The Growing Importance of E-commerce and Knowledge Management
The recent research has shown the inclination of consumers towards online purchasing. There is an increase in the integrated use of E-commerce websites. On growing market process has helped the business organizations in managing business practices in an effective way. The web presence in a company should be more than retail channels. Internet is turning out to be a unique medium to interact and share information and customer experiences. The electronic channel therefore helps in building a strong network. This will help in facilitating an easy interaction among different channel of communication (Hislop, 2013). The essay focuses upon the most common issue growing in the surrounding. Knowledge management and E-commerce constructs the organizational policies. “Nurture pet home” is providing pet care services and pet sitting services in Australia. The essay focuses on figuring out effectiveness in business channels. Nurture pet home will offer pet home services, pet sitting services and pick and drop services for the pets. The purpose is to develop a best practice framework and for attaining e-commerce goals (Liebowitz & Frank, 2016).
The study primarily focuses on a socially constructed model related to the knowledge management. The purpose is to link knowledge with the social learning process. The purpose is to arrange effectiveness and for exploring opportunities in order to manage the task. The development of worldwide Web is a revolution helping in an easy knowledge access. This not only requires buying and selling of goods but also extend to the other after services (Holsapple, 2013). The goal of an organization is to gain effectiveness by exploring different mode of knowledge management process. Innovation in the business is leading to development of an effective process in order to manage process management. Long term sustainability of an organization largely depends upon development of effective policies. This can be gained by sharing information relevant for the organizational growth and development. The purpose of managing the knowledge management is to attain effective business policies and procedures (Becerra-Fernandez & Sabherwal, 2014). An organization has to develop innovative policies and procedures allowing management of business. The online business practice requires a focus on the objectives. In this way the organization can gain long-term sustainable plans. By managing the operation through WWW, it is possible for an individual to manage business across borders. It is difficult to open a store to manage sales. Instead of opening a store, one can use online platforms to distribute services (Alegre, Sengupta & Lapiedra, 2013). Recently, there is tremendous development in the field of e-commerce and knowledge management. The online presence is an effective tool to locate brand presence. The purpose behind developing a coherent process is to reduce operational cost. The company can gown through multi-channels. Transformation is important for a business to gain 100 percent custom satisfaction. Growth of a business organization largely depends upon the aggressive policies and procedure. For a small business organization, E-commerce is the most effective way to reach customers. Digital technologies are growing at a fast pace creating ample of opportunities. The focus of small business organization is to manage the functions in the most appropriate way. By focusing on this process, one can attain higher customer satisfaction and growth (Kianto, Ritala, Spender & Vanhala, 2014).
The Benefits of Implementing E-commerce and Knowledge Management for Nurture Pet Home
The competitive business environment is causing a significant growth. Different internet tools are used by the business organizations to create brand awareness. The fundamental purpose of a business organization is to focus on the large size of customer segment. For Nurture pet home, a wide online presence is good in terms of generating brand awareness. In initial stage, the brand can create a distinct market presence (Fidel, Schlesinger & Cervera, 2015). The amount of competition in the recent time has created a necessity to motivate an online channel to meet targets. It is largely evident to connect the purpose of the organizational growth with the process management. These procedures will help in managing the business organization in an appropriate way. In a competitive business environment, e-commerce will allow in managing complicated process. To utilize the market competencies, Nurture pet home has to generate an appropriate knowledge management process to gain effective growth (Da Costa, 2016). Creating brand awareness is essential at an initial stage of launching a business. Large sized brands are already using knowledge management tools to create brand awareness. In this way it is possible for them to gain competitiveness. An urge to grow and develop distinct goals, It is relevant for the business organization to maintain a process to manage growth. At an initial stage, it is important for a business organization to derive policies important to procure effective growth (Sigala & Chalkiti, 2015). The process can only assure growth and manage the systematic approach in accordance to proper management process. It is relevant in the current business context; changes are taking place in the business environment. These changes are creating ample of opportunities for a business to grow. The purpose is to meet the targets by focusing on the customers. It is necessary for a business organization, it is necessary to match up with the expectations. This is to procure maximum benefits by aligning the process to the organizational process. The priority of a business organization is to meet the business target and to develop effectiveness at initial stage. Knowledge management and e-commerce is gaining appropriateness in the current context. Development of goal-oriented process is important for a business to gain distinct goals (Pawlowski & Bick, 2015). It is necessary for a business organization to manage the policies and procedures in accordance with the organization. It is helpful for the business to gain effectiveness and to develop goal oriented process. This procedure helps in managing long-term sustainability and develops a proper process to manage the growth. It is the most important function that requires a focused approach. Changes taking place in the business environment is creating a necessity to manage the growth. The purpose is to maintain growth in order to manage the business function. Development of organizational growth is only possible if an individual develop concrete goals. It is necessary for a business to develop an effective procedure so that they can gain market competencies.
