Allied Natural Wood Exports – Business Model, Growth Strategies & Recommendations

Allied Natural Wood Exports

Discuss about the Strategy of Allied Natural Wood Products.

Allied natural wood Exports (ANWE) is known to be a world class company engaged in marketing and logistics. ANWE generally focus on export of woodchip and other kinds of products to various international markets (Yadav & Mahara, 2018). It is inclusive of some natural and plantation growth of wood products from various public and private growers. Focusing on the wealth experience in the different forest industry, the ultimate goal of this organization is to improve the method by which different food products are exported and marketed in Australia. The goal of this organization is to look into hardware and software plantation as a new kind of word processing technology and key strategies for the future (Koebel et al., 2016). The organization is looking for new opportunities which can be used for the development of business in NSW (New South Wales) and Victoria.

In the coming pages of the report, an idea has been provided regarding the business model of Allied Natural Woods Exports. After that various aspect has been discussed like interrelationships, critical success factors, downside risk and business model changes. The last section of the report mainly deals with a list of recommendation for this organization.

Allied natural wood Exports (ANWE) focus on strategic planning which can be used for the development and operation of world-class products (Antwi-Boasiako, Boadu & Frimpong-Mensah, 2017). The organization focuses on providing forest owners with world-class logistics and various marketing resources.

Nine building blocks of this organization have been discussed in the coming pages. (Appendix 1- Allied natural wood Exports Business Model)

Customer segmentation is known to be a well-known practice used for dividing the customer base into individual groups (Morrison & Golden, 2018). The groups are divided into specific ways or methods known as marketing, gender, interest and spending habits.

Proper access to mailing list and newspaper and reference from the third party are considered to be important aspects which can be used for development of brand awareness (Lewis, 2015). The access helps in proper generation of sales traffic.

Allied natural wood Exports (ANWE) comes up with a vision that is to be a strategic partner by various suppliers with a first legal choice by various stakeholders. The organization comes up with a vision to easily achieve growth through superior customer service and proper commitment. The organization comes up with support and commitment to the forest owners with the transparent and unified approach (Lim et al., 2017). Apart from this, the organization aims at providing stable and reliable furniture to various high quality and ethical manufacturers.  

ANWE

Some reliable method which can be used for mailing and delivering finished items after it has been accepted over the internet (Kill, 2016). A direct mail method of advertisement that is “match back” method which is offered to various customers and is generally rented by making use of a particular code.

Allied natural wood Exports (ANWE) comes up with a certain number of strategy like

• To easily grow by establishing a strong position in branded and value which is added to the market.
• It also focuses on making sustainable and reducing cost which has been involved in the whole procedure.
• It also aims in reducing risk and generation of huge amount of cash.
• It also aims in proper kind of acquisitions and proper generation of required value.

Allied natural wood Exports (ANWE) aims to provide support to each and every store helps in providing global support to sales. Major nation of the world can easily buy support the sales of various products. The data has been provided for the year 2016.

In 2016, there was an increase in revenue from $9844,000 to $ 2725000. So a result the total amount of change which can be seen is of value 261%. The net value of assets which is tracked at the month of June 2016 is $ 27,446,181 which is about an increase in the value of $ 2, 359,503 from the year 2015.

Stock cost is considered to be 40 percent of the given selling price of the product. Proper distribution and selling of products are considered to be around 30 percent of the total revenue which is provided (Xia et al., 2015). On the contrary, the administration cost is around 20 percent of the total value.

Match back and proper advertisement are considered to be important aspects which can help this organization in achieving success in the near future.

Mailing to the customer on regular basis and providing customers with certain offers are considered to be an important aspect which is supported by the help of internet.

Allied natural wood Exports (ANWE) is considered to be an ultimate employer who is engaging a large number of people by direct and indirect means. This is considered to be world class organization which focus on enhancing and improving the ways in which Australian food products are easily managed and marketed in different regions of the world (Midgley, Stevens & Arnold, 2017). ANWE is agreed to provide some of the existing support which runs on existing supply agreement. The ultimate goal of this organization is to easily improve and improvise the way by which Australian products are manufactured and marketed. The organization is committed for proper growth of business which focuses on looking into the stakeholders like NSW, harvesting and haulage contracts, local council and business. This particular organization which focuses on purchasing of products which are from certified sources. It is also inclusive of various environmental and sustainable claims which are supported by the publicly available standard body.

Business Model

The match back method can be considered to be an effective method which can be used for linking the various customer characteristics. This particular process will help in having an idea regarding the mailing list. It will also provide offer related to composition and purchase volume.

The organization is located in a suitable place which is mainly committed to providing safety to the environment (Wood & Ker, 2015). Apart from this, it also aims at providing a proper environment and local communities in which this operate. With the passage of time, the organization has expanded and easily developed to provide a certain number of employment opportunities. It has ultimately led to retaining skills to a large number of people who are present in that region. 

