Customer Engagement and Marketing Mix
The analysis of the strategies of VTI Group suggests that the company ensures the engagement of the customers. The reputation of the company need to be kept intact so that proper business can be conducted in an effective and ethical manner. VTI group need to understand a proper marketing mix so that the demands of the customers can be met. At the same time, it is needed to analyse the mindset of the customers so that customer satisfaction can be met. Therefore, the objective of the company is to ensure that the resources are maintained effectively to continue with the satisfaction of the customers. At the same time, the proper sales management need to be maintained so that the payment to the employees are made keeping in mind the legal rules of the company.
Organisations need to maintain its productivity, by recruiting new and talented employees. The process of recruitment, selection and induction are essential for the growth and popularity of the organisations (Dandaro, Silva and Carvalho 2017). In the case of VTI Group, the organisation need to ensure that success in the market can be obtained by following s simple yet effective recruitment process. At the same time, it is necessary for the company to abide by the rules stated in the Corporation Act 2001 that prevents the application of any unethical activities. The recruitment and selection need to be based on the screening of the candidates while the induction process needs to provide an overview of the company.
VTI Group may incorporate certain methods for conducting an effective recruitment and selection
- Advertise in social media, newspapers and job sites that provide details about the position and job
- Indulge in interviewing the candidate based on theoretical knowledge
- Undertake a practical examination to analyse problem solving ability
- Conduct a reference check of the employee after the final interview
The induction process of VTI Group can be:
- Talk about the objectives, aim, cultural background and policies of the company
- Conduct introduction sessions in the form of ice breaking processes
Recruitment is needed so that vacancies in an organisation can be filled. The process of recruitment helps in continuing with the performance of the organisations and ensures popularity of the organisation exists. According to Goodwin, McPherson and McCombie (2016), recruitment can help in analysing the strategies of a company. VTI Group needs to ensure that the recruitment helps in maintaining the transparency of the organisations so that the steady inflow and outflow of employees can be maintained. It can help in maintaining the operational management of an organisation and ensure that the credibility is maintained that provides opportunities to the talented employees. Recruitment is also needed to ensure that proper replacement of the retired people is gained.
VTI Group can develop policies such as employment management that can be effective for recruiting and retaining employees. VTI Group can maintain the legality of the business by ensuring that policies that are related to the legal aspects of the business are formulated. The company can adopt policies such as equal employment and equal opportunities to the employees so that productivity and satisfaction of the customers can be maintained. VTI Group can improve on the marketing of its services with the adoption of the marketing mix process. The distribution policies of the company need to be such that legal laws relating to the supply chain management are maintained.
Effective Recruitment, Selection and Induction Process
Administration manager: The administrative manager needs to manage the operations of VTI Group. The responsibility of the administrative manager is to supervise the day-to-day functions of every department. The person in this post needs to possess a good analytical mind so that analysis of the activities can be done.
Marketing manager: The marketing manager of VTI Group needs to conduct proper research of the market. The marketing manager needs to be able to communicate effectively with the customers as well as the suppliers.
Training manager: The training manager needs to be involved in every department of VTI Group. With the recruitment of the new employees, the training manager need to oversee the activities and methods adopted for such a purpose.
Finance manager: The finance manager in VTI Group need to maintain and monitor the financial transactions of the company. It is necessary for the finance manager to report about the financial forecasts of the company.
VTI Group, need to consult with HR specialists so that the company can gain proper idea about the recruitment and selection that need to be done in the organisation. Every other matter that is related to the HR Department can be undertaken after consulting with the HR consultant. An example can be provided that highlight the manner in which VTI Group can recruit talented employees. Consulting with a specialist can help the company to ensure that a simple selection process is conducted so that the company can maintain recruit the talented employees for improving the organisation. Therefore, the skills of the employees can also improve.
The job advertisement for VTI group need to include factors such as the time of the job, description of the job and the expectations An example can be provided for creating a job advertising campaign for two possible candidates.
