The Services Offered by Nara National Park
Question:
Discuss about the Environmental and Cultural Tourism for Nara National Park.
This report talks about one of the destination spot for tourists, that destination is Nara National Park situated in Japan. Nara National park has gained huge popularity among tourists in last few years as it is one of the oldest parks in Japan. It has provided shelter to thousands of deer’s as well as it is famous for the tall statue of Buddha and many temples. This national park has influenced sustainable development around the world.
Tourism system has several aspects it covers tourists from different regions. It includes destination regions as well as various business and organizations are involved in delivering the tourism product (Boxell & Wright, 2017). In case of Nara national park tourists come from different parts of the world, the main feature that have attracted tourist to this place is deer’s. This place covers popular Sika deer gardens, tea gardens and many temples. The aim of this National park is to create a place for deer’s where they are protected and taken care by an appropriate organization under laws. This place is admired by visitors due to the presence of historical temples, museums and deer’s. Mission of this park is to serve and maintain the tourist standards, it is also known as ‘Place of Scenic Beauty’. Nara National park offer various services to tourist like they allow visitors to spend whole day with deer’s by feeding them with biscuits and there are large yellow trees which allow tourist to admire the natural beauty (Steve anderson, 2018). Apart from that millions of deer’s roam freely in the area which is considered as the messenger of god.
The tourists are enhanced towards the environmental factors of national park because they experience a contributing aspect in the development of park; plus there are many authorities who pay special attention on cultivating the visitor experience by improving it (Trathan, et. al, 2015). They improve various things like there is a separate section developed for kids so that they can play in an artificial jungle to take a live experience of zoo. As tourist are new to Nara national park so they find difficulty in identification so there are digital sign boards on the path that elaborates the history as well as provide facts about the place (Yang, 2015). To engage the audience there are live quizzes so that visitors get an opportunity to exercise their brains. The park displays the virtual reality of the concepts related to augments that mesmerize the visitors with the beautiful merge of technology in the park. Tourist interact with stall keepers in the park as they tell tourist about the behaviour of deer’s in the park and how they need to be fed. On the other hand visitors motivate them to create a dream park and suggest ideas for promotions. In the park promotion is done through the digital marketing tools that offer special discounts for families on the web. They have also designed some customized routes for loyal customers (Nikolaeva, Bogoliubova & Shirin, 2018). Additionally branding is done around 5 km radius of the park that is done by using combination of digital as well as billboards. The branding message is very innovative and remains active whole day long on the busy streets of the city.
Promoting Nara National Park through Digital Marketing Tools
Nara national park is maintained by various authorities with the motive of defining a sustainable outline for the aspects that will support the decision making procedure for managing and preserving the environment. Nara national park is under UNESCO, it is the International Centre specially designed for the Preservation and Renovation of all the cultural aspects associated with it (Mowforth & Munt, 2015). They also take care of all the economic factors that ensure nations economic as well as social development. They guarantee that all the significant environmental degradation is taken into consideration. Additionally, the imbalanced growth of the park is taken into consideration and they analyse all the risk factors associated so that proper control is done to remove the negative impact of traditional tourism (Usui & Funck, 2018). Various sustainable development strategies applied to this national park are making sure that everything is used within environmental parameters. They ensure to improve the environmental aspects by respecting the boundaries of the available resources, environment and biodiversity. Part from that they promote sustainable economy by building sustainable societies for betterment. In the case of Nara national park there are thousands of deer and many tourists visiting the park every day, and there is a mess in the park by the poops of deer everywhere (Usui & Funck, 2018). This is not at all hygienic as the smell of the poops is grasped across the walking path. Several steps are undertaken by UNESCO to resolve this issue.
