Focus on the main task of the assessment and specifically on the impact role and future trends of disruptive technology
Discuss About The Information Communication In Technologies?
The trend is now getting changed. The modern day travelers and the millennial travelers now do not need anymore the hotelier experience of their parental era (Tugores & García, 2015). They are price-conscious as they have a varied range of platforms which shows a different range of hotel packages. Moreover, the modern day travelers are now able to compare between the different offers and find the best match for their requirements. In addition to the packages, they also look for an entirely different experience which had never been in the ancient times (Schuckert, Liu & Law, 2015). Such trends have changed up the mind of hoteliers. They are now looking for a varied range of psychology innovation which could provide an elevated living experience to customers (Schuckert, Liu & Law, 2015).
This study is also purposefully based on finding the impact of disruptive technology in the hospitality sector. The purpose is being served in this paper with the help of few current innovations in the hospitality sector. However, the study is primarily aimed at understanding the future trends for robots. Robots are believed to replace the few physical staffs that are being hired especially for the room service (Richard, 2017). Moreover, robots are supposed to take care of the basic thing like taking and delivering the orders to the guest’s room. This does not only answer to the needs of contemporary travelers but it also sorts out to some extent the workforce shortage at the global level (Richard, 2017).
In the hospitality industry, there are happening the few changes which catch the attention. Notably, there are few trends or the issues are driving such changes. This section of the study focuses on the current trends that are driving the technological innovation in the hotel industry. Additionally, this also focuses on the various innovations that the hotelier across the globe is bringing up to their respective hotels. Moreover, the section specifically focuses on the use of robots in hotels.
Types of travelers-
There have been considerable changes in the type of travelers that visit the different parts of the world. It does not matter whether they are visiting for business purpose or they are going for a tour, they simply look for cost-effective packages and experiences which keep ringing in their mind. The modern day travelers have a very different set of mind in regards to travel. They do not want to have the experience that their ancestors or the parents used to have (Baka, 2016). Millennial travelers, in particular, have impacted the thought process of the hotel industry. Hoteliers across the globe are now heading to get the required innovation happen to their hotels. As a result of the fact, there are happenings intense changes in the hospitality industry across the globe (Baka, 2016).
Trends driving the innovation
Millennials have the addiction to technological gadgets. They are being born and brought up in an management where they find Smartphone or tablets from their early age of childhood. It makes a lot of difference to their mentality and the thought process. Consequently, they get addicted to the various types of technological gadgets at their different stages to support their different purposes (Seilov, 2015). Such habits do not only produce the habit of using the technological gadgets but in the meanwhile, they are also being exposed to a world bigger than their parents used to have at their early ages. A continued exposure to a wide range of information in regards to a particular topic helps them to develop the comparative skills which they use to select the best match for their needs (Seilov, 2015). For an example, they make a lot of research on the global universities in regards to different aspects like the fees structure, the infrastructure of the university, the quality of education, the worldwide reputation of the center, the tutors and the much more.
Such skills are the result of what the millennial were being exposed to. The reflection of what they have developed gets evident whenever they decide to do something new. Moreover, when travelers like the millennial plan a trip, they really do an extensive research before boarding to the target destination. Today, there are several online platforms where millennial and the modern travelers can find the different packages offered by the different hotels across the global level. Travelers are now able to find the best match for their needs (Tugores & García, 2015). This is one of the trends that encourage the hoteliers to use innovative approaches to offer their target customers the best packages (Tugores & García, 2015). To serve the purpose, they will be required to use innovative technologies which could help them to reduce the total cost. Moreover, by doing so, they will be able to offer their customers the competitive packages (Tugores & García, 2015).
When travelers board to their target destination hotel, they look for an experience which is new and attractive also. This is where the bigger part of innovation happens in the hotelier at the global platform. From automated check-in & check-out system to robotics trends are all then take place. Different hotels deploy technology to save energy which on the other hand saves on the total cost. From keyless entry to creating a more personalized experience then also finds its origin (Pourfakhimi & Ying, 2015).
Various kinds of innovation
The preceding section has discussed the few of the trends which are driving the technological innovation in the hospitality sector. Following is the list of innovation which is largely in the picture:
This is one of the kinds of innovation where hotels have planned to mobilize the check-in and the check-out process. The move is not only good for leaving a good impact on the customers but this may also help in reducing the work pressure from the physical staffs (Bowie et al., 2016). Moreover, they in such circumstance can have added time to look after the guest and provide them a warm welcome. However, there is a need to have a balanced relation between the staffs and the technology, so that, they do remember their roles and responsibilities (Bowie et al., 2016).
