Firm level of communication and communication style
Question:
Discuss about the Intercultural Business Communication.
The intercultural communication is a verbal and non-verbal interaction between people from different background and to understand the culture of the diverse nation through the communication. In most of the cases, foreign languages are creating a threatening situation for business professional as they have to visit another country to understand their business culture and how it useful for the parental company is also a concerning situation (Guffey and Loewy 2012). In this given case study the same situation has also been faced by Jonathan Jones, marketing professional of Australian Alpaca Clothing Pty. Ltd., and in that situation, the person has to understand the negotiation with the Chinese company and leading the business objectives whether they meet with the parental company or not. So in case of expanding their business intercultural communication is an important step to be taken by the Australian company.
- To build cultural build up that provided better opportunities for business expansion.
- To spread the cultural identity of a nation to another one and embed the cultural assimilation.
- To identify the possible barriers of intercultural communication and think about the mitigation process.
- To enhance the business peripheral by making the legitimate relationship between the two nation and to understand their culture and deliver as per the situation.
In this section, a firm level of communication and their style of communication have discussed. In case of business enhancement, intercultural communication can play a good role and that somehow affected the extension of business. In this methodology section, the prime focus of the matter is the argument of cultural diversity and the possible actions taken by the business management to mitigate this situation (Neuliep 2017). Change in economic development through the result of cultural dimension is a concerning factor that engaged with different sources. Similarities and resources are the concerning things that identify the culture of business communication (Sigmar, Hynes and Hill 2012). As mentioned in the given case study, Jonathan Jones belongs from Australia and the nation is full of multicultural activities, still, the ethnic policy and complex situation have risen when for the business extension the woman has to go China. In that case, the Chinese approach to the cultural groups are definitely different from Australian, in that case, business negotiations are not placed due to the way of communication (Samovar et al. 2014). The first approach in that situation is the cross-cultural engagement and this is completely based on the cultural belief and practices that hidden in every people. These verbal of nonverbal behaviors are evolved in such particular situation where people do not understand what to do.
An approach like individual collectivism pursues strong personality trait and tries to maintain the social relationship through intercultural communication. Cross-cultural engagement is introducing individualism and provides a cultural benefit to people (Thill and Bovée 2013). In that case, a traditional aspect of intercultural relation has defined the fact of business expansion and also delivers the operation process in own segment. The concerning situation also consists of some nonverbal facial expression and these are also stated as one of the fine ways of interact with people (Martin and Nakayama 2013). Understanding and engagement of practices and mitigate those communication barriers are the major aspect of this and that evolved through the time, period and engagement. Hofstede model is used in that case to analyze or understand the basic comparison between Australia and China. The change cultural angle is present in that comparison through the six aspects of comparison.
The importance of cross-cultural engagement
In use of Hofstede model, this fact has come and these are directly related to the culture of both the nations. Power distance is the first aspect that differentiates the cultural framework and China is far away from Australia in terms of accommodating culture. The major reason behind that is the popularity of people and their understanding of culture (Okoro and Washington 2012). China has world’s largest population so it is quite simply that they have different kinds of community, culture and their government power make them under the stress of the same umbrella. On the other aspect, their individualism is less than Aussies, as an autocratic country, Chinese people have not this power to make their individual move or any move against their government. So Australia is far better as the democratic nature of the nation and people can state their view to the government. In case of third segment masculinity both the countries are matched up their level as in case of fundamental issues or to motivate people for the development of business or culture is persisted in that situation (Liu, Volcic and Gallois 2014). Shared values and conflict situations will arise in case of communication too but these are nullified also in order. Uncertainty in culture is expected in both the countries due to the huge change in community and culture but in between them, the situational belief and try to enhance the business opportunities people change their territory in another nation for the development of the business. Long-term orientation and change in their past dealing need to be changed in that scenario; the reason behind the change is getting more opportunities in business and exit the business in a better form (Wang, Harding and Mai 2012). The last one is considered as the desire and impulses of communication and the fact is depending on the importance of business and tends towards the optimism (See Appendix 1). In that Scenario, High context communication theory and Low context communication theory is viewed as the base of cultural use. The management styles and the behavior is the most important section of this. The information or the communication is depending on the each other, and through this process, a high-end communication context can be evolved.
On the other hand, kind of aligned or fragmented individualism and state their view of business presentation is the main aspect of this low context communication system. Economically fast, satisfying and the values are not delivering the influence in terms of business acceleration (Wang 2012). There are some barriers to intercultural communication. Language difference is the first part that cretin problem in negotiation, though through the facial expression something can be understood most of the language of the case is a definite barrier to better business dealing. Body language is another differentiation that noticed in case of intercultural communication (Arasaratnam 2015). Communication performs through the whole body and for that reason sometimes through the body language some unheard lines can be delivered. Like Latin American people are standing closer to the client rather than North America, French people smile less or Europeans are doing more eye contact rather than anyone (Guang and Trotter 2012). So these are these are the differentiation that impacted the communication. Socio-cultural adjustment is an effective new cultural movement that specifies several components of communication. In case of communication research project, the desirable outcome and level of difficulties cannot understand if the situation is not faced practically. In this case study, Jonathan Jones faced the particular situation and that is the reason assuage and cultural transmission is reflected through their communicational process. Culture-sensitive knowledge and practice of communication are different in both the nation (Zhu, Anagondahalli and Zhang 2017). Australia has a different worldview language system so as China, but most of the cases in business enhancement between countries, marketing professionals are not aware of this and this is the reason behind problem situation. Cultural objectivity and different thinking perspective may consider as a barrier to intercultural communication.
