Company Background and Organizational Structure
The case study here is based on XYZ private Limited Company that is a Australian Boutique education provider. The company is registered in Melbourne and offers different forms of educational services to the students. The different educational services offered by the company include the likes of VET accredited courses and business courses that are Non-Accredited. The clients of the business are mostly the corporate and local clients and the company currently operates across Melbourne, Sydney and Brisbane. The company provides non-accredited training to the corporate clients which are mostly delivered within the premises of the clients in the most efficient and effective manner. The company has some well reputed clients which makes them a top branded name in the industry. Some of the major clients of the company include the likes of, large banks, Consultancy firms, companies that are related to the manufacturing sector as well as Government agencies.
The company follows a hierarchical centralized management structure where the chairman is at the head of the business. The chairman holds a share of 51% while 40% of the shares are held by an external agency. On the other hand, the remaining 9% of the company shares are held by the family owners of the company. The vision of the organization is to provide the best of training and develop the best of talents. Such a process can help in the personal and professional growth of the company as well as the trainees. On the other hand, the successful providence of effective training helps the organization to help in the growth of the business and have a positive impact on the company. Such a process helps the management to have a strong and standard impact on the broader community. Apart from this, the company also focuses on the quality of teaching, practical learning and develops business outcomes that can ensure developmental success in a professional process. Thus accountability, quality, integrity and innovation is key to deliver effective value for XYZ Private Limited. Based in Melbourne the company has developed some strategic business goals and ideas that can be fulfilled through the development of effective business ideas. Some of them are as follows;
- Expansion of business opportunities across Sydney
- To develop a proper plan that can help to increase the revenue count by at least 10% within the next three years
- A three year planning to increase the profit percentage by at least 10%
- Local client development
- Implementation of sustainability work practices
- Positioning the company as the leader for the development of business education
The company believes and supports the development of a strong organizational culture that can be beneficial for innovation, sustainability, agility and progressive growth. However, there are some major operational issues that has been highlighted here in the process. Some of the major operational issues are as follows;
- Lack of cultural sensibility is a major issue. Rise in Non-Australian issues has led to an issue in training needs
- Trainers of the company are based in Melbourne which makes it quite difficult for development of the financial costs
- New student management program needs to be developed properly as such a process can help ensure development
- Loss of sales by at least 20% due to Covid-19
- Lack of proper marketing profile is a major issue
Briefing session
CEO: Good Morning. Please have a seat
Communication Expert: Good Morning and thank you Sir.
CEO: Well gets straight into it. I hope you are aware of the situation here? SO what’s your viewpoint on this?
Communication Expert: Well Sir, I have detailed out some important areas that needs to be rectified soon to ensure success. They are as follows;
- Lack of cultural sensibility is a major issue. Rise in Non-Australian issues has led to an issue in training needs
- Trainers of the company are based in Melbourne which makes it quite difficult for development of the financial costs
- New student management program needs to be developed properly as such a process can help ensure development
- Loss of sales by at least 20% due to Covid-19
- Lack of proper marketing profile is a major issue
- Delay in achieving the marketing objectives
- Non-responsive website and lack of mobile version of the website is a main issue
CEO: Well that’s great. I am impressed with the speed of your work. So will we call a meeting within a few days as it needs to be done properly?
Business Goals and Operational Issues
Communication Expert: Thank You Sir. Yes we can Sir but please provide me with another few days to develop a detailed and official report on the same. Only then we can call the meeting.
CEO: That’s Okay. I can provide you with another two weeks to assess the situation more efficiently and accordingly report me.
Communication Expert: Thank You Sir.
CEO: Welcome.
- Virtual Communication- Virtual Communication can be said to be a particular type of communication that generally include the use of technology like audio and video in order to communicate with the people in the most professional process. The development of a virtual communication can ensure success as it is based on modern day learning tools. Virtual communication can help to connect to a larger base of customers in the most professional manner.
- Communication Technology- The use of technology in business organizations has become quite common in the modern days. It is important for the management of the business to develop effective communication techniques that can help them to reach out to different people and ensure success accordingly. Technology can help communication to ensure accuracy and awareness.
- Building Communication and Trust with a new team- Development of a new team is quite a challenging task for the management of the business organizations. Trust development is thus an important activity of the business. Development of strong communication and trust can help ensure success in a professional process.
- Virtual Communication Protocols- Virtual communication protocols are some steps of processes that need to be followed by the persons concerned before the start of a virtual communication. This may include the likes of the development of communication channels, clarity on the roles and responsibilities of the people who will be involved in the process and many more as such. The development and following of the virtual communication protocols can help develop a strong social connection among the individuals.
