Contemporary Business Problem
Healthcare industry is referred to as one of the fastest growing industries all over the world and for this specific assignment the healthcare organization that has been nominated is an Australia based Latureae Healthcare. Due to the rapidly changing environment of healthcare industries different additional factors are required to be incorporated by the owners. The contemporary business problems are identified here and based on that proper recommendations are also elaborated in this paper.
Proper communication strategies are also illustrated here that embodies agile methodology principles for addressing the business problems. For each of the primary and secondary activities sub activities that may create values are also elaborated in this paper. In addition to this, link between the primary and secondary activities with the respective sub activities are also demonstrated here.
With the rapidly changing time in business the new marketing channels are adopting new technologies at a global level. However, in order to make those technologies effective and successful for the business purposes proper capital investment is also necessary. The main issues that most of the time the business faces are lack of economic support. Due to lack of economic support, the business risks are becoming challenging day by day whose mitigation are again becoming more uncertain (Shastri, Hoda & Amor, 2017). Therefore, financial management is a major business problem that has to be resolved by constant business analysis.
Even for resolving those issues the company head should consult with business professionals as they will be able to predict the consumer trends, market trends and economic climate also. For bright company future these differences should be identified and resolves accordingly. Other business problem is performance monitoring (Binder, Aillaud & Schilli, 2014). Therefore, Latureae Healthcare should use professional performance monitoring approach to obtain the estimated profit margin as well as cash flow. The market and technologies are being shifting everyday thus, regulations and compliance are very much important to be incorporated. While recruiting people to job it is mandatory for the HR department to choose correct talent for their job roles (Hobbs & Petit, 2017). Maintaining the reputation of the company the consumers are to be served by the service providers.
In addition to this, inappropriate change management is another contemporary business issue. It implies that, at the right time, proper changes should be implemented with professional change management practices. Data exploitation issue also needs major modifications. It is expected that, data should kept secured from the external attackers to avoid unauthenticated data access. Proper technologies need to be implemented to secure information from the external attackers (Spundak, 2014). For long term sustainable business future practical changes along with innovations must be implemented. Quick and satisfactory services are very much important for Latureae Healthcare to lead the company as a successful one. In order to deliver first class advanced patient service technology implementation is very much crucial from the business perspectives.
Devise and Communicate a Strategy Which Embodies the Principles of Agile Methodology to Address Business Needs
The model developed by Latureae Healthcare, will help managers to emphasize some specific healthcare operation and needs. Basically, the focus of telehealth project should meet all the service level criteria. It is defined that brand and core areas of the organization must be built depending on different technologies (Conforto et al., 2014). In order to gain sustainable business growth correct skills and competencies are needed to be evolved by the workers. Depending on the needs of the consumers the investments are to be done by the project developers. The telehealth project should secure the confidential data of both the doctors and patients. Only on specific time the data are allowed to be fetched by the project associates. For the development of mobile app, cloud computing technologies and other new integrated technologies Latureae Healthcare consultants play vital roles. For particular service changes initially all problems are to be addressed and then accordingly problem resolving strategies should be implemented. The challenges that Latureae Healthcare is facing continuously are related to people management and business negotiation (Franková, Drahošová & Balco, 2016). It is mandatory for the company to implement professional people management approaches so that it can give a professional working environment to the working employees. Utilization of project management tools and technologies will help the project manager to actively monitor and predict all the business needs. Both the primary and secondary activities are inter-related to value creation for sustainable business success.
Professional communication is other major aspect which is facing challenges in the business activity (Dingsøyr & Moe, 2014). Therefore, Latureae Healthcare should implement or utilize professional improved communication in between executives and team members so that in the market tech trends can promote all needful innovation. In order to reduce the overall cost Latureae Healthcare is willing to implement needful technologies and business strategies. These will make sure that the delivery stability and patient care are meeting the project objectives and goals at the same time. The Product Leader Model utilized by the company will give high security to medical records of the patients. Only the doctors and the health experts are allowed to access data from the server or telehealth records.
Different business strategies are there which address all the business needs of Latureae Healthcare. Proper support of information technology, internal and external technologies will help the business organization meet the objectives.
Latureae is a well known healthcare company established in the year of 2000, which was focused to bring wellness to every individual. The aim of the company is to focus on national manufacturing, distribution, strong culture along with advisory arm. It is expected that these factors will help to build stronger education culture along with consumer engagement. In order to deliver natural approaches to health the company develops effective products and their services (Franková, Drahošová & Balco, 2016). The products manufactured by the healthcare company are composed of herbs, nutrients, vitamins etc.
For becoming successful product manufacturing and delivering organization all over Australia, the business model that they have been chosen is Product leader Model. It was expected that, this model will help the managers to fulfill their operational and functional focus (Stare, 2014). Not only this but also the managers will be able to deliver first class as well as advanced patient services. As the model fails to consider whole of patient care with large footprints and economical options therefore, the company needs to focus more on their operational features. Though, it is sophisticated and expensive but still technology dependent addition will give the products and services a scale up.
