Importance of public investment in the sustainable development of the tourism industry
Discuss about the Tourism Industry development in Sydney.
It has been analysed by the author that the systematic approach is needed to be developed in the tourism industry in Australia. It has been mentioned in this study that the tourism industry in Australia need huge development. The government should be more active towards increasing the investment. From the research, it has been identified that due to Olympic, the availability of visitors in Australia has increased. On the other hand, the author has pointed out the importance of public investment in Olympic. It has been suggested by the author that if the tourism industry in Australia is needed to be developed, it needs to focus on bringing different strategic development. The issue which has been identified by the author is, due to improper public investment strategies the barriers between the industry and Olympic authority can be developed. Therefore, the author has mentioned that in order to develop the sustainable environment in the Sydney tourism industry, the potential strategies are needed to be developed. It has been also identified in this article that how the Olympic event impacts on the tourism industry in Australia.
After analysing the article it has been identified that the major strength of the article is it has clary mentioned the impact of Olympic event in the Australia tourism industry both the negative and positive way. It has been also identified that here are various field in the Sydney tourism industry, where the development is needed to be done. However, it has been also identified that the author has not elaborated much about the operations of Sydney tourism industry. Olympic is not the only influential factor in tourism industry of Sydney, which could be elaborated by the author for making the article more appropriate. However, this can be said that the strategies which have been discussed in the article will be helping the other organizations to get inspired.
It has been identified from this paper that Sydney has become an important tourist business area is the Australian tourism industry, this has been also identified from the study that Sydney has higher level of contribution in the Australian economy. After the development in Sydney tourism industry rate of employment and job opportunities have increased. It has been also discussed that it has cultural awareness among people has increased after the development of tourism industry. Due to rapid economic growth, Sydney has become the main priority in Australian tourism industry. It has been mentioned in this study that in the year 2012, near about $5 billion has been contributed in the country economy. Here the author has highlighted that by maintaining the partnership how Sydney has developed its vibrant tourism business. On the other hand, the article has mentioned about different fields where the development is needed to be done. It has been mentioned that destination development, destination marketing and destination management are three important element which are needed to be followed by Sydney tourism commission. As tourism is considered as the fastest growing sector in all over the world, therefore, if tourism business can be developed it will bring the employment opportunity as well as it will also provide the diversification in the industry.
Impact of Olympic event on the tourism industry in Sydney
It has been identified that from the article that the due to development in tourism industry in Sydney, the global transformation has been introduced. The industry has developed various technologies in its promotional strategy. Not only in the case of promotional strategy, but also it has brought various changes in the telecommunication process. This has played an important role for developing the healthy relationship with the visitors. On the other hand, the article has also highlighted the rapid growth rate in the availability of visitors in Sydney. Through the statistical analysis, the author has identified that in between the year 2012-2013 total number of visitors were 37.6 million. It has been mentioned in this article that the country has tried to provide core professional services, for improving its performance. The rate of visitors increases in holidays. Therefore this can be said that the country has got many competitive advantages in the global tourism industry. As per the strategic report this can be said that it has increased the rate of employment in tourism industry. On the other hand, it has been also been mentioned that depending on Sydney tourism industry various industrial development have been done. Hence, this can be clearly understood from this article that Sydney tourism industry has high contribution in Australian economy.
According to the author, due to increasing development in economy, the growth rate in tourism industry has increased. It has been identified in this article that the China has developed large tourist business market. The characteristics of tourism business industry have been highlighted in this article. Another way the author has also mentioned about the opportunities of Australian inbound tour operators in the market. The article also focused on the benefits for the organizers in the case of providing better services to the visitors. In this study, the author has identified that issues regarding the tour operations from Australia to china. On the other hand, it has also identified ganuxi as the special component for bringing the development in Chinese tourism industry. On the other hand how the traditional relationship influences the Chinese tourism market has been analysed by the author. The author has found that in 21st century Australia is the first country which has established tourism business relationship with china in large scale. Therefore the article has tried to identify the operations of Chinese tourism market so that the Australian products and service can be promoted to the visitors from China.