Template 1- Communication Needs Analysis
Communication needs analysis – Report |
|
Internal and external communication and information needs |
As the company aims to develop a strong and effective strategy, the communication process needs to be effective enough to support the business process. The internal and external communication process can help develop success in the most reliable manner. |
Communication challenges |
· New student management program needs to be developed properly as such a process can help ensure development · Loss of sales by at least 20% due to Covid-19 · Lack of proper marketing profile is a major issue · Delay in achieving the marketing objectives |
Stakeholder expectations about communication effectiveness |
Stakeholders can develop a successful business plan that can address the challenges in a proper manner to ensure success efficiently. The stakeholders has plans to; · Expansion of business opportunities across Sydney · 10% increase in revenue in the coming three years · Profitability increase by 10% within the next three years · Implementation of sustainability work practices · Positioning the company as the leader for the development of business education Such a process can ensure developmental success in the most efficient manner. |
Current protocols – suggested changes and improvements |
Some of the major changes and improvements are as follows; · Expansion of business opportunities across Sydney · An increase of 10% in revenue over the coming three years · Increasing the base of local clients · Development and implementation of sustainable work practices · Positioning the company as the leader for the development of business education |
Communication contexts and channels |
Some of the communication channels and contexts include the likes of; · Social-Media channels · Print Media channels · Business media · Digital media |
Technology options |
Use of innovative techniques like social media, digital communication through e-mails is important for technological developments. |
<Other> |
Expertise appointment and employee training |
Documentation of the improved changes
Policies and Procedures |
Improvement |
Communication policy |
It is important for the management of the business to develop proper Code of Conduct and guidelines that can be presented to all the employees. Involvement of the Australian community in the developmental process can be of great benefit. The use of new media policies is also important for success as such a process can involve the use of social media and digital media. |
Information management policy |
Information Management Policy is one of the most important elements of success. Involvement of the Australian community in the developmental process can be of great benefit. The use of new media policies is also important for success as such a process can involve the use of social media and digital media. |
Marketing policy |
Some of the major changes and improvements are as follows; · Expansion of business opportunities across Sydney · 10% overall increase of revenue over a stipulated time period of 3 years · Profit increase by 10% over a stipulated time period · Increasing the number of clients locally · Implementation of sustainability work practices · Positioning the company as the leader for the development of business education |
Meeting procedures |
The use of new marketing procedures is important for success, Some of the most effective marketing elements that can be used by the management of XYZ private limited are as follows; · Digital marketing procedures · Use of community based marketing · Target marketing |
Stakeholder engagement policy |
Stakeholders can develop a successful business plan that can address the challenges in a proper manner to ensure success efficiently. The stakeholders has plans to; · Expansion of business opportunities across Sydney · Development of a plan that can help increase the revenue and profit by 10% over the next three years · Increasing the base of local clients · Practicing, developing and implementing sustainable work practices · Positioning the company as the leader for the development of business education Such a process can ensure developmental success in the most efficient manner. Stakeholders will be given a considerable share of the company’s revenue in order to make them more accountable and efficient. |
Template 2- Code of Conduct- Communication with a diverse audience
Code of Conduct – Communication with a diverse audience |
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Diversity is one of the most important elements of the modern day business process. Development of effective diversity can help develop the business process in an efficient and organized manner. The development of a strong diversity can be beneficial for success in the most pro-active manner. Part of communication with a diverse audience can help develop experiences and strong values as well as ensure professional growth and development. |
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Standards |
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Respect and value differences |
Respecting the differences and valuing the cultures is important for success in the most professional manner |
Treating others with tact, courtesy and respect |
Treating the diverse people with effective tactics and respect can help develop the trust in the most professional manner |
Demonstration of team spirit and investment in the team building |
Team spirit is important for the development of the team-building. Demonstration of team spirit ensures bonding in an effective manner. |
Promotion of inclusiveness in the workplace in terms of personal characteristics and professional abilities |
Inclusive workplace can help develop professional abilities and ensure success in the most effective process. |
Avoidance of exercising restraint |
Avoiding the use of restraint can be important for success as such a process helps develop restraint from workplace issues related to diversity. |
