Benefits Of Halal Food Safety Certification For Slices Restaurant

Current Strategy

Discuss about the Benefits Of Halal Food Safety Certification.

E-business plays a significant role in each and every organization to meet the company’s desired goals and objectives. The processes of electronics business encompasses suppliers, services, buying and selling of the products, processing payment, servicing consumers, employee services and coordination with the business partners. Here is the discussion about the current strategies of the Slices restaurant that is located in United Arab Emirates. It explains that how the restaurant uses E-business and online strategies to stand out against the competitors in the global market. In addition, slices focuses on the plans, strategies and policies of the competitors to stay in the competitive marketCelep, Zerenlerand ?ahin, 2013). Along with this, business canvas model has been explained in the task. Furthermore, the paper recommends an action plan that must be followed by Slices restaurant to increase and enhance the productivity and performance in the market. It also explains the benefits of new strategies that have been initiated by the restaurants within the organization.

Slices restaurant was incorporated in United Arab Emirates after considering the nutritional demands and health issues in UAE (Abu Dhabi, 2018). The restaurant got support from Abu Dhabi’s Khalifa fund that is one of the biggest government entities in the country. More detail of the task has been stated below. The four friends such as Amina, Hamad, Faisal and Khalid decided to start a new restaurant for providing unique and good quality of food products and services to the customers in the international market.

Slices restaurant provides healthy and delicious food to the people in UAE by promoting and encouraging the health and fitness for a healthy living. The main of the restaurant is to transform eating habits across the UAE by providing nutritious meals and wholesome. The organization is proud to be supported by Khalifa fund. The main vision of the restaurant is to positively influence the eating habits of the next generation (Attract Capital, 2018). Along with this, the mission of the company is to educate the next generation on healthy eating by rendering access to nutritious food at a young age. Abu Dhabi Khalifa fund that is one of the government entities provides support to the restaurant to grow and survive in the international market. The support provided by the government indicated that the government of the country is unique and supportive (Celep, Zerenlerand ?ahin, 2013). Along with this, it is noted that Slice restaurant is continuously contributing for improving the economy of the country that can be seen by increased revenue such as AED 576, 547 in 2012. In addition, the GDP of the country has also increased by 5% in 2012 and 5.79% in 2013. It is seen that this growth also has increased the purchasing power of the people. As a result, it increases profitability and revenue of the firm in UAE. Slices restaurant provides several benefits to the society by providing delicious and tasty food in all over the world (Laeequddin, et. al., 2009). Although the restaurant is performing well and effectively but it also has to face some challenges in the competitive market. Changing customer tastes and purchasing behavior are significant challenges that could reflect the performance and productivity of the restaurant. It will also affect the sale of the firm adversely (Sheth, Sinha, and Shah 2016). Let’s talk about technology, the company needs to use advanced and latest technology to strive with competitors in the international market. It also needs to focus on the process to produce tasty and delicious food in the marketplace. It today’ era, Slices restaurant is providing healthy and delicious food to the children and youngsters by obeying all the laws, rules and legislations. Along with this, it has been analyzed that restaurant needs to focus on the sustainable human resource management to recruit potential and talented employees for conducting business activities and operations successfully (Riedl, Steuerand Biemann, 2014).

