Voice Recognition Technology For The Tourism Industry

Short term Strategy

In launching of a new product, it is very prudent to consider some vital strategies both for a long and a short time. When such strategies are fully employed, it becomes very easy to launch any product like for this case of the voice recognition app.  This movie industry will hence make a good use of this and make the CityRail organization compete effectively through using this new technology in the industry. To enable all these to come to reality there must be goals, mission, vision as well as hypothesis which should be clearly stated as in the discussion below. There are also cost benefit analysis for the launching of the product.

For a perfect and a reliable usage of the new emerging technology in the movie industry, it is good to analyze the some of the strategies which the organization must put in place to ensure that it is not left behind in the new technology of the voice recognition (Ries, 2016). The voice recognition is treated as an app which needs to be accepted by the CTO (Chief Technology Officer) and made to use in the organization. Some of the short term-strategies which need to be employed to help launch the MVP (Minimum Viable Product) are discussed below (Brikman, 2016). Before launching this voice recognition, market request, client torment focuses and the item itself has to be approved. Without this step, the item launch will most properly fail. These 4 strategies will assist you to maintain a strategic distance from making this botch and guarantee that your item is approved appropriately sometime recently launching it into the market. The discussed strategies will help in ensuring that the organization compete effectively since they are updated and move with new technologies in the market.

The user’s demands, needs, and wants should direct the whole plan process. The client rules will be the basis in which fruitful voice recognition app is developed (Kowitz, 2016). In the event that the item doesn’t match up to the client rules and doesn’t offer a basic feature, then it’s rapidly expelled within the showcase. In the event that your app is lost a critical include that your competitor has, at that point you’ll lose your clients. Investigating the item against formal acknowledgement criteria will avoid this and offer assistance meet the guidelines in which the client will buy the item (Olsen, 2015). A formal acknowledgement measure can be built up based on client investigate, stage rules and past involvement.

Focus groups is a common strategy for product approval since they are planned to analyse the user’s behaviour as they utilize the voice recognition app (Walkingshaw, 2016). With this technique, it’s best to accumulate a cross-selection test of clients that coordinate your target group of onlookers. The mock-up or model is at that point discharged to the centre gather in arrange to look at their behaviours as they utilize the app. In the event that the respondents abuse or don’t get it the app, it’ll have to be sent back to the planning stage (Sharon, 2016). When the organization perfectly understands the targeted group of people who will also like and promote the usage of their new technology of the voice recognition, it will become easier for the organization to make more profit in the movie industry.

i. Reviewing Against Formal Acceptance Criteria

A client acceptance test is another strategy which will offer assistance validate to the voice recognition app product before its developed (Inc., 2012). This approval test includes an impersonation item of either an MVP, model, or mock-up and putting it through an alpha or beta client test. The client will at that point give input amid this iterative prepare in which issues or crimps can be pressed out early on amid the improvement phase.

Testing the voice recognition app through releasing it into the market is exceedingly successful and seemingly the foremost practical test of product approval (Steinhardt, 2012). This is often since you’re really testing your item within the advertisement. With this procedure, you’re inquired to make the app, and dispatch the item into the showcase to assemble client input. Client audits and client criticism are common measurable to gauge how effective your app is performing (Highsmith, 2009). This technique, be that as it may, requires cautious thought with the timeline in which the app is discharged into the showcase. Releasing the product too early is high-risk since your item may be unfinished and your brand may well be discoloured exceptionally rapidly. This is true especially in case the competition is overwhelming and there are superior items in the advertisement. On the other hand, in the event that you hold up as well long, you’re contributing a part of cash in an item that might not succeed within the advertisement. You would like to release the app at the proper time and persistently adjust it to meet the wants of your clients.

These short-term strategies employed to launch the MVP require some of the process/procedures, some of these producers include the following;

Step one: Understand the problem that you’re solving

On every occasion when the idea strikes our mind, it is very crucial to understands it perfectly and fathom the problem which needed to be solved (Pichler, 2016). One of the greatest mistakes that a business visionary person can make is to ignore problem investigation. Since most entrepreneurs appreciate giving the arrangement part, they conclusion up ignoring approving the issue they’re tackling for. The most efficient way to handle this is through having some problem interview which allows one to validate whether or not there are real problems to be solved. In most cases, the problem interview concentrates on obtaining the answers to the following questions.

