not the core topic of discussion has been addressed, but also the strengths and weaknesses of the paper along with the issues and opportunities have been discovered about the paper. This can be mentioned effectively as follows:
Strengths: The paper puts forward effective competitive advantages of the social media from the perspective of an individual as well as the perspective of a value chain of an organization as well with the help of a proper methodology.
Weaknesses: The paper fails to acknowledge how the marketing strategies can be implemented by any organization to strengthen the use of social media for the benefit of the organization.
Issues: The issues that the paper has faced was in the regards that the methodology used has been effectively evaluating the value chain for big companies, but could not find out its effect on the small scale organizations who needs much more effective use of social media.
Opportunities: This paper can be utilized by organizations to be more efficient about their use of social media to remain up front about the market reach of the company in an efficient way.
Results and Conclusion
Reasons for use (50 words):
The reasons that this journal article was selected was due to the fact that this article did not only depend on presenting the advantages of the use of social media, this paper has also focused on what the drawbacks of a framework are regarding the social media and their use.
In the mentioned article, the advantages of the social media in facilitating the use of IT has been mentioned by the authors. The benefits of making a social presence has been mentioned and the methods to check the use of It in social media has been assessed.
Methods and Data Used(50 Words):
The author has analysed information from two medium sized industries which was into digital marketing techniques. One of them was an affluent user of social media techniques and used internet based applications to enhance their marketing management. The second industry did not use any of these technologies.
Results and Conclusion (50 words):
To conclude, the authors managed to link the use of internet based technologies and the success of the mentioned institution. The article managed to mention all the advantages of using digital marketing techniques. Proper recommendations have been provided to enhance the customer relationship management of the mentioned industries.
The Strength and Weakness, or issues and opportunities that you have discovered by studying this paper (100 words):
The strengths of the paper in the thorough analysis methodologies that was employed in understanding the success rate of the social media usage. The weaknesses of the paper are several. Although the information provided by the authors are conclusive, the eligibility of the details are not provided properly. Moreover, the data also failed to include the small and large scale industries which failed to show the real life scenario properly. The opportunities that was discovered after evaluating the paper was that the conclusive study of industries related to the success of the IT in social media can be assessed efficiently.
Reasons for use (50 words):
The article was used as it conclusively managed to properly assess the use of web based technologies in increasing the marketing efforts of a company through the extensive use of social media. Moreover, it even provides a data chart for assessing how much consumers took part in the marketing survey and the time they spent on social media to go through the marketing activities.
In the following assignment, a study has been provided that asseses the CRM systems and usage of social media technologies. Details about the strategic and a customer managemen, unformation systems and marketing techniques have been provided in the paper. The capabilitis of CRM technologies have been assessed and evalauated and how it affects the customers have ben provided.
Strengths, Weaknesses, Issues and Opportunities
Methods and Data Used(50 Words):
For the intended research, a quantitative research methodology has been chosen that asseses ver 1200 firms which is situated all over the United states. The members of top management leels have been evaluated indicudally and the respondednts were based from all types of businesses and sized who had good knwledhe of the business as well as consumer market.
Results and Conclusion (50 words):
To conclude the report, the authors cpnclusively came to an arrangement that the social media technologies affected the capabilities of the workers and enhance the netter management of customer needs but not at the level that was perceived before. The customer centric management systems were evalauated and assessed and the emergence of new and better social media technologies were discussed as well.
The Strength and Weakness, or issues and opportunities that you have discovered by studying this paper (100 words):
The strengths of the paper are that it conclusively mentioned the enhancement of CRM technologies with the industrial needs properly. The difference between b2c and b2b forms were properly provided in the analysis section. The new capabilities of the procedures related to customer centric management were also assessed effectively.
The issues of the paper is that it did not take into account the different industries as well as the range of the applications which was diverse.
Reasons for use (50 words):
The paper was used as it helped to properly helped to capture thre use of customer centric management systems in real life firms.Moreover, the analysis section was also detailed properly with a lot of diagrams and bar graphs. The details that were taken for the report was also up to date and referenced properly.
Abstract (50 words)
In the following article, the use of social media as an IT source to gain competitive advantage has been widely assessed and evaluated. The paper has been used to evaluate the different types of information and how it impacts the different sources of credibility.
Methods and Data Used(50 Words):
The current study examines how pieces of information available in social media impact perceptions of source credibility. Specifically, participants in the study were asked to view 1 of 3 mock Twitter.com pages that varied the recency with which tweets were posted and then to report on their perceived source credibility of the page owner. Data indicate that recency of tweets impacts source credibility.
Results and Conclusion (50 words):
These data suggest many implications for theory and application, both in computer-mediated communication and crisis communication. These implications are discussed, along with limitations of the current study and directions for future research.
The Strength and Weakness, or issues and opportunities that you have discovered by studying this paper (100 words):
The strengths of the paper is that it conclusively managed to define how the updates and messages on s social media page increased the cognitive elaboration and credibility source of the concerned industry. The weakness of the paper is that it failed to provide enough information about how the information needs to be protected so that it does not fall into the wrong hands. The findings and questions which emerged from the data become particularly important as the use of social media continues to rise. Moreover, it provides a good opportunity for the user to assess how social media can be used to gain competitive advantage in a particular industry.
Reasons for use:
The current study examined how recent of updates on a social media page impacted source credibility and cognitive elaboration after exposure to the page. As social media becomes a more heavily used information source, the gatekeeping function of that information also falls more into the hands of the page users, rather than the page creators.
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