Market operations and characteristics of the Chinese tourism industry
The major strength of this article that it has clary identified the characteristic of Chinese tourism industry and market operations. Through this article the clear view of the opportunities of Chinese business industry can be analysed. However, the author has mainly focused on the Chinese market characteristics, the Australian business industry has also influenced the Chinese tourism market, which could be elaborate clearly. After analysing the article this can be said that it will be helping the organizations which wants to expand those business market depending on Chinese tourist market.
In this article, the author has tried to highlight the strategies, which are being used by the Australian tourist commission. Here the importance of Olympic Games as an important influential factor for the attracting the tourists has been discussed. It has been identified that by introducing the pre-game strategies the promotions of tourist market in Australia is being done. According to the author by establishing the major promotions through social media and TBV advertisements the visitors are being attracted, which increased the business revenue of Australian tourism industry on that period. Sydney Olympic 2000, has brought opportunity for the industry to develop its business market. In this time period, the business market has done in the large scale. In the Olympic session the target market base of the industry gets increased. Therefore, this can be said that Olympic game 2000, has brought huge opportunity for the tourism industry in Sydney. In this article the author has identified the marketing strategies of the International Olympic Committee and Australian tourist commission for increasing the rate of profit. Therefore this can be clearly said that through this process, the rate of profitability has been increased due to the joint initiatives from both side.
After analysing the article, it has been identified that the strategies of the Australian tourist commission for increasing the rate of visitors. By taking the advantages of International Olympic Games the Australian tourism industry has developed different promotional strategies, which has brought development for both. However, the study has mentioned Olympic as the only attraction in Australia, therefore this can be said that the strategies developed by the Australian Tourist commission will not be applicable for whole year. On the other hand, this can be said that if the strategies will be followed by the other countries, they will be able to attract the visitors for attracting the visitors towards the company.
It has been mentioned in this article that after the rapid growth in tourism industry, importance of cultural tourism research has increased. After 1980, the research on tourism industry has got importance in global market. After this different tourism related educational courses have been introduced in order to increase its awareness. It has been identified from this study that culture has higher level of importance in order to attract the visitors. It has been mentioned that economy of a country also influences the cultural tourism. In the case of cultural tourism, the target market of the organization can defer depending on the preferences. Another way, this can be said that social and culture of a country impacts on the tourism industry. The article has identified different growth factors in cultural tourism industry. In this paper, the author has tried to shed light on the motivational factors of the cultural tourism. Behaviour and activities of the people are highly influential in cultural tourism.
Cultural knowledgeable people easily attracted towards the places which is rich in culture. In the case of Australian tourism, it has been mentioned that Australia is country which is full of culture. In the tourist places, Sydney is the popular tourist place. According to the author the in order to attract the tourists towards cultural tourism Australian tourism industry has introduced various cultural events, which has played an important role in the case of contributing large amount in Australian economy. After analysing the entire article, this can be said that by adopting the proposed behavioural changes, the cultural tourism industry can be developed in a proper manner in Sydney.
Reference list
Cityofsydney.nsw.gov.au, Available from https://www.cityofsydney.nsw.gov.au/__data/assets/pdf_file/0008/156527/8945_FA3_Tourism_Action_Plan_A4_UPDATE-Final-Low.pdf
Faulkner, B., Chalip, L., Brown, G.R.A.H.A.M., Jago, L., March, R.O.G.E.R. and Woodside, A.R.C.H., 2000. Monitoring the tourism impacts of the Sydney 2000 Olympics. Event Management, 6(4), pp.231-246.
Key words: cultural tourism, development, economy
Morse, J., 2001. The Sydney 2000 Olympic Games: how the Australian Tourist Commission leveraged the games for tourism. Journal of Vacation Marketing, 7(2), pp.101-107.
Pan, G.W. and Laws, E., 2002. Tourism marketing opportunities for Australia in China. Journal of Vacation Marketing, 8(1), pp.39-48.
Researchgate.net, Available from https://www.researchgate.net/…/Cultural_Tourism_Research_Methods.pdf
Ttf.org.au, https://www.ttf.org.au/wp-content/uploads/2016/06/TTF-City-of-Sydney-Tourism-and-Retail-Plan-2013.pdf. Available from https://www.cityofsydney.nsw.gov.au/__data/assets/pdf_file/0008/156527/8945_FA3_Tourism_Action_Plan_A4_UPDATE-Final-Low.pdf
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