New Strategies

Federal law 1999 was introduced by government of UAE to protect and develop the environment for gaining competitive advantages in the international market. Slices has started a program and campaign in schools to promote and encourage the healthy and fresh food among the employees. After the various researchers, it has been analyzed that competition is high in UAE market due to strong and unique presence of fast food and attractive restaurants in the country (Celep, Zerenlerand ?ahin, 2013). The restaurant uses effective and dynamic resources and capabilities to overcome the competitors in the global market. Along with this, it has been noted that bargaining power of the supplier is seemed to be low in such market because restaurant buy organic and unique product from the local suppliers. On the other hand, it is analyzed that there are few restaurant in UAE who provide fresh and healthy food to the people in the market. This can provide benefit to Slices because the suppliers of restaurant are able to know and analyze the needs, preferences and tastes of the consumers (Dobrin and Cioca, 2014). Thus, the restaurant can take various benefits in the global market. In addition, the threat of substitute is high because many companies are trying to produce similar products as Slices. It will influence the success and growth of Slices adversely. Besides this, the threat of new entrants is high because various competitors are existed in the marketplace (Vargas,Calva, and Camacho 2015). It is seen that the restaurant needs to render creative, unique and innovative good products so that it can attract and retain the maximum number of customer in UAE market. The resources of Restaurant are segmented into two categories such as tangible and intangible resources. The tangible resources of Slices restaurant include stock, equipment, furniture, store location, instrument and machinery (Alam et al, 2013). On the other hand, intangible resources include ambience, goodwill, copyright, and patient. The company uses diversification strategies to diversify the products in the international market. The core values and competencies of Slices restaurant include customer service, potential staff, accountability, responsiveness and healthy food (Akhtar, Kaur, and Punjaisri 2017). These core values and competencies help the firm to win in the global market. The restaurant also uses market penetration strategy to capture and tap the entire market of UAE. It will to help to increase the sale and revenue of Slices in the country (Mukherjee, Cuthbertson and Howard, 2014).

Challenges Faced by Slices Restaurant

There are various new strategies can be used by the firm in today’s competitive world to earn maximum profit and revenue. Some of the strategies that are used by the firm have been discussed below (Gunawan, 2013). New strategies help the restaurant to understand and evaluate the plans, policies and strategies of the competitors in the market. By using online and e-business strategies, Slices can easily find out and analyze the threats and opportunities of the market as it increases revenue and outcomes of the firm. Along with this, the restaurant can easily get to know the desires, expectations and requirements of the consumers in United Arab Emirates country.

E-business or online strategies are used by the firm to gain rivalries benefits in the international market. E-business or online business strategy used by any type of business in each and every organization (Khan, 2014). By using this strategy, the restaurant can share information and facts through the online sources and internet. E-business includes a range of services and functions such as intranets and extranets to e-service. The restaurant should start and initiate the E-business and online strategies to maximize the profitability and revenue in the marketplace. It also helps in increasing market share and returns of the firm. By using online strategy, the restaurant has been able to increase the awareness among the people in the international market (Edmondson, 2017).

Competitive strategy is a strategy that helps an organization to initiate such competencies that objectives are achieved for the company. This aspect is one of the most strategic changes that helps a business to grow in competitive environment. The competitive strategic will help the managementto induce such features in the products and services of the company so that the company attains an identified position in the external international market. The organization Slices has various competencies present in their internal process with the help of which they can easily gain success in the external international market. The company has efficient logistic supply chain management system that adequately supports them in initiating the online business activities and physical sales as well (AbTalib 2017).

The benefits of above mentioned strategies are discussed below:

With the help of online business strategy, the company Slices will place themselves in the digital market from where people can buy the products of the company. This process will help the organization to initiate their sales in the market. Also, now they can serve their products to the customers present at different places. Further, the e-business strategies will provide a great scope to the company to increase their sales and expand their scope of business in the international market as well (Geldenhuys 2015).

Further, with the help of competitive advantage, the company gains the advantage to create goodwill in the external market. The competencies of the organization will gradually attract the new buyers coming in the target market. The competitive advantage present with company will differentiate their activities in the external market from the competitors. This process will also help the organization Slices in diversifying their activities in different markets of UAE. As Slices provides rich and healthy products to the customers in the market so this will help them in gaining competitive advantage (Jahn, et. al., 2018).

The business model canvas that can help the company create value in the external market:

The above mentioned is the business model canvas that the company Slices should use to initiate competitive advantage in the target market. The company should use their key resources and value proposition to achieve defined targets in the external market. Further, the below mentioned implementation plan will help the company is placing themselves in an international market (Ribeiro, et. al., 2017).

The plan explains the ways in which the organization should initiate their implementation plan to expand their business in international market. The company should initially develop and business plan then they should find a suitable place to inaugurate their headquarter in the new market. Then they should develop website and promote and advertise its activities in the new external market. Further, the management of Slices should hire the human resource and lastly they should initiate their business activities of procuring resources (Jahn, et. al., 2018).

