Overview of SCAMPER Technique
Discuss about the Organisational Knowledge creativity and Innovation.
Problem-solving and creative thinking are important areas of the design process, which support in turning the ideas into innovation and break hindrance against creativity. One of the popular method related with creative thinking is SCAMPER technique. Scamper is based on the simple concept, that what is innovative is basically the update of old things. This report will discuss Smartwatch, which is selected as the product and will be analysed through SCAMPER technique.
The SCAMPER technique is related to generating an idea, which is formed on the belief that anything which is new is mainly the alteration of something, which is already existing. During the requirement for undertaking critical thinking, either alone or in the group, initiate the thought to think in particular flow and support in emerging innovative ideas, which wouldn’t be possible through regular thinking (Davila, Epstein and Shelton, 2006). The seven SCAMPER techniques include:
For the SCAMPER application, I have selected Vwatch, whose objective is to come up with new emergency functions, enhance the capability, enhanced the successive emergency rescue rate, increase wide accessibility and provide quality of life tweaking. It’s mainly a Smartwatch for saving a life. It’s mainly designed for patients, that can screen the patients for previous treatment and it also collaborates with clinics and hospitals. Its features include SOS Emergency call, track heart pressure, variability, emergency injection, and hold capability of controlling a wheelchair (Al-Husseini and Eibeltagi, 2012). It offers different benefits to consumers like Smartphone functionality, real-time monitoring, complete sense of safety, and user convenience. The target market for this product is an Elderly group, heart disease patients, sportsmen, medical center, and pharmaceutical (Al-Husseini and Eibeltagi, 2012).
Magnet charging at the bottom of VWatch can get a change to the other side when mainly charge is required at the bottom along with debris. One can change the clasp with something that can screw together, and it can also be unhooked easily. Band material can be substituted, which is mainly grippy into the smooth synthetic material (Amabile, 1996). Band material can also be substituted in some strong material, which fails to deteriorate, mainly in band loop area. Including the thin profile over the device might make it look intrusive. The thin band can be substituted with the small thin band, that doesn’t look uncomfortable on the wrist. Metal top of VWatch can also be substituted with the synthetic material, which doesn’t get damaged when it’s scraped. Design can be subtitled on top with customizing colours and different prints.
Analyzing VWatch Using the SCAMPER Technique
VWatch can be combined with Smartwatch or either Fitbit to share the screen for slowing its progress. It can also be combined with other watches, mainly the one having a belt to have various clasping mechanism. It can also be combined with the monitor of heart rate for tracking the rate of heart on the writs. It can also be combined with equipment of workout for directly tracking the fitness, without even plugging it with the phone (Amabile, 1997). It can also be combined with the wireless charger so that patients don’t have to go around to connect with magnet charger. It can even be combined with solar watches so that there is no requirement to charge the device. It can also be combined with the kinetic energy chargers, so that patient’s movement can be recorded. It can easily get combined with Bluetooth music, so that phone is not required for listening to the music while exercising. It can also get combine with the phone so that it can vibrate for receiving notifications of achieving goals (Amabile, 1997). It can be combined with Apple watch, as that it becomes water resistant.
This product can adapt the Smartwatch and more advanced than Fitbit, and it can incorporate the screen. It can also incorporate with Bluetooth for receiving music control and notifications, and it can also be incorporated into the heart rate tracker. More advanced tracking system for achieving high accuracy and right statistics is possible through VWatch. It can even incorporate the GPS tracking system for tracking the mileage and various other statistics, while doing exercise, like kayaking, running, biking, etc (Dewett, 2007). It also gets incorporated with the Bluetooth hearing, so that one can easily listen to the smart coach what is said about the exercise, in the way one read on phone and stop the task which one is doing.
It can be synchronized with data among the app and band to make it faster, and it’s possible to sync it every hour, just everything, but when it’s open on the app. This device can be extended, through which on top it can show steps and on wrist side, it can show heart rate (Fosfuri and Ronde, 2009). It can also reshape or either extend the device to form a square, instead of a rectangle. This device can be sold as two different devices, in which one can be implicated in shoes for checking the accuracy of tracking steps and other is a less intrusive band, which can easily track the heart rate and sleep in an accurate way (Ekvall, 1996). It can also exaggerate the clasp size for better security as well as easy adjustment. It is also possible to modify the port of charging so that both debris and dust is not stuck in it, and it can be charged accurately without getting a mess for 10 minutes (Kovács and Spens, 2005).
Potential Changes for VWatch Using SCAMPER Technique
This device is Smartwatch with extra features of sleep tracking and fitness tracking ability. It includes GPS system so that parents can easily find their children. People with disability can use this device for tracking heart rate. It is possible to make different bands for Smartwatch so that options are available to make it look good during the night and while doing exercise, as it permits customization (Limapornvanich, Gannon and Lumbers, 2011). It can be used by businesses to view, whether their employees are active or not. It can also be used by families to view, how lazy they all are, or they are active. Even older people can make use of this device, in order to keep themselves motivated to get up on time and keep themselves healthy (McKinsey, 2008).