In order to avoid organizational challenges it becomes mandatory for the company to incorporate all valid agile principles. Mainly for development of professional software products the principles of agile methodology are used. Each individual should interact over the process through processes and tools. The issues of thorough documentation become easier with the implementation of customer collaboration instead of the contract negotiation. Instead of following any previous plan the project owners should respond to needful changes.
According to Baumann et al., (2015), the main focus of agile methodology is to satisfy the consumers through early as well as continuous delivery of different valuable software. All required changes need welcome even late timing in development. The customer competitive advantages can be changed with agile methodology. If the principles of agile methodology are adopted then the issues associated to assignment 1 are expected to be resolved.
In order to become a leader in the competitive market advanced innovation and development of products are necessary which is possible through agile principles. It also wants to maintain the skills of the employees by the arrangement of training as well as mentoring (Landry & McDaniel, 2015). The company is willing to contribute sustainable development, health and community welfare for successful operation. The company is also focused to maintain competition with enhancement of market share on the other hand the rate of employee turnover will be reduced by 25% through introduction of assistance programs.
In coming next 5 years redevelopment of data management program will lead their business forward in coming next 12 months. Agile process will help to motivate all around individuals. Throughout the project, both developers and people will be able to all work together as per the agile principles (Binder, Aillaud & Schilli, 2014). Moreover it can be said that, in order to convey information from one side to another agile methodology is referred to as one of the most effective and convenient ways. The goals of the project will be easily gained through the application of this methodology.
The agile project management principles are as follows:
- Attain consumer’s satisfaction via continuous software delivery
- Change management implementation as per the business requirements
- Delivery of proper working software with a shorter timescale of preference
- Professional teamwork
- Face to face interaction through effective business communication
- Primary measures of progress through working software
- Sustainable development promotion through agile process
- Continuous attention to the technical excellence as well as good agility design
- Essential simplicity
- Best architecture, requirements and design emerging teams organization
- Inspection and adoption
Among the above mentioned principles, the most suitable one that has to be implemented is delivery of accurate working software with a short measure of timescale and cost as well. It is expected that with successful delivery of working software the consumers will be able to identify the possible consequences and consistent business success as well (Dingsøyr et al., 2017). However, it may not possible that for all requirements agile process is applicable. Agile project management is referred to as a method of software development which is focused on quick rollout from flexible and effective teams. The business iterations are all based on continuous inflow of the consumer generated feedback (Abrahamsson et al., 2017). However, project team may fail to solve all the project updates therefore within a shorter phase possible changes can be implemented by the project team. In a timely manner some of the quality level changes should be implemented which leads incremental improvements to the business requirements of Latureae Healthcare organization. For healthcare point for agencies, improper project management culture is referred to as one of the biggest negative impact. This principle will help Latureae Healthcare to experience all project difficulties and develop strategic changes to resolve the project difficulties.
The administrative activities such as staffing, client on boarding and business investments are failing to meet the success criteria. Advanced technologies will help to design and develop a telehealth project for Latureae Healthcare through which the health records of the patients can be kept. A continuous attention to technical excellence and good essence of agility design will help the project manager to resolve all identified challenges or issues (Tomanek, Cermak & Smutny, 2015). Face to face interaction through open communication will ensure that, the business requirements and objectives are meeting and spreading among the project manager and project team members effectively. Not only this but also, the team members are will also feel free to share their ideas and point of views with the project manager (Mergel, 2016). In order to steer the software towards satisfactory direction mainly for the consumers will give high level project opportunities to the business competitors.
Among conveying and implementing important project changes Latureae Healthcare should also focus on time scale and cost management. Professional agile project development methodology or agile management principles will help the company to estimate proper time frame within which the project manager is required to meet the objectives (Landry & McDaniel, 2016). Not only time frame but also cost is the other factor regarding which the company is facing major issues. The agile project process will make sure that the project developers are successfully completing the project within the initially estimated budget. It is expected that, successful agile project management process will motivate the project team members to keep themselves engaged to their job roles. All project level sustainable development aspects can also be reached through a much easier way with the implementation of agile management process.
Conclusion
From the overall discussion it can be concluded that, though Latureae Healthcare organization has adopted different value chain aspects but after that also many issues are being continuously arising in Latureae Healthcare. It is paramount for the organization to design and develop information system which will work similar like a health record. The system will increase the business efficiency of Latureae Healthcare as with the help of the system the doctors and patients will be able to retrieve, store and edit data to the server. The information technology platform will also be able to deliver greatest values to the employees with a higher priority.
Effective strategy design: The current design strategies used by Latureae Healthcare are not following all major managerial and operational aspects. Therefore, the company is required to design and develop effective design strategies so that the goals and objectives can be reached.
Implementation of latest tools and technologies: The Company is required to implement and utilize effective tools and technologies so that they can deliver successful products to services to the consumers.
Training and development: The employees associated to the project are needed to have professional knowledge regarding Information Technology. Therefore, on job training and development program are required to be arranged by Latureae Healthcare.
Security: System security is the other crucial aspect that must be present in the data storage system of Latureae Healthcare to avoid unwanted information access.
References
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Shastri, Y., Hoda, R., & Amor, R. (2017, February). Understanding the roles of the manager in agile project management. In Proceedings of the 10th Innovations in Software Engineering Conference (pp. 45-55). ACM.
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