Environmental and sustainable development planning highlights the optimistic effect of tourism by keeping track of economic as well as non-economic factors. It deals with the issues in exchanging the preservation of natural and man-made environments (Turner, 2017). They deploy a platform by sharing their market sector and gaining economic benefits by tourist. It is true that tourism increases economic benefits of the country but it also have some adverse environmental and socio consequences. Tourism activities lead to depletion of natural resources and environment. Once when tourist reaches to the destination taking the case of Nara national park they create a lot of waste which is thrown in the park itself. Like while buying the cookies for deer they throw the remaining part here and there which disturb the ecosystem (Mårtensson & Westerberg, 2016). It was widely researched that not only uncontrolled tourism expansion leads to degradation but it causes an issue to the environmental degradation which causes a serious threat to tourism activities.
Figure 1: Climatic changes affect tourism
(Source: Eldoradocountyweather, 2017)
Climatic changes are considered as threats to the national park as the changes in these factors affect the plants and animals in the parks. In this case animals need to move from one place to new territory (Hoshu chou, 2010) . The changes in climatic factors means rise in temperature, or increase/decrease of sea level which leads to difficulty for animals in their lifestyle.
Conclusion
In this report the case study of Nara national park suited in japan is done. The tourism system is analysed by knowing the services offered. There are various ways and promoted used to promote the destination of Nara national park. Nara is one of the lushest clusters for tourist sites in Japan as it is a destination of world’s best temples, shrines, gardens, museums and wildlife adventure. Promotion is done so that they get more tourists which would be beneficial for the country. It relates to the factors used for improving the ecological as well as socio factors. Various environmental planning techniques and sustainable development perspectives are applied for the betterment of national park. These national park are surrounded by geographical regions thus change is climatic conditions have adverse effect on the life of wildlife and the tourist visiting the place.
To increase tourism in the park occasionally ticket fares could be kept low and some deer shows must be organised so that more tourism is attracted. Also the fares for the children aging from 0-6 shall be fixed at half of the price to increase more revenue. Different species of deer can be kept for attracting more customers.
References
Boxell, M., & Wright, W. (2017). Postwar play and petroleum: tourism and energy abundance in Rocky Mountain National Park. Journal of Tourism History, 1-20.
Eldoradocountyweather. (2017). Nara, Japan. Retrieved from https://www.eldoradocountyweather.com/climate/japan/Nara.html.
Hoshu chou. (2010). Introspection of sustainable development and environmental planning of National Park management. Retrieved from https://link.springer.com/article/10.1007/s11707-010-0012-x.
Mårtensson, K., & Westerberg, K. (2016). Corporate environmental strategies towards sustainable development. Business Strategy and the Environment, 25(1), 1-9.
Mowforth, M., & Munt, I. (2015). Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge.
Nikolaeva, J. V., Bogoliubova, N. M., & Shirin, S. S. (2018). Ecological tourism in the state image policy structure. Experience and problems of modern Russia. Current Issues in Tourism, 21(5), 547-566.
Steve anderson. (2018). Environmental planning tools and techniques. Retrieved from https://www.deq.idaho.gov/media/458914-env_planning_tools_entire.pdf.
Trathan, P. N., García?Borboroglu, P., Boersma, D., Bost, C. A., Crawford, R. J., Crossin, G. T., … & Ellenberg, U. (2015). Pollution, habitat loss, fishing, and climate change as critical threats to penguins. Conservation Biology, 29(1), 31-41.
Turner, M. (2017). Culture as an Enabler for Sustainable Development: Challenges for the World Heritage Convention in Adopting the UN Sustainable Development Goals. In Going Beyond (pp. 19-31). Springer, Cham.
Usui, R., & Funck, C. (2018). Analysing food-derived interactions between tourists and sika deer (Cervus nippon) at Miyajima Island in Hiroshima, Japan: implications for the physical health of deer in an anthropogenic environment. Journal of Ecotourism, 17(1), 67-78.
Yang, C. (2015). Using an ‘interpretative model’for contextual design of heritage landscape databases: The case of St Helena Island National Park in Queensland, Australia. Geographical Research, 53(3), 321-335.
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