Conclusion

On the above mentioned analysis, it can be said that Slices is one of the effective and attractive restaurants in the UAE. It provides healthy and delicious food products to the consumers in the marketplace. The above analysis shows that how the restaurant conducts the business activities and operations successfully. It explains the new business online and E-business strategies that are used by the restaurant at the workplace. Business canvas model and action plans have been created in the task to cope with the competitors in the global market. New technology and resources are used by the firm to attain long term mission and vision in United Arab Emirates. The restaurant should focuses on advertisement and promotional strategies to attract more students in the market. Effective marketing campaigns and programs shall be done by Slices to promote the health and delicious products in the marketplace.

References

AbTalib, M.S., 2017. Motivations and benefits of halal food safety certification. Journal of Islamic Marketing, 8(4), pp.605-624.

Abu Dhabi. 2018. Khalifa Fund for Enterprise Development (KFED) [online]. Available fromhttps://www.abudhabi.ae/portal/public/en/departments/kfed[Accessed 13 May 2018]

Akhtar, P., Kaur, S. and Punjaisri, K., 2017. Chain coordinators’ strategic leadership and coordination effectiveness: New Zealand-Euro agri-food supply chains. European Business Review, 29(5), pp.515-533.

Alam, S.S., Arumugam, V., Nor, N.G.M., Kaliappan, P. and Fang, L.S., 2013. Relationships between innovation capabilities, business performance, marketing performance and financial performance: A literature review. Business and Management Horizons, 1(1), p.59.

Attract Capital. 2018 .Business Expansion[online]. Available fromhttps://www.attractcapital.com/business-expansion.html[Accessed 13 May 2018]

Celep, E., Zerenler, M. and ?ahin, E., 2013. Customer Relationship Management as a tool for sustainable competitive advantage and exemplar companies with worldwide success. Mediterranean Journal of Social Sciences, 4(10), p.731.

Dobrin, C. and Cioca, M., 2014. Management Of Agility Process For Surviving In The Competitive Business Environment. In Balkan Region Conference on Engineering and Business Education (Vol. 1, No. 1, pp. 497-500).De Gruyter Open.

Edmondson, B. 2017.5 Online Businesses You Can Start With No Money[online]. Available fromhttps://www.thebalancesmb.com/start-online-business-with-no-money-4128823[Accessed 11 May 2018]

Geldenhuys, N., 2015. A world of wider options: colours&flavours. Food Manufacturing Africa, 2(4), pp.16-18.

Gunawan, E.M., 2013. Does Online Marketing Truly Replace Traditional Marketing?. Jurnal EMBA: JurnalRisetEkonomi, Manajemen, BisnisdanAkuntansi, 1(3).

Jahn, J.L., Cohen, J.F., Gorski-Findling, M.T., Hoffman, J.A., Rosenfeld, L., Chaffee, R., Smith, L. and Rimm, E.B., 2018.Product reformulation and nutritional improvements after new competitive food standards in schools. Public health nutrition, 21(5), pp.1011-1018.

Khan, M.A., 2014. Restaurant franchising: Concepts, regulations and practices. Apple Academic Press.

Laeequddin, M., Sardana, G.D., Sahay, B.S., Abdul Waheed, K. and Sahay, V., 2009. Supply chain partners’ trust building process through risk evaluation: the perspectives of UAE packaged food industry. Supply Chain Management: An International Journal, 14(4), pp.280-290.

Mukherjee, M., Cuthbertson, R. and Howard, E. eds., 2014. Retailing in emerging markets: A policy and strategy perspective (Vol. 56). Routledge.

Ribeiro, I., Sobral, P., Peças, P. and Henriques, E., 2017. A sustainable business model to fight food waste. Journal of Cleaner Production.

Riedl, M., Steuer, R. and Biemann, C., 2014.Distributed Distributional Similarities of Google Books over the Centuries.In LREC (pp. 1401-1405).

Sheth, J.N., Sinha, M. and Shah, R., 2016. Breakout strategies for emerging markets: Business and marketing tactics for achieving growth. FT Press.

Vargas, I.S., Calva, A.L.G. and Camacho, J.H., 2015. Business model canvas. CienciaHuastecaBoletínCientífico de la Escuela Superior de Huejutla, 3(5).

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