Use of Hofstede model in analyzing communication between Australia and China
All the intercultural communication issues are concern thinking for the business of Alpaca Clothing Pvt. Ltd. From the above discussions, it is quite clear that communication and effective way of handling is not considerable from Jonathan Jones and due to that reason, need of learning the way of communication and process to mitigate that situation arises. Understanding the culture and the essence the nation is sometimes imposing as a challenge and the level of difficulty rose due to the communication (Tupas 2014). Nervous feeling, insecure condition understanding and change in lifestyle also show the different arena of communication and that completely different in China and Australia. Things are very common in Australia are quite rare in China. The reason behind the change is the cultural difference. Each country has a particular ethics and they have built their formation surrounding that, in case of communication same situation has portrayed. These are depending on the cultural assimilation and accustomed to the facilities and lifestyle that China is habituated but Australia is not (Zhang and Fan 2014). For example, Chinese experience that all men are intuitive unequal and they ought to all follow the verdict of the authority. Whereas Western citizens consider that all men are born equivalent and they can build autonomous decisions and proceed on their individual choice, cultural difference is shown in that situation.
The most important recommendation for Jonathan Jones is to try to understand the feeling of those Chinese administrative through the body language, facial expressions and also interact with them in activities through the body. They also understand the person is trying to deliver the best possible way of communication, in case they also used their by language more rather than verbal interaction (Liu, Volcic and Gallois 2014). Another policy can be adopted by the woman is to understand their culture and make the situation for the favor and deal with deal with them in a confident way so that cultural assimilation or the learning curve can be maintained throughout the time. Interaction with migrant people and know about the Chinese culture can help to understand the business profit and perspectives. All the recommended statements are not mitigated the cultural distance but can deliver a legitimate way to sustain the deal so that Australian Alpaca Clothing Pvt. Ltd. can expand their territory and do their business with Chinese fiber.
Conclusion
Therefore it can be concluded that misunderstanding in case of negotiation occurs if there is any gap in between communication. This gap has come up as the intercultural communication in that case and Australian Jonathan James is not able to synchronize with Chinese culture and this has turned up as a gap. In that situation, the complex cross situation also comes up and that deliver proper condition for business expansion. The intercultural approach to communication is also delivering in that situation and different models also discussed so that expressing the right way of communicating with people.
References
Arasaratnam, L.A., 2015. Research in intercultural communication: Reviewing the past decade. Journal of International and Intercultural Communication, 8(4), pp.290-310.
Guang, T. and Trotter, D., 2012. Key issues in cross-cultural business communication: Anthropological approaches to international business. African Journal of Business Management, 6(22), p.6456.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Liu, S., Volcic, Z. and Gallois, C., 2014. Introducing intercultural communication: Global cultures and contexts. Sage.
Liu, S., Volcic, Z. and Gallois, C., 2014. Introducing intercultural communication: Global cultures and contexts. Sage.
Martin, J.N. and Nakayama, T.K., 2013. Experiencing intercultural communication. McGraw-Hill Higher Education.
Neuliep, J.W., 2017. Intercultural communication: A contextual approach. Sage Publications.
Okoro, E.A. and Washington, M.C., 2012. Workforce diversity and organizational communication: Analysis of human capital performance and productivity. Journal of Diversity Management (Online), 7(1), p.57.
Samovar, L.A., Porter, R.E., McDaniel, E.R. and Roy, C.S., 2014. Intercultural communication: A reader. Cengage Learning.
Sigmar, L.S., Hynes, G.E. and Hill, K.L., 2012. Strategies for teaching social and emotional intelligence in business communication. Business Communication Quarterly, 75(3), pp.301-317.
Thill, J.V. and Bovée, C.L., 2013. Excellence in business communication. Pearson.
Tupas, R., 2014. Intercultural education in everyday practice. Intercultural education, 25(4), pp.243-254.
Wang, Y., Harding, R. and Mai, L.W., 2012. Impact of cultural exposure on young Chinese students’ adaptation in a UK business school. Studies in Higher Education, 37(5), pp.621-639.
Wang, Y., 2012. Mainland Chinese students’ group work adaptation in a UK business school. Teaching in Higher Education, 17(5), pp.523-535.
Zhang, M.M. and Fan, D., 2014. Expatriate skills training strategies of Chinese multinationals operating in Australia. Asia Pacific Journal of Human Resources, 52(1), pp.60-76.
Zhu, L., Anagondahalli, D. and Zhang, A., 2017. Social media and culture in crisis communication: McDonald’s and KFC crises management in China. Public Relations Review, 43(3), pp.487-492.
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