Innovation in Business and Long Term Sustainability
Innovation in the business is leading to development of an effective process in order to manage process management. Long term sustainability of an organization largely depends upon development of effective policies (García-Peñalvo & Coned, 2014). The Pet care industry is growing at a fast pace creating ample of opportunities in terms of online growth and development. In order to encourage customers, it is necessary to motivate them to buy online by giving them appealing deals. . Customers can make bookings, payments and cancellations through online mode and access details of Nurture pet home through its website. The changes taking in the business environment is creating opportunities by implementing knowledge management and innovation. By implementing technology with Internet and communication, Nurture pet home can gain variety of services. In this way they can offer ultimate mental satisfaction. Market trends will help in analysing the current trends and innovations which can be implemented by Nurture pet home. Use of an outdated technology can result in negative impact on the services offered. Nurture pet home will use advanced technology for improving the quality. The purpose of managing the knowledge management is to attain effective business policies and procedures. An organization has to develop innovative policies and procedures allowing management of business (Laudon & Traver, 2013).
Knowledge management and E-commerce is important for a business organization to deal with the effectiveness. For a business organization, it is important to incorporate an effective business strategy that will help in arranging the business functions. Arranging business activities in an appropriate way is important for the future of the organization. It is necessary for arranging the business functions for the long term sustainability. It is appropriate for a business in managing the growth and sustainability. An organization can only grow if it adopts the changes taking place at the organization. In order to grow, it is important to match up with the changes and gain sustainable objectives. The electronic channel therefore helps in building a strong network. This will help in facilitating an easy interaction among different channel of communication. The business organizations have to understand the ongoing changes taking place in the environment. This will allow in managing the business in an appropriate way. For matching up with the ongoing competitive environment, it is suggested to manage the activities and to arrange appropriateness. For a small business organization, E-commerce is the most effective way to reach customers. Digital technologies are growing at a fast pace creating ample of opportunities. The organization can gain competitiveness through effective market procedures. In this way one can manage the growth.
References
Alegre, J., Sengupta, K., & Lapiedra, R. (2013). Knowledge management and innovation performance in a high-tech SMEs industry. International Small Business Journal, 31(4), 454-470.
Becerra-Fernandez, I., & Sabherwal, R. (2014). Knowledge management: Systems and processes. Routledge.
Da Costa, E. (2016). Global e-commerce strategies for small businesses. Mit Press.
Fidel, P., Schlesinger, W., & Cervera, A. (2015). Collaborating to innovate: Effects on customer knowledge management and performance. Journal of business research, 68(7), 1426-1428.
García-Peñalvo, F. J., & Conde, M. Á. (2014). Using informal learning for business decision making and knowledge management. Journal of Business Research, 67(5), 686-691.
Hislop, D. (2013). Knowledge management in organizations: A critical introduction. Oxford University Press.
Holsapple, C. (Ed.). (2013). Handbook on knowledge management 1: Knowledge matters (Vol. 1). Springer Science & Business Media.
Kianto, A., Ritala, P., Spender, J. C., & Vanhala, M. (2014). The interaction of intellectual capital assets and knowledge management practices in organizational value creation. Journal of Intellectual Capital, 15(3), 362-375.
Laudon, K. C., & Traver, C. G. (2013). E-commerce. Pearson.
Liebowitz, J., & Frank, M. (Eds.). (2016). Knowledge management and e-learning. CRC press.
Pawlowski, J. M., & Bick, M. (2015). The global knowledge management framework: Towards a theory for knowledge management in globally distributed settings. Lead. Issues Knowl. Manag. Vol. Two, 2, 134.
Sigala, M., & Chalkiti, K. (2015). Knowledge management, social media and employee creativity. International Journal of Hospitality Management, 45, 44-58.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
