Need for a Website for Start-Up Business Organization
Discuss about the Website Development using Bootstrap for Rapid Development.
With the Internet technologies rapid development in the previous few years an ever increasing number of day by day operations as well activities are completed through the web based applications utilizing smart devices and computers. One of these activities includes collecting and is reserving appointments for various services.
There are websites for restaurants, hair parlours and various other service providers and so on. Building up a decent web presence that would be accessible through each and every device, circumstances and business can be extremely convoluted in light of the fact that each circumstance is altogether different from another.
Development of the website for start-up business organization expected to begin from the beginning as this is the first stage in creating a significance web presence to attract the customers. Fundamental requirements for the website is to attract and inform the customers about the services offered by the “Heena” Parlour and remember that the issues of traditional marketing issues.
The key qualities for the new website were considered as ease of use, better information flow and automation of the marketing process. In order to achieve an advanced outline presence which fulfils the prerequisites and functionalities such as gallery page with multiple images of work by the heena artists and on the about us page brief about the artists working for the business and moderate plan standards were considered. So, moderate website composition implies cutting every one of the unnecessary items components and subtle elements to least.
The larger amount of internet access is in today’s scenario is through the smart phones and tablets, and is surpassing the amount of internet traffic coming through the computers for different websites. It is estimated that in the coming years the smart phones will keep on dominating. When designing and developing a site, the user experience of the users of using the smart phones with smaller screen size and require a plan that works for overall devices and stages.
In order to address the smaller screen user experience, it is important to select the responsive web design paradigm which offers ideal execution on tablets and smart phones as right now 50-60% of all site movement is from smart phones or devices. As of January 2018 all the popular sites are currently responsive utilizing the responsive website development frame work called Twitter Bootstrap.
For front-end improvement the Bootstrap structure (Twitter Bootstrap) was utilized. It comprises of predefined CSS-styles for catches, tables, frames and so on and some JavaScript augmentations. Since Bootstrap 2.0 it depends on framework structure and has responsive outline highlights. Variant 3.0 presented the level plan which is the present standard on all the real sites, for example, “google.com” and “facebook.com”. Bootstrap is the most prominent front-end structure with great documentation so it is useful for the future keeping up and improvement of the framework (getbootstrap.com, 2015) Using Bootstrap system makes the front-end improvement considerably speedier and simpler since its responsive highlights and premade styles made for the engineer. Since there were no unique necessities for the plan regarding hues and shapes, Bootstrap gives a spotless fundamental outline that satisfies the eye of the client. For organizing the page. Bootstrap utilizes the “network” framework that partitions the screen into 12 vertical lattices. The measure of networks and numerous different parts of bootstrap are adjustable. Altering is anything but difficult to do on the site before downloading the bundle and it is anything but difficult to supersede the bootstrap rules for CSS classes by including exclusively.
Responsive Web Design Paradigm
Numerous kinds of booking web applications exist offering different services from organizations and there are unlimited circumstances where they are required. These scenarios are investigated in order to determine the target audience for the proposed application. Primarily there are two separate target audiences are identified for the developed website project. The staff and the managers (owners) will be the first primary users or audience for this website project. They will be responsible for updating the information on the site available on the web application.
On the other hand, the customers which are primarily female, are the other major audience segment of this website development project. They will use the website to get the information about the services provided by the parlour. Primarily they will be using the website in order to browse the gallery in order to view the “heena” works previously done by the different staffs of the parlour, view user reviews about the services, and getting information about the upcoming special event based offers for the services.
For the proposed site required for the start-up organization following are the pages that are available on the website, Index page, Special events page, gallery page, about us, contact us page and FAQ page related to the services provided by the start-up organization.
The home page contains the links to the multiple other sections of the website and pages such as services or special events. The FAQ page consist of Customer feedbacks too. As in business case Studies related to the customer satisfaction can be very powerful and influential. From different researches done by the researchers it is found that 90% of customers of the products or services available online trust the reviews from individuals that they know (personally or through the social networking platforms), while 70% trust the ratings posted online by the customers they do not know
Thus the FAQ page of the developed website contains sections that contains feedbacks of previous customer. With the frequent updates on the different pages can easily attract the customers to influence through the customer feedback, this page will be fully managed by the start-up business organization allowing to manage the existing case studies.
As the social media has become greatest marketing platform for the business organizations as they can simultaneously target a huge number of customers. In addition to that the feedbacks of the customers can be also very beneficial for the start-up business organization.
Front-End Development with Bootstrap
With the social media extension on the page it will help in extended reach to the potential customers. As the start-up company with the traditional marketing techniques it can just reach limited number of customers. In this scenario as business owner it becomes complicated while attempting to extend the business by improving the customer base can fall by the wayside.
In this complicated situation the social networking platforms can help in expensive communication medium for the start-up organization. When the business posts something on the pages or blogs and offer it on platforms like Facebook or Twitter, it goes to each and every connected customer. Of the adherents who see that, two or more than that may share it to their accounts. At the point when that message is scattered over a large number of users through the Twitter, Facebook and LinkedIn – it can possibly help in achieving lot more customers who might have generally never known about the business and later become loyal customers.
Conclusion
For this project the main objective was to create a website using the bootstrap framework that makes the development process easier compared to the traditional development of the websites. In addition to that, the website also contains social media integration on the pages that improves the web presence of the start-up business organization.
Not Social networking sites like Facebook and Twitter can help in the providing chances to spread the messages message as a business, to associate with the intended interest group better and to become more acquainted with the business organizations more interactively. As the social media pages has no hours of business and users access them whenever they want thus it can help in can interact and connect at anytime from anywhere with the customers.
Aluri, A., Slevitch, L., & Larzelere, R. (2015). The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement. International Journal of Contemporary Hospitality Management, 27(4), 670-689.
Baturay, M. H., & Birtane, M. (2013). Responsive web design: a new type of design for web-based instructional content. Procedia-Social and Behavioral Sciences, 106, 2275-2279.
Fielding, J. (2014). Beginning Responsive Web Design with HTML5 and CSS3. Apress.
Hall, C. A. (2009, April). Web presentation layer bootstrapping for accessibility and performance. In Proceedings of the 2009 International Cross-Disciplinary Conference on Web Accessibililty (W4A) (pp. 67-74). ACM.
Jiang, W., Zhang, M., Zhou, B., Jiang, Y., & Zhang, Y. (2014, September). Responsive web design mode and application. In Advanced Research and Technology in Industry Applications (WARTIA), 2014 IEEE Workshop on (pp. 1303-1306). IEEE.
Nadeem, W., Andreini, D., Salo, J., & Laukkanen, T. (2015). Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. International Journal of Information Management, 35(4), 432-442.
Nene, A. R. (2015). Responsive Web Design. International Journal Of Engineering And Computer Science, 4(03).
Peng, W., & Zhou, Y. (2015, July). The Design and Research of Responsive Web Supporting Mobile Learning Devices. In Educational Technology (ISET), 2015 International Symposium on (pp. 163-167). IEEE.
Shah, M. (2015). Responsive web development using the Twitter Bootstrap framework.
Spurlock, J. (2013). Bootstrap: Responsive Web Development. ” O’Reilly Media, Inc.”.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