The keyless entry will be attained by eliminating the entry with a swipe card. The innovation in this regard may be appearing in the form of a mobile app through which visitors will be able to enter the room (Page, 2014).
Hotels can offer a personalized experience to its guests with the help of an improved database management. The database management will provide the important personal information specific to a customer. Moreover, hoteliers in such case will be able to offer everything that is best suited to an individual needs (Minazzi, 2015).
The robots will be in the large picture in the hospitality industry. One would think of how this can be possible that trained professionals will be replaced by programmed robots. Some may also think of how the concept is even in the picture (Yeoman & Meethan, 2015). The answer is very simple. It will provide a robust support to the global hotels without being supervised 24 hours a day. This is much more important to a world where different countries have an inadequate workforce. Moreover, such countries are not being able to supply the demand level of employees. Additionally, there is a shortage of skilled workforce which is necessary to help hotel retains its good reputation (Jadoo et al., 2015).
It is expected that by the end of 2025, robotics will play a major role in the hotel sector. The automation will happen in few departments like housekeeping and the self-service centers for contact (Jauhari, 2014). Automation will also be in the department of payment & receipt, purchase to pay and supply-chain management. This will indeed be a notable shift from the inadequate labor force to a robotic system which will be doing the basic thing. In future, it might take up a much bigger than the anticipated picture (Jauhari, 2014).
Special focus on robots
Robots are one of the catchiest innovations of the decade for the hotel industry. It has been believed that the foundation of a good reputation is constructed on the detailed services that the hotels can provide to its guests. On the other hand, there are workforce shortages at the global level. In such situations when hoteliers across the globe have an inadequate number of staffs, it is definitely a matter of worry for the industry (Seilov, 2015). They may not afford to be it the way as it is going. On the other hand, the change pattern of visitors in the form of modern travelers and the millennial travelers need a much more personalized experience. They are different from their parents and the ancestors in regards to the experience (Seilov, 2015). In this regard, there is no other solution than using the programmed robotics to support the few basic tasks which are important for both the reputation of hotels and the visitor’s experience.
The use of robotics may also produce positive results to the Australian hospitality industry. The use of robotics may provide an utmost solution to a number of challenges that the Australian hospitality industry is facing. There are challenges in the form of incrementing competition in the hotel sector, retaining the loyal customers, reducing the cost of operating and the others (Kandampully, Zhang & Bilgihan, 2015).
The competition has increased in the hotel industry in Australia. This means that every single hotel will be required to put the single activity at the most appropriate places (Kandampully, Zhang & Bilgihan, 2015). Needs of professional employees is one of such activities that may be hammered with an inadequate supply of labor force (Kandampully, Zhang & Bilgihan, 2015). In this regard, robotics may provide a sigh of relief by handling few of the tasks like housekeeping and welcoming the guests that mean a lot to them. Moreover, this will also help to enhance the level of personalization which is one of the needs that the modern day travelers look for (Tugores & García, 2015).
Retaining the values customers is another challenge to the hotel industry in Australia. This is indeed true that robotics once programmed will have a better memory than the physical staffs in identifying the valued customers. Moreover, the system will then be able to give the visitors a much warmer welcome than what the physical staffs could have done (Kandampully, Zhang & Bilgihan, 2015).
Cost of operating is a much bigger challenge on the hotel industry. Apart from the infrastructural expenses, they are also required to spend on materials, staff costs, tax and GST (Kandampully, Zhang & Bilgihan, 2015). Robotics, when deployed in hotels, will considerably reduce the expenses made on the staffs. Moreover, the hospitality industry in Australia will then be able to enhance the profit margin which could be possible by cutting down the costs of hiring the staffs (Richard, 2017).
Conclusion:
To conclude, it can be said that robotics is a good concept and may be effective for the Australian hospitality industry. The future of hotel industry in Australia is expected to face many challenges like the shortage of staffs and retaining the valued visitors. This means that demands are being increased; however, the supply of labor force is getting limited. In addition to this, expenses made on staffs add significant values to the total cost. Robotics may significantly reduce the total cost of operation and hence, will enhance the profitability margin. Robotics at nursing moment is supposed to perform various tasks like housekeeping tasks and welcoming the visitors. They may add some other dimension to the works that the robotics can perform. It just depends on the hospitality sector and their approachability in the guided direction.
References:
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Bowie, D., Buttle, F., Brookes, M., & Mariussen, A. (2016). Hospitality marketing. Taylor & Francis.
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