The concept of communication and its importance in business organizations
Question:
Discuss about the Professional Business Communication for Corporate Citizenship.
“An organization with excellent internal communication will run smoothly, allowing its members to progress toward a mutual goal, which will ultimately affect the quality of external communication.”
The above quoted lines of Scribendi from his famous work “Effective Business Communication” speak volumes about the importance of the process of communication in the various business organizations. Communication can be defined as the process by means of which of which a particular piece of information is conveyed to other another person (Broadbent 2013). The process of communication generally consists of three entities, namely, the sender, the medium and the receiver (Broadbent 2013). The concept of communication is utilized by the business organizations to convey the required information about the policies as well as the strategies used by them to their respective stakeholders and also to convey the necessary information about the job roles which the various employees need to perform to the various employees of the business organization concerned (Lutgen-Sandvik and Tracy 2012). Furthermore, the process of communication is also used by the various business organizations to effectively convey the requisite information about the business organization concerned and also the recently launched products as well as the services to the customers of the business organization concerned (Broadbent 2013). This particular essay will shed light on the concept of communication and the various problems which the business organizations on the score of ineffective communication.
Woolworth Limited is a company which was formed in the year 1924 by “Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed and Ernest Williams” (Woolworths Limited 2018). This particular company is the third largest retail company in the nation of Australia on the basis of the revenue which it generates on a yearly basis (Woolworths Limited 2018). The company serves the various needs as well as the requirements of the customers in the retail sector. Furthermore, the company has its branches in 69 different locations in the nation of Australia and also in the nation of New Zealand (Woolworths Limited 2018). In addition to that, the company among has a world rating of 19th position in terms of the largest retail companies of the world on the basis of the net revenue which they generate on an yearly basis (Woolworths Limited 2018).
The company Woolworths Limited uses three kinds of communication for the effective functioning of their business organization (Woolworths Limited 2018). The company under discussion here takes the help of internal communication to convey the necessary information regarding the job roles and also the aims as well as the objectives of the company to the employees in the most effective manner (Andriof and McIntosh 2017). Furthermore, the process of internal communication also helps the company to convey the new strategies as well as the policies implemented by them to the employees to bring about the overall growth and the development of the company (Lutgen-Sandvik and Tracy 2012). It is significant to note that to the company uses various methods for this particular kind of communication. The use of electronic media to convey the desired information is one of the most used methods. In addition to that, the company also conducts regular meetings as well as seminars with its various employees from the diverse parts of the nation to convey most effectively the goals as well as the objectives so that they are in sync with the individual goals of the employees (Andriof and McIntosh 2017). The effective conveying of this kind of information also helps in the process of improving the organizational performance and also the individual performance of the employees and thereby helps in the overall growth as well as the development of the company concerned (Andriof and McIntosh 2017). It is significant to note that if the goals as well as the objectives of the business organization are not conveyed in the most effective manner to the employees then the employees will not be able to perform as per the desired expectations of the company or the business organizations concerned (Hammersley and Reid 2014). This is one of the common problems of ineffective communication which most of the business organizations face. Therefore, to avoid this particular kind of ineffective communication the company Woolworths Limited depends has devised various strategies like taking the help of the feedback system after the deliverance of the message, the repetition of the message which is being delivered to the employees, the avoidance of too many technical terms or jargon and others (Hammersley and Reid 2014). In addition to these, the company also takes the help of face-to-face interaction with the employees in a bid to deliver the messages to the employees in the most effective manner (Hammersley and Reid 2014).
Overview of Woolworth Limited
The company concerned also uses another form of communication for the communication of its messages to the various stakeholders as well as the shareholders of the company. The communication with the various shareholders as well as the stakeholders forms an important part of the overall communicational plan of the various business organizations (Bremer et al. 2014). It is significant to note that the various shareholders as well as the stakeholders of the business organization are the individuals and the business organizations which have not only invested their capital but also other resources into the concerned business organizations (Bremer et al. 2014). Therefore, it would be apt to say that the primary interest of the various shareholders as well as the stakeholders is not only on the overall growth and the development of the concerned business organization but also on the increase in the amount of the net profit earned by the concerned business organization on a yearly basis (Bremer et al. 2014). Thus, the company Woolworth Limited conducts regular meetings, conferences as well as seminars with the various shareholders and the stakeholders of the business organizations to convey the progress made by the business organization within a particular period of time. In addition to that, the business organizations also needs to convey the various strategies as well as policies formulated by them to the diverse stakeholders and the shareholders of the business organizations in a bid to keep them updated about the strategies and the policies of the concerned business organization (Bremer et al. 2014). Furthermore, the concerned business organization also needs to take the approval of the various shareholders as well as the stakeholders of the business organization in order to keep them updated about the various developments of the business organization concerned (Bonaccio, et al. 2016). Thus, the role of the process of effective business communication becomes of paramount importance in this particular context. Therefore, the concerned business organization takes the help of various effective strategies to achieve the process of effective communication with the various shareholders and also the stakeholders (Bonaccio, et al. 2016). This process involves the use of seminars, meetings and seminars to convey the relevant information to the shareholders and the stakeholders. Furthermore, the concerned business organization also takes the help of the various platforms belonging to the electronic media (Bonaccio, et al. 2016). It is significant to note that an ineffective communication with the various shareholders and stakeholders would lead to a lot of confusion and would also lead to an effective relationship with the stakeholders and the shareholders. Thus, the concerned business organization takes special care to ensure that it maintains a stable relationship its various stakeholders and shareholders through the process of effective communication (Bonaccio, et al. 2016).