Job position: Administration manager
Job description: Identify new policies and provisions of the companies
Help in the development of daily functions
Continuously supervise the work
Qualification needed: Have a post-graduate degree from any reputed university
Preferred candidates: Fresher candidates can apply for the position
Job position: Marketing manager
Job description: Conduct proper marketing research
Maintain customer relationship service
Possess the ability to forecast sales rate
Qualification needed: Have a marketing degree in the postgraduate level with distinction
Preferred candidates: Candidates with experience are welcomed. Fresher candidates can also apply
Job position: Finance manager
Job description: Ability to possess sound financial calculation technique
Maintain records of the transactions of the company
Qualification needed: Candidate need to possess a degree related to finance
Policies for Employment Management and Legal Aspects
Preferred candidates: Candidates with an experience of 2 years
Job position: Training manager
Job description: Provide training to the new candidates
Develop the employees keeping the requirements of the company
Maintain progress of the employees
Qualification needed: Have a post-graduate degree from any reputed university
Preferred candidates: Candidates with an experience of 3 years while training and developing candidates
Training can be in the form of internal or external so that learning and developing of the employees can be obtained (Hunter et al. 2017). Training is necessary so that the candidates can effectively developed. Therefore, VTI Group, need to ensure that the new candidates in the organisation are provided with a classroom training so that the candidates can be trained theoretically. At the same time, the practical application of the theoretical knowledge can be maintained by providing an on-the job training for the employees. This can help in providing the employees of VTI Group with knowledge as well as skills. Training in this form everyday can help the company to gain and retain the talented candidates as well as add value to the organisation.
Question 1: What is the purpose for applying for the job?
Question 2: What experience do you have in the position?
Question 3: Why did you leave your last job?
Question 4: How will you conduct an effective marketing survey?
Question 5: What is the way by which daily training can be imposed?
Question 6: How can you train employees with negative attitude?
Question 7: What is the process by which you can maintain records of every financial transaction?
Question 8: What steps can you take to ensure financial stability in the organisation?
Question 9: What leadership style can you obtain so that effective training and guidance can be provided to the employees?
Question 10: What is the manner in which customer grievances can be handled?
Question 1: What is your relationship with the candidate? (Provide name)
Question 2: What are the daily habits of the candidate? (Provide name)
Question 3: Can the candidate react to pressure situations in a cool and collective manner?
Question 4: Can he/she be trusted with responsible jobs?
Question 5: Can you provide examples of behaviours that may define his competency?
Dear (name of the candidate),
Subject: Letter of rejection
We appreciate the time provided by you to attain the interview in the respected job position that was advertised (mention position name). However, we regret to inform you that we are currently not considering your candidacy. The talents that you possess are impressive but now, the talents, skills and experience of the other candidates are required for than yours. VTI group wishes that you continue with your dreams and develop your strength so that you can attain success in the future. We are obliged for selecting our company as a potential place for pursuing your dream in this field.
Roles and Responsibilities of Managers in VTI Group
Regards
(Name)
(Title)
Dear (name of the candidate),
Subject: Employment contract
VTI Group is pleased to inform that we have acknowledged your candidacy and have decided to appoint you in the position of (mention position name) in the company. We are hoping to gain your earliest response and hope that you can help us to achieve our goals and objectives. You will need to report to (provide supervisor name) on the (provide date) in our branch located in (address and location of branch).
We will provide a separate document that will highlight your job roles in details and the responsibility that you need to undertake. Prior to this there will be an induction process in which the details of the job roles along with aims and objectives of VTI Group will be provided. Your starting remuneration will be $2,000, which will be provided on the first week of every month. You are expected to abide by the rules and regulations of the company and maintain sincerity in your work. Violation of any laws or insubordination may get you terminated from the organisation.
Regards
(Name)
(Title)
In order to ensure that the new employees follow the dynamics of an organisation, it is necessary to provide them with proper induction (Taylor 2014). In the VTI group, the staff induction policy of the company consist of systematic and introduction of the candidates. The induction policy of the company complies with the rules and regulations of the organisation and the employees are allowed to provide personal details such as bank details, previous employment details and proof of qualification. Introduction is done with the senior members so that proper assistance from them can be obtained. At the same time, the place from where necessity staffs such as equipments and first aid kits can be obtained is provided.