1. What are the problems at hand?
2. Who are the target clients?
3. How are the customers solving these problems currently?

Step 2: Understand who you’re solving the problem for

It is very significant to fathom and analyses perfectly the customers you are dealing with.  That is to understand the customers´ gender, age, geographical location, occupations, level of income amount, type of car they drive, type of the media they consume among others.  When all these are known about the customers it will hence become very easy to handle such customer and ensure that you deliver according to his/ her expectations (Connors, 2017).

Step 3: Develop a product hypothesis

These are just some assumptions which can as well be proven right or wrong, it is very important for this organization to have such hypothesis and then try to prove it right or wrong (Olsen, 2015). Example of such hypothesis which can be applied in the movie industry is “ I believe that the movie organization will use the voice recognition app at least once after every two days. A good product hypothesis is;

• Is clearly written down
• Contains metrics which can be measured as well as tested
• Is falsifiable, that is it can be soundly proven wrong.

ii. Focus Groups

Step 4: Design a nominally viable product (MVP)

This is the final step in the short-term strategy of launching the MVP, the least viable item or MVP is that adaptation of an unused item which permits a group to gather the most extreme sum of approved learning around clients with the slightest effort.

The mission is to identify the short-term strategies as well as the steps which are employed to launch the MVP for the voice recognition in a movie industry.

The vision is to provide a working voice recognition product which serves a core function for the target users.

• To identify and fathom the business requirement in the movie organization.
• To find the opportunity in the newly emerging technology of the voice recognition technology.
• To decide what futures to add in the voice recognition app (Vii, 2016).

• To get people´s opinion about the voice recognition app
• To ensure that the voice recognition app is user-friendly and can be used in the movie industry.

1. Pre-selling: launch a product idea with a prototype and a video.
2. Software-as-a-plugin
3.  If you’re doing online content, do a mini-version first
4. Sell a product before improving on it

• The voice recognition software will be loved by most customers and it will be implemented.
• The voice recognition technology helps the firm CityRail to enhance their working procedure.
• Voice recognition software helps the CityRail to do their work effectively and efficiently. 

A simple iteration of a developed voice recognition software would follow very simple steps which are illustrated in the diagram below; 

Fig 1: Showing the long term iteration strategy (Connors, 2017)

This is iteration is realized through some of the long-term strategies which are discussed below;

i. Evaluate the prioritized product requirements and fathom the minimum level of functionality which can be delivered.

This is very important for the organization, in most cases it takes a long period of time of about ten months to one year to build. All the requirement for the usage of the voice recognition software should be scrutinized perfectly and if there is any functionality which needs to add to the already built software then it is done at this time (Rubin, 2012).  This can sometimes be done by asking the customers how they feel about the software and the organization can use the feedback to do the amendments. 

After the review has been conducted, the organization need to build the software and take it to the market to be consumed by the customers. This can be done using two methodologies of product development which are the Agile and Waterfall.

This is a consecutive software advancement prepare, where advance streams relentlessly toward the conclusion (as a waterfall) through the stages of a scheme (that’s, evaluation, plan, development, testing) (Economy, 2012). This involves entirely recording a venture in progress, counting the customer interface, customer stories, and all the features’ varieties and outcomes.  The project phases of the software development using the waterfall model are illustrated using the following diagram;

Fig 2: Showing software development using the waterfall model. (Olsen, 2015)

The software development group analyses the necessities, and completely gets it the issues. Usually, an investigation phase that incorporates no building. The group endeavours to inquire about all the questions and secure all the answers they have to construct the product necessity.

The program developers plan a specialized arrangement to the issues set out by the item necessities, counting scenarios, formats and information models. This phase is more often than not went with by documentation for each prerequisite, which empowers other individuals of the group to review it for approval.

Immediately after completion of the design, technical implantation of the software starts straightaway. Actually, this is not as long as others since the design and research have been done earlier.