The third kind of communication process which the business organization uses is to communicate with its various customers in the most effective manners. It is significant to note that the various customers form the most important part of the business organizations and it is them that the business organizations should place their primary focus on as they are the source of the primary revenue which the business organization earns (Neuliep 2017). Therefore, the various business organizations should focus on the process of effective communication with the customers. In addition to that, the concerned business organization also needs to convey relevant information about the new products as well as services launched by them to the customers in a bid to influence them to buy or take the help of the services offered by them (Neuliep 2017). Furthermore, the concerned business organization also needs to convey relevant information about their existing products as well as the services offered by them to the customers (Neuliep 2017). Thus, to achieve this particular stage the concerned business organization takes the help of various effective strategies. The first strategy which the concerned business organization uses is the use of electronic media to convey the necessary information to the customers (Neuliep 2017). It is significant to note that the company has effective social media and various brand pages over the internet which helps them to convey the relevant information to the customers. Furthermore, the concerned business organization even indulges in various kinds of promotional as well as social events through which they communicate the necessary information to their customers (Haslam et al. 2014). In the opinion of many people, the process of communication is very essential to convey the required information about the products and the services offered by the company (Haslam et al. 2014). It is often seen that the various business organizations do not indulge in the process of effective communication and therefore fail to perform better in the competitive market. Thus, the various business organizations should try to achieve the process of effective communication with its various customers as that would lead to an overall growth as well as the development of the concerned business organization (Haslam et al. 2014).
Internal communication at Woolworth Limited and its importance
Intercultural communication is another form of communication which the various business organizations need to take into consideration (Ting-Toomey 2012). Intercultural communication can be defined as the kind of communication which the various business organizations often take the help of when they are dealing with people or other business organizations belonging to different cultural as well as social backgrounds (Ting-Toomey 2012). It is significant to note that the concerned business organizations in the course of its business operations with its various customers and business organizations from other cultural and social backgrounds needs to take into consideration the various precepts of the intercultural communication (Habermas 2015). Thus, the various employees of the concerned business organization are given regular training about the various precepts of the concept of intercultural communication in a bid to provide them with the necessary skills which will help them to communicate better with the people belonging to the other cultural as well as social background (Habermas 2015). This kind of communication will not only help the concerned business organization to serve its various diverse customers in a much better manner but will also enable them to reach out to a wider customer base. It is often seen that the various business organizations fail to take into consideration this particular aspect of the process of communication and thus fail to reach out to a larger section of the population (Certo 2015).
To conclude, from the above discussion it becomes clear that the concept of communication is one of the most important ones in the business operations of the various business organizations. Therefore, it is seen that the business organizations take the help of effective communication strategies to not only communicate better with its various diverse entities who form an important part of their overall business organization but also to bring about an overall growth as well as the development of their entire business organization. It is significant to note that these business organizations use the concept of communication not only to convey the relevant information about their products as well as services to the customers but also to convey the relevant information to the various stakeholders as well as the shareholders of the concerned business organization. Furthermore, the process of internal communication is also used by the various business organizations to convey the goals as well as the objectives of the concerned business organizations to the various employees.
References
Andriof, J. and McIntosh, M. eds., 2017. Perspectives on corporate citizenship. Routledge.
Bonaccio, S., O’Reilly, J., O’Sullivan, S.L. and Chiocchio, F., 2016. Nonverbal behavior and communication in the workplace: A review and an agenda for research. Journal of Management, 42(5), pp.1044-1074.
Bremer, K., Roberts, C., Vasseur, M.T., Simnot, M. and Broeder, P., 2014. Achieving understanding: Discourse in intercultural encounters. Routledge.
Broadbent, D.E., 2013. Perception and communication. Elsevier.
Certo, S., 2015. Supervision: Concepts and skill-building. McGraw-Hill Higher Education.
Eunson, B., 2012. Communication in the Workplace. John Wiley & Sons.
Habermas, J., 2015. Communication and the Evolution of Society. John Wiley & Sons.
Hammersley, R. and Reid, M., 2014. Communicating successfully in groups: a practical guide for the workplace. Routledge.
Haslam, S.A., Van Knippenberg, D., Platow, M.J. and Ellemers, N., 2014. Social identity at work: Developing theory for organizational practice. Psychology Press.
Lutgen-Sandvik, P. and Tracy, S.J., 2012. Answering five key questions about workplace bullying: How communication scholarship provides thought leadership for transforming abuse at work. Management Communication Quarterly, 26(1), pp.3-47.
Neuliep, J.W., 2017. Intercultural communication: A contextual approach. Sage Publications.
Ting-Toomey, S., 2012. Communicating across cultures. Guilford Press.
Woolworths Limited 2018. Woolworth Limited. [online] Available at: https://www.woolworthsgroup.com.au/ [Accessed 13 Apr. 2018].
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