ANWE easily understands the responsibility to various aspects like environment, supplier, and staff members. The business model of this organization has been designed in such a way that it can easily provide things to all the stakeholders which come up with a sustainable future.

The organization is committed to easily purchase all kinds of timber from legal sources and managed forest only (Kashio & Coppen, 2015). Apart from this, the organization is focusing to easily seek compliance from various suppliers by easy operation of diligence system. The organization also recognizes a certain number of certification of forest chain and management which will help in proper forest management. The organization will give priority to various products which are from only certified sources.

In the last few years, the owners of ANWE (Allied natural wood Exports) have easily withdrawn and distributed a huge amount of money which can effect in easily growing and investing.

The exporting of large volume has affected the silviculture in different regions of new south Wales and eastern Victoria (Auty, 2017). The value of effect totally depends on various aspects like weather risk, man-made risk, and biological risks.

A forest fire can be considered as one of the risks which affects the growth of this organization. Fires caused by lighting have become prominent in the last few years. A forest fire can be considered as one of the important threat to Allied natural wood Exports.

I would like to make some changes in the exporting behavior of this organization. I would like to understand the fact the what kind of job is needed for improving the purchase of woods. By making use of strategic planning the organization is focusing to easily manufacture the various world-class product. The manufactured product can be considered to be very commercially focused and should remain on the international platform (Auty, 2017). The organization aims at focusing on a certain number of competitive forest market which comes up with better logistics and marketing resources. All the desired changes are required in the organization so that they can easily provide a better kind of customer service, better quality, and lastly commitment.

Growth Strategies

Conclusion

From the above discussion, it can be easily stated that this report is all about Allied natural wood Exports. In the above pages of the report, an idea has been provided regarding the business model of this organization. In the business model, five important aspects have been discussed in details that are building blocks, interrelationship, critical success factor, downside risk and business changes model has been discussed in details. ANWE is engaged in providing a variety of products which are engaged in providing a full range of paper products. ANWE can easily supply other kinds of raw materials like Plywood, MDF and other kinds of fiber products. This organization is planning to partner with Australian Marshalling services which is an established forest management providers and has been operating out of Eden for more than 20 years. This particular partnership with help ANWE to easily reduce various kinds of cost and driving efficiencies. ANWE also encounters processing opportunities, development and technology implementation as a proper kind of strategy in the upcoming days.

• To conduct a campaign which will help in preventing or minimizing the forest fires.
• Moving from prosperity driven to a customer segmentation model.
• Understanding the fact that whether the innovative concept is applied to zero competition rates.

References

Antwi-Boasiako, C., Boadu, K. B., & Frimpong-Mensah, K. (2017). Termite resistance of Klainedoxa gabonensis (kruma), a tropical lesser-utilised-species for commercial utilisation. International Wood Products Journal, 8(2), 120-126.

Auty, R. M. (2017). Natural resources and small island economies: Mauritius and Trinidad and Tobago. The Journal of Development Studies, 53(2), 264-277.

Kashio, M., & Coppen, J. (2015). Non-wood forest products: the major constraints of their utilization.

Kill, J. (2016). The role of voluntary certification in maintaining the ecologically unequal exchange of wood pulp: the Forest Stewardship Council’s certification of industrial tree plantations in Brazil. Journal of Political Ecology, 23(1), 434-445.

Koebel, B. M., Levet, A. L., Nguyen-Van, P., Purohoo, I., & Guinard, L. (2016). Productivity, resource endowment and trade performance of the wood product sector. Journal of Forest Economics, 22, 24-35.

Lewis, D. K. (2015, February). Oklahoma’s forest ecosystems: Their current condition and potential contribution. In Proceedings of the Oklahoma Academy of Science (Vol. 81, pp. 31-40).

Lim, C. L., Prescott, G. W., De Alban, J. D. T., Ziegler, A. D., & Webb, E. L. (2017). Untangling the proximate causes and underlying drivers of deforestation and forest degradation in Myanmar. Conservation Biology, 31(6), 1362-1372.

Midgley, S. J., Stevens, P. R., & Arnold, R. J. (2017). Hidden assets: Asia’s smallholder wood resources and their contribution to supply chains of commercial Wood. Australian Forestry, 80(1), 10-25.

Morrison, B., & Golden, J. S. (2018). Southeastern United States wood pellets as a global energy resource: a cradle-to-gate life cycle assessment derived from empirical data. International Journal of Sustainable Energy, 37(2), 134-146.

Wood, V. R., & Ker, J. H. K. (2015). Export market decision making, cognitive competencies and export performance: an empirical investigation. EconoQuantum, 3(2), 33-70.

Xia, C., Shi, S. Q., Cai, L., & Nasrazadani, S. (2015). Increasing inorganic nanoparticle impregnation efficiency by external pressure for natural fibers. Industrial Crops and Products, 69, 395-399.

Yadav, R., & Mahara, T. (2018). An exploratory study to investigate value chain of Saharanpur wooden carving handicraft cluster. International Journal of System Assurance Engineering and Management, 9(1), 147-154.

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