This device is made in a way that it looks disassemble, as there is no use of it. There are no seams in the design of the device so that it’s not built of dust and debris. It can get rid of metal, a sits not so important. It is possible to get rid of the face design, as it’s not so important. It can get rid of grippy material, which is already included in the band. It is possible to make its shape rectangle so that it looks thin. It is possible that clasp is permanently attached with the band. It is possible to remove the use of smartphone app and place a screen on the device (Eberle, 1996). It is possible to remove the application of hook clasp, as it can be undone in an easy manner. It is possible to remove the loop used for tightening of the band.
Inner of the device can be arranged in the thinnest style. Changes can be made when the device syncs with the app in device background. It is possible to rearrange the elements, in order to make the band as a rubber band and it can rightly get stretch around the wrist and also fit rightly without clamp readjustment (Silverstein, Samuel and DeCarlo, 2013). It is possible to rearrange the band, in order to make the device go perpendicular to the wrist in a parallel way. It is possible to properly rearrange the band, so that band can easily fit over the wrist bottom in a comfortable manner. It is also possible to rearrange the inner part of the device so that it gets taller as well as thinner. This device can reverse the materials, so that grippy material can come on the bottom and smooth material is applied on Smartwatch band.
Factors to Consider When Choosing a Wearable Device
As per morphological analysis matrix, it is analysed that VWatch with the screen, and the one that makes use of wireless charging and depicts the information on the screen. It is analysed that hybrid watch applies the use of solar power and display the information through the app. Smartwatch is powered through the kinetic energy, including detachable bracelet for information tracking. Smartwatches are powered through the application of kinetic energy. It is also noted that sense devices including the pedometer attachment often witch the charges through the plugin and this depicts all information through the help of projection system (Silverstein, Samuel and DeCarlo, 2013). It is also noted that hybrid watch is paired through sense and is often kinetic powered for depicting the information on the website. S+ through the help of RedMed along with detachable Garmin band depicts the information through the range of vibrations as well as wirelessly charged (Silverstein, Samuel and DeCarlo, 2013). Through table, it is analysed that best idea for Smartwatch is the inclusion of solar-powered feature. It is noted that Fitbit which is the system of projection depicts the information and is often charged kinetically.
Wearable technologies will evolve through its robustness, capabilities as well as applications. Both applications and products will cover up direct and indirect contacts with the skin for tracking, reporting and monitoring the activities of health and fitness, movement of the body and many more. The craze of Smartwatch is coming up with new advancements and innovation each day.
This device supports the user form, and also go with new habits. This device holds the potential to create the process of habit formation more efficiently, and effectively. Beyond only presenting the information like counting steps, calories burned as well as stairs climbed, it also examines the components related with habit loops like a reward, cue, and routine. Other success factors are a comfort that mentions that safety and physical comfort is important while selecting wearable device. The weight and size of the device and how it impacts the movement of the body impacts the comfort of the consumers. Most of the users often prefer to have wearable devices, which hold less weight and are not bulky (Michalko, 2011).
There are many gaps existing among the knowledge of consumers related with Smartwatch market and how this item can be integrated with the lifestyle of consumers. There are many consumers, who are interested in trying wearable devices, but still very few have adopted it. Adoption by consumers in the wearable market is the main factors for its success. The key success factor is selectivity and adaptability of the product, and the same can be achieved through spreading its knowledge (Mattimore, 2012). Due to the availability of variety, consumers are getting overwhelmed and try to avoid purchasing it, as they don’t want to make any wrong selection (Mattimore, 2012). Consumers are required to understand how VWatch is better suited and how it can fulfil the requirements of consumers that cannot be meet by competitors (Serrat, 2017).
Conclusion
The wearable industry is quite new and is viewed as a fad. This industry has already shown incredible growth and hold the high potential for achieving future growth. In order to achieve, maintain the right positioning, it is required that wearable companies should follow certain key success factors like ease of use, sustained engagement, durability, integrity, design, comfort, and mobility. It is important that wearable should depict complete quality and uniqueness to stay competitive in the market. In the segment of healthcare and wellness, VWatch will make its position in the mind of users. This product makes use of differentiation strategy. In this report, scamper technique is discussed and applied for understanding innovation and knowledge management in case of smartwatch product.
References
Al-Husseini, S. and Eibeltagi, I. (2012). The Impact Of Leadership And Knowledge Sharing On Innovation In Iraqi Higher Education Systems. Proceedings of the European Conference on Intellectual Capital
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Limapornvanich, C., Gannon, M. and Lumbers, M. (2011). Critical Success Factors In KM-Based Innovative Business: Evidence From Systematic Reviews. Proceedings of the International Conference on Intellectual Capital, Knowledge Management & Organizational Learning
Mattimore, B. W. (2012). Idea Stormers: How to Lead and Inspire Creative Breakthroughs. John Wiley & Sons
McKinsey. (2008). Leadership And Innovation. The McKinsey Quarterly, 1, pp. 37-38
Michalko, M. (2011). Creative Thinkering: Putting Your Imagination to Work. New World Library
Serrat, O. (2017). Knowledge Solutions: Tools, Methods, and Approaches to Drive Organizational Performance. Springer
Silverstein, D., Samuel, P. and DeCarlo, N. (2013). The Innovator’s Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth. John Wiley & Sons
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