TASK |
YES |
NO |
Build and provide login details of employees |
||
Build and provide access keys for the employees |
||
Introduce employees with the superiors |
||
Introduce employees about the objectives and aims of the organisation |
||
Provide training about the use of equipments |
||
Explain to the employees about the policies of VTI Group |
||
Provide employees with a list of holidays |
||
Explain the employees about the leave scheme of the company |
||
Explain employees about the legal rules and procedures of the company |
||
Conduct a meeting arrangement with the CEO |
||
Provide a detailed account of the roles and responsibilities that are expected from the employees |
||
Record personal details of the employees such as bank details and employment details |
Table 1: Checklist
(Source: Created by author)
The feedback of the induction can be gained from the employees. VTI Group uses a survey questionnaire method that is provided to the candidates after the completion of the induction. At the same time, a personal interview is taken once the candidate is allocated in a team so that improvement of the process can be done. VTI Group had asked two candidates about their feedback of the induction process and the result obtained from them are positive. Therefore, it can be said that the VTI Group, maintain an effective process of induction so that the new candidates get to know about the process of the organisation.
Feedback 1: The first candidate was of the opinion that the induction process was up to the mark and had answered all the doubts
Feedback 2: The second candidate was of the opinion that despite being informative it needed to have be done in less time
In order to improve on its success, VTI Group needs to improve its induction process so that candidates can be dealt with properly. One such improvement that can be made is providing a questionnaire session for the employees. The questionnaire session can consist of interaction between the new employees with the experienced employees so that they can exchange information. Information such as salary policy, remuneration policy and legal rules can be exchanged so that the new employees can benefit from the interaction. The duration of the induction can be shortened so that the skills of the employees can be used quickly for the success of VTI Group.
The issue in focus is the recruitment, selection and induction process that need to be applied in VTI Group. In the modern world, technology is important for the success of an organisation. VTI Group uses social media so that it can obtain authentic information about the employees. The application of the software can help in recruitment as managers can identify potential candidates easily without much effort. This can help VTI Group to improve on its recruitment and selection method. VTI Group can use advanced software for recruitment and selection. The software includes AI & automation, Applicant tracking system and Recruitment CRMs.
Software |
Features |
Benefits |
Social media selection |
Helps in numerical calculations and programmes machined tools. It helps in the automatic controlling of computers |
Applies artificial intelligence |
Applicant tracking system |
Helps in maintaining track of the candidates that belong to different backgrounds and countries so that talent can be recruited in the organisations |
Searches for candidates from all over the world |
Recruitment CRMs |
Manage the relationship between staffing as well as recruitment. Provide opportunities for placement as well as increasing the revenue |
Useful while recruiting as well as training candidates after recruitment |
Table 2: Advantage and limitation of the software
(Source: Created by author)
In the future, the company can have an effective application of technology in different fields such as marketing and training. The future need of the company by applying the software includes increasing the number of people in an organisation and ensuring that each of the candidates gets fair opportunity of being selected. This can help in effectively determining the level of recruitment process practised in VTI Group.
References
Dandaro, F., Silva, A.C. and Carvalho, D.O.D., 2017. Human Resources: The Process of Recruitment and Selection in Small Businesses. Weber Business Management.
Goodwin, S., McPherson, J.D. and McCombie, W.R., 2016. Coming of age: ten years of next-generation sequencing technologies. Nature Reviews Genetics, 17(6), p.333.
Hunter, S.T., Shortland, N.D., Crayne, M.P. and Ligon, G.S., 2017. Recruitment and selection in violent extremist organizations: Exploring what industrial and organizational psychology might contribute. American Psychologist, 72(3), p.242.
Taylor, S., 2014. Recruitment and selection. Strategic Human Resource Management: An International Perspective, 10(6), pp.139-14.