Upon completion of full execution, testing should happen before the product can be released to clients. The software testing team will utilize the plan reports, personas and client case scenarios conveyed by the product supervisor in arrange to form their test cases.  After testing the process will begin again hence iteration.

iii. A User Acceptance Test

This is an iterative approach to item advancement that’s performed in a collaborative environment by self-organizing groups. The technique produces high-quality computer program in a cost-effective and opportune way to meet shareholders’ changing needs. Utilizing the Agile technique, the team will continuously adjust the scope of work to ensure that the foremost imperative the things are completed, to begin with. Software designers work from this list in arrange of importance. The excess could be a dynamic set of necessities that can alter weekly (depending on the length of your cycles). If you choose to release a product on a specific date together with your current group, at that point the scope of what prerequisites will be completed will persistently alter. Should you choose that all of the prerequisites must be completed, at that point your handle will require extra iterations.

The validation of the software is done through beta programs, win-loss analysis, market interviews and focus groups. This will ensure that the developed solution operates as designed by the software developer and if it does not then, the developers will try to adjust based on the complaints from the customers.  More of the focus should be on the customers who are already using the software (early adopters).

This cycle can be long or short depending on what one determines to be Minimum Viable Product (MVP) deliverable.  But in most cases, it always takes a long period of time.

The MVP technique doesn´t reduce the understanding of the market problems or prioritizing necessities. It includes addressing, creating and releasing fewer product necessities at a time (that’s, smaller feature sets). The foremost valuable frame of item approval is real-world validation. Once clients utilize the item on a day-to-day basis, they will be able to supply the leading criticism. Those clients who can see past the highlights that currently exist will offer the foremost value to you. In case you adopt the MVP approach to item advancement, you’ll have to be committed to iterations, something else highlights may never be completely completed (that’s, having all of the usefulness you initially laid out in your full prerequisites). Be prepared that your team will improve a specific highlight numerous times as they learn more approximately the product from the market.

The mission is to identify the short-term strategies as well as the steps which are employed to launch the MVP for the voice recognition in a movie industry.

  The vision is to provide a working voice recognition product which serves a core function for the target users.

• To identify and fathom the business requirement in the movie organization.
• To find the opportunity in the newly emerging technology of the voice recognition technology.
• To decide what futures to add in the voice recognition app.

• To get people´s opinion about the voice recognition app
• To ensure that the voice recognition app is user-friendly and can be used in the movie industry.

1. Pre-selling: launch a product idea with a prototype and a video.
2. Software-as-a-plugin
3.  If you’re doing online content, do a mini-version first
4. Sell a product before improving on it

• The voice recognition software will be loved by most customers and it will be implemented.
• The voice recognition expertise helps the firm CityRail to improve their working procedure.
• Voice recognition software helps the CityRail to do their work effectively and efficiently. 

Assuming that the benefits and the cost for developing the voice recognition software are as below, then Cost-Benefit Analysis can be obtained as below

Category	Details	The cost in First Year
Software improvements.	Adding some feature to the voice recognition	$10,000
Recruit two more software developers.	Salary, benefits included Employment costs Orientation and teaching	$15,000 $11,000 $3,000
Two extra working stations.	Program licenses	$1,000
Construction downtime.	2 weeks at roughly $7,500 in revenue weekly	$15,000
Total	$ 55, 000

Benefit	The benefit in a year
50 % revenue increase.	$25,000
Giving software developers $15 per hour, against $50 an hour subcontracting (100 hours every month)	$22,000
10% improved productivity per designer	$18,500
Upgraded client retention and service as a result of 100 % design.	$10,000
Total	$72, 500

The cost Benefit ratio can now be obtained as below

Cost benefit =0.7586

A product roadmap may be a plan for how your item is aiming to meet a set of business objectives. The guide subtle elements the course of your item and the work that’s required to induce there. It is utilized to communicate the item heading and advance to inner groups and outside partners. Roadmaps too permit item groups to evaluate unused demands for usefulness against planned work.  The below are some of the components of the roadmaps for an MVP employed in the voice recognition industry;

iv. Implement the Voice recognition to be used

A product can be an item (hardware or software), benefit, an idea, a method that fulfils a requirement or a need. It incorporates a combination of substantial and intangible qualities (benefits, highlights, capacities, employment) that a seller offers a buyer for purchase.

Goals are quantifiable, time-bound targets that have clearly characterized success metrics related with them. They are included in an item guide to appear the basic achievements required to create the item vision a reality.

A release is ordinarily the launch of new functionality for an item that gives esteem to clients. Discharges regularly contain legends or numerous highlights that get delivered at the same time.