A virtual meeting etiquette needs to be developed by following a few simple steps. They are as follows; · Checking the internet connection and hardware in advance · Development of a positive atmosphere · Development of the background process · Ensuring all the tools are present for the video process · Ensuring muting the microphone when not speaking · Always develop the agenda · Sharing the files and information before the meeting |
The development of a virtual meeting is important for the development of the business process The presence of the essential tools can help ensure success in the most effective manner. Some of the major processes that are important for the virtual meetings are as follows; · Checking the internet connection and hardware in advance · Development of a positive atmosphere · Development of the background process · Ensuring all the tools are present for the video process · Ensuring muting the microphone when not speaking · Always develop the agenda · Sharing the files and information before the meeting |
Template 3- E-Mail
Email to all staff |
To: The CEO |
Cc: The Operations Manager |
Bcc: The HR Manager |
Subject: Information on the changes to the staff |
Date email is sent: 2.5.2022 |
Attachments: Policies and Procedures regarding the same |
Respected all, In view of the current situation in the workplace, we have identified a number of issues that we consider to be hiccups to the professional development and growth of the organization. Some of the issues are as follows; · New student management program needs to be developed properly as such a process can help ensure development · Loss of sales by at least 20% due to Covid-19 · Lack of proper marketing profile is a major issue · Delay in achieving the marketing objectives The above mentioned issues have made a strong impact on the operations of the organization. We have developed a number of different solutions to cope up with the same issues. They are as follows; · Expansion of business opportunities across Sydney · Increasing the revenue by 10% annually for the next three years · Profit development by 10% in three years · Client increase mainly in local areas · Implementation of sustainability work practices · Positioning the company as the leader for the development of business education We request you all to take a look into the solutions and approve them accordingly. A proper approval can help us to proceed with the development process. Thanking You, Change Officer |
Development of an Action Plan
Action Plan development is one of the most important areas of development. The management of XYZ Private Limited along with the change officer needs to address the developmental need of the organization. It is important for the management of the business to address the issues and develop an action plan to ensure development and growth. Some of the objectives of the business include the likes of; · Expansion of business opportunities in and around Sydney to increase client base · Increasing the revenue and profit by 10% within three years · Sustainable workplace development and work practice development · Positioning the company as the leader for the development of business education |
Challenges
· Lack of proper communication · Working with dispersed teams · Sustainability practices to be implemented in the organization · The organization is heavy at the top which can be a problem to implement the strategic objectives · Board of Directors can play a significant role in the change process |
Template 4- Action Plan
Action |
Responsibility |
Timeframe |
Resources needed |
KPIs (one/action) |
Development of a HR policy |
HR Manager |
2 months |
Finance and workforce |
HR policy changes and improvement |
Development of a business policies |
Operations Manager, HR Manager, CEO and other Managers |
4 Months |
Finance and workforce |
Business policy uses in a new manner |
Development of strategic goals |
HR manager, Marketing Manager, Sales Manager, Operations Manager |
3 Months |
Finance and workforce |
Strategic goals development process |
Development of communication channels |
Operations Manager, marketing Manager |
2 Months |
Finance and workforce |
Communication channel development |
Development of business opportunities |
Business operations manager |
6 Months |
Finance and workforce |
Business Operations changes |
Planning Notes
Planning the notes can help develop the business process in an effective and organized manner. The development of the notes can help understand the different needs of the employees and address the issues in a professional manner. Such a process can help develop success and ensure development in the most effective process. |
Role-Play
Before the Session
CEO: Good Morning. Please have a seat
Manager: Good Morning and thank you Sir
CEO: So let’s get straight into the meeting. Well we are very much concerned on the development and implementation of the new mentoring and coaching session nd want something that can address all the issues
Manager: Yes Sir, we have observed the issues and we believe we can address these issues in a professional manner.
CEO: Okay so do you have any plan to develop the coaching session?
Manager: We have got a solid plan and we want to present it to you to make sure you agree with the plan.
CEO: Please carry on.
Manager: So here goes our plan,
The main objectives of our business growth are based on;
- Expansion of business opportunities across Sydney
- Increasing the revenue by 10% annually for the next three years
- Increasing the profit by 10% for the next three years
- Increasing the base of local clients
- Implementation of sustainability work practices
- Positioning the company as the leader for the development of business education
Thus we need a solid expertise based training program that can be beneficial for the development of success in an effective process. Some of the highlights that have been identified are as follows;
- Development of a new training program
- Development of customized raining process that can ensure development
- Development of effective training KPI’s
- Development of demo tests to ensure success
CEO: Well that seems great. I believe we can develop such a process in an effective and gradual manner
Manager: Yes Sir we can. However, we will need effective resources that can be beneficial for the growth of the business process.