Vital initiatives represent high-level endeavours or huge topics of work that have to be completed to attain the objectives. You’ll overlay activities in a guide to appear how particular discharges and features relate to the strategy.

Product roadmaps ordinarily incorporate dates to appear when unused items and overhauls to existing ones will be completed and discharged. The time scale utilized depends on the level of detail required and can extend from days and weeks to months, quarters, and some of the time even years.

Some of the roadmap for the voice recognition are discussed below;

The below are the roadmap which is employed for the voice recognition app.

The voice recognition begins with a strong strategy which comprises of the app´s goal and vision, such vision clearly states the problem one is solving for the customers. While the goal articulates what one wants the product to realize in a span of time.

Initiative articulates the broad strategic themes for the work that helps one in realizing the set goals. The initiative is decomposed into features as well as user stories.  This helps the organization to clearly communicate the roadmap strategy to shareholders without getting into details. If the organization does not alter the course then the organization should start through reevaluating and altering the strategic initiatives.

Developing a voice recognition roadmaps requires frequent communication and collaboration between trade and advancement bunches, and between the organization and its clients. For example, it is basic for you to construct the roadmap with improvement input so that realistic estimations of esteem and effort result in a feasible plan.

The item vision, objectives, and initiatives defined for an agile roadmap provide product managers with a prioritization direct for breaking down huge subjects of work into highlights. Improvement groups can at that point break down highlights into specialized prerequisites, assess the scope, and offer assistance organize them into sprints. The result may be an accumulation of highlights and client stories — with a clear association to product technique — on which groups can rapidly execute. You can direct the dexterous guide by regularly evaluating their technique — if the objectives alter, the work that’s prioritized ought to alter as well.

Client delight is a core fundamental of roadmap approaches employed for the implementation of the voice recognition app.  Gauging whether customers are upbeat requires collecting their input. Which can be done through client experience interviews, ideas entry entries, convenience testing, and utilization data. After you’ve got collected client thoughts for improving the item, they got to score and prioritize those thoughts for a future discharge accumulation. 

Process for Launching the MVP

Organization roadmap for the voice recognition app measure progress towards their strategic goals, review development metrics around predictability and velocity and evaluate the business impact of new feature ideas. When you take this approach, you may review and adjust your product roadmaps on a quarterly or monthly basis. Inspecting the agile roadmap and adapting plans with customer and stakeholder feedback can help you accommodate short-term change while continuing progress towards the product’s long-term vision and goals.

Some of the issues and integrations of the voice recognition, these issues of the voice recognition can as well be integrated to help make the voice recognition app work as required.  Some of the issues which need to be integrated to ensure that the app work as required;

This may be one of the most complicated issues with the software is the voice. While the software interprets spoken words into computerized records within a very short time, it can only put commas, for the case, on the off chance that the doctor talks a comma. Run on sentences, incorrectly spelt words due to emphasis or highlight, an expansion to the periodic word not predictable by the software may give a genuine issue in a patient’s restorative record.  And some of the voices might not be cognized perfectly as required.

Many individuals know at least someone having a serious Southern accent. Nearly everybody knows somebody with an alien complement that’s troublesome to get it. The English dialect isn’t simple to get it when talked by non-Americans. When talked by somebody with an extraordinary Southern complement, it can be as well be troublesome to understand. Now imagine the slow speaker or the speaker from another land speaking into a recorder with voice recognition ability. In any way, you get exactly what you put in the voice acknowledgement program might as it recorded the words it gets it clear. 

One of the issues with the voice recognition is the background noise which actually interferes with the voice recognition software. The background voices will as well be recognized by the voice recognition software which will basically affect the clarity and the efficacy of the operation of the software. 

Conclusion and recommendation

The strategies put forward for both the short term and long term are very significant for the launching of the voice recognition app. This movie industry will hence make a good use of this and make the CityRail organization compete effectively through using this new technology in the industry. To enable all these to come to reality there must be goals, mission, vision as well as hypothesis which should be clearly stated. The paper also gives a good roadmap which is employed through the MVP to enable the product to be launched perfectly and adopted and used in the movie industry.

It is recommended that the CityRail should adopt the use of the voice recognition software in a cool environment where there is no background noise to aid in a quality recognition. The organization may as well do an intensive cost benefit analysis, this will help the organization to realize good profit and reduce losses in development of voice recognition software.

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