CEO: Well done again. Don’t worry I will surely make it a point that you do not face any shortage of resources. I will ensure that you receive the proper resources that can be beneficial for success in an efficient process
Manager: Thank You Sir. We will also make sure that we will give our best to ensure success in the most professional process.
CEO: That’s great. So I think you should send me a proper soft copy and hard copy of the draft by tomorrow to get my official approval.
Manager: We will surely do it sir.
CEO: Okay then. Let’s call it a day and make sure that the draft has all the necessary elements that have been discussed today.
Manager: Yes Sir surely. We will surely ensure that all the points discussed today make it in the draft. We will send the finalized draft to you and wait for your approval accordingly.
After the Session
CEO: Good Morning. Please have a seat
Manager: Good Morning and thank you Sir
CEO: Well so let’s get straight into the discussion. So what is your say on the performance of the coaching session?
Manager: Well Sir, I think the performance has been quite satisfactory. It has helped the organization to provide the necessary attention to the trainees and the employees.
CEO: And why do you think so?
Manager: Sir, it has been noticed that employees are now more confident and much more pro-active than they used to be. Apart from this, they are now ready to take critical challenges which clearly show the efficiency of the new policies.
CEO: Well that’s great. So let’s carry on with the next phase of the project.
Manager: Okay. We will engage ourselves with the new project accordingly.
CEO: Thank you. So let’s end it here for today.
Manager: Thank You Sir. Goodbye.
The development of the new session can be important for success in the most effective process. The new training has been important for success in the most effective manner. Such a process can help develop success in the most organized process. The new training has been important for success in the most professional process. |
PPT slides have been presented in a different file.
Feedback Form |
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Full Name and signature of the student completing the feedback. |
Full Name: Signature: |
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Date |
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The Communication Liaison Leader illustrated the proposal persuasively. |
Strongly Agree |
Agree |
Neutral |
Disagree |
Strongly Disagree |
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The Communication Liaison Leaderdemonstrated positive reception of ideas and sought common ground. |
Strongly Agree |
Agree |
Neutral |
Disagree |
Strongly Disagree |
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The Communication Liaison Leader evaluated the group’s differences in perspectives. |
Strongly Agree |
Agree |
Neutral |
Disagree |
Strongly Disagree |
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The Communication Liaison Leader negotiated effectively. |
Strongly Agree |
Agree |
Neutral |
Disagree |
Strongly Disagree |
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The Communication Liaison Leader was knowledgeable about the topic. |
Strongly Agree |
Agree |
Neutral |
Disagree |
Strongly Disagree |
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The presentation and negotiation session was…. |
Exceptional |
Excellent |
Very Good |
Good |
Fair |
Poor |
Very Poor |
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Opportunities for improvement. List 2-3. |
· Development of a new training program · Development of customized raining process that can ensure development · Development of effective training KPI’s · Development of demo tests to ensure success |
Template 4- Action Plan
Action |
Responsibility |
Timeframe |
Resources needed |
KPIs (one/action) |
Development of a HR policy |
HR Manager |
2 months |
Finance and workforce |
HR policy changes and improvement |
Development of a business policies |
Operations Manager, HR Manager, CEO and other Managers |
4 Months |
Finance and workforce |
Business policy uses in a new manner |
Development of strategic goals |
HR manager, Marketing Manager, Sales Manager, Operations Manager |
3 Months |
Finance and workforce |
Strategic goals development process |
Development of communication channels |
Operations Manager, marketing Manager |
2 Months |
Finance and workforce |
Communication channel development |
Template 3- E-Mail
Email to all CFO, The CEO and CSM |
To: The CEO |
Cc: The CFO |
Bcc: The CSM |
Subject: Information on the changes to the staff |
Date email is sent: 24.5.2022 |
Attachments: Policies and Procedures regarding the same |
Respected all, In view of the current situation in the workplace, we have identified a number of issues that we consider to be hiccups to the professional development and growth of the organization. Some of the issues are as follows; · New student management program needs to be developed properly as such a process can help ensure development · Loss of sales by at least 20% due to Covid-19 · Lack of proper marketing profile is a major issue · Delay in achieving the marketing objectives We hereby confirm to you that the employees are quite happy with the new development. Such a process can ensure success for the employees. The employees can address the issues properly and develops success in a professional manner. Some of the major goals of us will be to; · Development of a new training program · Development of customized raining process that can ensure development · Development of effective training KPI’s · Development of demo tests to ensure success Thanking You, Communication Officer |
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